Welcome to Press This, the WordPress group podcast from WMR. Each episode choices guests from around the group and discussions of the largest issues going via WordPress developers. The following is a transcription of the authentic recording.
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Report Pop: You’re being attentive to Press This, a WordPress group podcast on WMR. Each week, we spotlight participants of the WordPress group. I’m your host, Report Pop, I beef up the WordPress group via my place at WP Engine and my contributions over on Torquemag.io Where you’ll moreover to seek out transcribed diversifications of the ones conversations, so check out that out. You’ll subscribe to Press This on RedCircle, iTunes, Spotify, or your favorite podcasting app. You’ll moreover download the episodes in an instant from WMR.fm.
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I really like Overcast such a lot. If for some the explanation why I didn’t like Overcast, I would possibly simply switch over to Apple Podcasts or a wide variety of different tactics to be able to pay attention to stuff, at the side of even on the net. This week, a lot of Substackers have been leaving Substack in droves on account of moderation insurance coverage insurance policies over at Substack.
Now Substack is a e-newsletter platform that also has monetization and a wide variety of sharing and great tools in there. It more or less helped kickstart a brand spanking new wave of newsletters, nevertheless it definitely’s merely another reminder that now and again, when platforms private your content material subject material, now and again you’re stuck on them otherwise you will have to make the ones tough alternatives. Is it time to depart Substack on account of moderation issues? Is it time to stop using Fb? And this isn’t even merely over moderation issues. That is going once more to Instagram changing an algorithm and hastily pictures don’t appear to be prioritized and it’s all about video.
Or YouTube changing how they, what kinds of motion pictures they like. Creators are frequently dealing with this and marketers are oftentimes, more or less at the an identical whims proper right here too. We make our livings off of sharing podcasts or content material subject material on YouTube, and from time to time a big change like this, it makes it where, Oh man, am I going to have to depart this platform? What’s going to happen?
Well, this is a really attention-grabbing time to have this conversation on account of Seth Goldstein merely published a great article referred to as, For Crying Out Loud, Personal Your Personal Content material! on his Advertising and marketing Junto e-newsletter, and Seth is going via a lot of the an identical stuff that I merely discussed, so we will be able to get to that later. Seth is a well-known voice throughout the WordPress podcasting scene, and he’s moreover a digital promoting and advertising corporate owner with over 15 years of revel in, along with the host of the Entrepreneur’s Enigma podcast.
Seth, how are you doing in recent years?
Seth Goldstein: How’s it going Report? What’s up, Report? That’s cool.
DP: It’s going smartly, man. I’m really glad to have you ever ever on proper right here. We’ve bumped into each other at a few WordCamps through the years, and we’ve not at all had a possibility to really have a pleasing long conversation. Let’s kick this off. I merely wish to know how did you get into WordPress?
SG: WordPress. How did I get into it? That’s a very good question. I think it was once 2010. I was hard coding internet pages. I was getting sick and uninterested in having to edit them, like finding a duration throughout the HTML copy. WordPress had been spherical for, at the moment, I think, 4 or 5 years, and I was like, let me decide this sucker out.
And I’m like, I jumped in and easily more or less fell in love with it, fell in love with the group. I think that’s one thing that WordPress has that other CMSs don’t have. I indicate, Drupal has a very good group as smartly, on the other hand WordPress is a very robust and as well as very opinionated…as anyone who follows you know, the craziness that’s happening in WordPress, there’s a very vibrant group around the tool, which you don’t steadily to seek out spherical open-source tool. I don’t in reality really feel as much as we do in WordPress. So, and I’ve been doing it since 2010, merely doing the websites in WordPress, and it’s been great.
DP: I hadn’t really thought regarding the other, I indicate, I don’t have a lot of revel in in open-source coding, for example. I do have revel in with other open-source CMSs and other tools, audio tools, and things like that. Then again yeah, you’re right kind regarding the WordPress—we do seem to be very passionate about what we do, and I’m taking a look to think if that comes to the fact that WordPress moreover has like a big emphasis on meetups in social more or less problems where, you know, now not one of the vital audio tools that I’ve, in all probability they’re now not as large or regardless of, on the other hand they don’t have like open provide conferences or meetups necessarily spherical them.
That is kind of a fascinating issue I not at all thought to be forward of.
SG: And then there’s moreover communities off the group, like Put up Standing and WP Minute. A majority of these other sub communities primarily based utterly off the primary group and I indicate, for upper or worse, poor Matt Mullenweg, identical to the co-founder and CEO of Automattic and the challenge, he can’t catch a spoil.
DP: So, I wish to talk about this this post that you just wrote in your e-newsletter, the post is known as, “For Crying Out Loud, Private Your Private Content material subject material,” and it was once written to your Promoting and advertising Junto e-newsletter. Can you tell us about what you have been writing about proper right here? Why must folks private their own content material subject material?
SG: Well, paradoxically, it was once in reality written when it was once over at Substack. The Promoting and advertising Junto was once over at Substack. It’s now on WordPress using E-newsletter Glue and hobbled together, and all that stuff, which is a way it’s going to need to have been throughout the first place. Then again I’m a very large proponent of, yeah, use social media. Utterly use LinkedIn, use Facebook, use Instagram, use, oh, in all probability now not, don’t use Twitter anymore.
To each their own, on the other hand like use Mastodon even, on the other hand you will have to know for the whole thing as a substitute of Mastodon, maximum regularly, it’s rented media. You’re striking your stuff to be had out there and your account can be turned into off any 2nd, for any the explanation why the least bit, or for no very good the explanation why the least bit, which is what induced me to write down down this newsletter. I was booted off of LinkedIn on account of I was taking a look to make it further secure and get two factor authentication organize, they usually thought I was a spammer, so for 48 hours I didn’t have a LinkedIn account, which is kind of horrifying on account of I’ve, 15,000 contacts, 5,000 lovers on LinkedIn on account of I’m gorgeous prolific over there.
And getting via their beef up, I in reality had to move to X to the touch LinkedIn beef up to say, “Hi guys, that was once me mucking spherical and getting stuff organize to try and protect you guys.” So when in doubt, you always wish to have your content material subject material on a WordPress blog, a Ghost blog for that matter, regardless of blog you want, that you just’ve whole keep watch over over.
DP: This is attention-grabbing on account of we more or less get began off talking about like alternatives that platforms make after they seem to switch or they seem to do something that makes it tougher for me to become profitable using it. Like, my shoppers are going to be angry if I’m however using that platform or regardless of.
Then again the issue you mentioned may be merely another now not atypical example. You realize artists on Instagram that build up huge followings. Perhaps their account got hacked or in all probability somebody reported their account is hacked and it didn’t in reality get hacked. Then again they however out of place get right of entry to to it, right kind? They usually’ve to start over.
The ones are all now not atypical reminders that it’s now not only some terrible selection or some pivot or something the CEO says. Every so often it’s merely so simple as merely taking a look to turn on two factor authentication and it merely wrecks the whole thing, which it shouldn’t.
SG: It’s the pc programs. I indicate, in truth, I’m sure I didn’t get flagged via a human. I’m sure I got flagged via one in every of their algorithms that was once staring at for nefarious folks taking a look to take over accounts. Every social media platform has to take care of this craziness, nevertheless it definitely was once crazy.
DP: And so this is a reminder of why we need to private our private content material subject material. And can you tell us what you indicate? Like when we’re talking about content material subject material, what sort of content material subject material must we be proudly proudly owning and the way in which must we private it?
SG: Oh, yeah, for example, like Promoting and advertising Junto now might be over on a WordPress arrange on WP Engine. It’s hosted over there and the reason why I made up our minds to move off of Substack, and we’ll get into this I’m sure quite bit later, is their content material subject material moderation protection, I didn’t just like the position that they had been going down that path, and I realized even if it’s knowledge portable, and I would possibly simply, I private my content material subject material at Substack, they, however being affiliated with that platform was once painful.
And I didn’t wish to be affiliated with them anymore. And I had to switch my stuff to WordPress, which is superb. And it was once a smart decision on my phase, individually. Then again in the end, for individuals who’re going to put your stuff on LinkedIn, put it first on your own blog. Like I every Promoting and advertising Junto I put out the monologue.
It’s like the principle part of it, then there’s links. I put the monologue out on LinkedIn as an article as smartly, on the other hand on their e-newsletter platform and say, “Hi, if you want to be informed the rest of it, move over to Promoting and advertising Junto and to seek out that.” Then again I however have the primary content material subject material where I keep watch over it, which is kind of crucial.
DP: And I unquestionably more or less in reality really feel this this file in my ideas of like, put it proper right here first and then if I’ve time, put it proper right here. So if like, if people are however sharing on Twitter or something like it, merely don’t use that as your very very first thing. Go put it in your blog first, put it on Mastodon or regardless of. Like, for individuals who however wish to share it on Twitter, you’ll, on the other hand that shouldn’t be your priority. Then again it seems like what you’re saying is you’re in reality in all probability going a step further and striking it on your own platform first and then sharing a link with a teaser to it, which is kind of the once more to the old school manner of how we used to share content material subject material, right kind?
Like I wrote a post, move be informed it. Then again are you, is there a definite manner of more or less making that artwork in this generation now where people are used to consuming on social media?
SG: I indicate, there’s tactics to do it. I know that—I put out of your mind the man’s name, Pfeiffer or something, his remaining name, over at Automattic. He made an ActivityPub plugin, every time you write a blog post in your WordPress blog, it’s going to get federated with the fediverse, which is implausible. And so I do that on sethgoldstein.me, my little private blog, and it’s nice to be able to have the blog move there and then folks can subscribe to my blog all through the fediverse.
Great concept. Then again I really in reality really feel it’s crucial that you just do it the old school manner, merely ’goal you not at all know when you’re gonna be booted. And once more up your stuff too, like, when it says, howdy, you’ll download your archive. I’d say organize a reminder to your calendar and once a month or once every other month download your entire footage in order that you at least have your content material subject material.
DP: Let’s take this as a handy guide a rough spoil. And when we come once more, we’re going to start talking regarding the tools that we will be able to use to be able to private our newsletters or use the fediverse to connect to problems. So when we come once more, we’re going to discuss those tools. We’re chatting with Seth Goldstein about proudly proudly owning your individual content material subject material.
We’ll be once more after the short spoil.
Welcome once more to Press This, the WordPress Community Podcast. Nowadays, we’re talking about “For Crying Out Loud, Private Your Private Content material subject material,” a beautiful post via Seth Goldstein on Promoting and advertising Junto e-newsletter. And we’ve discussed why you want to own your individual content material subject material and, the tough alternatives you will have to make if your content material subject material is locked on another platform.
I wish to keep in touch quite bit regarding the tools on account of, Seth, you have been using Substack when you wrote this post and likewise you had no idea that most probably you have been about to be leaving Substack. It’s just a reminder of how chaotic these items can be and the way in which rapid problems can happen. Then again how easy was once it to move your subscribers? And did it’s good to have like paid subscribers and things like that? I merely wish to learn about thatmigration process from Substack.
SG: Yeah, it wasn’t so simple as you may think. I indicate, the paid subscribers, I merely made up our minds right kind then, you will have to turn off your paid subscribers, they all get a refund for the remainder of their subscriptions. Which is quite painful, quite bad for the books, on the other hand now not terrible.
And you then certainly switch over, then there’s a plugin on WordPress that’s like a month earlier. So, it has one review and it’s a negative review saying it didn’t artwork from like the principle day it was once introduced. So, you more or less wish to take an opportunity. Say, all right kind, I’m gonna do that plugin and see if it in reality works. What it does is it in spite of everything finally ends up sucking to your Substack articles.
The article it doesn’t do is that it hyperlinks once more to Substack all of the footage. So if you have a very earlier e-newsletter on Substack and you want those footage, you gotta go back there, manually put them once more in. So I made a lot of like the principle 10, 15 of them, regardless of look very good on the front internet web page of Promoting and advertising Junto, I may have the featured image show up, and I may download them and re upload them, and it took me like 10 minutes to do them manually. It wasn’t too hard to do.
Then again for things like Instagram, for example there’s tools like ForStore, “4storgram” Report, I’ll give you the link to it so that you’ll put it throughout the show notes goal it, I will’t spell that, on the other hand what it does is that you just log into your Instagram account and it sucks down your entire Instagram posts. So that backs stuff up in your hard drives. That’s really very good. That’s another instrument you’ll use for that. Then again in the end getting off something like Substack, you will have to to seek out an exporter plugin. And unintentionally WordPress is also very open, thank God, and also you’ll suck it in that manner. And it worked gorgeous smartly.
DP: And of course you’re saying already that when you’re writing posts that you just’re sharing on LinkedIn or regardless of, you’re already taking a look to post them from the start on WordPress. In order that you’ve, already been proudly proudly owning the content material subject material there. And what we’re talking about now might be merely the difficulties of particularly exporting from Substack. You decided on to import the whole thing over to WordPress most probably because you already had a WordPress blog. Is there a the explanation why that you just didn’t move with—I see a lot of writers going from Substack to Ghost, which is another open provide CMS.
SG: I in reality moved from Ghost to Substack originally, on account of I was like, let me use Ghost. Let me merely take a look at a third party, another open provide platform and take a look at it out. I liked Ghost. Then again I was moreover paying for the Ghost Skilled account, which is kind of their managed website online web hosting account, which is fine. It was once like $300 a 12 months to try this. And I most well-liked it, on the other hand I was like, you know what, let me take a look at to do this on WordPress.
I already have server house. So that worth is already being eaten throughout the company. So why don’t I’m getting into and take a look at and do it reasonably priced this time and take a look at and steer clear of losing money? And so I was like, let me attempt to do it on WordPress. Explanation why I indicate, I’m much more of a WordPress specific individual. If something goes sideways with WordPress, I know where I’ve a local of assets, whilst they don’t have them as so much with Ghost. I indicate, they’ve great beef up. Don’t get me unsuitable. Ghost has great beef up, nevertheless it definitely’s now not as vibrant as WordPress. Like I will move into Publish Status and say. I did X, proper right here’s the error. Have the same opinion. And even large name characters like Report himself will pop on and say, smartly, do that.
And guess what? It’ll get fastened. I don’t have to wait 24 to 40 hours for a beef up price ticket. I will merely get the answer immediately. So that was once a big proponent for me to seek advice from WordPress.
DP: And likewise you’re using Publication Glue, Lesley Sim’s product. I know she’s been launching some new stuff more or less related to Publication Glue. Are you merely using without delay up Publication Glue to switch?
SG: I’m gonna switch to Mailer Glue when she has it, when she launches that, I promised her I’d switch to that, and beta check out the crap out of it. So, I may use Promoting and advertising Junto so that you could do the—on account of I don’t need all of the choices of Publication Glue.
I indicate, Publication Glue is an immense product, and I’m like, I would like something exact rapid to get in there, and Lesley was once nice enough to comp me for a few months, a subscription to Publication Glue, so that I would possibly simply get problems rock and rolling while Mailer Glue was once coming out. What Mailer Glue is in large part, is her more practical functioning issue.
It however goes via, it’ll go through Mailgun or what’s the Twilio one, SendGrid. And it’ll artwork similar to Publication Glue without as many choices, which when you’re doing something like Substack newsletters, you don’t need welcome emails and this and that, and transactional emails, this and that.
You merely need to send your email correspondence out. So I’m looking forward to moving to that. When that comes out, on the other hand throughout the duration in-between, I’m using Publication Glue, and thank you, Lesley, for helping me out.
DP: I’d love to talk to Lesley at the moment about, smartly, I assume when the next serve as comes out.
SG: It’d be great to get her on there for that.
DP: So, we talked quite bit regarding the considered exporting your content material subject material from places like Substack and all over the place Matt Mullenweg’s State of the Word, he gave A remark regarding the Information Liberation Venture, which matches to be about making it more uncomplicated to export your content material subject material from anyplace, at the side of from WordPress and bring it over to anyplace, specifically WordPress, on the other hand like every position.
So, he recognized that if you have a staging website online or an earlier type of WordPress antique, and you want to seek advice from the Gutenberg, having the ability to export that and import it’s already more or less tough. Then again I think the large objective is other folks would in all probability wish to get off of Wix or, Squarespace or something, they usually in reality really feel locked in.
There’s now not that simple export button that there used to be like on Blogger. It had an export your knowledge, export your website online more or less issue. So that, that knowledge liberation more or less feels like it’s very comparable over again with what’s going down with Substack, however as well as about proudly proudly owning your content material subject material. Can you more or less talk about your concepts on that?
SG: Yeah, I think WordPress has always been very liberating and allowing to stick problems portable. They deal with problems to necessities and ready to do things like export your stuff from one blog to a couple different and all that stuff. The fact that Matt Mullenweg is saying we need to get this across the board, I think it’s implausible.
I don’t see Wix ever doing that because it’s a proprietary system. They’re announcing you’ll export your content material subject material, on the other hand you’ll’t export the look and feel. Whilst with WordPress and Ghost and all that, you’ll export the open-source platforms, you’ll export the look and feel as smartly. Now going from Ghost to WordPress, getting the look and feel together might be quite tough now.
But if it, if everyone gets together and says, “Hi, we will be able to more or less make the standard of going all through,” that’d be really cool to appear.
DP: Optimistically there’s a standardization that more or less comes all through from all of this. Google, a couple of years up to now, I think in 2010, started doing Takeout is what they referred to as it. They generally merely really,
SG: It’s horrible.
DP: Oh, really?
SG: Oh, because it was once, if you have as so much, like a terabyte of knowledge in Takeout, it’s good to have such a large amount of zip knowledge they usually say, oh, it’s easy to get your stuff out. Then they put problems in with JSON knowledge and oh it’s a disaster. It’s now not very good.
DP: Do you think that was once an oversight on their phase or do you think that that they had been taking a look to provide the illusion of being transparent and loose?
SG: They’d been being evil. Subtly evil. And as much as they’re announcing, the period of time used to be now not, don’t be evil for Google, they’ve gotten rid of that period of time.
And I think now and again they’re like, smartly, let’s give them their content material subject material, on the other hand let’s now not make it easy for them to use. I indicate, you’re however looking at your pictures, they’re merely now not organized in a manner that makes any sense.
DP: Yeah. So, once more to knowledge liberation, and I assume what it manner. It however sounds identical to the lesson right here’s while we hope to have tools that can imply you’ll take your content material subject material from anyplace, at the side of like a Facebook internet web page or something, right kind? We hope to have those tools, for now, marketers and any content material subject material creators must merely be assuming that the best place to go is on their own website online and then determine from there.
Get began, get began with a post in your website online first and then share it on other platforms, right kind?
SG: Yeah, or for that matter, for individuals who’re going to post stuff on Instagram, get began with Google Sheets, do a content material subject material calendar, have your content material subject material in that sheet or in that record someway, or that program you want to use where it shows you favor the image and shows you the caption. And then switch it to social media, on the other hand always keep it so it’s good to have a record of your stuff. Otherwise, attempt to reflect it later. It’s going to be a pain throughout the tuchus.
DP: If you’re posting onto your individual website online, as Seth is saying, you’ll have to, how can you upper send folks there and the way in which can you observe the improvement on that? So when we come once more, we’re going to get into that. Stay tuned for additonal.
DP: Welcome once more to Press This, the WordPress group podcast. Nowadays, we’re speaking to Seth Goldstein about proudly proudly owning your individual content material subject material. And, I teased right kind forward of this spoil about the way in which you observe, conversions on things like blog posts from LinkedIn and things like that.
Can you more or less tell us quite bit about what sort of tracking tools do you use for tracking URLs and sharing URLs?
SG: Oh, positive. So there’s open provide duties. It was once a very snarky organizer, and I’m now not talking about Matt Mullenweg proper right here, another snarky organizer named, his name’s Oz, which has more or less been more or less funny, identical to the Wizard of Oz, and he was once snarky too. Then again Ounceshas something referred to as Y O U R L S, YOURLS, and it’s open provide. You throw it on a PHP server and it shrinks your URLs. It will provide you with some knowledge problems on it that imply you’ll to determine where people are coming from, the global places, the cities, and it’s a very good little small analytics package deal deal according to the URL shortener. And that’s loose to use. You merely wish to get a temporary house name, put it up on a, SiteGround or WP Engine or anywhere.
I indicate, generally, I may say put this on something that, doesn’t need to be most efficient WordPress. That’s what I used to say, SiteGround on account of you’ll get a shared host, affordable shared host somewhere and put this up there. And then what I do is I put my, my, my podcasts go through this, my newsletters go through this, shrink the URL and send it to be had out there.
You’ll moreover use this is shortener for plugins for WordPress too, that this may most likely shrink it to a shorter URL and WordPress so as to use as smartly. So.
DP: is that PrettyLinks?
SG: PrettyLinks is one in every of them and there’s another person who’s transient something or other. PrettyLinks is a shortener. So if you already have a temporary URL for let’s say it’s DocPop.com and that’s transient enough because it’s, so it’s good to have DocPop. com slash long blog determine. You’ll do the PrettyLinks, click on on on that and it will provide you with a temporary one who’s the an identical issue as a 301 redirect to the primary one and that can observe stuff as smartly, which is kind of at hand.
DP: DocPop.com is a chiropractor in Florida. I’ve been in a position. I’ve, yeah, I’ve been in a position 20 years to try to get that house and I was super bummed when his son took over the trade. I think I’ve got a longer wait forward of I get DocPop.com. I’ve got DocPop.org on account of I make, infrequently any money. So I’m nonprofit. So, uh. URLS.org
SG: Y O U R L S.org
DP: You already know, that is gorgeous attention-grabbing that you just’re website online web hosting it. Explanation why it didn’t even, it didn’t even occur to me that if it’s open provide and fully beneath your keep watch over, then obviously you’re now not going to use Bitly, right kind? You will have to host it despite the fact that.
So, this can be a attention-grabbing manner. And then you’ll organize your, you’ll organize any house you want. Do it’s good to have like a 2nd house that’s like super shorter? Or do you merely,
SG: gmwd.us. Which is in large part Goldstein Media web design. Artful, huh? Then again I moreover, I’ve had a lot of to be had out there, so I’ve socl.bz, like socialbiz.
I usually generally tend to assemble transient domain names and then hooking up URL shorteners to them for a laugh.
DP: You’ll share with us some of the ones transient URLs now, or just tell us where you wish to have to send them to be told additional info.
SG: Perfect place to look out me is at sethgoldstein.identity. As in like identity, SethGoldstein.identification has links. It’s more or less my link tree without being a link tree. And I in reality used, it’s more or less a closed provider, on the other hand regardless of, you’ll export your entire knowledge from it. It’s Card.co. Yeah, if truth be told I sought after a one internet web page exact fast and SethGoldstein.identification. It’s going there, you’ll to seek out me on Alignable, you’ll to seek out me all over the place, all from that website online.
DP: And I do wish to take a 2nd to say, I think we’re earlier the generation of move to seek out me on this one social media website online. Like the speculation of like link trees or like a landing internet web page that also has in all probability your bio and blogs. Then again. I think really importantly, just a place that you just’re like, Oh, if you want to to seek out my GitHub or if you want to to seek out my YouTube or if truth be told, Instagram, Reddit, Mastodon, all the ones are on my link tree.
And I’ve one on docpop.org/about, and I set that
SG: I realized your concept. It’s on set goldstein.me. You’ll move there too. And all my links are there. I stole that idea, so thank you.
DP: I merely used the the social block to do mine? Did you use the an identical instrument?
SG: I followed your educational friend. I realized it. I shared it on the Mastodon and I stole your concept.
DP: Neato. Well, Seth thanks this sort of lot for changing into a member people in recent years. Forward of, forward of we wrap up with you, do it’s good to have any teasers for like a e-newsletter post that you just’re captivated with that people unquestionably must subscribe for?
SG: Well, unquestionably check out Promoting and advertising Junto. I talked quite bit, the remaining issue that were given right here out remaining week was once about all of the Nazis on Substack issue.
This one’s about podcasts and YouTube. So that should be attention-grabbing.
DP: Oh yeah. Yeah. Explanation why they’re getting into the podcast house and I don’t know if I need to be there and I assume I’m gonna wish to, I’m gonna wish to stay up for that issue to go back out so I will to determine if I need to fear about switching to it or if I will omit about it.
SG: It’s attention-grabbing. It’s a fascinating take on it. I think it’s winning to be there. It’s winning to be all over the place.DP: Well, Seth, thank you this sort of lot to your time in recent years. And on account of the parents for being attentive to Press This, a WordPress Community Podcast on WMR. You’ll follow our adventures on the TorqueMag.io. That’s TorqueMag.io. You’ll subscribe to Press This on RedCircle, iTunes, Spotify, or download it in an instant from WMR.fm. I’m your host, Dr. In taste. I beef up the WordPress group via my place at WP Engine, and I in reality like spotlighting participants of that group each and every week on Press This.
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