Ryan Reynolds Gives A Glimpse Into AI-powered Advertising and marketing

by | Jan 17, 2023 | Etcetera | 0 comments

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Artificial intelligence tool ChatGPT has been the center of debate online on account of there are nevertheless such a large amount of unknowns on the subject of using AI. 

Is it ethical? Will it get rid of jobs? How can marketers use it to their benefit? 

Ryan Reynolds is offering a conceivable answer to the latter in his latest ad for Mint Cellular.

Throughout the video, Reynolds shares the ad requirements provided to ChatGPT and reads the AI-generated script straight away to the virtual digital camera. He finishes the be told calling the generation “mildly terrifying, alternatively compelling.”

Reynolds isn’t any stranger to jumping on trending topics briefly by the use of his media company Maximum Effort. Earlier examples include:

  • The 2019 Aviation Gin advert that served as a response to the infamous Peloton spouse controversy was once introduced instantly after the original business went viral. 
  • The now-pulled 2021 Peloton ad starring actor Chris Noth aired merely days after his persona Mr. Large was once killed off of the “Sex and the The town” reboot “And Merely Like That…” On the show, the character suffered a middle attack after using a Peloton.

Once more to Mint Cellular. 

Although we don’t know if Reynolds in fact used ChatGPT to generate the Mint Cellular script, the video supplies a glimpse into how marketers can use AI tools to streamline their efforts and describes how many people in point of fact really feel in regards to the possibilities of artificial intelligence — mildly terrified alternatively compelled. 

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