It is excellent how fast problems can trade in just one year.

After combing via major tales on inbound promoting and advertising and marketing, content material subject matter promoting and advertising and marketing, social media, and online behavior, along with amassing our private wisdom, we’ve compiled the easiest visual content material subject matter promoting and advertising and marketing statistics for marketers to replicate on.

This year, now we have spotted the continued importance of visual content material subject matter emphasized throughout the changes that happened during just about every major social group, along side TikTok, Instagram, and Facebook.

To help you keep pace with the ones characteristics, let’s take a look at some visual content material subject matter advertising and marketing statistics that show off the impact visual content material subject matter has on reach, engagement, and product sales.

Common Visible Content material Stats

Video Advertising and marketing Stats

Rising Visible Advertising and marketing Stats

Infographic Stats

Social Media Stats

52 Visual Content material subject matter Promoting and advertising and marketing Statistics You Must Know

Not unusual Visual Content material subject matter Statistics

• Video is the most popular and environment friendly media structure. (HubSpot)
• 50% of marketers leverage video in their marketing strategy, followed carefully via pictures at 47%. (HubSpot)

• Long-form motion pictures above 30 minutes, like webinars and live events, spotted over 11,000% expansion during the last decade, making it the fastest-growing video segment. (HubSpot)

• 71% of B2B marketers say content material subject matter promoting and advertising and marketing has change into further essential to their crew throughout the final year. (Content material Advertising and marketing Institute)

• In 2021, over 50% of marketers used visuals in over 91% of their content material subject matter. (Venngage)
• In keeping with a survey via Venngage, original graphics are one of the vital used type of visual content material subject matter via marketers at 36%, followed via stock photos at as regards to 34%. (Venngage)
• 30% of marketers principally create visual content material subject matter for blogs, followed via social channels very similar to Facebook and LinkedIn. (Venngage)
• In keeping with The International Neatly being Workforce, there are an estimated 2.2 billion other people with visual impairments globally. (Global Well being Group)
• Over 50% of marketers agree that visual content material subject matter is essential to their marketing strategy. (Venngage)
• A third of marketers to find producing visual content material subject matter constantly is their greatest fight with content material subject matter production. (Venngage)

Video Promoting and advertising and marketing Statistics

• 75% of adults in the usa watch short-form video content material subject matter on a mobile instrument. (eMarketer)
• 59% of Gen Z target audience use short-form video apps to search out problems that they then watch longer permutations of. (Suppose With Google)
• On average, other people watch 17 hours of video content material subject matter each week. (HubSpot)
• 91% of shoppers want to see further online motion pictures from producers. (HubSpot)
• Social media motion pictures are the most common type of video marketers create at 71%, followed carefully via explainer motion pictures at 70%. (HubSpot)
• 96% of shoppers have watched an explainer video to learn further a couple of product. (HubSpot).
• 80% of marketers held live events in 2022. (HubSpot)
• On the subject of B2B, 79% of other people say they’ve been happy to shop for an app or piece of instrument because of a video. (HubSpot)
• YouTube is one of the vital widely used video platform via marketers at 90% (Facebook is second, at 86%). (HubSpot)
• 33% of marketers leverage short-form video content material subject matter in their marketing strategy.

• Fast-form video has the best possible ROI of all promoting and advertising and marketing characteristics. (HubSpot)
• Most short-form motion pictures are underneath 60 seconds, and they’ve the best possible average engagement. (HubSpot)
• Over 11 million other people streamed video for the principle time on Twitch in 2022. (Twitch)
• In 2022, YouTube surpassed Netflix because the easiest streaming platform in the usa. (HubSpot)

Emerging Visual Promoting and advertising and marketing Dispositions

• 90% of marketers the use of short-form video will increase or maintain their investment next year, and 21% of marketers plan to leverage short-form video for the principle time in 2023. (HubSpot)
• 56% of marketers plan to increase their investment in TikTok in 2023. (HubSpot)
• 24% of marketers are planning to take a position further in video than each different structure in 2023. (HubSpot)
• 1 in 3 marketers plans to forestall the use of NFTs this year. Additionally, 29% plan to forestall promoting and advertising and marketing throughout the Metaverse and in audio chat rooms. (HubSpot)
• 65% of all web guests is by means of a mobile instrument. (Similarweb)
• 40% of marketers plan to prioritize mobile-friendly web site design in 2023. (HubSpot)
• 56% of shoppers who’re throughout the metaverse want to watch TV and movies there. (GWI)

Infographic Stats for Visual Content material subject matter Marketers

• Original graphics like infographics and illustrations perform easiest, in line with marketers. (Venngage)
• Stock photos perform the worst out of all visual formats. (Venngage)
• On the subject of content material subject matter creation, 30% of marketers share infographics. (HubSpot)
• One know about found out that individuals following directions with text and illustrations do 323% upper than other people following directions without illustrations. (Springer)

Provide: NeoMam

Social Media Stats for Visual Content material subject matter Marketers

• Facebook is the most popular social media platform, used by 64% of marketers. Additionally, it has the best ROI compared to other social media platforms. (HubSpot)
• 70% of Instagram consumers don’t ideas seeing advertisements when observing motion pictures on Instagram. (Instagram Industry)
• 26% of marketers plan to use TikTok for the principle time in 2023, and 16% of marketers plan to take a position further in TikTok than each different social media app. (HubSpot)
• In 2023, 31% of marketers use YouTube Shorts and Instagram Reels. (HubSpot)
• Of the Instagram Story formats other people need most, 35% say they interact with fast narrative-styled Stories with photos, motion pictures, and text most continuously. (HubSpot)

• YouTube is the most popular social media platform among kids, with 95% of American kids ages 13 to 17 the use of it. TikTok is the second most popular platform among youngsters at 67%. (Pew Analysis)
• As of 2022, a very powerful demographic of U.S. Instagram consumers was between the ages of 18 and 29, making up 71% % of Instagram’s client base throughout the U.S. (Pew Analysis)
• In a poll of over 350 consumers, 56% mentioned they “every so often” watch Instagram Stories with the sound on, while 29% mentioned they “always” do this. (HubSpot)

• On Instagram, carousel posts draw the best possible engagement of all publish sorts, followed via video posts. (Statista)
• For motion pictures up to 5 minutes long, target audience will watch about 50% of the content material subject matter. (HubSpot)
• Snapchat had 100 million daily vigorous Snapchat consumers as of 2022. (Statista)
• Advertisers can reach more than 250 million other people on Pinterest. (Hootsuite)
• Pinterest consumers are 5 circumstances a lot more prone to make a purchase order order after the use of a Take a look at-On enabled pin, Pinterest’s AR serve as. (Hootsuite)

• In the course of the tip of 2022, Pinterest had 450 million global vigorous consumers. (Pinterest)

• Consumers who spotted immersive, actionable advertisements on Pinterest had been 59% a lot more prone to recall that emblem. (Pinterest)

Editor’s bear in mind: This publish was at the start revealed in April 2020 and has been up-to-the-minute for comprehensiveness.

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