In case you are learning this blog, you’ll have almost certainly decided to start out out or revamp your copywriting portfolio. With such a large amount of portfolios out there, it’s hard to decide one of the best ways to make yours stand proud of the gang.

What colors should you utilize? What kind of writing samples will sing their own praises your skills? Fortunately, I’ve put together quite a lot of copywriting portfolio examples which may also be positive to inspire you and data you in the right path.

Each copywriting portfolio example I’ve included is unique relating to color, construction, and personality — highlighting the quite a lot of ways you’ll manner putting a portfolio together and the way in which it’s okay to get inventive with yours.

How you can Create a Copywriting Portfolio

When growing your copywriting portfolio, avoid cramming in too a large number of your writing samples. You’ll want to sing their own praises your a large number of portfolio —this is understandable — on the other hand too many samples can weigh down potential customers and employers.

Instead, opt for 5 – 6 writing samples that grab the opposite kinds of writing you’ll have carried out, corresponding to technical, promoting and advertising and marketing, and industry writing. Be sure to moreover include a balance of humorous and demanding pieces, B2B and B2C writings, along with transient and long-form content material subject matter.

If in case you have little-to-no writing samples, assemble your portfolio by means of starting a internet web page or blog to showcase your writing skills, or contribute to other internet websites. You’ll moreover write for nonprofits or art work internships.

Another method to assemble your portfolio is to jot down mock-copywriting samples in step with local corporations. Merely you will have to surely let employers or customers know they’re mock-samples and that you weren’t actually hired by means of those corporations. The aim isn’t to deceive, on the other hand to show what you’ll do.

Copywriting Portfolio Examples

Now that you just’ve were given a few of your perfect copywriting examples ready so as to add, it’s time to design your portfolio. You want a portfolio that stands proud from the gang, showcases your personality, highlights your skills, and is modest to navigate by means of potential employers.

To give you some inspiration, listed here are 25 examples of very good copywriting portfolios broken down into the following categories:

• Homepage – The main internet web page other folks see of your online portfolio and where you’ll have the ability to almost certainly space your art work samples
• About Me – Where you’ll have the ability to give readers an idea of who you could be and what you do
• Services and products – What you’ll provide your customers

Each of the ones examples pieces a singular way to copywriting portfolios that is positive to attract new choices.

Homepage

There are many different approaches to creating a homepage to your portfolio — alternatively, it’s best observe to ensure your homepage choices your identify, your contact knowledge, and complementary colors. Most copywriters select to feature their art work directly on their homepage, on the other hand some provide the method to link to their samples.

Listed below are quite a lot of examples of outstanding homepage templates:

1. Carline Anglade-Cole

The homepage for Anglade-Cole’s copywriting portfolio instantly establishes her as a certified in her field by means of bringing attention to the awards she’s garnered all over her profession. The image on her front internet web page presentations her at a speaking engagement with a confident smile, and the image’s caption clearly states her entire identify above “3X Award-A success Direct-Response Copywriter, Creator, and Guide.”

The badges for her awards are also displayed all over, with the American Writers and Artists Institute badge situated throughout the middle next to the link to subscribe to her email correspondence document. Beneath her email correspondence document are badges from other accomplishments, along with successful the bronze Nonfiction Guide Award. In case you are an award-winning copywriter, Anglade-Cole’s internet web page is a smart example of the way in which you’ll place your awards front and middle to decide credibility.

2. Gari Cruze

If you want your homepage to point of interest a lot much less on awards and further on who you’ll have worked with, Cruze’s homepage is an outstanding example. This homepage intently choices top quality footage from the opposite campaigns he’s worked on. Simply hover over each image to see the identify of the company or advertising and marketing marketing campaign, then click on on on the image to see the copy he wrote and where it used to be as soon as published.

In case you are searching for a additional straight-forward however attention-grabbing way to appearing your art work, Cruze’s example can lead you in the right path.

3. Evan Benner

Benner takes a an identical manner by means of the use of a mixture of top quality footage and GIFs to turn his art work on his portfolio’s homepage. Then again, Benner takes it a step further by means of along with the year his art work used to be as soon as published next to each image. His homepage moreover includes a headshot and a small blurb about who he’s and where he’s based totally.

Imaginable customers and employers can merely navigate his portfolio by means of scrolling down where they can see additional links to his About internet web page (“Meet Evan”), copy, and the tasks he worked on.

4. Jose Carlos Benítez

Copywriting portfolios wouldn’t need to be all art work and no play, so don’t be afraid to inject just a bit humor when you’ll. Benítez’s personality and sense of humor are sprinkled all over his portfolio’s homepage.

Upon visiting his internet web page, you might be greeted with a black computer screen with white text that starts with “Hello there, human! Or robot!” and ends with “Scroll down to see the blood, sweat and tears.” And for laughs, there’s a random button that says “This is just a button.” Spoiler Alert: The button does now not do anything on the other hand I undoubtedly laughed after I clicked on it and waited 30 seconds for something (now not anything else) to happen.

Should you scroll down, you’ll have the ability to see a display of GIFs of the opposite campaigns Benítez has worked on over time. Similar to Cruze and Brenner’s portfolios, hovering over the GIFs will show the identify of the company the selling marketing campaign used to be as soon as for — and clicking on them will take you to his art work.

That incorporates quite of your personality all over the portfolio will give potential customers and employers an idea of the kind of particular person they’re running with — and their humor and vision would perhaps line up with yours.

5. Benji Shaw

If you want to include imagery to your portfolio, on the other hand need a additional minimalist manner, then Shaw’s portfolio will spark a few ideas. This portfolio features a black background at the side of his identify displayed in a large, easy-to-read font throughout the upper left corner. Two massive pictures representing his art work are featured throughout the foreground, and further of his art work is confirmed by means of simply scrolling down. Like in previous examples, clicking the pictures will take you to a few different internet web page that gives greater component on the tasks he’s worked on.

6. Aly J. Yale

Another very good example for minimalists, Yale’s portfolio does now not rely on a ton of pictures. Instead her homepage is simple, smooth, and simplest choices her identify in massive black text towards a white background —at the side of tabs throughout the upper right kind hand corner that lead to her bio, homepage, and contact internet web page.

For those who scroll down Yale’s homepage, you realize the logos of the shops that have published her art work.

Even supposing I might undoubtedly recommend along with a tab with links to your written art work, this homepage presentations that from time to time a lot much less is additional and that you just wouldn’t must rely on bold pictures to have a formidable portfolio.

7. Davina van Buren

The homepage for van Buren’s portfolio is a smart example for copywriters who’re searching for a neat, organized way of promoting all of their abilities, art work, and social media in one place.

The content material subject matter of the homepage is organized by some means that leads your eyes down the internet web page. Its coordinated unbiased colors are engaging without being too jarring. Moreover, know the way the tabs for the about internet web page, portfolio, testimonials, contact knowledge, and social media widgets are all neatly organized in a single row on the most efficient.

This construction is very good if you’re a copywriter who prefers a clean-cut, industry professional portfolio.

8. Stephan Marsh

This portfolio is a smart example if you’re the kind of copywriter who wants to get immediately to the aim. With a tagline in large bold letters learning “Be told a lot much less of what I say. See additional of what I’ve carried out,” Marsh makes it clear that he does not want to waste any person’s time. The absolute best of his homepage even includes a self-contained PDF portfolio that can be downloaded instantly.

This portfolio presentations that even a person of few words can however provide the method to make a bold first affect.

9. Jennifer Cheek

I in reality like this homepage example because it presentations how a copywriter can add their own personal touch to a portfolio template. What makes this portfolio stand out is its fun red hues and the beautiful yellow canary emblem on the left side of the internet web page. Once another time, don’t be afraid to show your personality on your portfolio’s homepage, and that comes along with your quirky side.

10. Anna Rogan

Rogan’s homepage, like van Buran’s, moreover leads your eye downward. As you scroll down you’ll have the ability to see additional of her art work samples, on the other hand what makes her internet web page actually interesting is that each development comes with a corresponding color change. This makes for a fun, aesthetically fulfilling scroll through her art work.

11. Kayla Dean

Dean’s portfolio is referred to as The Literary Co. and starts by means of letting visitors know she has a wealth of experience, having created copy for more than 100 customers. Her portfolio moreover has a blog-style setup where potential customers can scroll down and see all of her latest art work, case analysis, and the producers she has worked with.

12. Dayarne Smith

Smith’s internet web page opens with a large image of a woman at a keyboard and lines all of her similar tabs on the most efficient of the homepage. Should you scroll down, you’ll have the ability to see her portfolio with links to her art work uniquely displayed in fun practice illustrations.

13. Sara Frandina

Frandina leaned into the writing theme by means of having her portfolio’s homepage resemble pocket ebook paper. She doubled down on the theme by means of crossing out a word throughout the tagline and “writing” in a brand spanking new word.

In conjunction with having standard knowledge tabs on the most efficient of the internet web page, Frandina moreover included tabs linking to her earlier works separated by means of categories — purchaser research, email correspondence sequences, free up copy, long-form product sales internet web page, and internet web page copy. The ones tabs can also be came upon by means of scrolling down the homepage.

About Me

That’s the position you showcase your personality and clearly define the enjoy you elevate as a copywriter. Remember the fact that each example features a image of the copywriter.

14. Kim Hobson

Figuring out what to say about yourself can also be difficult. Where do you even get began? Hobson came upon a way spherical that by means of breaking her About internet web page into sections. In her creation, she includes a image of herself followed by means of a temporary overview of what she does, where she is based mostly, and the way in which long she has been copywriting.

Beneath her overview, she lists 5 rapid information about herself — a couple of of which pertain to copywriting and others that cover her personal existence. Then she has a little bit that breaks down her professional background.

In case you are not positive what to place to your About internet web page, you’ll observe Hobson’s parts by means of along with a temporary overview followed by means of a few fun main points and a breakdown of your profession thus far.

15. Flourish Writing

Sarah, whose portfolio is referred to as Flourish Writing, introduces herself the use of a funny anecdote about her first “published e-book” being written on craft paper and stored on her basic faculty’s shelf for years. This anecdote we could the reader know Sarah has had a passion for writing since she used to be as soon as a child and that passion can also produce very good art work.

Complete with {a photograph} of Sarah at the side of her pretty pet, this About internet web page gives the reader a clear idea of who Sarah is when she isn’t writing.

16. Shanice Perriatt

Perriatt’s About internet web page is concise and neatly organized. Her opener clearly states her identify and what she does: “I’m Shanice Perriatt – a digital marketer and content material subject matter author who blends the best of design and writing into compelling and engaging emblem content material subject matter.”

Like Sarah, Perriatt moreover gives us belief into her existence and hobbies – going to the gymnasium, scrolling through Twitter, and going to the movies. Finally, the bio ends with Perriatt telling the reader the location she holds now.

The muted pastel background complements the green spherical headshot, making for a transparent, informative internet web page.

17. Kayla Hollatz

Hollatz takes a singular way to her About internet web page. First, it starts with {a photograph} of Hollatz next to a temporary observation detailing her objective.

After scrolling down, visitors see an “About You” internet web page as an alternative of an “About Me” internet web page. That’s the position Hollatz pieces a topic many shoppers face.

Finally, visitors can scroll further down to look out an About Me internet web page by which Hollatz pieces herself because the way to all of the potential client’s problems.

18. Andie Coupland

Coupland’s About internet web page presentations that it’s totally great to veer transparent of personal details and to stick problems strictly industry. While we don’t get belief into Coupland’s existence outdoor of writing, we do get a clear description of her experience and what she brings to the table as a copywriter. Phrase that she moreover includes a link to her LinkedIn for more information.

19. Jacob McMillen

McMillen’s About internet web page establishes credibility by means of specializing in his accomplishments. He moreover puts his private spin on the author’s headshot by means of as an alternative simplest showing phase his face. This is a bold switch on the other hand the gray coloring complements the muted blue and white banner, so it does now not seem too out of place.

20. James Schlesinger

Like Hollatz, Schlesinger uses his About internet web page to offer a subject potential customers might be going thru, then he pieces himself as the solution by means of explaining exactly what he can do for them. Then he ends his bio with a choice to movement, urging readers to the touch him for his services.

21. John Axtell

Are you searching for a punchy opener to grasp the reader’s attention? Why not take a look at “I in reality like high kicks!” Most likely avoid that exact phrase, since this is how Axtell decided to open his About internet web page, on the other hand shouting a random truth about yourself is undoubtedly a very good get began. Axtell took the opener a step further by means of along with {a photograph} of him doing a first-rate kick.

If you make a decision to open with a fun truth, like Axtell, coupling that opener with {a photograph} showing that truth can undoubtedly show your personality and grasp the attention of potential customers.

Services and products

Some copywriters come to a decision to devote a separate internet web page of their online portfolio to breaking down the specific services they provide. If you choose to do the equivalent, listed here are a couple of examples you’ll reference:

22. Danielle Wallace

Wallace decided on to separate her services into different clickable packing containers that include icons and a mixture of script and typewriting fonts.

23. Sandy Dang

Dang displays her services in a additional horizontal construction with texts on one side and a large corresponding image on the other. Each phase of her supplier internet web page includes a button that gives the solution to e-book.

24. Jennifer Locke

Lock saved the construction easy by means of simply stating what she is going to have the ability to do for the client and along with a button that allows potential customers to time table a consultation. This most often is a pleasant means for copywriters who focal point on only one for two services.

25. Stuart Tarn

Actually, from time to time your portfolio is enough to show customers and employers what you’ll be able to. Tarn organized his portfolio in a smooth way that presentations he may give web, email correspondence, social, and print copy. Clicking on each image will take the reader to his previous art work.

All of the ones copywriting portfolio examples are unique, on the other hand are all neatly organized, clean to navigate, and show a touch of personality while the use of complementary or unbiased colors. Bear in mind the ones problems when putting together your individual portfolio. Now, cross out there and get that next large gig!

 

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