6 Small Companies That Are Killing It On TikTok [+ How They Did It]

by | Oct 11, 2022 | Etcetera | 0 comments

For numerous producers, TikTok is a scary, unknown place. What do you post? How do you use the trending sounds? I’ve rounded up small corporations that have generated 1000’s of likes and enthusiasts on their TikTok profiles alone.

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In this article, we now not only tick list a success small corporations on TikTok with a breakdown of their strategies however moreover concentrate from some in an instant on what influenced their success.

Realize: In this article, we define small corporations as those with one to 25 team of workers.


Based totally by the use of influencer and content material subject material author Cassey Ho, POPFLEX has accumulated 2.5 million likes and 116K enthusiasts since first posting in Would perhaps 2020.

What’s the essential factor to its success? Leveraging Ho’s loyal workforce and telling honest stories.

@popflexactive Time for a fitness center bag beef up? Meet the all-in-one Valentina Duffle 💐
♬ Classical Tune – Classical Tune

Ho grew in reputation on YouTube as a well being teacher sharing pilates workout routines and advice, due to this fact the establish @blogilates. After years of success, Ho offered the apparel emblem, POPFLEX.

“It’s this type of massive benefit to artwork with a social media persona like Cassey, who already has now not only a fanbase then again a loyal workforce that she has built consider with,” says Lexi King, PopFlex’s social media lead. “We’re an extension of that at POPFLEX.”

Working out that the ones two producers are deeply connected, King says they eager about sharing the behind-the-scenes journey of organising and emerging POPFLEX.

“…People love seeing the ‘why’ and the process behind our products,” says King, “it makes the brand dating a lot much less transactional and additional of a dating.”

She says that as a substitute of selling a product, they walk target market via finding solutions to their most pressing problems. On TikTok, each account feeds the other, creating what King calls an ecosystem.

“For individuals who happen to be scrolling TikTok and are to be had all through Blogilates’ video promoting a product, that can in all probability lead you to check out POPFLEX where you’ll then see the product on different our our bodies via our try-on motion pictures or see additional of the aptitude behind the product,” she says.” It’s about creating an ecosystem of content material subject material, it’s like telling one massive story.”

Together with storytelling and leveraging their founder, King shares that the brand invests in building relationships with more than a few content material subject material creators, via partnerships and gifting.

“Seeing our products promoted on external influencer/author accounts helps assemble our awareness and consider with the consumer while moreover giving our purchaser precise, raw, and unpaid opinions,” says King on gifting products to influencers.

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By contrast to many various producers on TikTok, POPFLEX doesn’t only rely on trending dances to reach traction.

“Doing trendy dance moves doesn’t always need to be your solution to increasing your reach,” says King. “You’ll have the ability to find a unique strategy to benefit from a trending audio to push your product and educate your target audience about your emblem.”

She continues, “If truth be told, being different and interpreting inclinations in unique techniques has been a couple of of our best possible appearing content material subject material.”

If there’s one piece of advice King would possibly simply offer other small corporations, it’s this: Succeeding on TikTok involves trial and error.

“It’s a will have to to find what brings your target audience in, weeding via what works and what doesn’t,” says King. “The only strategy to decide that out is by the use of posting and by the use of now not being afraid to test new problems — new creators, posting at different events, new angles, inclinations versus storytelling, and plenty of others.”

2. Faces Cosmetics

While some producers avoid pushing their products on TikTok, others find great success in doubling down on this method. Faces Cosmetics is one among them.

About 90% of the TikTok motion pictures this emblem posts on TikTok are in an instant related to its product, specifically the usual, potency, and durability.

The reason this method works so smartly is that right through just a few seconds, the video addresses particular person pain problems and shows how the product solves them – all while leveraging trending sounds.

@facescosmetics And it’s latex unfastened 😜 Safe those lashes kid!
♬ authentic sound – IT GIRL 💕

Proper right here’s every other tactic that’s worked exceptionally smartly for Faces Cosmetics on TikTok: Build up a story surrounding the product, hooking in target market, then revealing the truth at the end.

While this may most probably sound like a deadly method, it’s one that offered the brand 3.1 million views in a single video and a lot of fresh shoppers.

For instance, inside the video posted underneath, the brand’s founder posed as a content material subject material author attempting a brand spanking new product that’s been making its rounds on social media. Spoiler alert: It’s her product.

@facescosmetics I need i knew about this quicker omg!
♬ authentic sound – Faces Cosmetics

She tries it on, addresses not unusual purchaser pain problems with this product line, then ends the video with the huge expose and a restock announcement.

The takeaway that is to tell stories that can resonate along side your target audience.

3. Hoodjabi

With over 125K enthusiasts and 4.3 million likes, all of Hoodjabi’s viral content material subject material has one thing in not unusual: great use of a trending sound.

@hoodjabishop A lifechanging revel in 🥹🥹
♬ The sound of affection – Mandy & Boots- Viral 🔈Writer

Even though every video choices Hoodjabi products, they don’t focus on the products themselves. Instead, they focus on way of living – always in a funny, horny manner. 

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So, how do they do it? I spoke to Hoodjabi founder Kady Meite. Together with her humor, she attributes her TikTok success to her figuring out of the app. 

“On account of I in my opinion use TikTok on a daily basis, learning the app comes easy,” she said. “On each and every instance I concentrate an audio, consistent with the wording of the tune or theme of the trend, I routinely think ‘How can this custom to my emblem?’”

Whether or not or no longer it’s for building emblem awareness, promoting products, or workforce building, Meite says there’s always a strategy to leverage a building.

“Approach too often, I see other small corporations get stuck on views and why certain motion pictures they worked so hard on aren’t getting any traction,” she says. “When you click on on that ‘post’ button, you will have to be operating on new content material subject material, generating ideas, or producing.”

Meite recommends that small corporations focus as a substitute on posting as much as conceivable to get their establish available in the market. She believes virality is driven maximum repeatedly by the use of consistency.

“ It has no longer anything else to do with hashtags or certain events of the day,” said Meite. “Merely post and post consistently – the most efficient target audience will find you.”

She supplies that on a platform like TikTok, reusing and recycling earlier content material subject material is welcome – along side pictures. 

“TikTok loves {photograph} dumps with the most efficient caption, trending audio, and great emblem footage,” Meite says. 

For small corporations with limited time and belongings, this is great data. You don’t have to start out out from scratch every time, a brand spanking new building offers a possibility to turn earlier content material subject material into your next viral video. 

If there’s one lesson to take away from Hoodjabi, it’s this: Take time to understand how the platform works, don’t concern over views, and pay attention to creating content material subject material that can resonate along side your target audience.

4. Bobbie Items

TikTok accounts like Bobbie Pieces show us that simplicity can move far on social media.

What once used to be as soon as a drawing account from an artist complicated proper into an emblem selling coloring books, stickers, and additional.

What’s most eye-catching that is noting how the content material subject material in this account shifted as quickly because it used to be an emblem. Throughout the early days, the films had little focus, allowing target market to simply get pleasure from the drawings as they were given right here alive on show.

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Through the years, the brand started incorporating additional behind-the-scenes content material subject material, from packing orders to creating new products.

@bobbiegoods add eco delightful provide wrapping on your next order! available now in my retailer ☺️ @noissueco
♬ Actual Love Child – Father John Misty

Another eye-catching practice? Bobbie Pieces doesn’t rely on trending sounds to make or smash their content material subject material, showing once another time that there are a couple of roads leading to success on TikTok.

5. Omsom

Foods emblem Omsom isn’t merely on TikTok to market it its products. After perusing just a few motion pictures, you’ll find that there’s an emphasis on celebrating Asian, and specifically Vietnamese, custom.

Omsom invites its target market to reach knowledge of the history behind Vietnamese cuisine along with drawback longstanding myths related to Asian foods.

@weareomsom PSA: there don’t seem to be any showed harms of consuming MSG!!!
♬ authentic sound – Omsom

Then again that’s now not all you’ll find scrolling down their profile.

Omsom moreover shares plenty of foods recipes, behind-the-scenes content material subject material from the founders, and relatable way of living content material subject material.


The Omsom workforce has HAD IT with the ones purple flags 🤣🚩

♬ Whatcha Say – Jason Derulo

Having this content material subject material mix promises they attraction to plenty of buyer personas, from Vietnamese shoppers on the lookout for a method of area to curious eaters.

6. SplayTray

When your product is as superb as SplayTray’s, there’s no fancy method sought after (even if that not at all hurts).

On TikTok, all it takes is finding the most efficient trending sounds to sing their own praises your product’s most impressive choices.

Take this video underneath, which earned with regards to 270K views.


You indubitably need it.

♬ THE SOUND WE DONT REALLY NEED – Skeetersbedtimestories

The audio overlay – a conversation between two friends resisting the temptation to make a purchase order order – mixed with a simple video compilation made for a very easy product demo that speaks for itself.

So, when not sure, keep it simple.

There you’ve it – 6 producers using completely different strategies and killing it on TikTok. Whether or not or no longer you’re a small, midsize or large industry, there’s a piece of advice in proper right here for every TikTok marketer.

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