Tennis is Again: How Social Media Gassed Up the 2023 US Open

by | Sep 13, 2023 | Etcetera | 0 comments

The 2023 US Open captured audiences’ attention with over 3.4 million target market tuning in, up 27% from final 365 days’s tournament. Along side TV viewership, the development had its fair share of social media coverage that generated buzz.

Listed here are a few notable social media moments from this 365 days’s US Open.

The US Open Goes All-In On TikTok

The US Open could be 142 years earlier, then again it established fairly the TikTok presence. The status quo’s official TikTok account delivered a steady flow of engaging content material subject material overlaying the entire thing from the latest stats on the court docket, to comparable pop culture moments, to the celebrities inside the stands.

Tennis doesn’t have a reputation for being an to be had sport, then again, the us Open’s casual, conversational coverage on TikTok made following the development a laugh and approachable for passive fans who gained’t have tuned in to have a look at live.

Coco Gauff’s Huge Win

The us has a brand spanking new sweetheart: tennis champ Coco Gauff. On Saturday 19-year-old Gauff defeated Aryna Sabalenka to win the us Open becoming the second-youngest player to do so since Serena Williams’ victory at 17 in 1999.

Instantly after her massive win, Gauff’s family used to be as soon as seen wearing matching New Stability t-shirts that be informed “Title Me Coco Champion.” The site of the shirts used to be as soon as prominent during post-match interviews while Gauff thanked her family. After the win, fans took to Google to search for phrases like: “coco gauff shirt,” “title me coco champion shirt,” and “title me coco new balance.”

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New Stability used to be as soon as ready, and in short got the shirts indexed on its web page in the marketplace.


this barbie is the U.S. open champion 💞

♬ Barbie International – <3

In true Gen Z taste, Gauff in short took to her non-public TikTok account sharing a few celebratory posts the usage of trending sounds after her win. Later inside the weekend she moreover took to Instagram Live to talk with fans about her long run plans.

How It Started vs. How It’s Going

Speaking of Gauff’s win, a clip went viral over the weekend for showing the ultimate “the best way it all started vs. how it’s going.” The video starts with pictures of eight-year-old Gauff dancing inside the stands of the 2012 US Open and ends with a clip of her a success shot at this 365 days’s Open.

@usopen “Stand up Coco Gauff, you merely received the us Open”
♬ i’m wondering – wu ★

Now not simplest did the clip get great engagement all through all platforms, then again it used to be as soon as moreover an inspiring put up for the next generation of tennis players.

With the entire buzz surrounding the us Open the last few weeks, tennis could have come out a few problems ahead in its infamous festival against pickleball.

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