For my company’s video promoting and advertising campaigns, Facebook is a natural variety. For the reason that second-most extensively used social media, the company evokes self belief and excels in target audience targeting, succeed in, and worth efficiency. However, it does take some methodology to make sure your films land.

A top of the range video advertising and marketing marketing campaign on Fb can support your brand and build up your customer base. Despite the fact that the steps are clean, working promoting and advertising films on Facebook has many moving parts to consider. And most importantly, your films will have to attraction for your target audience, so you wish to have to create video content material subject material that is engaging, emotional, and entertaining.

Check out the ones lists I put together of best possible practices and best industry examples to get your creative juices flowing.

Table of Contents

• Best possible Practices for Fb Video Advertising and marketing
• 10 Very good Examples of Video Advertising and marketing on Fb

Best possible conceivable Practices for Facebook Video Promoting and advertising

1. Achieve inclinations to inform your video promoting and advertising plan.

There are two areas I love to suggest you point of interest on. First, be told up on present video advertising and marketing tendencies that can assist you understand target audience behavior and preferences. You need to know when and the best way your objective demographic uses Facebook and which sorts of films they’re possibly to respond to.

2d, your advertising marketing campaign would perhaps include every native films (like Facebook Live, reels, posts, and stories) along with paid video ad campaigns.

Skilled tip: If your worth vary lets in for a paid advertising marketing campaign, you wish to have to comb up on the nuts and bolts of operating advertisements on Fb. Review how to make a choice the proper objectives, observe click-throughs, use automated messaging, and select calls-to-action (CTAs).

2. Define big-picture promoting and advertising targets.

A big part of every paid and native campaigns may be conserving commonplace objectives in ideas. Are you aiming for product coaching, brand awareness, or driving guests? There are so many directions to transport in, so you wish to have to stick the huge promoting and advertising picture in ideas to stay not off course.

For example, if your objective is to comprehend new customers, you wish to have to put effort into eye-catching images, catchy text, and brief films. If your objective is to boost product sales with provide customers, live video events and better personal interaction are learn how to move.

Skilled tip: Each reference the marketing targets and plan you already have in place or get started with a loose advertising and marketing plan template.

3. Streamline video production.

Whether or not or now not you’re on the planning or production side of your advertising marketing campaign, finding an easy-to-use, faithful video app will imply you’ll be able to spit out clips and flicks for faster results. Imagine dabbling in technologies like AI-informed video microapps to make your lifestyles more uncomplicated.

Skilled tip: Remember the fact that production will take an important chew of time. To find shortcuts and take advantage of equipment to stick this part of the process in check out. If you want to keep operations rolling, it’s a huge receive advantages to use technology prudently at the production stage.

4. Keep video promoting and advertising fast and engaging.

As a result of its visual nature, video is best possible for inspiring buyer movement. Target audience normally have a tendency to select fast films to long ones. I came upon that, in step with Search Engine Mag, 85% of audience select clips not up to 15 seconds long, and short-form films download 2.5 circumstances further engagement than long-form.

Skilled tip: Keep films concise and placing. Check out a couple of of our superb examples of video promoting and advertising underneath for inspiration to stick length brief and storytelling precise.

5. Incorporate entertaining live video.

While heavy use of include dwelling video isn’t the norm for lots of corporations, sprinkling it into your methodology can have the same opinion corral provide customers and critically build up engagement, specifically if it’s entertaining and personally interactive.

Facebook boasts one of the most a very powerful easiest-to-use live video possible choices. You’ll be capable of in short move live from your feed or schedule and put it up for sale a live fit in the future.

Skilled tip: Take a minute to learn to run a Fb Are living match. This construction is simplest for product announcements, live testimonials, product demonstrations, Q&As, and even live selling.

10 Superb Examples of Video Promoting and advertising on Facebook

1. Powerbeats Skilled 2 | Beats by the use of Dre

Large producers often have the advantage of well-known individual power, like in this example from Beats by the use of Dre filled with one of the most a very powerful world’s biggest sports activities actions stars — Lionel Messi and LeBron James. Alternatively what I in reality like is their creative interplay of product with famous person.

Soaking wet in sweat and set against dark backgrounds, this inspiring video ad is to be had in at about two minutes. Not fast, alternatively no longer too long, each. The company uses the entire two minutes to concentrate on athletes who’re at the top of standing and comprises their Powerbeats wireless headphones as an essential instrument to good fortune.

I consider the use of the word “power” during keeps the video on its theme of greatness. The video highlights incredible stats from each of the athletes’ careers and contours they all dressed within the product while performing in their respective sports activities actions. The continuity and placing visuals make it tough to appear away or disregard.

Skilled tip: Repeat your keywords to support messaging. For example, ask yourself what your key message or takeaway is for your promoting and advertising video. Imagine making a phrase chart that explores keywords and adjacent words that strengthen your message.

2. Blazer EV SS | Chevrolet

Advertised since the quickest Super Recreation style ever produced by the use of Chevy, the Blazer EV SS choices in an in a similar way speedy 30-second spot posted on Facebook on February 14, 2025. Vintage clips of Chevy’s glory days at the observe are decrease together in speedy succession, leading to an exciting reveal of the Blazer’s sleek and powerful silhouette in movement.

Chevy has a rich history of power and speed — they usually don’t shy transparent of promoting their industry control and accomplishments. If it fits together with your brand, chances are you’ll need to take note and highlight your services and products with a confident vibe.

I picked this video ad as a result of its superior design idea. Movement and gear are displayed on a few levels since the video starts gradual and can build up in visual and verbal speed.

Skilled tip: Top quality-tune your video pacing to evoke emotion by the use of experimenting with a free instrument like HubSpot’s Clip Author to accentuate anticipation and keep target market glued to the computer screen.

3. BRUNKRISSLA Comforter Set | IKEA USA

IKEA can be described in many ways — quirky, stylish, fun, whimsical — and their 15-second video posted on February 16, 2025, combines most of these adjectives in one. What do they do best possible? Create a dangling and unforgettable visual: Mount Rushmore lined in a relaxed comforter and pillows.

Animated IKEA helicopters fly inside the pieces to cover the national monument, together with a straightforward alternatively fantastical impact. A shortened .bitly URL correct inside the text of the submit links the viewer at once to the online catalog.

I consider sensible colors and just a little silliness move a longer method to pressure guests to IKEA’s web page, making purchasing easy and impulsive after a handy guide a rough, eye-catching visual.

Skilled tip: Function your product in a lighthearted means if it fits together with your brand. Check out this weblog on funny advertisements to hunt out the proper humor for your brand.

4. #GoProAwards | GoPro

GoPro’s use of customer-submitted video merely is smart. The tens of millions of hours of pictures stuck on GoPros is clearly without a doubt certainly one of their promoting and advertising department’s gold mines.

In this video for their #GoProAwards advertising marketing campaign, GoPro customers are impressed to send in their best possible. A searchable hashtag makes the selling marketing campaign in short to be had all over many platforms, alternatively where they truly excel is customer engagement combined with focusing on the most efficient of the most efficient.

As a company, they can stand out on Facebook’s feed with shocking, placing, or distinctive photos. Their ongoing advertising marketing campaign delivers compelling visuals: a hardly ever seen box jellyfish, a nighttime bike shuttle inside the forest, skydiving stunts, and a bustling coral reef provide content material subject material that is sure to be following fodder.

Skilled tip: For longer, planned campaigns, use hashtags to workforce films over a period of months or years. This makes it easy to check out engagement and observe how your advertising marketing campaign has carried out over time.

5. Garmin Instructor | Garmin

In this Garmin Trainer video advert posted on Facebook in September of 2024, aspiration is implied using the rolling visual of a competitive cycler. The fit frame, authoritative voice, and bare-bones production are correct on brand for Garmin’s hard-working demographic.

What does Garmin do properly with this video? They care for point of interest. They decrease the fat. At most straightforward 30 seconds, I consider they provide target market what they would love in a product announcement — a handy guide a rough rundown of the choices backed by the use of robust and confident photos of the product in movement.

The dialogue of the video is expertly written and follows antique promoting and advertising writing laws of along with most straightforward focused and comparable content material subject material.

Skilled tip: Create a script with self belief and always keep your target market in ideas. Check out HubSpot’s Final Video Advertising and marketing Starter Pack for a free video script template to use.

6. Meta AI | Facebook

A Facebook promoting and advertising video on Facebook had to make the decrease for evident reasons. Facebook has a huge compendium of all sorts of video promoting and advertising — produced, clips from client accounts, and AI-informed. Alternatively, I’m highlighting this Meta AI explainer video because of this is a good example for producers of a short lived — very fast at 12 seconds — illustration of find out how to use a brand spanking new function.

Clean and well-paced, I to search out this video construction is best possible for how-to content material subject material, which is hugely valuable for producers. A slightly speedy and clean computer screen recording will bolster customers’ product use and keep them coming once more for additonal. The keys to good fortune are simplicity, pacing, and highlighting only one function in step with video so consumers can point of interest on what they need to be informed.

Skilled tip: Shoppers gained’t ever save you needing product demos or explainer films. Product demo films aren’t always intuitive, so uncover this weblog on a luck product demo films to get some ideas.

7. Family Farm Films | Herbal Valley

The Herbal Valley brand is known for promoting the small family farms from which they provide their dairy and other grocery products. Their number of farm photos from the ones family farms all over The us serves as speedy behind-the-scenes glimpses for patrons. Customers of Herbal Valley are possibly excited about animal welfare, environmental nicely being, family values, and a top quality product.

The “family farm” side of films like this one from June of 2024, filmed in a field of drowsing dairy cows, promotes the hard-working, wholesome image of the brand. Plus, they’re fun to take a look at. Once I take into consideration video promoting and advertising in a social feed, Herbal Valley does properly at posting often and reminding customers that the brand is still devoted to sourcing from precise family farms.

Skilled tip: Don’t stray a long way from your brand values in the event that they’re a large selling stage. Testing new promoting and advertising sorts can be fun and engaging, alternatively whilst you stray too a long way from your key messaging, you chance sophisticated customers.

8. #DiorCouture | Dior

Good looks and way of living producers take note. Dior is known for being extraordinarily inspired however to be had to regularly consumers who’re available in the market for sumptuous style, fragrance, and cosmetics. Their point of interest on chic details makes their video ads pop.

In this minute-and-a-half fast starring Anna Sawai, Anna attends her first Golden Globes, easy on the eyes, and the “inside dialogue” revealing her inside fears and anxieties portrays her as merely as human as the rest of us.

“Do I look ok?” she thinks as she is dressed in a surprising white amount and carried out up with shocking Dior apparatus and makeup. Posted on February 5th, 2025, I in reality like how this ad tells a clean story that keeps you watching however moreover serves as a press unlock that Anna is Dior’s newest brand ambassador.

Skilled tip: Keep your brand aesthetics on stage. Must you’re a sumptuous brand, your video will have to replicate that and in reality really feel dear.

9. Gemini AI | Google

Mega corporate Google doesn’t shy transparent of posting common Fb advertising and marketing movies. And, it’s an irony to say that Google has property to spare for any promoting and advertising pursuit they take on. They produce masterful, touching promoting and advertising content material subject material like it’s no huge deal. That being discussed, I imagine we will be able to however be informed from what they do correct.

In a modern promoting and advertising video posted on Facebook on July 26, 2024, titled “A Little Be in agreement from Gemini,” Facebook mixes emotional storytelling with a few key choices in a video to put it up for sale their Gemini AI chatbot.

Segment personal passion story, section product demo, this video tells of a young lady’s dream to be like U.S. Olympic hurdler and sprinter Sydney McLaughlin-Levron — and in the future damage her report.

It plays out a conversation between her father and Gemini — he’s asking fairly numerous questions to have the same opinion strengthen his daughter in her dream: “Simple how to educate hurdle technique,” and “Be in agreement my daughter write a letter telling Sydney how inspiring she is.”

What I in reality like: The text of the father’s dialogue popped and rolled across the computer screen always. And as it’s been reported that 85% of customers watch Facebook films with the sound off, this is a genius switch.

10. Good looks for Nature | Dove X Walmart

Dove isn’t any stranger to taking a stand and gears most of their campaigns against social and environmental causes. In a video posted in August of 2023, the textures of the earth are confirmed superbly alongside fairly numerous pores and pores and skin textures.

Dove used the video to announce the Dove Nature Regeneration Undertaking in partnership with Walmart and the Rimba Collective in Southeast Asia to protect and service 123,000 acres of rainforest.

What I in reality like: Dove maintains their brand’s robust core values. A press unlock spoken over their signature placing visuals is enough to keep target market enraptured for the entire 30 seconds. Pleasant, relaxing, and precise, this video is a help for the eyes amid the busy clutter of social media feeds. And it achieves its objective as a large public members of the family piece.

Facebook Video Promoting and advertising Is for Everyone

I’m always impressed by the use of marketers who tackle a brand spanking new social media platform without previous revel in. It can be daunting to start out a brand spanking new advertising marketing campaign on an unfamiliar platform. Luckily, I’ve moreover came upon that Facebook video promoting and advertising is gorgeous user-friendly and yields speedy results.

There’s such a lot we will be able to be informed from corporations with huge promoting and advertising budgets, alternatively don’t in reality really feel like you wish to have to start out investing tens of millions of dollars into your video promoting and advertising merely however.

I’d get began small with HubSpot’s free Clip Author Instrument and Final Video Starter Pack and experiment together with your Facebook video marketing strategy. The creative process spent previous than if truth be told filming a video is just as crucial as the real content material subject material, so don’t be afraid to spend a good chew of time defining your brand methodology.

Editor’s understand: This submit used to be as soon as initially revealed in April 2016 and has been up-to-the-minute for comprehensiveness.

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