Nonprofit organizations face limited team of workers and budgets, on the other hand they however want to personalize donor communications at scale, section audiences consistent with giving behavior, care for engagement between campaigns, and observe the whole donor journey from first contact to regimen supporter. Email correspondence promoting software addresses the ones hard eventualities by the use of automating donor segmentation, personalizing communications without manual effort, tracking engagement across the donor lifecycle, and centralizing donor wisdom in one platform.

This article compares the most efficient electronic mail promoting apparatus for nonprofit organizations in 2025. You’ll be capable of find a comparison table of best platforms, detailed feature breakdowns for each instrument, guidance on choosing the proper software in your staff, step-by-step instructions for creating environment friendly nonprofit electronic mail campaigns, and answers to eternally asked questions about nonprofit electronic mail promoting. To hold you this whole data, we used AI for research and drafting, and a HubSpot team of workers writer reviewed and revised the item previous than publication.

The median electronic mail open rate for nonprofits in 2024 was once 53.21% — so much higher than the median all over all industries of 42.35% (wisdom from MailerLite).

Organizations like Higher Just right Charities use HubSpot Promoting Hub to increase electronic mail open fees and scale back bounce fees while scaling personalized engagement to reach supporters with tailored messages all over channels.

Table of Contents

• What’s e mail advertising for nonprofits?
• Comparability Desk: Electronic mail Advertising Instrument for Nonprofits
• Easiest Electronic mail Advertising Instrument for Nonprofits
• Advantages of Electronic mail Advertising Instrument for Nonprofits
• 5 Vital Options for Nonprofit Electronic mail Advertising Instrument
• The way to Make a choice an Electronic mail Advertising Software for Nonprofits (Step-by-Step)
• The way to Create Electronic mail Advertising Campaigns for Nonprofits
• Steadily Requested Questions
• Meet HubSpot, the Best Electronic mail Advertising Selection for Nonprofits

What’s electronic mail promoting for nonprofits?

Email correspondence promoting for nonprofits is the follow of using electronic mail communications to build relationships with donors, volunteers, and supporters while driving fundraising and undertaking engagement. Nonprofits use electronic mail promoting to proportion impact stories, send donation appeals, recruit volunteers, market it events, and care for ongoing supporter relationships. Environment friendly nonprofit electronic mail promoting segments audiences consistent with giving history and engagement levels to send personalized messages that inspire movement and assemble long-term loyalty. HubSpot Promoting Hub allows nonprofits to scale personalized electronic mail engagement and reach each supporter with the proper message on the correct time.

Comparison Table: Email correspondence Promoting Device for Nonprofits

Email correspondence Promoting Device	Perfect For	Key Choices	Pricing
HubSpot Promoting Hub	Nonprofits in need of CRM-integrated electronic mail alongside their donor database	Integrated CRM and electronic mail apparatus, workflow automation, third-party donation platform connections	40% nonprofit cut price available. Free plan available. Paid plans get began at $15/mo/seat billed per 30 days for up to 1,000 promoting contacts.
Sender	Budget-conscious nonprofits sending cheap electronic mail volumes per 30 days	1,100+ electronic mail templates, drag-and-drop electronic mail editor, integrations	Free plan. Paid plans get began at $10/mo billed per 30 days for up to 12,000 emails per thirty days.
Brevo (up to now Sendinblue)	Nonprofits with in depth contact lists sending periodic multi-channel campaigns	Complicated segmentation, multi-channel messaging, transactional electronic mail included	Free plan available. Paid plans get began at $9/mo billed per 30 days for up to 100,000 per 30 days electronic mail sends.
SendGrid	Nonprofits prioritizing electronic mail deliverability and inbox placement fees	Deliverability optimization apparatus, automation workflows, CRM and donation platform integrations	Free trial for 60 days. Paid plans get began at $15/mo for up to 300,000 emails per thirty days.

Perfect Email correspondence Promoting Device for Nonprofits

The following platforms offer electronic mail promoting choices suited to nonprofit organizations. Each instrument accommodates pricing details, key choices associated with donor verbal exchange and fundraising workflows, and differentiated strengths to help you identify the most efficient fit in your staff’s needs.

1. HubSpot Advertising Hub

Supply

Perfect For: Nonprofits in need of CRM-integrated electronic mail alongside their donor database

Key HubSpot Promoting Hub Choices:

• Built-in CRM and e mail equipment – Email correspondence campaigns get right to use contact wisdom stored in HubSpot’s CRM, along side donation history and engagement data stored as contact houses.
• Workflow automation – Create automated electronic mail sequences that purpose consistent with contact houses, form submissions, or explicit actions using HubSpot’s workflow builder.
• 3rd-party donation platform connections – HubSpot lists integrations with fundraising platforms along side Elegant (now GoFundMe Professional), Fundraise Up, and Eventbrite all over the HubSpot App Marketplace.

HubSpot Advertising Hub Pricing:

HubSpot supplies a nonprofit cut price of 40% off its not unusual pricing. HubSpot Promoting Hub is steadily priced as follows:

• Free plan available for up to two shoppers, no credit card required.
• Promoting Hub Starter: $15/mo/seat billed per 30 days for up to 1,000 promoting contacts.
• Promoting Hub Professional: $890/mo billed per 30 days. Incorporates 3 core seats and up to 2,000 promoting contacts.
• Promoting Hub Undertaking: $3,600/mo (annual billing highest). Incorporates 5 core seats and up to 10,000 promoting contacts

2. Sender

Supply

Perfect For: Budget-conscious nonprofits sending cheap electronic mail volumes per 30 days

Key Sender Choices:

• 1,100+ electronic mail templates – Benefit from onboarding, tutorial, and fascinated about templates to avoid wasting loads of time to your emails.
• Drag-and-drop electronic mail editor – Use the visual electronic mail builder with pre-designed templates that require no coding knowledge.
• Integrations – This instrument integrates with Pipedream, ZohoFlow, and Zapier, allowing you to extend the purposes of your electronic mail promoting.

Sender Pricing:

Contact Sender to inquire about nonprofit discounts. Beneath is Sender’s pricing:

• Free plan. Incorporates one seat for up to 2,500 subscribers.
• Usual. $10/mo billed per 30 days for three role-based seats and up to 12,000 emails per thirty days.
• Professional. $20/mo billed per 30 days for 10 role-based seats and up to 24,000 emails per thirty days.
• Undertaking. Contact for pricing. Incorporates countless emails.

3. Brevo (previously Sendinblue)

Supply

Perfect For: Nonprofits with in depth contact lists sending periodic multi-channel campaigns

Key Brevo Choices:

• Complicated segmentation – Body of workers contacts by the use of gain history, demographics, and subscriber procedure.
• Multi-channel messaging – Send electronic mail, SMS, and WhatsApp messages from one platform with a CRM.
• Transactional electronic mail included – Promoting plans assist you to send transactional emails, too.

Brevo Pricing:

Contact Brevo to inquire about nonprofit pricing. Beneath are Brevo’s pricing plans:

• Free plan. Incorporates one client and up to 300 electronic mail sends in keeping with day per thirty days.
• Starter. $9/mo billed per 30 days for one client and up to 100,000 per 30 days electronic mail sends.
• Usual. $18/mo billed per 30 days for up to 3 shoppers and up to 1 million per 30 days electronic mail sends.
• Professional. $499/mo billed per 30 days for 10 shoppers and up to 10 million per 30 days electronic mail sends.
• Undertaking. Contact for pricing. Incorporates countless shoppers.

4. SendGrid

Supply

Perfect For: Nonprofits prioritizing electronic mail deliverability and inbox placement fees

Key SendGrid Choices:

• Deliverability optimization apparatus – Built-in direct mail trying out, electronic mail rendering previews, and authentication protocols (SPF, DKIM) to reinforce inbox placement fees.
• Automation workflows – Assemble automated electronic mail sequences, along side welcome assortment and drip campaigns led to when contacts join lists or meet explicit requirements.

• CRM and donation platform integrations – Integrates with CRMs like Salesforce and donation platforms like Donately to sync donor wisdom and purpose automated electronic mail responses consistent with contribution procedure.

SendGrid Pricing:

Contact SendGrid to inquire about nonprofit pricing. Beneath are SendGrid’s Promoting Campaigns pricing plans:

• Free trial for 60 days. Incorporates up to 100 contacts and up to 100 emails in keeping with day.
• Basic. Starts at $15/mo for up to 100,000 contacts and up to 300,000 emails per thirty days.
• Complicated. Starts at $60/mo for up to 200,000 contacts and up to 1 million emails per thirty days.
• Custom designed. Contact SendGrid for custom designed pricing.

Benefits of Email correspondence Promoting Device for Nonprofits

Automates Repetitive Donor Communications

Email correspondence promoting software automates welcome messages and re-engagement campaigns that can differently require manual sending. Nonprofits with limited team of workers can care for consistent supporter verbal exchange without dedicating hours to explicit particular person electronic mail sends.

Lets in Audience Segmentation Without Information Checklist Regulate

The use of software, you’ll be capable of group of workers supporters consistent with donation history, engagement degree, or custom designed requirements. Organizations can send targeted appeals to number one donors, first-time givers, or lapsed supporters without manually sorting contact lists previous than each advertising marketing campaign.

Provides Advertising marketing campaign Potency Data in One Location

Platforms observe open fees, click-through fees, and donation conversions for each electronic mail sent. Nonprofits can identify which subject lines, content material subject matter types, and send events generate necessarily probably the most engagement without compiling wisdom from multiple belongings.

Reduces Dialog Costs Compared to Direct Mail

Email correspondence campaigns eliminate printing, postage, and fulfillment expenses associated with physically mailings. Organizations sending per 30 days updates can reach loads of supporters for a fraction of direct mail costs while maintaining not unusual verbal exchange frequency.

Centralizes Donor Contact Data and Email correspondence History

Email correspondence promoting platforms can store supporter contact wisdom, verbal exchange preferences, and engagement history in one system. Teams can get right to use complete donor verbal exchange data without having a look out by the use of multiple spreadsheets or electronic mail accounts.

5 Essential Choices for Nonprofit Email correspondence Promoting Device

1. Automated workflow purposes. Nonprofits need software that triggers electronic mail sequences consistent with donor actions like first-time donations, regimen praise cancellations, or match registrations without manual intervention.
2. Donor segmentation apparatus. Platforms should section contacts consistent with giving history, engagement degree, volunteer status, and custom designed fields to send personalized appeals to different supporter groups.
3. Donation platform integrations. Your electronic mail promoting software should mix with fundraising apparatus like Donately or Fundraise Up — and match platforms paying homage to Eventbrite — so donor and attendee wisdom sync mechanically and purpose smartly timed follow-up emails.
4. Advertising marketing campaign potency analytics. Nonprofits need get right to use to open fees, click-through fees, unsubscribe fees, and donation conversion tracking to measure advertising marketing campaign effectiveness and optimize long run appeals.
5. Contact keep an eye on and tick list building. Device should store high volumes of contacts, import wisdom from spreadsheets, and provide signup bureaucracy to expand electronic mail lists without technical obstacles.

Learn how to Make a selection an Email correspondence Promoting Device for Nonprofits (Step-by-Step)

Step 1: Map your donor verbal exchange workflows.

Record your provide electronic mail sending patterns, along side donation acknowledgments, per 30 days newsletters, fundraising appeals, match invitations, and volunteer recruitment messages. Identify which communications are one-time sends versus automated sequences led to by the use of supporter actions.

Step 2: Identify must-have choices in your staff.

Make a decision which choices are essential versus nice-to-have consistent with your workflows. Nonprofits typically require automation purposes, donor segmentation, donation platform integrations, and advertising marketing campaign analytics at minimum. Organizations with technical team of workers would possibly prioritize API get right to use while smaller teams need intuitive visual editors.

Step 3: Evaluation ease of use and staff capacity.

Evaluate whether or not or no longer your staff has faithful promoting team of workers or relies on volunteers and part-time group of workers. Platforms with drag-and-drop editors, pre-built templates, and simple automation builders reduce the technical enjoy required. Test free trials to judge whether or not or no longer your staff can execute campaigns without in depth training.

Step 4: Check out pricing as your contact tick list grows.

Calculate costs consistent with your provide contact tick list size and projected growth over 12 to 24 months. Some platforms charge in keeping with contact while others charge in keeping with electronic mail sent. Consider nonprofit discounts. HubSpot provides 40% off for qualifying nonprofit organizations.

Step 5: Make a selection a platform that connects electronic mail with donor wisdom.

Make a selection software that integrates at the side of your present donation platform and CRM to care for unified supporter data. Higher Just right Charities makes use of HubSpot Promoting Hub to increase electronic mail open fees and scale back bounce fees while scaling personalized engagement all over its donor base.

Learn how to Create Email correspondence Promoting Campaigns for Nonprofits

Step 1: Write an attention-grabbing subject line.

Topic lines can also be difficult. You’re searching for a temporary phrase that communicates your intent while protecting your non-profit’s unique voice. A captivating subject line should include the following parts.

• Urgency. You wish to have recipients to in reality really feel the urgency to every open emails from your NPO and take movement.
• Specificity. Whilst you’ve were given an interesting statistic or wisdom stage to proportion, make sure to put it inside the subject line.
• Upcoming events. To increase engagement, your e-newsletter should let people know what upcoming events they are able to attend or volunteer at.
• Identify recognition. Pique your audience’s hobby by the use of along side their name inside the subject line (when appropriate).
• Relevancy. If provide events or politics impact your nonprofit’s serve as(s), referencing those events may just make your e-newsletter additional similar and smartly timed.

Step 2: Give compelling updates.

A fantastic nonprofit e-newsletter should include the latest and largest from your staff. Inform your recipients of new objectives reached, heartwarming stories of those you be in agreement, existence updates of team of workers and volunteers, and the remainder of follow.

Skilled tip: To make your emails visually interesting, take pictures during events to include to your newsletters. With permission, include the names of the volunteers pictured and describe what movements came about.

Step 3: Have an point of view of gratitude.

Your reason why is on the subject of and expensive to those who subscribe in your e-newsletter. Their time spent volunteering and money donated should always be received with a spirit of gratitude.

Let electronic mail recipients know the fast impact of their donations with interesting wisdom problems. For instance, “Your donation helped x collection of families” or “Your volunteer efforts fed x collection of kids.”

Skilled tip: A couple of of your e-newsletter recipients will likely be additional involved than others. Consider opening the street of verbal exchange with the ones donors by the use of sending a customized, non-automated electronic mail that references their explicit efforts to the rationale.

Step 4: Include a call-to-action.

A decision-to-action (CTA) is an invitation in your audience to do something. In an electronic mail or e-newsletter, your CTA should be a button that links to the movement you need recipients to take next.

Examples of CTAs in your nonprofit electronic mail may well be “Subscribe to the e-newsletter,” “Donate now,” “Refer a chum,” or additional. Don’t be afraid to get creative at the side of your CTAs, and make sure to measure your conversion fee.

Skilled tip: There are lots of CTA apparatus you’ll be capable of use to make linking to your next step easier. Discover not unusual choices right here.

Ceaselessly Asked Questions

What’s the easiest electronic mail promoting instrument for nonprofits?

The most productive electronic mail promoting instrument can also be relatively subjective, on the other hand proper right here’s an objective reality: HubSpot Promoting Hub works neatly for nonprofits in need of included CRM and electronic mail apparatus with fundraising platform connections. Sender suits budget-conscious organizations with its countless triggers and automation steps on the free plan. SendGrid serves organizations prioritizing electronic mail deliverability with incorporated authentication apparatus.

What choices should I seek for in electronic mail promoting apparatus for nonprofits?

Nonprofits should prioritize automation purposes for donor nurturing sequences, segmentation apparatus to concentrate on different supporter groups, donation platform integrations to sync contribution wisdom, mobile-responsive templates for emails that display appropriately on all devices, and advertising marketing campaign analytics to track open fees and donation conversions. Additional useful choices include signup bureaucracy for tick list growth, drag-and-drop electronic mail editors for teams without coding revel in, and phone keep an eye on tactics that care for large supporter databases.

Is HubSpot superb for nonprofits?

HubSpot works neatly for nonprofits in need of included CRM and electronic mail promoting apparatus. HubSpot provides a 40% nonprofit bargain on Professional and Undertaking plans and accommodates choices like workflow automation, contact segmentation, and integrations with donation platforms, along side GoFundMe Professional and Fundraise Up.

How so much does electronic mail promoting software for nonprofits value?

Email correspondence promoting software costs vary by the use of platform and phone tick list size. Free plans exist for small nonprofits: HubSpot supplies a free plan. Additionally, Sender has a free plan for 2,500 subscribers max, Brevo provides 300 emails day by day, and SendGrid accommodates 6,000 per 30 days emails. Paid plans typically range from $9-$15 per 30 days for fundamental tiers. Many platforms offer nonprofit discounts, paying homage to HubSpot, which provides 40% off.

Meet HubSpot, the Best possible Email correspondence Promoting Variety for Nonprofits

HubSpot Promoting Hub provides nonprofits with included apparatus to scale donor engagement while maintaining personalized verbal exchange all over emerging supporter bases.

Key choices for nonprofit electronic mail promoting:

• CRM-integrated e mail campaigns – Email correspondence apparatus get right to use donor history, engagement wisdom, and custom designed houses stored in HubSpot’s CRM, eliminating the want to toggle between separate tactics for contact wisdom and advertising marketing campaign execution.
• Conduct-triggered automation workflows – Automated electronic mail sequences purpose consistent with things like contact houses and form submissions, allowing small teams to care for consistent supporter verbal exchange without manual sending.
• Fundraising platform integrations – Native connections with GoFundMe Skilled and Fundraise Up imply you’ll power your campaigns with donation wisdom.

British Purple Pass Coaching boosted profits 66% with Promoting Hub. Nonprofit FIRST used HubSpot to send with reference to 5 million emails in three hundred and sixty five days while maintaining an open rate above 38%.

Ready to become your nonprofit electronic mail promoting with HubSpot? Get began with HubSpot for Nonprofits nowadays and ask in regards to the 40% nonprofit cut price on Professional and Undertaking plans.

Editor’s follow: This submit was once at first revealed in February 2016 and has been up-to-the-minute for comprehensiveness.

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