Merely forward of the start of 2024, TikTok made a big exchange in how the platform can pay its creators via converting the controversial Writer Fund with the new TikTok Creativity Program Beta.

I wasn‘t shocked the fund was put to recreational, taking into consideration what choice of creators expressed frustration over the fund’s payouts. Then again, I was skeptical of this new pay kind, and for those who‘re a creator on TikTok, you’re probably side-eyeing it as smartly.

Smartly, if you happen to don‘t know, I’m near to HubSpot‘s resident creator financial device skilled, so it’s my process to keep up with the most recent creator inclinations and happenings.

That discussed, I‘ve researched and scoured TikTok for critiques of the new program right away from the creators who joined, so I’m in a position to come up with a rundown and lend a hand you decide if you want to give TikTok Creativity Program Beta a shot.

Let’s dive in.

What’s the TikTok Creativity Program?

Learn how to Sign up for TikTok Ingenious Program Beta

What came about to the Author Fund?

TikTok Creativity Program Beta Payout

Is the TikTok Creativity Program Higher than the Author Fund?

What’s the TikTok Creativity Program?

Consistent with the platform, TikTok Creativity Program Beta is an initiative to reward creators for rising top of the range, original content material subject material, and it serves as a monetary incentive for creators who make longer content material subject material (over a minute).

TikTok’s internet website explains, “With Creativity Program Beta, you’ve the conceivable to assemble rewards as you create and put up longer video content material subject material.”

Since the identify suggests, the program is still in beta mode and is most efficient available in limited spaces — the U.S., France, Brazil, Germany, Japan, Korea, and the U.Ok.

Discover ways to Join TikTok Inventive Program Beta

To be eligible for the program, you’ll have to have an account based in one of the above spaces, be no less than 18 years out of date, have a minimum of 10,000 fanatics, and have no less than 100,000 video views inside the last 30 days.

The best way you join on this device relies on whether or not or now not you‘re already registered inside the defunct TikTok Writer Fund. Whilst you’re enrolled inside the Writer Fund, you’ll be capable of switch to TikTok Inventive Program Beta by the use of the following steps:

1. Open the TikTok app and go in your profile.
2. Tap the menu button (the three horizontal bars), then tap Settings.
3. Tap Writer Apparatus, then Writer Fund.
4. Finally, tap Switch at the bottom of the internet web page.

Skilled Tip: Whilst you join TikTok Inventive Program Beta, you’ll be able to’t switch once more to the Writer Fund. Then again, moreover … why would you want to? The Writer Fund is pointless.

Whilst you‘re not enrolled inside the Writer Fund, you’ll follow steps 1-3 alternatively tap Writer Program as an alternative of Writer Fund. You‘ll be notified 3 days later whether or not or now not you’ve been authorized into the program.

What happened to the Writer Fund?

Adequate, why did the Writer Fund go the best way by which of the dinosaurs? The $2 billion fund was offered in 2020 and was discontinued in December 2023 after many creators criticized the program for low payouts.

In a 2022 interview with Trade Insider, wellness influencer Mandana Zarghami discussed her biggest payout from TikTok was merely $24 from a video that garnered 1.1 million views. Her lowest earning day at the time was 5 cents.

Most surprising was after I found out how so much (or little) viral content material subject material creator John Eringman comprised of the Writer Fund. When he spoke to Trade Insider,

Eringman had 1.3 million views, and no less than surely one among his motion pictures would reach a million-plus views each and every week.

Some of the he earned in in the future was $189.13 for a video with 13 million views. Then again, Eringman reported getting payouts ranging from 67-84 cents and averaging just a few greenbacks in one month.

In several words, even viral creators like Eringman have been getting inconsistent payouts and weren’t receiving enough to make a living — prompting TikTok to sunset the Writer Fund.

TikTok Creativity Program Beta Payout

So, how so much are creators making by the use of the TikTok Creativity Program Beta? While the platform’s internet website is being hush-hush about exactly how so much the new program is rewarding creators, some consumers are already sharing their revel in.

Finance content material subject material creator Miki Rai shared that her revel in with the program was off to an underwhelming get began alternatively advanced significantly through the years.

“Straight away once I joined (in November 2023), my video views tanked so bad,” Rai explains in a TikTok. Rai believes the tank occurred on account of her target market was used to her posting short-form motion pictures quite than motion pictures longer than a minute.

Remember the fact that the program most efficient generates income if the flicks are longer than 60 seconds.

Rai research most efficient making $146 her first month into the program, even after posting multiple events a day.

“Which makes that less than $5 consistent with video that I made,” she says. Rai’s source of revenue jumped to $436.76 the following December and in regards to the an identical in January. Then again, in February, Rai spotted a large difference.

“We’re most efficient halfway by way of, and so far, I’ve made $1,273.48,” she says in her TikTok. The app projected she’d earn $2288.66 in the course of the tip of the month.

Rai says the boost in source of revenue is almost definitely connected to a couple of her motion pictures going viral that month, surely one among which earned 3.8 million views. Every motion pictures have been over a minute long.

Writer Kait Alayna says she made $629 in one week. That week, daily income ranged from $4.90 to $193.24.

Then again, you need to follow some creators, like Rai, have reported a tank in views shortly after changing into a member of the program, prompting some consumers to discourage others from changing into a member of the program or throwing in the towel themselves.

That discussed, the drop in target audience seems temporary as they get used to creators posting longer content material subject material.

Is the TikTok Creativity Program Upper than the Writer Fund?

In short, I say it‘s no doubt upper. The program is still fairly new, so there aren’t many loyal statistics comparing the program to the fund.

Then again, in line with motion pictures I’ve seen of creators discussing their payouts, the program seems to be going via a lot much less complaint than the Writer Fund.

If you’re a creator used to generating short-form motion pictures underneath a minute long, then exceeding 60 seconds can pose an issue. You may additionally understand no less than a temporary drop in views as your target market adjusts to the new course.

All that aside, I think the program is worth applying if you want to generate income on TikTok. Now, do I think you’ll be capable of generate enough income to continue to exist best off the TikTok Creativity Program — no.

In fact most efficient 12% of creators make over $50,000 a three hundred and sixty five days, without reference to the platform. The real money comes from logo partnerships, gives, sponsorships, ad income, and commissions.

Regarding TikTok, you’ll be capable of generate additional income by the use of TikTok Live and TikTok Retailer, along with the above methods.

My advice, you‘ll stand to be informed in any case from switching to the new creativity program. Plus, there in point of fact isn’t a large number of a point in sticking to an out of date fund that was so widely criticized it was discontinued.

Merely bear in mind to provide different streams of income, too.

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