The Meme-ification of Barbie

by | Apr 11, 2023 | Etcetera | 0 comments

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Come on Barbie, let’s transfer birthday party.

Ultimate week the trailer and cast posters for this summer season’s anticipated film Barbie the Movie got social media buzzing.

The trailer itself is reasonably difficult to understand. Outdoor of introducing the principle characters of the film, the clip finds few details about the actual plot to build intrigue among audiences.

A few hours previous than the trailer dropped, skilled images of the cast were introduced on Twitter. Each and every image choices stylized graphics of every Barbie personality and their occupation.

Upon the release of the trailer and images, Warner Bros. presented the Barbie Selfie Generator, an AI-powered site that allows consumers to position their own photos in conjunction with a Barbie-style occupation in a graphic that resembles the cast images.  An accompanying TikTok filter out used to be as soon as moreover created.

Nearly immediately, social media feeds were flooded with AI-generated memes.

Social media consumers who’re enthusiastic about the film briefly created and shared their own images, distributing precious user-generated content material that has the possible to get further reach than the initial trailer or skilled posters.

This UGC play touches on a very powerful a part of nostalgia for individuals who carried out with Barbie dolls as a child. Part of the fun of taking part in with Barbies used to be as soon as having the dolls act out real-life scenarios and gravitating towards Barbies who had occupations we were all in favour of.

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In numerous words, many of us wanted to be Barbie and by the use of making ourselves the subject of Barbie-inspired memes, we can be.

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