10 Techniques to Monetize a Podcast (+ Examples)

by | Sep 6, 2022 | Etcetera | 0 comments

82% of marketers envisage to continue investing the same amount or building up their investments in podcasts and other audio content material subject material for 2022.

On account of this all marketers, from those merely getting started to those with established presentations, are possibly on the lookout for ways to monetize their content material subject material. In this submit, we’ll cover 10 strategies that will help you monetize your podcasts and achieve top ROI.

➝ Free Guide: How to Start a Podcast

Learn the way to Monetize a Podcast

1. To find sponsorship gives.

Finding sponsorship offers involves finding producers or firms that want to take advantage of your listenership and giving them space and time to run an ad in your show. Costs depend on the advertiser and your show statistics, alternatively the reasonable value is $10 to $50 CPM (value in line with thousand impressions), and higher prices pass to presentations with higher listenership.

Dax Shepherd, the host of Armchair Professional, uses this method and features commercials from sponsors in his show. Some commercials are host-read, that suggests Shepherd reads them himself, and others are advertiser made. The podcast snippet beneath is an ad from a modern episode.


You’ll have the ability to moreover advertise selling space to other podcasts.

2. Turn out to be a sponsor for another podcast.

Becoming a sponsor for another show is the same as finding sponsorship gives, except you’re promoting another show somewhat than a symbol or industry. You’ll have the ability to record the ones promotions yourself, or the podcast can submit its non-public pre-recorded ad.

3. Join an selling group.

Changing into a member of an promoting community helps you monetize your podcast as you might want to with finding sponsorships, alternatively the group does the provide the effects you need as a result of it’s serving to you to find sponsors in exchange for a decrease of your ad source of revenue.

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4. Advertise show merchandise.

Listeners that love your show are possibly serious about buying merchandise equivalent for your show, like t-shirts, stickers, and other novelty items. Doing this is a great way to monetize your podcast with merch product sales and offers your listeners an additional method to connect to you and your show.

The CEO Faculty podcast, hosted thru Suneera Madhani, sells show merch, from candles to planners to mystery packing containers.

how to monetize a podcast: sell merch

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5. Offer most sensible charge paid content material subject material.

In case you have an established audience, chances are that many are willing to pay for additonal possible choices to hear from you. As such, an effective way to monetize your podcasts is thru offering distinctive most sensible charge content material subject material that requires rate to get admission to.

Some ways to leverage this method are to advertise get admission to to distinctive Q&Q episodes, ad-free episodes, extended cuts, distinctive interviews, or even early get admission to to scheduled episodes. Many podcasters use Patreon and Stitcher Top rate to create distinctive possible choices.

6. Create tiered most sensible charge content material subject material.

An alternative choice when creating paid content material subject material is to create tiered membership or content material subject material tiers, where listener get admission to becomes further distinctive in higher-paid tears.

For instance, in all probability your lowest tier gets early get admission to to episodes and merch, the second tier gets the equivalent plus one bonus episode per 30 days, and the easiest degree gets the whole thing along side monthly Q&As and distinctive merch.

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Remaining Podcast On The Left has a tiered membership program on Patreon, where listeners subscribe to their hottest tier for distinctive content material subject material like additional episodes, get admission to to presale tickets, and discount codes.

how to monetize a podcast: offer tiered membership subscriptions

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7. Accept donations.

Accepting donations is a way to monetize your podcasts with audience support. It is a precious method for podcasts merely getting started, as audiences that like what you offer and want to continue paying attention to further might be determined to support you to make sure they may be able to nevertheless concentrate for your show.

Patreon is ceaselessly used to easily settle for donations.

8. Use web on-line online marketing.

Associate web advertising is promoting products or services in your show in exchange for a rate. The end payout is tracked through an affiliate link or code unique for your podcast, so the receiving industry is conscious about when a purchaser has come from your show.

Ear Biscuits, hosted thru comedy duo Rhett and Link, uses web on-line online marketing to monetize their podcast. In a modern episode, they plugged a company referred to as Sike, and listeners would download 10% off of gain within the tournament that they used Ear Biscuit’s unique code EBMADEYOULOOK.

how to monetize a podcast: use affiliate marketing

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9. Proportion video or audio recordings of your show on YouTube.

An easy way to monetize your show with few additional steps is to record your podcast classes on video, upload them to YouTube, and monetize them with YouTube Advertisements. Some other folks would in all probability choose to look at and concentrate, in order that you’re moreover providing your audience an additional way to have interaction along with your content material subject material.

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In the event you don’t want to record video, the process nevertheless works for audio recordings.

10. Host live podcast recording events.

A live match on your show will also be an in-person recording session that listeners attend and watch in real-time. You’ll have the ability to generate source of revenue thru selling tickets to the advance and then monetize your episodes with commercials and sponsorships when you upload them for standard listening.

Podcast On the other hand Outside, a popular interview-based podcast, is happening tour and hosts live events, where listeners should buy a ticket and revel within the show in authentic life.

how to monetize a podcast: host live events

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In a position to record?

The entire strategies on this tick list will will let you monetize your podcasts, regardless of whether or not or now not you will have an established show or are merely getting started.

Make a selection a method that works for you, plan it out, and click on on record — your audience will like to concentrate.

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