Social media and video content material subject matter are integral to any marketing strategy in 2024. 91% of businesses use video as a promoting and advertising software, and 35% are devoted to making additional social media films in 2024.

If you want to leverage social media films to your promoting and advertising efforts alternatively are not sure how it’s good to have reached the appropriate blog. I collected 16 social media video examples from different platforms to be in agreement inspire you and encourage you to create your own.

After learning and in addition you‘re able to create your own, check out HubSpot’s loose AI-powers video maker, Clip Writer, which is in a position to convert text into professional films.

Without further ado, let’s dive in.

4 Instagram Reels Examples

1. Cecred

One among my favorite Instagram Reels to go back out in recent years choices my favorite icon — Beyonce!

Beyonce in recent years started a hair care line referred to as Cecred, and to end up to the naysayers that the emblem’s products art work, she walked target market by the use of her same old hair wash day.

The video shows her the usage of the Cecred products in her hair while her voiceover explains her process.

Video is a brilliant selection to show you product at art work, so recall to mind techniques to film folks the usage of your products. And get some personnel or founders involved, showing your target market that you just moreover consider your products.

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What I in point of fact like: I in point of fact like that Beyonce, founder of Cecred, is the usage of her private products. It supplies legitimacy to her brand. I moreover get pleasure from the delightful, confident, and conversational tone she uses to make the video additional personable.

2. Nike

Nike‘s video promoting and advertising just about always comprises sides of emotional storytelling, and its Instagram Reel “Once I’m Hit, I Always Get Up,” isn’t another.

The Reel choices professional basketball player Ja Morant by the use of a typical day off the court docket docket. Morant will also be spotted taking part in aspect street ball along side his friends, planning dinners with family, getting his hair retwisted at the local salon, and putting with staff kids.

He narrates his story of being competitive and resilient since early existence. Right through the video, everyone wears Nike sneakers, showing that the emblem has pairs for adults and children for sports activities actions and playtime.

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What I in point of fact like: Nike‘s excellent at what I in point of fact like to call “I’m-not-selling-to-you” promoting and advertising. I‘m sure there’s a proper period of time for it, alternatively I indicate that without reference to the Nike products displayed all through the video, it does no longer in point of fact really feel like Nike is making an attempt to advertise to me.

As a substitute, it appeals to my emotions via showing a driven specific individual surrounded in the course of the group he loves and who is helping him.

It tells a story while moreover letting me know that Nike sneakers are built for every part of the human journey, from early existence playtime to professional athleticism.

3. Victoria‘s Secret 

Tyra Mail! Should you‘ve ever binged The us’s Next Perfect Sort like I’ve, then you recognize the reference. Contestants on the reality show would always buzz with excitement when super kind Tyra Banks left letter for them detailing an issue.

And that exact same degree of delight used to be as soon as captured when Victoria‘s Secret asked it’s models how they felt regarding the return of Tyra Banks to the Victoria’s Secret runway.

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What I in point of fact like: Victoria‘s Secret interviewed models taking part in this three hundred and sixty five days’s taste show and got their original reaction. Imagine sharing huge details about your brand by means of a peek in the back of the curtain and original reactions to vital knowledge involving your company.

4. GoPro

The video beneath used to be as soon as shot the usage of a GoPro digital camera and is from the point of view of Kilian Bron. The video shows how clear and high quality GoPro films will also be, and subtly shows they’re extraordinarily portable and easy to use.

I indicate, consider it: what choice of cameras to be had out there are in point of fact simple to use that you just’ll be capable of film with them while riding a dirt bike along the edge of a cliff?

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What I in point of fact like: I‘m always keen on social media films that show the product in use, so this video gets number one praise from me as a result of this. However, I moreover revel on this video because the standpoint and POV provide an immersive enjoy.

If I wobble spherical a bit of bit, I’ll in point of fact really feel like I’m the one bike riding along the cliff.

4 TikTok Video Examples

1. Golloria

I’m a huge fan of Golloria and her films that tackle inclusivity (or the lack thereof) throughout the makeup trade. In her films, Golloria assessments products from widespread makeup producers to appear if they’re suitable for ladies with darker complexions.

Some producers fail the check out and a couple of transfer with flying colors. Even if Golloria herself isn’t a symbol, your brand can take inspiration with how she briefly and simply demonstrates how the products art work with precise folks.

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Logo’s moreover send Golloria their products particularly for her to review.

Consider an influencer or creator whose content material subject matter aligns together with your brand, and consider sending them samples to test. Merely ensure that they’re of the appropriate prime quality on account of a qualified creators like Golloria will be very fair if your product isn’t up to necessities.

What I in point of fact like: Golloria is a trusted influencer throughout the makeup house, so when brand’s transfer her check out it establishes legitimacy and consider throughout the products.

2. DuoLingo

If there is also one brand that regulations TikTok, it‘s DuoLingo. The language learning app is conscious about how you’ll market itself via hopping onto the newest dispositions and together with its private flare.

As an example, the monitor “MAPS” via Yeah Yeah Yeahs is seeing a resurgence on the app because of a brand spanking new dance trend. The trend has most effective been taking place for a few days at the time of publishing, alternatively DuoLingo already made a short lived animation of its green owl mascot dancing along.

The caption of the video is a reference to Duolinger consumers endlessly falling off and on their language learning addiction.

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What I in point of fact like: The video is short, humorous, and entirely captures the newest TikTok trend while tying it once more to the app’s endeavor, which is to get folks devoted to learning new languages.

3. Viz Media

Viz Media in recent years started a weekly assortment that provides a short lived recap and roundup of the newest chapters of the gathering it distributes. It‘s been a luck among enthusiasts who would in all probability be told a few Viz Media titles and have a hard time remembering what’s out and what’s next.

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What I in point of fact like: I built-in this video in my tick list as a result of its simplicity. It‘s not a main funds TikTok with a large number of bells and whistles. It’s easy, worth environment friendly, and will also be made in minutes.

4. Scrub Daddy

A couple of of Scrub Daddy’s most up to date TikTok films feature a narrator explaining new products in a easy, candid approach with a sprinkle of dry humor. The video that incorporates its fall lineup of sponges is a brilliant example.

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What I in point of fact like: Similar to Viz Media‘s, the video is discreet and has no frills, proving that you just don’t should have a heavy funds or high production worth to create a great video that engages your target market.

4 YouTube Shorts Video Examples

1. Beardbrand

Beardbrand is a men’s grooming company that sells fairly numerous products for beard and hair care. The company promotes its products by means of YouTube Shorts via showing how drastically a consumers look can industry via the usage of the products.

What I in point of fact like: Beardbrand gets precise consumers to participate in its films and gives target market a take a look at their hair previous than and after the usage of the products. I moreover love that they pack original, candic reactions and moments into such transient films.

2. Tiffany & Co

This YouTube Fast from Tiffany and Co is the very best example of “show and don’t tell.” There is no narrator and from time to time words on the computer screen. Merely actress Elaine Zhong attempting on Tiffany jewelry and marveling since the bracelets, necklaces, and rings sparkle throughout the delicate.

What I in point of fact like: I in point of fact like that the products speak about for themselves. Every now and then, a lot much less is additional, and in addition you merely want to allow your products and services to shine.

3. R.E.M. Excellent appears

This YouTube Fast from R.E.M. Excellent appears in the back of the scenes of the discharge of the emblem‘s collaboration with the film “Wicked,” which stars the emblem’s founder, pop celebrity Ariana Grande.

What I in point of fact like: The Fast is also very candid and shows the art work this is going into promotion shoots. It moreover shows raw, unedited footage of the best way the makeup seems on the models.

4. UCLA

UCLA promoted its established order via interviewing its graduating class and asking students what they’re going to depart out about their time at the faculty.

What I in point of fact like: As you’ll be capable of perhaps tell via now, I in point of fact like films that grasp candid, original reactions and moments.

4 Facebook Reels Video Examples

1. Netflix

This Facebook Reel from Netflix declares the return of their live-action adaptation of Avatar: The Ultimate Airbender. The video shows solid people passing spherical a phone as they film their reunion on set.

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What I in point of fact like: I in point of fact like this video on account of it’s simple and shows the cast people filming it themselves. It kind of feels original and a laugh and is a great way to get enthusiasts excited, too.

2. Crimson Bull

Pink Bull’s well known slogan is “Pink Bull will provide you with wings!” And they took that quote to new heights (pun intended) with the Reel posted to Facebook. The Reel shows a Pink Bull helicopter lifting somebody from the water and that exact individual dropping from the helicopter and doing a flip once more into the ocean.

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What I in point of fact like: To be truthful, there isn’t so much in this video that can be replicated (till you could have the funds for a customized helicopter), making this video unique.

3. Final Ears

Ultimate Ears is a symbol focusing on in-ear shows. In this Reel, a expert explains how you’ll insert them.

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What I in point of fact like: The brand explains how you’ll use the product and others find it irresistible, setting up it as knowledgeable on the subject.

4. Adobe

This Facebook Reel choices an interview with actor, director, and producer Daniel Dae Kim, who discusses the endeavor of his company, 3AD, to supply mentorship choices for marginalized communities throughout the film trade.

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What I in point of fact like: The full interview with Kim is longer, alternatively the Reel highlights one of the compelling quote. When you’ve got a great interview with somebody affiliated together with your brand, convert one of the attention-grabbing parts into short-form films.

Pretty inspiring, correct? A lot of the ones films show that you just don‘t need a really perfect high funds to create exciting content material subject matter that shines a light on your brand’s products and services. Every now and then, a lot much less is additional.

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