It sort of feels like Instagram, more than each and every different social media platform, is evolving at a dizzying tempo. As it continues to roll out new choices, updates, and algorithm changes, it can be arduous to handle.

That’s the position the Instagram stats is to be had in. There may be quite a lot of research to be had out there about Instagram — everything from the demographics of its consumers and its reach, to how damaging space affects the potency of your posts (hint, hint: #68).

Be told immediately to find further social media stats that’ll help you get ideas and toughen your personal Instagram posting methodology.

80+ Instagram Stats

Click on on on a category below to jump to the stats for that magnificence:

1. Instagram’s Expansion
2. Target audience & Demographics
3. Emblem Adoption
4. Instagram Put up Content material
5. Instagram Posting Technique

Instagram’s Growth & Usage

1. Instagram is expected to reach 1.44 billion consumers by the use of 2025. (Supply)

2. The Instagram app has over 78 million monthly vigorous consumers. (Supply)

3. 22% of marketers say Instagram has some of the growth possible in 2023 than each and every different platform. (Supply)

4. Instagram spotted a 48% building up in ad reach from January 2020 to January 2022. (Supply)

5. Just about 1 / 4 of marketers (23%) be expecting that Instagram shall be providing producers an important possible to broaden their audience in 2023. (Supply)

6. Instagram is the most-used platform for influencer promoting inside the U.S. (Supply)

7. Marketers say Instagram is the social media platform they know how to use highest. (Supply)

8. There are an estimated 143 million Instagram consumers in the US in 2023. (Supply)

9. As of January 2023, India has a whole of 229 million Instagram consumers, the most important Instagram audience on the earth. (Supply)

10. As of January 2022, Instagram used to be as soon as the fourth most up to date social media platform on the earth in terms of client numbers. YouTube and WhatsApp ranked in 2nd and 1/3 place. (Supply)

11. On affordable, U.S. adults spend 30.1 minutes a day on Instagram in 2022. (Supply)

12. As of February 2023, the most-liked submit on Instagram is a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA International Cup win. (Supply)

13. Between January and June 2022, the fastest-growing content material subject material creator on Instagram used to be as soon as influencer Jorge Gomez, with 573% growth in six months. (Supply)

14. Versus Instagram’s non-public account, the most-followed Instagram account as of January 2023 is professional soccer player Cristiano Ronaldo. (Supply)

15. As of Would most likely 2022, Instagram’s non-public account has 504.37 million fanatics. (Supply)

Audience & Demographics

16. More than a part of the global Instagram population is 34 years of age or younger. (Supply)

17. As of January 2023, just about 17% of global vigorous Instagram consumers have been men between the ages of 18 and 24 years. (Supply)

18. Millennials ranked Instagram as their favorite social media app in 2022. (Supply)

19. Gen Z-ers moreover ranked Instagram as their favorite social media app in 2022. (Supply) 

20. TikTok and Instagram are some of the used social media apps among Gen Z girls. (Supply)

21. In December 2022, 55% of Instagram consumers in the US have been girls and 44% % have been men. (Supply)

22. Perfect 7% of Instagram consumers inside the U.S. belong to the 13 to 17 one year age body of workers. (Supply)

23. Perfect 4.7% of Instagram consumers inside the U.S. are 65 plus. (Supply)

24. As of 2022, 82% of Instagram consumers moreover use Facebook. (Supply)

25. 47% of U.S. Instagram consumers make more than 75,000 in step with one year. (Supply)

26. Instagram consumers global spend an average of 11 hours per thirty days on the Instagram app on Android phones. This amount drops to 7 hours for U.S. consumers. (Supply)

27. 72% of youngsters use Instagram, and 57 million U.S. kids say Instagram is their preferred social media platform. (Supply)

28. 500 million+ accounts use Instagram Stories on a daily basis. (Supply)

29. 35% of monitor listeners inside the U.S. who practice artists on Facebook and Instagram do so as to connect with other lovers or in reality really feel like part of a gaggle. (Supply)

30. The typical Instagram client spends 30 minutes a day on the app. (Supply)

31. 45% of Instagram consumers live in town areas. (Supply)

Logo Adoption

32. 72% of marketers art work with influencers/creators on Instagram. (Supply)

33. 29% of marketers plan to invest some of the in Instagram out of any social media platform in 2023. (Supply)

34. With regards to emblem coverage, 86% of marketers in reality really feel at ease selling on Instagram. (Supply)

35. 53% of marketers say Instagram has best ROI. Perfect 7% of marketers say Instagram has low ROI. (Supply)

36. 70% of shopping for groceries fanatics turn to Instagram for product discovery. (Supply)

37. Marketers spotted the perfect engagement fees on Instagram out of each and every different platform in 2022. (Supply)

38. 32% of marketers say Instagram is the perfect platform for working with influencers and creators. (Supply)

39. 1 in 4 marketers say Instagram has resulted inside of the perfect ROI out of any platform in 2022. (Supply)

40. 27% of marketers plan to use Instagram some of the for working creators and influencers in 2023. (Supply)

41. More than a part of marketers plan to increase their investment in Instagram in 2023. (Supply)

42. In 2022, marketers spotted the perfect engagement fees on Instagram for client generated content material subject material. (Supply)

43. Perfect 8% of marketers plan to decrease their investment in Instagram in 2023. (Supply)

44. 36% of marketers plan to leverage Instagram for the principle time in 2023. (Supply)

45. 90% of people on Instagram practice at least one business. (Supply)

46. 50% of Instagram consumers are further thinking about a symbol once they see ads for it on Instagram. (Supply)

47. With regards to posting herbal content material subject material, 27% of marketers say Instagram supplies the perfect ROI for this type of content material subject material. (Supply)

48. 1 in 4 marketers say Instagram provides the perfect high quality leads out of any social media platform. (Supply)

49. With reference to 1 / 4 of marketers (23%) say Instagram is among the very best platform for producers looking to build a social media methodology for the principle time in 2023. (Supply)

50. 46% of marketers leverage Instagram Retail outlets. Of the marketers who leverage Instagram Retail outlets, 50% document best ROI. (Supply)

51. 41% of marketers leverage Instagram Live Purchasing groceries. Of the marketers who leverage Instagram Live Purchasing groceries, 51% document best ROI. (Supply)

52. In a 2021 document, the higher education business just lately has the perfect engagement worth of each and every different business in step with submit on Instagram, at 3.19%. second used to be as soon as sports activities actions teams at 1.79%, and 1/3 used to be as soon as influencers at 1.42%. (Supply)

53. 67% of shoppers surveyed have ‘swiped up’ on the links of branded Stories. (Supply)

54. 130 million Instagram accounts tap on a purchasing groceries submit to be informed further about products every month. (Supply)

Instagram Submit Content material subject material

55. Engagement for static photos has decreased by the use of 44% since 2019, around the time Reels made its debut. (Supply)

56. The typical engagement worth for {photograph} posts is 1.18%. (Supply)

57. The typical engagement worth for carousel posts is 3.15% (Supply)

58. As of January 2022, #love is the most popular hashtag on Instagram. Over two billion posts use this hashtag. (Supply)

59. Marketers rank Instagram for the reason that platform with the best in-app search options. (Supply)

60. The most popular Instagram Reel has 289+ million views. (Supply)

61. Marketers rank Instagram for the reason that platform with some of the right kind algorithm, {{followed}} by the use of Facebook. (Supply)

62. A third of marketers say Instagram supplies an important ROI when selling products immediately all the way through the app. (Supply)

63. As of 2021, 9 out of 10 consumers watch Instagram motion pictures weekly. (Supply)

64. A third of marketers say Instagram supplies the best apparatus for selling products immediately all the way through the app. (Supply)

65. 995 photos are uploaded on Instagram every 2nd. (Supply)

66. The median posting cadence all the way through all industries is 4 posts per week. The median posting frequency declined by the use of merely 8% this one year compared to ultimate. (Supply)

67. On Instagram, photos showing faces get 38% further Likes than photos not showing faces. (Supply)

68. On Instagram, photos with a best amount of damaging space generate 29% further Likes than those with minimal damaging space. (Supply)

69. On Instagram, photos that incorporates blue for the reason that dominant color generate 24% further Likes than photos which might be predominantly pink. (Supply)

70. This is this kind of lot so that the latest Instagram statistics show {that a} median Instagram submit contains as many as 10.7 hashtags. (Supply)

71. Image posts gained 27.55% further likes than permanent video posts. (Supply)

72. A median image on Instagram gets 23% further engagement than one published on Facebook. (Supply)

73. One of the vital geo-tagged the town on the earth is Los Angeles, California and the tagged location with the perfect engagement is Coachella, California. (Supply)

Instagram Posting Methodology

74. The best time to place up on Instagram is Friday between 6 p.m. and 9 p.m. in your respective time zone. (Supply)

75. Posts with a tagged location result in 79% higher engagement than posts and not using a tagged location. (Supply)

76. 20% of shoppers surveyed put as much as Instagram Stories on their business account more than once each and every week. (Supply)

77. 44% of shoppers surveyed use Instagram Stories to promote it products or services and products and merchandise. (Supply)

78. One-third of some of the noticed Stories come from corporations. (Supply)

79. More than 25 million corporations now use Instagram to reach and engage with audiences. (Supply)

80. 69% of US marketers plan to spend most of their influencer price range on Instagram. (Supply)

81. The business that had the perfect cooperation efficiency with Instagram influencers used to be as soon as Neatly being Care, where influencer posts have been 4.2x further atmosphere pleasant than emblem posts. (Supply)

82. Instagram is now the most popular social platform for following producers. (Supply)

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