Learn how to Promote Virtual Artwork and Graphics On-line (The Simple Approach)

by | Jul 22, 2022 | Etcetera | 0 comments

Do you want to advertise your digital art work and graphics online?

By means of selling your art work as downloadable knowledge, you’ll become profitable with out a want to pay for supply or professional printing. You’ll moreover advertise the identical digital art work or graphic file a large number of cases.

In this article, we will show you techniques you’ll merely get began selling your digital art work and graphics online using WordPress.

How to sell digital art and graphics online

Why Advertise Your Digital Art work and Graphics Online?

In the event you occur to’re an artist, there are lots of techniques to advertise your artwork online. For example, that you just should create a print-on-demand store and turn your graphics into branded merchandise or high quality prints.

Then again, more and more artists are selling their artwork as virtual downloads slightly than tangible pieces. These items may include stock image libraries, downloadable worksheets, ebooks, templates, and additional.

Selling digital downloads lowers your costs because you don’t should pay for printing and supply fees. You moreover don’t have to worry about physically storage, supplies, or managing your inventory. All of this means you spend a lot much less time and effort for greater source of revenue.

With that all through ideas, let’s see the way you’ll advertise digital art work and graphics online.

Which Platform Should You Use to Advertise Digital Art work and Graphics?

First, you’ll need to choose an eCommerce platform that you just’ll use to advertise your art work and graphics as digital downloads.

An eCommerce platform is tool that you just’ll use so as to add your artwork and then offer those knowledge in the marketplace.

While it’s conceivable to change your eCommerce platform later, doing so will also be disruptive to your business. To avoid that, it is very important select your eCommerce platform moderately.

For this use case, you’ll have to select a platform that has been designed specifically for selling digital downloads.

That’s why we advise using WordPress and Simple Virtual Downloads for selling art work and graphics.

WordPress is the highest web page builder on the earth. It powers over 43% of all web websites on the web at the side of tens of thousands and thousands of web websites where other folks advertise digital downloads. WordPress gives you whole keep an eye on over your internet web page, so it’s easy to design a lovely and eye-catching web site where you’ll show off your artwork.

Easy Digital Downloads is the most efficient WordPress eCommerce plugin to advertise digital products. If truth be told, we use the plugin ourselves to advertise a large number of our top class WordPress plugins.

With WordPress and Easy Digital Downloads, you’ll advertise as many products as you want without paying best transaction fees. This provides WordPress and Easy Digital Downloads a huge get advantages over other platforms similar to Sellfy, Gumroad, Sendowl, and WooCommerce.

With that being discussed, let’s take a look at tips about merely create a WordPress web site with Easy Digital Downloads, so that you’ll get began selling your digital artwork and graphics online.

Step 1. Atmosphere Up Your WordPress Site

Previous than you get began development your WordPress web page, it’s essential to remember the fact that there are two types of WordPress tool, WordPress.org and WordPress.com.

We’ll be using WordPress.org, regularly known as self-hosted WordPress, because it has further choices and flexibility. For an intensive comparison, you’ll see our knowledge on the variation between WordPress.com and WordPress.org.

To start out out selling digital art work and graphics with WordPress, first you’ll need a area title (like www.wpbeginner.com). In the event you occur to don’t already have a name in ideas, you then’ll see our knowledge on how to make a choice the most productive area title.

You’ll moreover need internet web hosting which is where your internet web page’s knowledge are stored online, and an SSL certificates so that you’ll securely accept credit card expenses for your WordPress web site.

A website online identify most often costs $14.99/365 days and internet web hosting costs get began from $7.99/month. The price of an SSL certificate differs depending at the position you buy the certificate. Then again, you’ll expect to pay anywhere between $50-200 / 365 days for an SSL certificate.

As you’ll see, the internet web hosting and protection is pricey, specifically for artists who’re merely starting out.

Thankfully, undoubtedly one in all our easiest in reality useful internet web hosting providers, SiteGround, is offering a huge 73% off deal on their managed internet web hosting for Easy Digital Downloads. It comes with a free SSL certificate, Easy Digital Downloads pre-installed, and the entire optimization choices you want.

You’ll get started for less than $4 per 30 days.

Let’s transfer ahead and walk via tips about achieve your house identify, web internet web hosting, and your SSL certificate.  

First, you’ll need to head over to the SiteGround web page and click on on on the Get Plan button.

SiteGround's managed EDD hosting

After that, SiteGround will ask you to enter a website online identify for your internet web page, and they will moreover show you some now not mandatory extras you’ll achieve. 

You don’t have to worry regarding the extras at this stage because of you’ll always add them later if you want to have it, so we advise skipping this step.

After that, you merely need to enter your charge wisdom to finish the purchase.

You’ll get an electronic mail briefly with details on tips about log into your new account. When you login, you’re going to see two buttons under the Web websites tab: Site Apparatus and WordPress Admin.

Site Apparatus is your internet web page’s internet web hosting dashboard where you’ll organize the whole thing related for your web site, similar to putting in place your emails.

Clicking the ‘WordPress Admin’ button takes you to the newly installed WordPress web site that already has Easy Digital Downloads pre-installed for you.

SiteGroud Login to WordPress

This will an increasing number of take you to a visual display unit where you’ll log into your WordPress dashboard.

Proper right here, simply sort throughout the username and password you created, and then click on on on ‘Log In.’

The WordPress login page

Now, you’re ready to start out development an online store to advertise your digital art work and graphics.

Are you using a singular WordPress internet web page internet web hosting supplier like Bluehost, Hostinger, HostGator, or WP Engine? Then you definately’ll check out our knowledge on tips on how to set up WordPress for step by step instructions for those internet web hosting providers.

Step 2. Atmosphere Up Your eCommerce Plugin

In the event you occur to’re using SiteGround, then Easy Digital Downloads already comes pre-installed.

In the event you occur to’re using a singular internet web hosting provider then you definitely’ll need to arrange and switch at the Simple Virtual Downloads plugin. If you want to have be in agreement, then please see our knowledge on tips on how to set up a WordPress plugin.

After getting get admission to to the Easy Digital Downloads plugin, transfer to Downloads » Settings.

The Easy Digital Downloads WordPress plugin

First, you’re going to set your store’s location.

It’s imaginable you’ll plan to advertise your art work and graphics as digital downloads best, then again Easy Digital Downloads will nevertheless use your location to auto-fill some fields when a buyer makes a purchase order order.

It might also use your location to calculate product sales tax.

So that you could upload your location, simply open the ‘Base Country’ dropdown menu. You’ll then select where your business is primarily based utterly.

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Selling digital products with EDD

Next, find the ‘Base State / Province’ field.

Proper right here you’ll open the dropdown and select the state or province where your store operates from.

Adding your location to the Easy Digital Downloads plugin

While you’re happy with the ideas you’ve entered, click on on on the ‘Save Changes’ button to save some your changes.

Step 3. Together with a Price Gateway to WordPress

When selling digital art work and graphics online, you’ll need a option to accept credit score rating expenses from your customers.

By means of default, Easy Digital Downloads is helping well-liked charge gateways at the side of Stripe, PayPal and Amazon Expenses.

Want to use a singular charge gateway instead? You’ll add additional charge possible choices using the Simple Virtual Obtain extensions.

So that you could upload charge gateways for your internet web page, transfer ahead and click on on on the ‘Expenses’ tab. Then be certain that the ‘Gateways’ tab is selected.

Set up payment gateways

Inside the Price Gateways phase, check out the sector for each of the gateways that you want with the intention to upload for your internet web page.

In the event you occur to try a few charge way, then you definitely’ll need to choose a default gateway. This charge gateway may also be made up our minds on mechanically when the client arrives at your checkout internet web page.

You’ll use any gateway you want, then again Stripe can accept credit cards along with Apple Pay and Google Pay. With that all through ideas, chances are you’ll want to use Stripe as your default charge gateway.

Easy Digital Downloads' payment gateways

After settling on plenty of charge gateways, click on on on the ‘Save Changes’ button.

You will now have get admission to to new tabs where you’ll configure each of your separate charge gateways.

Easy Digital Downloads' default payment gateways

The process of configuring the price gateway may also be reasonably different depending on which gateway you’re using, then again Easy Digital Downloads will walk you during the process.

Let’s check out Stripe for example.

To prepare Stripe, simply select the ‘Stripe’ tab and then click on on on ‘Connect to Stripe.’

Connecting your online store to Stripe

This launches a setup wizard which is able to walk you during the manner of configuring Stripe as your charge gateway.

In the event you occur to’re using multiple charge gateways, then you definitely’ll need to repeat the ones steps to organize each gateway one by one.

By means of default Simple Virtual Downloads shows all your prices in US greenbacks. When you’ve organize your charge gateway, chances are you’ll want to trade the international cash that’s used for your internet web page.

To show your prices in any international cash as an alternative of US greenbacks, merely click on on on the ‘International cash’ tab.

The Easy Digital Downloads currency settings

Next, open the ‘International cash’ dropdown. You’ll now select the international cash that you want to use for your internet web page.

Merely keep in mind that some charge gateways gained’t accept each international cash. In the event you occur to’re now not positive, you then’ll always check out your decided on charge gateway’s internet web page. Most have a list of currencies that they strengthen.

While you’re happy with the international cash settings, click on on on the ‘Save Changes’ button with regards to the bottom of the visual display unit.

Step 4. Turn Your Digital Art work Proper right into a Downloadable Product

When you’ve organize at least one charge gateway, you’re ready to create your first digital product. This will also be any digital art work or graphic file that you want to advertise online.

To create a digital product, simply transfer to Downloads » Add New.

You’ll now sort a name for the product into the ‘Enter download identify proper right here’ field. This may also be confirmed on the product’s internet web page, in order that you’ll want to use something that catches the client’s attention and accurately describes your graphic or digital artwork.

Selling digital art and graphics online

Next, sort out the description that may appear on this product internet web page. You’ll want to give visitors the entire wisdom they need to make a decision whether or not or now not this product is proper for them.

For example, it’s imaginable you’ll include the graphic’s dimensions and resolution. You might also keep up a correspondence regarding the product’s licensing and the way in which the customer can use the art work after buying it.

Selling digital art and graphics with Easy Digital Downloads

Many on-line shops and websites use product classes and tags to be in agreement shoppers find what they’re searching for. The ones categories and tags can also encourage visitors to find related graphics and digital art work products, which is in a position to get you further product sales.

You’ll create new categories and tags throughout the Download Categories and Download Tags box. To learn further, please see our step by step knowledge on tips on how to upload classes and tags for WordPress pages.

Adding categories and tags to downloadable digital art

Next, you’ll want to set a price by way of scrolling to the Download Prices phase.

Proper right here, sort in how so much visitors will pay to acquire this graphic or digital artwork.

Setting a price for your digital downloads

You’re now ready so as to add the image file that you want to advertise. In the case of photos, WordPress is helping gif, heic, jpeg, png, and webp formats.

Skilled Tip: If you want to advertise digital art work and graphics in a file sort that WordPress doesn’t strengthen, then see our knowledge on tips on how to permit further document varieties in WordPress.

So that you could upload your downloadable file, simply scroll to the Download Information phase.

How to create a digital download

Inside the File Determine field, sort a name for the file that buyers will get after they make a purchase order order. Then, simply click on on on ‘Upload a File’ to the proper of the ‘File URL’ field.

You’ll now select any image from the WordPress media library, otherwise you’ll upload a brand spanking new file from your computer.

After all, you will need to add a product image.

While you’re selling digital art work and graphics, you don’t want other folks to steal your artwork without paying. On account of this, we don’t recommend using your distinctive digital art work or graphic since the product image.

One chance is to use a lower-resolution type of your image. Each and every different is to upload a watermark to the original graphic. Otherwise you’ll do every.

In the event you occur to do create a watermark using internet design instrument, you then’ll need to show this watermark in a location that isn’t easy to crop out.

Many artists place their watermark throughout the center of the image, or they use the watermark in a repeating construction that covers all of the product.

A third chance is to create a preview of how the shopper would most likely use your digital art work or graphic. For example, that you just should show your artwork in a mock-up mobile phone visual display unit or promoting and advertising and marketing display. Providing context like this will likely encourage shoppers to buy your product.

So that you could upload a product image, simply scroll to the Download Image phase and then click on on on the ‘Set Download Image’ link.

Adding a product image

This launches the WordPress media library where you’ll select an image or upload a brand spanking new file from your computer.

While you’re happy at the side of your digital download, click on on on the Publish button to make it are living.

Step 5. Customizing Your Digital Download Emails

Each and every time any individual buys a digital download from your internet web page, Easy Digital Downloads will send an electronic mail to that specific individual.

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This electronic mail has a link that the customer can use to acquire the digital art work file or graphic that they just purchased, as you’ll see throughout the following image.

The Easy Digital Downloads purchase receipt email

While this electronic mail has the whole thing the customer should get admission to their download, it’s a good idea to customize it. For example, it’s imaginable you’ll be in agreement your electronic mail stand out by way of together with your own brand and branding.

To customize the default electronic mail, simply transfer to Downloads » Settings. Then click on on on the ‘Emails’ tab.

Customizing the purchase confirmation email

It’s imaginable you’ll want to get began by way of together with a symbol to the purchase confirmation electronic mail.

This emblem turns out on the most efficient of your achieve receipt emails, so your customers can clearly see who this electronic mail is from.

A branded digital download email

So that you could upload a symbol, click on on on the ‘Upload File’ button. You’ll now each select an image from the WordPress media library or upload a file from your computer.

You’ll moreover add a ‘From Determine.’ This identify will appear throughout the purchaser’s inbox, in order that you’ll want to use something that the customer will recognize such since the identify of your internet web page or design company.

Adding 'from name' to the purchase confirmation email

You’ll moreover need to add a ‘From Electronic mail,’ which is able to act since the ‘from’ and ‘reply-to’ take care of.

Some customers may reply to the purchase receipt electronic mail. For example, within the match that they’re having problems downloading the file, they might succeed in out by way of simply clicking ‘Solution’. With that all through ideas, you’ll want to use a skilled e mail deal with that you just check out steadily.

After making the ones changes, click on on on the ‘Gain Receipts’ tab.

Customizing the purchase receipt email

On this visual display unit, you’ll sort in an electronic mail subject, add heading and in addition trade the email’s body text.

You must simply sort throughout the text that you want to send to each purchaser. Then again, you’ll create further helpful and customized emails by way of using the Easy Digital Downloads serve as, Conditional Emails.

Conditional Emails use what are known as ‘template tags’ to personalize your messages. The ones template tags trade in keeping with parts similar to the shopper’s identify and how much they paid for their digital download. Each and every time Easy Digital Downloads sends an electronic mail, it’ll mechanically change the template tags with precise values.

You’ll see the entire different tags that you just’ll use in Conditional Emails at the bottom of the ‘Gain Receipts’ tab.

A list of supported dynamic text

While you’ve finished making changes, chances are you’ll want to send a check out electronic mail so that you’ll see how the message will look for your customers.

To do this, simply click on on on the ‘Send Test Electronic mail’ button and Easy Digital Downloads will send an electronic mail for your admin e mail deal with.

The Send Test Email button

Have you ever ever clicked on the ‘Send Test Electronic mail’ button, then again haven’t got a check out electronic mail? Perhaps your web site isn’t sending emails accurately. If customers don’t get achieve confirmation emails, they gained’t have the ability to download your digital art work and graphics.

With that all through ideas, you’ll practice our knowledge on tips on how to repair the WordPress now not sending e mail factor to ensure your emails succeed in your customers. You’ll moreover check out WP Mail SMTP, our option to WordPress electronic mail problems.

While you’re happy with how the purchase receipt electronic mail turns out, you’ll transfer ahead and click on on on the ‘Save Changes’ button.

Step 6. Test Your Digital Download

When you’ve created your first Easy Digital Downloads product and customized the purchase emails, it’s a good idea to check that visitors must acquire it without any problems.

Previous than you do a check out achieve, it’s essential to position Easy Digital Downloads into check out mode. This allows you to try the purchasing process with out a want to sort in your credit score rating or debit card wisdom.

To put your web site into check out mode, you’ll transfer to Downloads » Settings and click on on on the ‘Expenses’ tab.

Adding a payment gateway to Easy Digital Downloads

Beneath ‘Gateways,’ you’ll need to allow ‘Test Mode’ by way of checking the main box.

Next, find the ‘Price Gateways’ get entry to and check out the ‘Test Price’ box to the proper. After all, open the ‘Default Gateway’ dropdown and select ‘Test Price.’

Testing a payment using Easy Digital Downloads

After that, scroll to the bottom of the visual display unit and click on on on ‘Save Changes.’

Now that you just’re in check out mode, transfer to Downloads » All Downloads. Proper right here, find the product that you want to test and click on on on its ‘View’ link.

Previewing a digital, downloadable product in WordPress

This opens the product internet web page where shoppers must acquire this digital download.

To make a check out achieve, transfer ahead and click on on on the ‘Gain’ button.

Selling digital art and graphics online with WordPress

Easy Digital Downloads will now add this products for your cart.

After that, it’s time to click on on on the ‘Checkout’ button.

Buying digital art and graphics with EDD

Since we’re in check out mode, you’ll simply sort in your electronic mail take care of and identify, and then click on on on ‘Gain.’

You don’t need to enter any charge wisdom.

Testing selling digital art online with WordPress

After a few moments, you’ll get a purchase order order confirmation electronic mail containing a link to acquire your file.

If the whole thing works and also you’ll get admission to your file, you then’ll add further digital products for your web site by way of repeating the identical process described above.

When you’ve completed the check out, don’t fail to remember to take your web site out of check out mode so that you’ll accept expenses from your visitors.

To do this, simply transfer to Downloads » Settings » Expenses. You’ll then uncheck ‘Test Mode’ in your charge gateway settings.

Step 7. Selecting and Customizing Your WordPress Theme

Matter issues keep an eye on how your WordPress internet web page turns out at the side of the colors, structure, and fonts. Your theme is the face of your WordPress web site and plays crucial place in how visitors see your brand.

There are literally thousands of different free and best magnificence WordPress subjects to choose from. You want to you’ll need to choose a high quality WordPress theme that looks superb and has exactly the choices you want.

That can assist you make the proper variety, we’ve put together a list of the most well liked WordPress topics. Our easiest select is the Astra Theme as it’s utterly appropriate with Easy Digital Downloads, free to get started, and completely customizable.

When you’ve decided on a theme, you’ll see our knowledge on tips on how to set up a WordPress theme.

Alternatively, you’ll create your own custom designed theme from scratch with SeedProd. It’s the highest drag and drop WordPress theme builder to be had available in the market, used by over 1 million web websites.

SeedProd moreover comes with loads of ready-made, professionally designed templates. The ones templates include layouts that are perfect for promoting graphics similar to stock photos, worksheets, and ebooks.

An example of a SeedProd page layout template

For additonal details, check out our knowledge on tips on how to create a customized WordPress theme (no coding wanted).

Step 8. Promoting Your Digital Downloads

In the event you occur to’re going to advertise your digital art work and graphics for your new web site, then you definitely’ll need to force website online guests for your different product pages.

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This might most likely suggest together with a product internet web page to your web page’s menu. You might also create a gross sales web page to market it your digital products, after which include links to different products you indicate so that visitors can check out them out.

We’ve moreover spotted digital artists create a blog where they write about their artwork, percentage advice and ‘tips about ’ guides, and cover other similar topics. The ones posts are the very best place to include links to any similar digital art work and graphics that readers must acquire.

Irrespective of the way in which you put it on the market a product, you’ll need to know its URL.

To go looking out this link, simply transfer to Downloads » All Downloads. You’ll then find the product that you want to link to, and click on on on its ‘Edit’ link.

Editing a digital art or graphic file

You’ll find the URL instantly underneath the product identify.

You’ll now link to this product internet web page from any house of your internet web page, simply by using this URL. To learn further, see our step by step knowledge on tips on how to upload a hyperlink in WordPress.

Selling art as a digital download online

Easy Digital Downloads moreover creates a unique ‘Gain’ button for each product. You’ll add this button to any internet web page, put up, or widget-ready house. That method, the client must acquire a decided on product from any internet web page for your internet web page.

When the client clicks on this button, it’ll add that products to their purchasing groceries cart. That method visitors can get began the purchasing process from anywhere with out a want to visit the product’s individual internet web page.

You’ll add this button for your web site using a piece of shortcode that Easy Digital Downloads creates mechanically.

To get a product’s shortcode, simply scroll to its Download Settings phase. You’ll then copy the text throughout the ‘Gain Shortcode’ field.

An example purchase shortcode

You’ll now add the shortcode to any put up or internet web page, or most likely a widget-ready house like your internet web page’s sidebar. For additonal details on tips about place the shortcode, you’ll see our knowledge on tips on how to upload a shortcode in WordPress.

You’ll test it out by way of pasting the copied shortcode proper right into a blog put up or internet web page, and then you definitely should see a ‘Gain’ button throughout the content material subject material house.

Creating a purchase button for your digital art download

If your visitors click on on on this button, it’ll turn into a ‘Checkout’ button. To complete the purchase, your consumers will simply click on on it over again to seek advice from a checkout internet web page where they may be able to enter charge wisdom and buy your digital art work or graphics.

BONUS – Apparatus to Advertise Additional Digital Art work & Graphics

There are 2 main techniques to advertise further of your artwork: force further website online guests for your internet web page, and convince further of your internet web page visitors to complete a purchase order order.

That’s the position WordPress plugins are to be had.

Listed here are a couple of of our easiest choices for plugins that can help you get further website online guests and advertise further of your art work and graphics:

FAQs About Selling Digital Art work and Graphics Online

Numerous our readers have reached out to us with questions about selling their digital art work and graphics. Now we’ve got tried to answer one of the most steadily asked questions underneath.

Where can I advertise my digital art work online?

There are lots of platforms, stores, and digital marketplaces where you’ll upload your digital art work and advertise.

Some well-liked choices among artists include Etsy, Amazon, and Certain Art work The U.S..

A lot of the ones platforms already have a large target market. By means of uploading your artwork to these web pages, you’ve were given an present target market of people who use the platform.

Then again, a lot of the ones marketplaces and websites take a percentage of each sale you’re making, and a couple of even charge in advance fees. To boost your source of revenue, we advise growing your own internet web page instead.

In this method, you’ll have complete keep an eye on over your brand, and get the entire source of revenue from each digital sale.

How so much does it price to create a internet web page for my digital art work?

Putting in place a digital store is far more clear-cut and more cost effective than opening a physically retailer.

You’ll get began with SiteGround EDD Internet hosting for $5 per 30 days and use free plugins and subjects to limit your costs. We always recommend a business style where you get began small. That method, you’ll spend extra money as you assemble your target market and start to advertise further digital art work and graphics.

By means of using Easy Digital Downloads to advertise your artwork, you’ll avoid many of the in advance costs and middleman fees you most often get when selling by the use of an online marketplace similar to Etsy. Instead, you merely should pay industry-standard credit card transaction fees.

For more information, see our article on how a lot it prices to construct a WordPress web page.

Can I moreover advertise physically products?

At some point, chances are you’ll want to advertise physically products. For example, it’s imaginable you’ll create merchandise that incorporates your graphics or advertise your digital art work as framed prints.

Irrespective of the identify, Easy Digital Downloads might be able to selling physically products. There’s even a Easy Delivery addon that gives supply choices to the Easy Digital Downloads plugin. In this method, you’ll ship your branded merchandise, framed prints, or other physically products for your customers using the equipment you’re already acquainted with.

We hope this article helped you discover ways to advertise digital art work and graphics online. You’ll moreover go through our knowledge on the highest Instagram WordPress plugins and how to make a choice the most productive web page builder.

In the event you occur to most well-liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You’ll moreover find us on Twitter and Fb.

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