WWW vs non-WWW: Which is Better for SEO?

by | Sep 1, 2022 | Etcetera | 0 comments

Your website online’s area and general URL construction are in accordance with a couple of technical components. On this article, we’re going to discover the usage of www vs. non-www to your website online’s URL and which is healthier for search engine optimization.

Each www and non-www have their execs and cons, however in the end you wish to have to grasp the results of what you might be opting for. In case you aren’t cautious, you should create replica places of your website online which is able to harm your web page’s search engine optimization and rating within the SERPs ratings. Right here’s how you’ll stay the go with the flow of tourists coming by way of having a correctly configured website online URL.

Working out the Construction of a URL

It is very important remember the fact that there are lots of apparently insignificant main points that cross into construction your website online’s URL. Every of those main points adjustments the positioning of your website online and likewise how search engines like google, like Google, move slowly and index your web page.


HTTP is the usual language protocol to lend a hand browsers keep in touch between shoppers and servers. Maximum URLs get started with http://. In case your web page has an SSL Certificates or Delivery Layer Safety (TLS), the URL will get started with https:// as a substitute.


Area Title

Domains are a essential a part of the web, permitting customers to navigate between internet sites. That is what you buy and sign up at area registers like Godaddy or Namecheap. Domains act as human-readable (and rememberable!) addresses. If we didn’t have them, we’d be browsing the internet memorizing IP numbers as a substitute of corporate and emblem names.

In a URL, the area is a substring that follows the preliminary http:// or


WWW Area Prefix

The WWW prefix is used to lend a hand determine a internet cope with or location. Mainly, this can be a subdomain (very similar to ftp.yourwebsite.com or weblog.yourwebsite.com) to spot a extra explicit location. That is most commonly used on higher internet sites. On the other hand, in contrast to conventional subdomains, it isn’t vital in this day and age to incorporate the WWW prefix until you have got a particular explanation why to take action. In a URL, the www prefix precedes the area title:


What are WWW and non-WWW?

After we speak about www vs non-www, we’re relating to internet sites that come with the www prefix within the area title or now not.

Here’s a www area:


And here’s a non-www area:


The WWW (“Phrase Huge Internet”) prefix has historically designated internet sites which are available on-line. For lots of the historical past of the web, maximum internet sites used a “www” prefix adopted by way of a site title. At the present time, it’s handled extra as a subdomain, making it non-compulsory for the ones taking a look to streamline their URL with a non-www model in their area.

Variations Between WWW vs non-WWW: Professionals and Cons

The web is an overly explicit position. No less than in the case of internet requirements. Adoption of latest techniques of doing issues is sluggish since there are billions of web customers and breaking the web is in no one’s perfect pastime. The variations in www and non-www domain names would possibly stop to exist at some point however there are some person enjoy and technical variations to know at this time.

First, you will need to remember the fact that a website online URL the usage of WWW is technically an altogether other location than the similar website online URL the usage of non-WWW.

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As an example:
https://www.yourwebsite.com will take you to another location than https://yourwebsite.com.

This is the reason you will need to be in step with what you select. And, use redirects and canonical URLs to you should definitely don’t seem to be getting replica content material.

WWW’s Cookie Dealing with

Cookies, as soon as a staple of the web, carry out kind of the similar whether or not you utilize www or non-www to your website online.

This is, for one exception. Internet sites the usage of www lend a hand limit cookies from moving throughout many sub-domains.

So, in case your website online makes use of more than one sub-domains (app.instance.com, login.instance.com, or lend a hand.instance.com) and you need cookies to be distinct according to each and every sub-domain, it’s higher to make use of the www prefix on your website online.

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WWW CDN Configuration

CDNs also are more uncomplicated to arrange with www domain names. There are some CDN suppliers that don’t care for non-www smartly in any respect. However it is a shrinking incidence.

Non-www Domain names are Higher for Consumer Revel in

The usage of non-www domain names is extra intuitive at the end-user facet of items. Non-www internet sites are regularly typed in by way of web customers by way of default (even for internet sites that use www). This implies fewer redirects happen when the usage of non-www URLs for websites with a lot of direct site visitors. Other people kind of forget about “www.” prefixes when speaking about or referencing URLs.

How Browsers care for WWW

Additionally, fashionable browsers are beginning to disguise the www a part of internet sites within the seek bar—making a cleaner manner of taking a look on the web page URL. The browser doesn’t strip the URL of www. It merely doesn’t show it until a person clicks into the URL bar to edit or trade the URL.

Is hiding that component an indication of items to return? Possibly—however for now, browsers are excited by making issues so simple as imaginable for the common web person. They aren’t interested in exhibiting the www prefix since there is not any technical distinction between them opting for to turn it or now not.

The best way to Test if You Are The usage of WWW vs non-WWW in WordPress

Website online construction platforms, like WordPress, will let you view and alter the www or non-www model of your website online URL. This selection is an awesome benefit of using WordPress however comes with the added accountability of creating knowledgeable choices round its use.

Vital!: Prior to checking or converting anything else. We don’t suggest converting up to now established internet sites’ use of www non-www. No matter you select whilst construction your website online (and when search engines like google began indexing it) is workable. Simplest trade this on established internet sites in case you are assured with what you might be doing and know how it impacts how search engines like google index your web page.

To test in case your web page is the usage of WWW or now not, cross on your Admin Dashboard in WordPress. Navigate from “Settings” to “Normal”. This will likely pull up a brand new web page with the choices “WordPress Deal with” and “Web page Deal with”.

WordPress Settings - General - Website URL - www vs. non-www

Be certain that either one of the ones are the similar (in virtually all circumstances) and in line with the area you bought for the website online.

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If you wish to make adjustments and are undecided about what you might be doing, it’s best to touch your hosting company’s give a boost to staff for solutions.

search engine optimization Advantages of The usage of WWW vs non-WWW

Engines like google don’t want www or non-www nor take it into consideration as a rating issue. So for SEO, opting for one forward of the opposite isn’t vital. What is vital is the right kind configuration of ONE of the choices — by no means each. Misconfiguring www or non-www can lead to search engine optimization consequences.

search engine optimization Chance of Reproduction Content material

Having each www and non-www URL variations of a web page or put up will also be regarded as replica content material and harm search engine optimization.

Duplicate content is content material this is repeated at the similar website online (and in some circumstances different internet sites). Some content material overlap is all the time going to occur on any website online. On the other hand, the usage of each www and non-www creates two complete, actual variations of each and every web page, put up, and archive location. This necessarily creates a reproduction of your entire website online—one at www.instance.com and one at instance.com. That is additional difficult in case you are additionally permitting each HTTP and HTTPS protocols to your website online.

Duplicate Content Warning

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This would possibly now not look like a large factor however it will possibly have drastic penalties. Put merely, having two variations of your website online will confuse search engines like google. Engines like google will index a few of your pages at the www area and others at the non-www area.

You don’t need part of your area authority construction on one in every of two variations of your base URL. No longer most effective will it get perplexed about which model to index and rank, however it will possibly additionally penalize each variations and tank your ratings. This will likely result in lowered seek site visitors and function on your website online.

In case you do have each or have a priority, you’ll arrange 301 redirects. It will redirect the undesirable URL model to the sought after model. For non-WWW domain names, many webhosting suppliers can have a redirect to the WWW model of your area arrange by way of default to steer clear of any warfare. If now not, you’ll all the time carry out the vital redirects with a plugin.

For extra, take a look at final information to replicate content material and search engine optimization.ultimate guide to duplicate content and SEO

The Significance of Environment a Canonical URL for search engine optimization

A canonical URL is a self-declared choice submitted to Seek Engines of your most popular URL model for a web page or area location. You probably have more than one variations of a internet web page, as we’ve discovered is imaginable, it will possibly reason issues of search engines like google. It is because they would possibly not know which model of the web page to index and display searchers. Indexing problems are made worse by way of the various search engines seeing replica content material, which is able to harm your rating in seek effects.

Environment a canonical URL tells search engines like google which model of the web page you need them to index. This is helping them move slowly your web page extra successfully and stops replica content material problems.

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The canonical URL will also be set up with Yoast SEO for WordPress. Yoast search engine optimization is a plugin that is helping you optimize your website online for search engines like google. On each and every Web page or Put up of your website online, scroll right down to the Yoast search engine optimization Segment. Below “Complicated” you’re going to see a box so as to add that web page/put up’s canonical URL. This will likely inform search engines like google which model you like.

Yoast SEO Canonical URL Advanced Page Options

Yoast isn’t the one plugin that this. Take a look at another WordPress SEO plugins that may lend a hand with canonical URLs.

It’s price noting that canonical tags are your remaining defensive position for telling search engines like google which model of your website online to index. Canonical tags also are useful for replica content material that exists for causes as opposed to having each www and non-www variations of your website online.

For extra, take a look at our ultimate guide to canonical URLs.

Evaluation for Solving Blended WWW and Non-WWW URLs

In case you assume you have got a subject with more than one variations of your website online:

  1. Touch your webhosting provider supplier. They will have to be capable to lend a hand determine any problems at the server facet of items.
  2. Configure your WordPress web page to make use of just one possibility. This will also be executed manually or with a plugin.
  3. From there, you’ll arrange 301 redirects from the undesirable model to the required model. There some nice redirect plugins for WordPress to lend a hand. This tells Google (and different search engines like google) that in the event that they’ve listed the undesirable URL that the ones pages have moved somewhere else. This procedure is very similar to how you could possibly redirect your WordPress site from HTTP to HTTPs.
  4. Finally, you’ll arrange canonical URLs to make it specific which of them are to be most popular by way of search engines like google.

WWW vs non-WWW – Which One Will have to I Use?

As we’ve came upon, this can be a stalemate in the case of search engine optimization. The usage of www or a non-www URL gained’t impact your web page’s search engine optimization.

The usage of a www URL can have some technical advantages in a couple of spaces and perhaps because of this, it will have to be regarded as over non-www.

The principle factor is to be completely in step with your use. As soon as you select www or now not www—persist with that selection.


search engine optimization is the most important attention for any website online proprietor. Opting for to make use of www vs. non-www on your URL isn’t a big attention on your web page’s seek rating. Just be sure you apply the most productive practices above and also you’ll be capable to spend your time being concerned about different spaces of search engine optimization.

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