24 Reddit Stats and Details to Know in 2022

by | Oct 18, 2022 | Etcetera | 0 comments

As it presented in 2005, Reddit has remained a thriller to many entrepreneurs. Reddit is a user-influenced platform that embraces discussion and community engagement over content material subject material creation or branding. Its difference in point of interest makes Reddit vastly different from other networks — like Facebook or Instagram — where producers naturally to find their space of hobby.

Up to now few years, then again, Reddit’s attempted to reach further attention from producers via introducing various promoting choices. The platform moreover presented choices harking back to video streaming and video website hosting, enabling the platform to evolve from the text-based format it’s identified for.

The platform may be thriving with Gen-Z and millennial audiences that may be the use of that platform to make purchasing picks later in life. Despite the fact that we don’t encourage you to put your whole money into Reddit advertisements or an area manager to build subreddits merely however, there are nevertheless ways firms and kinds can use Reddit to their benefit within the match that they choose to.

One way is to host “Ask Me Anything” posts (also known as an AMA) to build community and consider along side your target market. Another way is to start out subreddits about particular topics linked to your brand, similar to Fb teams.

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Reddit Statistics

To stick you a professional and assist you to make strategic social media picks, here’s a list of 24 helpful and intriguing Reddit stats related to the company, its shopper base, and what it takes to interact audiences on the platform.

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Fundamental Stats

  • Reddit has over 430 million energetic monthly shoppers. (EarthWeb)
  • Reddit is the fifth most visited website throughout the U.S. (SemRush)
  • Reddit is valued at over $10 billion. (The New York Occasions)
  • Reddit was founded in 2005 and bought via Condé Nast in 2006. (Crunchbase)

Demographics

  • The majority of Reddit shoppers (63.8%) are male. (Statista)
  • 47.13% of Reddit shoppers are came upon throughout the U.S. (similarweb)
  • 36% of U.S. Reddit shoppers are between the ages of 18 and 29 years earlier.
  • Gen Z makes up 26% of Reddit Shoppers. (Reddit Weblog)

Shopper Conduct

  • As of 2021, there are 2.8 million subreddits on the platform. (Orbelo)
  • Reddit has 52 million daily shoppers. (The Wall Boulevard Magazine)
  • Reddit shoppers spend with reference to 24 minutes a day on the platform. (Insider Intelligence)
  • Shoppers spend significantly a lot much less time on Reddit than on other platforms like TikTok, Instagram, and Twitter — on the other hand this is because of Reddit is further of an information and education platform than a video and recreational platform. (Insider Intelligence)
  • 51% of Gen-Z shoppers say they’re within the platform’s user-driven choices, harking back to subreddits, feedback, and upvotes. (Reddit Weblog)
  • 82% of Gen-Z people consider Reddit when studying further about products. (Reddit Weblog)
Reddit says Gen Z trusts reddit when it comes to product research

Provide: Reddit Weblog

Motion pictures on Reddit

  • As of 2018, Reddit shoppers consumed more than 1.4 billion films on the platform per 30 days. (Selection)
  • In 2018, video viewing time grew via 38%: Total shoppers went from viewing 400,000 hours of natively hosted video on a daily basis to larger than 13 million hours of video monthly. (Reddit Weblog)
  • In 2018, 3 of Reddit’s 5 highest-performing posts included films, while one had {a photograph}. (Reddit Weblog)
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Engaging Content material subject material and Sizzling Topics

  • The absolute best 4 subreddits as of 2022 are /r/announcements, /r/funny, /r/AskReddit, and /r/gaming. (OneUp)
  • In 2021 the most well liked “Ask Me Anything” (AMA) put up with over 90,000 upvotes was I’m a lobster diver who simply in recent years survived being inside a whale.” (Statista)
  • In a 2019 know about of 60,000 Reddit posts, those between 60 and 80 characters get 8,600 upvotes. (Basis Inc.)
  • The know about moreover came upon that posts beneath 120 characters get further upvotes than posts above the character rely. (Basis inc.)
Foundation Inc. Average Title Length of top posts on Reddit

Supply: Basis Inc.

  • Posts with questions generate two occasions as many comments as posts without them. Then again, oppositely, posts without questions get further upvotes than posts with them. (Basis Inc.)
  • In 2019, vital topics of discussion included good looks, weddings, and self-care, a shift from 2018’s sizzling topics, well-known beneath. (Reddit)
  • One amongst Reddit’s most popular topics is generation. In 2018, Reddit reported that all of its tech-related subreddits combined gained more than 27 million unique monthly visitors and 284 monthly views. (Reddit Weblog)
Chart showing questions get 2x more comments on Reddit from Foundation Inc.
Questions get fewer upvotes on reddit chart from foundation inc.

Supply: Basis Inc.

Takeaways from Reddit Stats

If you are a marketer in a field related to shopper products, in particular generation, chances are high that you’ll not want to rely out Reddit merely however. As now we’ve came upon from the stats above, more youthful people, in particular in Gen Z, are the usage of and trusting the platform as a supply for product analysis.

If your company has a lot of superb video content material subject material, chances are high that you’ll want to incorporate Reddit into your next marketing strategy. Be mindful, Reddit shoppers consumed more than 1.4 billion films monthly in 2018.

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On-line video, particularly in a cellular layout, is being embraced much more intently than in the past. Because of this, it might be worth exploring the speculation of a Reddit video method must you ever have time beyond regulation or belongings available.

If you are serious about checking out out content material subject material on Reddit on the other hand do not know the starting point, it can be helpful to get inspiration from producers who’ve already succeeded there. In this publish, you’ll check out a few great examples.

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