How to Set up Email Marketing Campaigns with Divi Hosting by Cloudways

by | Jun 21, 2022 | Etcetera | 0 comments

If you’re within the advertising trade, you understand how necessary emails are. Making improvements to gross sales, producing extra visitors, and developing personalised content material are only some techniques to make use of electronic mail advertising campaigns to develop what you are promoting. Some people available in the market will attempt to inform you that electronic mail advertising is useless, and also you will have to focal point on different gear to succeed in your consumers. That’s infrequently the case. In reality, 99% of other folks take a look at their electronic mail day-to-day. In the event you aren’t using electronic mail advertising for what you are promoting, you’re lacking the boat. On this submit, we’re going to turn you find out how to arrange electronic mail advertising campaigns on Cloudways with Divi internet hosting — both the usage of an electronic mail provider, or with the FluentCRM plugin.

What’s Divi Internet hosting via Cloudways?

Thru our partnership with Cloudways, we offer a really perfect selection for internet hosting your Divi website online. Divi internet hosting via Cloudways is speedy, comes with some superb options corresponding to SSL certificates, bot coverage, backups, nice fortify, and the facility to put in Divi in a single click on. Along with the ones options, Cloudways has the facility to maintain an enormous quantity of visitors, because of being a cloud internet hosting supplier. Moreover, you be capable to configure your server so to maintain transactional and advertising emails via putting in place your personal SMTP thru a number of supplier choices. In the event you’re taking a look to spice up what you are promoting thru electronic mail advertising campaigns, Cloudways has you coated.

Divi Hosting by Cloudways

Create Your Website online with Divi Internet hosting via Cloudways

While you join Divi Internet hosting with Cloudways, your server is optimized and able so that you can set up your new Divi website online. For this educational, we’ll suppose that you simply’ve signed up for a Cloudways account and feature created a server.

First, login for your Cloudways account. Subsequent, click on the + icon in the primary menu. Subsequent, click on Upload Utility.

Add Cloudways application

Make a choice your server from the dropdown menu, then click on Upload Utility.

Choose server add application

In spite of everything, make a selection Divi Package deal from the dropdown menu, identify your software, make a choice your mission, then click on Upload Utility.

Choose the Divi Bundle

Usually, it is going to take 2-3 mins to create your new software. As soon as the method is whole, you’ll have a recent WordPress website with Divi pre-installed. Subsequent, we’ll talk about SMTP and the selections you’ll need to arrange your electronic mail advertising campaigns in Cloudways.

What’s SMTP?

Easy Mail Switch Protocol (SMTP) is broadly thought to be the trade usual for sending electronic mail messages around the web. SMTP makes use of authentication, which will increase the adjustments of your electronic mail messages being delivered effectively. When electronic mail advertising is a concern for what you are promoting, it’s very important to make a choice a excellent SMTP server that has the facility to maintain prime quantity user-triggered emails. With out SMTP, your transactional and advertising emails may well be misplaced, costing you earnings. Fortunately, Cloudways gives integration with a number of of the top ranked SMTP email services — MailGun, Mandrill, Elastic Mail, and SendGrid. Moreover, we’ll display you find out how to use the SMTP mail add-on thru Cloudways. All are nice choices for electronic mail advertising campaigns for your Cloudways server.

The right way to Make a choice the Absolute best E-mail Advertising and marketing Marketing campaign Provider on Cloudways

It’s very important that you simply establish the wishes for what you are promoting ahead of opting for an electronic mail provider. First, ask your self what you wish to have your electronic mail provider to do for you. Do you require sending huge quantities of emails? Additionally, when you’ve got an ecommerce website online, that are supposed to be weighed when taking into account a supplier. Let’s check out the e-mail products and services that simply combine into Cloudways to lend a hand you in you make a decision.

MailGun

MailGun is a wonderful selection for the ones taking a look to ship a considerable amount of emails with prime deliverability charges. It integrates seamlessly with WordPress with little or no setup time, and is simple to configure in Cloudways. Moreover, MailGun is very scalable, permitting you to regulate your plan as what you are promoting grows. That being mentioned, MailGun isn’t the perfect to configure. It’s relatively difficult, and calls for a while to regulate to.

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MailGun email marketing campains Cloudways

SendGrid

SendGrid is another choice to be had to you thru Cloudways. This is a extremely fashionable selection for entrepreneurs, and one of the most best possible available on the market. You’ll be able to create and ship newsletters, transport notifications, password resets, in addition to promotional emails. SendGrid is simple to combine into Cloudways, with out the desire for any SMTP plugins. In the event you aren’t positive whether or not to make use of MailGun or SendGrid, check out our comparability submit to assist making a decision which one is best for you.

SendGrid email marketing campaigns Cloudways

Mandrill

Mandrill is an SMTP add-on this is equipped via Mailchimp. It aids in sending transactional emails, which can be computerized emails used to ship ecommerce emails, in addition to account process comparable emails. A few of its tough options come with white-labeling, cut up checking out, and target audience control. Like MailGun and SendGrid, integrating Mandrill into WordPress is a simple strategy to ship electronic mail advertising campaigns thru Cloudways.

Mandrill and Mailchimp email marketing campaigns Cloudways

Elastic E-mail

Elastic Email is a loose SMTP provider that you’ll be able to incorporate into your Cloudways account easily. It has the aptitude to ship transactional emails, in addition to electronic mail automation duties. Moreover, there are key options integrated that may allow entrepreneurs and builders to construct their campaigns simply. Setup is fast, and lets you incorporate A/B checking out, electronic mail verification, developer gear, and advertising automations. Elastic E-mail is an to be had add-on in Cloudways, with plans beginning at .10¢ in line with 1000 emails.

Elastic Email marketing campaigns Cloudways

Gmail by way of the Cloudways SMTP Upload-On

Finally, when you’ve got a smaller trade or freelance website online, Gmail is a viable possibility. Gmail gives its personal SMTP server, and is simple to arrange in Cloudways. A few of its options come with trade electronic mail, on-line garage, calendars, and extra. The one caveat to the usage of Gmail is that you simply’ll want to incorporate a paid provider corresponding to Mailchimp so to ship newsletters, or promotional emails.

Environment Up SMTP for E-mail Advertising and marketing Campaigns in Cloudways

Putting in place SMTP for electronic mail advertising is an easy procedure in Cloudways. After you have made up our minds the supplier you’d like to make use of, you’ll be sending emails out of your server in a short while. To get began, login for your Cloudways account and navigate to servers in the primary menu.

Choosing your server in Cloudways

Subsequent, beneath Server Control > SMTP, you’ll make a selection which supplier to make use of to your SMTP provider. You’ll be able to choose from your personal SMTP, or Elastic Mail. We’ll pass over the choices for MailGun, Mandril, SendGrid, and Elastic Mail.

It’s necessary to notice that with any of those configuration choices, you’ll want to have a website attached in Cloudways. And not using a attached area, your emails merely received’t be delivered.

Server management SMTP

Configuring MailGun for E-mail Advertising and marketing Campaigns in Cloudways

Step one to combine MailGun with Cloudways is to get your MailGun SMTP credentials. To do that, log in for your MailGun account. Subsequent, navigate to sending within the navigation bar to the left. Make a choice Domain names. You probably have a couple of area in MailGun, you’ll want to make a choice the person who will likely be tied for your software on Cloudways. On this educational, we’re the usage of a sandbox account with a short lived area, so stay that during thoughts as we continue.

MailGun sending settings

Click on for your area to get the credentials. Make a choice the SMTP possibility, then click on make a choice.

MailGun select SMTP

Reproduction the guidelines introduced to you, and save them to arrange your connection in Cloudways.

MailGun credentials

Head again over for your Cloudways account. Within the server control > SMTP display, make a choice Your Personal SMTP, then make a selection MailGun from the dropdown menu. Paste your MailGun username and password into the fields, then click on save.

Configure MailGun email marketing campaigns Cloudways

If you’ve attached MailGun, it’s a good suggestion to ship a check electronic mail to make sure the setup used to be a good fortune.

Configuring SendGrid for E-mail Advertising and marketing Campaigns in Cloudways

To get began with connecting SendGrid to Cloudways, log in for your SendGrid account. Subsequent, click on on settings at the left navigation bar. Click on API Keys within the dropdown checklist.

SendGrid settings

You’ll want to create a brand new API key to make use of to attach Cloudways for your SendGrid account. Click on Create API Key.

Create API key SendGrid

First, create an API Key Title. You’ll be able to identify this the rest you favor. Beneath API Key Permissions, make a choice Complete Get right of entry to. In spite of everything, click on Create & View.

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SendGrid email marketing campaigns Cloudways API key

Click on to replicate your newly created API key, then click on carried out. You’ll want to paste this in different places, as a result of we’ll want it within the upcoming steps.

Save your SendGrid API key

Head again over to Cloudways. Beneath server control > SMTP, make a selection Your Personal SMTP. Subsequent, make a choice SendGrid from the dropdown menu. Input your SendGrid username, which may well be an electronic mail deal with relying on how you place up your account. On the other hand, you’ll be able to enter your new API key into the sector. Subsequent, input your SendGrid password. In the event you used your API key because the username, use your SendGrid password right here. That being mentioned, in the event you used your username, enter your API key because the password. In spite of everything, click on save.

Configure SendGrid email marketing campaigns Cloudways

As up to now discussed, it’s excellent observe to ship your self a check electronic mail to verify the whole lot is ready up as it should be.

Configuring Mandrill for E-mail Advertising and marketing Campaigns

To get began, check in for your Mandrill account, or join a brand new one. Scroll the entire method all the way down to the ground of the display and click on for your account icon.

Mandrill account icon

From the dropdown menu, make a choice Accounts & Billing.

Mandrill accounts & billing

Subsequent, click on on extras. Make a choice API Keys within the dropdown menu.

Mandrill account extras

When the web page refreshes, scroll all the way down to Your API keys. Click on the Create a Mandrill API Key button.

Mandrill create a key for email marketing campaigns in Cloudways

You’ll be redirected to Mandrill. Click on the Log in the usage of Mailchimp button.

Login to Mandrill

Mandrill will need you so as to add a website, in the event you haven’t already. To take action, click on arrange your sending area within the yellow bar on the best of your display. Sort for your area, and click on the +Upload button.

Add a domain to Mandrill

Editing Registrar DNS Information

Mandrill would require you to ensure possession of your area via including a couple of TXT information for your registrar’s DNS. First, you’ll upload a TXT document to ensure the area. Use TXT as the kind, @ because the identify, and upload this as the price:

mandrill_verify.1tFI4uR0BLH4nLt-0as5LQ

Subsequent, you’ll want to upload a DKIM TXT document. Make a choice TXT as the kind, use mandrill._domainkey.instance.com for the identify, and upload this code for the price:

v=DKIM1; okay=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQCrLHiExVd55zd/IQ/J/mRwSRMAocV/hMB3jXwaHH36d9NaVynQFYV8NaWi69c1veUtRzGt7yAioXqLj7Z4TeEUoOLgrKsn8YnckGs9i3B3tVFB+Ch/4mPhXWiNfNdynHWBcPcbJ8kjEQ2U8y78dHZj1YeRXXVvWob2OaKynO8/lQIDAQAB;

Notice: you’ll want to exchange instance.com along with your area when including the DKIM document.

In spite of everything, you’ll want to upload a SPF TXT document. Make a choice TXT for the kind, @ because the identify, and this as the price:

v=spf1 come with:spf.mandrillapp.com ?all

Verify Mandrill DNS records

For this educational, we’ll use GoDaddy so as to add the information. Log in for your registrar and navigate for your area, then click on set up DNS.

Manage GoDaddy DNS

Upload the 3 TXT information indicated above. Now your DNS will have to have those 3 information:

GoDaddy TXT records

If you’ve added the information, head again to Mandrill to check your DNS settings. Click on the Take a look at DNS Settings button. If the whole lot is right kind, you’ll see inexperienced take a look at marks subsequent for your settings.

Test DNS settings

Now that your DNS is ready up and able to head, we will be able to create the API key and attach Mandrill to Cloudways. Click on the +API Key button to generate a key.

Add a new Mandrill API key

We’ll want to seize the SMTP consumer credentials in addition to the API key to finish the duty.

Mandrill credentials email marketing campaigns Cloudways

In spite of everything, return to Cloudways. Make a choice Your Personal SMTP from the primary dropdown, and Mandrill from the second one dropdown. You’ll be able to put the rest you’d like within the username box. For this case, we’ll use Mandrill. Subsequent, enter the API key you generated for the password. Click on save. Make certain to bear in mind to check your settings via sending out a check electronic mail.

Configure Mandrill email marketing campaigns Cloudways

Configuring Elastic Mail for E-mail Advertising and marketing Campaigns in Cloudways

Putting in place Elastic E-mail in Cloudway is the simplest possibility we’ve coated. Cloudways supplies direct integration with Elastic, so there are just a few steps to hide. First, you’ll want to upload Elastic E-mail for your internet hosting account. To do that, click on the grid icon in the primary menu, then make a selection Upload Ons from the dropdown menu.

Elastic Email marketing campaigns Cloudways

You’ll want to subscribe to Elastic E-mail so to use it as your SMTP provider. As up to now discussed, plans start at .10¢ for each 1000 emails you ship. Click on the pencil icon to allow Elastic E-mail.

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Choose Elastic Email

In spite of everything, navigate to server control > SMTP. Within the dropdown menu, make a selection Elastic E-mail. Then click on the allow button. As up to now famous, you’ll want to upload DNS information for DKIM and SPF for your area’s registrar as a way to use Elastic E-mail in Cloudways.

Enable Elastic Email

Configuring the Cloudways SMTP Upload-On

Along with the usage of one of the most suppliers indexed above, you’ll be able to configure your personal SMTP thru Cloudways SMTP add-on capacity. It means that you can usher in any SMTP supplier you’d like One of the crucial best to configure is Gmail. Since they provide a integrated SMTP, Gmail could be very easy to configure.

To get began, you’ll want your Gmail login credentials, in addition to the server and port data that Gmail makes use of. Head to server control > SMTP. Like ahead of, make a selection Your Personal SMTP from the dropdown menu.

On the second one dropdown menu, make a selection Different. When the display refreshes, you’ll enter smtp.gmail.com for the server, and 587 for the port. Subsequent, use your gmail login electronic mail deal with for username. In spite of everything, enter your gmail password within the password box. Click on save.

Gmail SMTP Setup

Connecting Your SMTP Server to FluentCRM

Now that we have got SMTP attached to the server, we need to display you find out how to create electronic mail advertising campaigns on Cloudways with the FluentCRM plugin. FluentCRM is a self-hosted automation plugin for WordPress. You’ll be able to do such things as set up buyer leads, create electronic mail campaigns, track consumer actions, and extra, all from the WordPress dashboard.

FluentCRM for email marketing campaigns in Cloudways

FluentCRM is loose to check out, so there’s a number of incentive to check it out. In the event you fall in love with it — and we expect it’s possible you’ll — a unmarried website license is handiest $129. That’s a beautiful excellent deal taking into account you’re getting a complete advertising resolution that’s simple to regulate, lets in for touch segmentation, electronic mail sequencing, and electronic mail advertising automation to regulate what you are promoting and your consumers. Along with nice options, FluentCRM integrates with over 30 different plugins together with WooCommerce, LearnDash LMS, Simple Virtual Downloads, Zapier, and best possible of all, Divi.

Environment Up FluentCRM in Divi

First, release your new Divi website and navigate to plugins within the WordPress admin panel. Subsequent, click on Upload New.

Add a new plugin

Subsequent, seek for FluentCRM within the seek bar. Click on Set up Now.

Install FluentCRM

If you turn on the plugin, you’re able to start out putting in place your automations. Click on the FluentCRM tab within the WordPress dashboard.

FluentCRM dashboard

The usage of the FluentSMTP Plugin

Moderately than the usage of Cloudways to arrange your SMTP connection, you’ll be able to immediately attach your WordPress website to SMTP by way of their FluentSMTP Plugin. The stairs are in most cases the similar as doing it server facet. You’ll be able to choose between MailGun, SendinBlue, SendGrid, Google Workspace, Amazon SES, and plenty of others. This may well be a excellent possibility for you if you wish to arrange a unique SMTP supplier on person packages inside of Cloudways.

To arrange FluentSMTP, click on on FluentSMTP > Settings > SMTP/E-mail Provider Settings within the WordPress dashboard. You’ll be brought about to put in the FluentSMTP plugin routinely. Click on Set up FluentSMTP Plugin (it’s loose). Sure, it’s loose.

Install FluentSMTP

Cloudways Makes It Simple to Setup E-mail Advertising and marketing Campaigns

Cloudways gives a couple of techniques to arrange SMTP so to create electronic mail advertising campaigns. Thru MailGun, Elastic Mail, SendGrid, and others, you’ll be able to simply incorporate SMTP to create electronic mail automations, promotional mail, and extra. Moreover, with the superior functions of FluentCRM, you’ll be able to forgo the desire for extra subscriptions corresponding to Mailchimp to have a full-service advertising automation setup with a particularly reasonable in advance value.

Which mail provider supplier do you employ in Cloudways? Tell us via leaving a remark underneath.

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