It isn’t enough to simply market your product to consumers. You want to earn their believe too.

One way to check out that is by means of explaining who you may well be and what your company is about. The very best and perfect means to succeed in this is with an About Us internet web page.

You’ve maximum indubitably found out a number of About Us pages, on the other hand how do you know which ones are perfect?

In this post, we’ll share one of the most perfect About Us pages for specific niches and provide an explanation for why they’re so impactful.

Forward of we dive in, let’s check out an summary of About Us pages and dissect a commonly-used template for them.

What Is an About Us Internet web page?

An About Us internet web page exists to share a trade’ story and history and provide a deeper connection with customers.

Consumers wish to know the gang in the back of the emblem they’re supporting. An About Us internet web page provides the perfect precise assets to pull once more the curtain and expose who is working in the back of the scenes.

Most importantly, even supposing, an About Us internet web page facilitates believe between the patron and the trade.

More than 33% of customers say that “believe” is a core factor when deciding which corporations to make stronger.

With an About Us internet web page, you’ll begin to form an emotional relationship with customers and engage with them on a deeper level.

So how can you create one that resonates? Let’s check out one of the most parts you want to include in your About Us internet web page.

Want to introduce yourself to any and all potential site visitors? These About Us pages are a perfect inspiration Click to Tweet

Learn how to Write an About Us Internet web page

The most productive About Us pages share the company and founders’ stories. It’s a chance to pull once more the curtain on the trade and blow their own horns the people who make it happen.

One of the crucial perfect About Us pages:

• Connect the patron to the trade on a deeper level
• Provide contextual belief into why the founders created the trade
• Share the trade’s core values, problem, beliefs, and vision
• Answer any questions that consumers could have regarding the trade

How can you accomplish those objectives by way of your About Us internet web page? First, let’s check out a commonly-used About Us internet web page template that drives just right fortune.

About Us Internet web page Template

There are 4 number one parts to an About Us internet web page:

1. Share the story of why the company was once based totally

This is your probability to be aware of your company’s “why.” It may well be what devices you apart from other pageant available on the market.

Share the moment you won the root for your corporation and what motivated you to start it.

2. Highlight your background and your founding team’s place

Who’re you? Why are you the most productive particular person to influence your company at the present time? Share your background and personal story. That’ll connect you for your customers.

3. Record the evolution of the company

State the whole thing from the obstacles to the product enhancements. Put across your new customers up to the mark. Where is the company this present day? How is it different from where it was once forward of?

4. Record the problem and vision

What’s your company having a look to treatment? Where is it going? End the About Us internet web page by means of detailing the steps you’re taking to become the trade into your ultimate vision.

With the ones 4 parts, you’ll create a stellar About Us internet web page that can wow prospects and convert new customers.

Combining the ones portions with the most productive internet web page builder and proper internet web page design will assist you to transform a visitor into a customer.

It’s essential to keep in mind what your customers want, too.

Consumers in your target audience wish to see your problem commentary, social proof, and an example of using your product. The ones portions for your About Us web internet web page will assemble believe with the target audience.

Now, let’s check out some companies that championed those parts and brought them to lifestyles.

30 About Us Internet web page Examples (by means of Industry)

It doesn’t subject what industry you’re in, you’ll want to use an About Us internet web page for your internet web page.

While the 4 parts listed above are very important for every About Us internet web page, different industries from time to time take different approaches.

Below, you’ll to find 30 of the best About Us pages classified by means of industry. Learn from their successes and adapt a couple of in their strategies when creating your personal.

Technology Companies

HubSpot, Buffer, and Vidyard are 3 examples of technology companies with superb About Us pages.

HubSpot

HubSpot’s About Us page opens with its problem and flows right away into the company’s story. In addition to, this internet web page features a video from the CEO that discusses his initial interactions with Hubspot’s founder and his vision for the company moving forward.

By means of at the side of a video on the About Us internet web page, HubSpot engages browsing prospects in a brand spanking new medium they may be determined to consume.

Buffer

Buffer’s About Us page focuses on the gang in the back of the tech. A catchy headline doesn’t greet you as you click on on onto the internet web page. As a substitute, you notice {a photograph} of Buffer‘s team individuals who contribute to creating its product.

This is a great approach to shine a line on all the team and come with a in truth collaborative mindset. As a substitute of focusing simplest on the founders, corporations can highlight the gang that powers the product daily and makes the magic happen.

Vidyard

Vidyard’s About Us page leads with a headline highlighting its problem and flows right away into the core functions of its product. The internet web page has a product demo video that you just’ll stumble during as you stroll, revealing additional use circumstances. After all, the control team is featured.

This high-level approach to an About Us internet web page places the principle point of interest on the products’ benefits with a secondary point of interest on the team. If your product is complicated, this will also be an means that you just should consider.

Consumer-Packaged Pieces (CPG) Industry

RXBAR, The Sill, and Hydrant are 3 examples of consumer-packaged pieces (CPG) companies that effectively use an About Us internet web page to tell their stories.

RXBAR

RXBAR positions its About Us page around the company’s history, courting once more to 2013. The bold headline draws the reader in by means of highlighting the company’s conception.

“It’s 2013, and we known as B.S. on protein bars,” it says.

The reader continues to seek out further regarding the style and the company’s evolution with a “Then and Now” slider. A slider is a superb multimedia technique to consider. It takes the patron by way of your company’s history without taking over quite a lot of house on the internet web page.

The Sill

The Sill, a direct-to-consumer plant company, has a clean on the other hand environment friendly About Us page. It focuses mainly on the company’s beginning position story, highlighting fundamental information about its founders and evolution. Then, it invites consumers to make use of for an open place.

This is environment friendly because it’s clean and immediately to the aim. It shows that About Us pages don’t wish to be full of knowledge. As a substitute, you’ll straightforwardly introduce yourself and your company and however effectively get your point during.

Hydrant

Hydrant’s About Us page opens with an inviting image of two folks toasting while maintaining the product in their palms. After learning the copy, one would most likely guess that those palms belong to John and Jai, the company’s two founders.

The internet web page is broken into 3 sections, making it clean to digest in chunks. This structure is a perfect approach to organize your internet web page because it guides the reader slowly down one way or the other that isn’t overwhelming.

Every segment is designed to hook the reader and bait them into learning a little bit further. After all, the internet web page ends with John and Jai’s signature, giving it a personalized effect from the founders, who you feel such as you’ll now identify friends.

Insurance plans

The Zebra, Lemonade, and Clearcover are 3 companies inside the insurance plans industry which may well be paving one of the simplest ways with superb About Us pages.

The Zebra

The Zebra’s About Us page focuses on the long run nearly as much as it does the former. The company opens with the headline, “Our path to just right fortune.” The paragraph regarding the trade is concise, and the internet web page right away flows into a little bit regarding the company custom.

With a practice and control segment, The Zebra focuses on folks creating the company rather than itself. This is a subtle shift from one of the most other About Us pages. Kind of two-thirds of The Zebra’s About Us internet web page is devoted to company culture and the control team.

Lemonade

Lemonade’s About Us page is centralized spherical its “makers.” Through this messaging, the company highlights that all of its staff are proactively construction the product and are “makers” in their own right kind.

Lemonade has minimal knowledge on its About Us internet web page, on the other hand that’s on par for its branding. For example, the company makes use of additional white house on its landing pages for example a pink pop dash. This internet web page isn’t any different.

With most effective two lines of text and an illustration, Lemonade provides a high-level check out its company and those construction it.

Clearcover

Clearcover uses an ordinary About Us page template to influence the reader for the duration of the company’s history. The internet web page focuses simplest on the company’s story, dividing it into 5 core parts: the beginning, tricky, evolving, leaving, and creating portions.

With interactive chapter markers, you’ll power engagement on the internet web page and let the reader jump around to the sections and topics they need to be told. This interactive element can building up the time the patron spends on the internet web page and their knowledge.

Fintech

Dave, Chime, and Riskified set the standard for attractive About Us pages inside the fintech industry. Let’s take a look at why.

Dave

Dave, a banking company designed with other people in ideas, offers an About Us page that incorporates simplified text and engaging illustrations.

The alternating sections are formatted in a two-column construction, making it clean for the reader to jump from side to side from different topics like its problem, founding story, and further. Plus, the illustration style is superbly inviting (and on-brand), making the individual wish to keep scrolling down the internet web page to view further.

Chime

Chime’s About Us page is based totally carefully on copy to difference Dave’s. Chime uses an explanatory means by means of sharing its partnerships with regional banks and highlighting the fee proposition that separates it from pageant.

This isn’t a surprising means for a company like Chime. The fintech industry has many rules, and Chime wants its customers to grasp why its tech is different.

By means of focusing on the messaging and eliminating all further content material subject matter from the internet web page, you’ll drill down on the vital problems with your company and style.

Riskified

Riskified highlights its history on its About Us page uniquely and engagingly. It can be a task to check out and consolidate your company’s history into bite-sized chunks. Even worse, will have to you spell the whole thing out, the About Us internet web page can drag on ceaselessly.

Riskified featured an interactive timeline that highlighted seven key milestones in its evolution. The viewer can toggle from side to side and acquire a brand spanking new illustration with a one-sentence description of a core company milestone. This is a great approach to engage and teach your imaginable customers at the same time as.

Healthcare

Wheel, Clear, and Healthgrades lead the healthcare industry relating to About Us pages.

Wheel

Wheel’s About Us page breaks down the whole thing you want to know into bite-sized chunks. This structure highlights the vital details you want to know regarding the company. The whole thing from its funding just right fortune to headquarters location is easily packed into its segment.

Consider using this structure for the a very powerful details you think every particular person should know about your corporation. By means of simplifying one of the most fundamental knowledge into the ones sections, you’ll leave room for a further attractive narrative on each different part of the internet web page.

Clear

Clear’s About Us page focuses on 3 distinct parts: the vision, core values, and network. Clear uses a company video to introduce the trade and what’s however to come back again.

Feature a video prominently on the most productive of your About Us internet web page. Films are attractive, and consumers like to look at them. In addition to, you don’t scare off the patron with long blocks of texts. You’ll draw them in with a video and invite them to stay for a while.

Healthgrades

Healthgrades’ About Us page uses a built-in navigation bar to permit the individual to toggle by way of 4 subheaders: About, Hospital Awards & Ratings, Top quality & Reports, Careers. This secondary navigation bar simplifies the About Us internet web page, so it doesn’t prolong too some distance.

It helps to keep consumers engaged when they don’t will have to scroll to get new content material subject matter continuously. The patron would possibly toggle from side to side between some subpages and be told a little bit more than they could have if it were simply a static landing internet web page.

Pets

BarkBox, Wag, and Ollie are the principle pet supplies and pet care companies with memorable About Us pages.

BarkBox

BarkBox’s About Us page uses memorable imagery of dog. The company helps to keep the internet web page clean by means of highlighting the opposite trade verticals it offers. Every has its designated segment with corresponding text and pictures.

This About Us internet web page shows that you just don’t will have to dive too deep into your company’s story will have to you don’t think it’s sought after. BarkBox has many more than a few homes, so it uses this house to make sure its customers understand what’s being presented.

Wag

Wag has a easy construction on its About Us page that features a hero image with a woman and her dog, a headline, a temporary description, and a call-to-action asking target audience to “Meet our leaders.” This is a clean means that may give the patron the whole thing they need to understand the basics of the company.

Wag’s About Us internet web page is an effective reminder that you just don’t have to transport overboard at the side of your About Us internet web page content material subject matter. As a substitute, be aware of giving a high-level evaluation of your company and emphasizing a few key problems.

Ollie

Ollie’s About Us page uses a secondary navigation bar to split the content material subject matter into distinct sections: Our Story and Our Crew. Additionally, each internet web page uses motion graphics to engage the reader and draw their attention to different areas that comes with a very powerful knowledge.

To seek out new tactics to draw the reader down the internet web page and continue learning. One approach to accomplish this is with subtle motion graphics, Javascript, or GIFs. Even the slightest motion will draw within the readers’ eye and lead them to want further.

Transportation

Lyft, Uber, and Rooster all take different approaches in sharing their stories.

Lyft

Lyft’s About Us page focuses on the gang powering the company in the back of the scenes. The internet web page is offensive to new drivers and new internal team individuals to join the gang. This is different from most About Us pages that we’ve spotted.

This method is used by upper organizations that can forever be hiring for a lot of positions at any given point in time. Lyft is an organization that is always recruiting, so focusing its About Us internet web page on the team is sensible.

Uber

Uber’s About Us page highlights a letter from its CEO. In addition to, the CEO’s profile image is featured since the hero image of the internet web page. Since the general public world are conscious about the Uber style, the company uses this internet web page to chart its roadmap.

By means of publishing this letter from the CEO, Uber supplies consumers a glimpse into how the company is evolving.

Rooster

Rooster’s About Us page is structured around the company’s core values. Rooster outlines its values by means of creating a unique icon that corresponds with each pillar of the company.

The use of iconography for your About Us internet web page is an effective methodology. Distinct icons will also be memorable and lend a hand spoil down the text into bite-sized ideas.

Monitor

Spotify, Mighty Audio, and WaveXR have unique About Us pages as major monitor tech companies.

Spotify

Spotify’s About Us page consists of most effective text and no pictures. Most of the content material subject matter on this internet web page is addresses, customer service emails, and a short lived company description.

Spotify’s direct means on its About Us internet web page shows that you just’ll merely include the basics or core company knowledge, as long as you’re a world, world-renowned style.

Mighty Audio

Mighty Audio shares its story with two chunks of block text forward of highlighting the gang on its About Us page. The glory of a dismal background and the light blue header text pops.

Consider the way you’ll comprise contrasting colors for your internet web page to make sure that a very powerful knowledge stands out.

WaveXR

WaveXR divides its About Us page into 4 distinct parts: the gang, values, careers, and press. The internet web page opens with a short lived company description and then invites the reader to click on on on a type of 4 subheads to be told further.

It’s at all times a good idea to include press mentions for your About Us internet web page. Press can lend a hand assemble social proof and boost the credibility of your corporation. Consumers can learn about your company by way of any comparable data stories to procure.

Billing

Chargebee, ReCharge, and Cedar are excessive examples of fine sufficient About Us pages inside the billing house.

Chargebee

Chargebee uses social media hashtags to connect its About Us page with social media. Headers greet consumers with a hashtag, encouraging social shares on Twitter.

Consider the way you’ll convince your consumers to share your About Us internet web page on social media. Highlighting a branded hashtag is a superb place to start.

ReCharge

ReCharge features a purchaser testimonial right away on its About Us page. After all, what more practical means to be told about a company than by way of an present purchaser?

Ask one in every of your most passionate customers to share a testimonial. Feature it for your About Us internet web page to increase credibility.

Cedar

Cedar combines many design portions, at the side of text, illustrations, footage, and contrasting colors on its About Us page. It opens with a company description and right away introduces the co-founders.

Use as many more than a few design portions as you’ll for your About Us internet web page which may well be in line with your style. Quite a lot of portions of more than a few types can keep the patron engaged with the content material subject matter.

Shuttle

Collective Retreats, Localeaur, and Away lead the go back and forth industry in leading edge About Us pages.

Collective Retreats

Collective Retreats offers a fundamental however environment friendly approach to its About Us page. The internet web page choices 3 sentences protecting the trade description and a short lived evaluation of the full approach to its product.

Distill your company down to one or two sentences, and you’ll want to add that for your About Us internet web page. A clean company description will also be helpful on the internet web page.

Localeaur

Localeur showcases an employee image on its About Us page as the primary content material subject matter. This is an obtrusive variety for the community-focused trade.

Consider together with {a photograph} of your team on the most productive of the internet web page. This shouldn’t be a stock photo on the other hand an distinctive image at an offsite fit or employee bonding experience.

Away

Away’s About Us page is centralized spherical what the company believes in. This technique is similar to the companies that lead with their values.

Away offers a sophisticated, memorable approach to sharing what its trade stands for with top of the range imagery and sharp copy.

Best About Us Internet web page

Dave had the best About Us internet web page as a result of its simplistic design, easy copy, and engaging illustrations.

The internet web page matched the company’s style and shared the founding story in a a laugh, light-hearted means.

It isn’t enough to just market your product to consumers- you need to earn their trust too. Check out these About Us pages for all the inspiration you need Click to Tweet

Conclusion

Your internet web page deserves crucial About Us internet web page. This is your selection to tell your story and the trade’s problem and vision.

With an excellent About Us internet web page, you’ll connect to customers upper and assemble believe. Through the years, that believe will grow to be recurring revenue from loyal customers who continue to make stronger your corporation.

Need to share your About Us internet web page ideas? Please share them with our community inside the comments underneath!

The post 30 Examples of Stellar About Us Pages for Inspiration appeared first on Kinsta®.

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