Whether or not or no longer you’re a trade owner or a product sales rep, you’re at all times pitching your services and products, telling imaginable consumers what you offer as succinctly as imaginable. Consider me, I’ve been there myself, having a look to sum up my copywriting trade in as few words as I can. That’s where the trade one-pager has come to my rescue.

I’ve created presentations about what I do and have an entire web site devoted to my industry. Then again, when imaginable consumers need answers fast, I pull out a one-pager — my value proposition boiled into one hard-hitting internet web page.

If your online business is missing this recommended device, don’t worry. I’ve completed the leg art work to have the same opinion. You’ll see 8 of my favorite trade one-pagers. Then, I’ll discuss the way you’ll be capable to make your own step-by-step and share a template to make the process blank. Let’s get started. You’ll boil your pitch down to one hard-hitting internet web page that grabs attention and can get to the aim.

What’s a one-pager?

A one-pager is a document that summarizes an offer, process, concept, or protection in spherical 250 words. Its purpose is to grasp the reader’s interest and go away them short of further. It objectives to compel the reader to take action, similar to scheduling a call, visiting a internet web page, or signing a contract.

That being mentioned, one-pagers don’t seem to be just for selling. They are able to also be instructional equipment. When sharing knowledge, the crisp, attractive format grabs attention and helps readers retain key information.

The Anatomy of a One-Pager

Your one-pager must be tailored to your particular goals. For example, my one-pager specializes in my writing services and products and a crash course into neuromarketing, a field I be aware of. That can be wildly rather than the one-pager for a SaaS company or a wedding cake bakery.

Regardless, without reference to the trade, there are seven an important portions that must be in each one pager. I’ll share each of the ones portions beneath.

• Company logo. Come along with your company logo prominently on the internet web page. This small image reinforces your brand and promises readers know who’s behind the offer.
• About. Provide a brief elevator pitch that covers who you may well be, what makes you unique, and why readers must care. This segment must pique their interest in the main content material subject matter on the sheet.
• Drawback observation. Open with the problem you‘re solving. For product sales one-pagers, communicate immediately to your purchaser’s pain problems. If you‘re relationship patrons, describe the world of hobby you’re filling. For an inside one-pager, provide a high-level roadmap of what’s to come back again.
• Choices and benefits. This segment is where you highlight your unique value proposition. Clearly outline the necessary factor choices and benefits of your product, problem, or concept. Keep it fast. Focus on the most an important problems.
• Social proof. Use social proof to once more up your claims with evidence. Include client testimonials, business stats, or awards to make stronger your credibility and assemble imagine.
• Identify to movement. Include a clear title to movement that leaves without a doubt about what the reader must do next, similar to calling, visiting your internet web page, or taking the next step throughout the process.
• Contact information. Provide clean, clear contact information (internet web page, electronic mail, phone, social media) at the bottom of your one-pager to verify leads can merely get in touch with you.

While all of this information is essential to your one-pager, the best way you design the sheet will vary wildly. If you art work in a buttoned-up, formal business, you have to opt for texts and clean graphs only. If your readers are busy, an infographic may be a further skimmable technique to share information.

Obtain our one-pager industry template now to keep up a correspondence your vision clearly and effectively.

Simple learn how to Make a One-Pager for Your Business [+Template]

Now that everyone knows what goes proper right into a one-pager, I’ll share the process of constructing one step-by-step. We’ll moreover art work all the way through the process the usage of a one-pager template from HubSpot.

In my example, I’ll make a one-pager for a fictional puzzle subscription company — Puzzle Me This. I’ll share the value proposition for this trade all on one internet web page as a way to attract imaginable shoppers.

1. Tick list out the basics.

We discussed seven portions you wish to have to your one-pager above. You’ll moreover wish to condense your undertaking into fast headlines, your value proposition into a brief overview, and your problem observation into a few sentences.

Previous to I am getting began striking my one-pager together, I actually like to sit down down and tick list it all out. That involves amassing my property (like my logo) proper right into a folder and writing out the text I want to include in an unformatted Google Report.

Let’s check out HubSpot’s template. We’ll wish to collect the following:

• A logo.
• An about segment.
• A undertaking observation and overview.
• Information about products or services and products.
• Contact information.
• Information about the problem, solution, and market.
• Additional regarding the product’s competitive edge and method.
• Two footage.
• A QR code that leads to our internet web page.

For my trend puzzle trade, I amassed all of the information into one folder. That involved creating an unformatted Pages document with all of my text. Having all of the pieces compiled cleanly will make formatting my document more straightforward.

2. Believe your value proposition and look ahead.

Your one-pager will wish to show what makes your offering unique and how it stands proud. You’ll wish to clearly outline the problem you may well be solving and preview how your solution addresses it.

Chances are high that you’ll even Define your viewers and communicate immediately to their needs and pain problems.

From there, I love to counsel having a look ahead. This is especially true whilst you’re pitching your online business to patrons. They’ll get some way of what they may be able to expect from you someday.

Let’s circle once more to Puzzle Me This. There are a few different subscription boxes to be had in the marketplace. Then again, my trade specializes in opting for the very best puzzle for the person in order that they don’t have to make a choice one themselves. Previous that, I want to partner with independent artists, so I made certain to focus on that all over my one-pager.

3. Get designing.

Now that you just’ve were given all of the pieces able, it’s time to begin out designing. The way in which you lay out your one-pager depends on your business and the get admission to that you just will have to graphic design talent. If if in case you have a manner fashion designer on staff, you have to ask them to create a custom designed layout to your behalf.

Then again, templates like this one from HubSpot make the process blank for everyone. I used the template for the Puzzle Me This case. I was able to get the whole thing filled out in minutes. The longest part of the process was crafting the very best text.

One-Pager Examples

One-pagers may also be helpful for all types of businesses, so they vary extensively in how they appear and are presented. Taking a look at well-designed one-pagers will will let you get inspired while you create your own. So, let’s dive in!

1. Business One-Pager

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Looking to create a one-pager with stats to once more up your value proposition? This template from Awware has you coated. Text-heavy sections that quilt the company’s missions, values, and construction may also be found out on the left side. Icons and all-caps make headings jump.

The correct side specializes in knowledge. Readers can see how the company performs at a glance, giving the affect of the trade nice visual leverage. I moreover like how the template makes use of a relentless color palette to avoid litter.

Skilled tip: Incorporate storytelling, social proof, and price to show why your online business is a robust imaginable partner.

2. Product One-Pager

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Product one-pagers focus on the specs of a chosen offering. What makes them rather than imaginable alternatives, what are the core choices, and what’s the cost point? A product one-pager must solution the ones questions.

The one-pager above showcases a console that’s coming temporarily. I actually like that this example has a timeline of when the product is predicted to hit {the marketplace}. Previous that, the console’s choices are condensed into easy-to-skim bullet problems.

Skilled tip: Font size will will let you navigate your reader’s attention. Put an important information, like pricing and unencumber date, in higher font.

3. Promoting One-pager

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Promoting one-pagers are inside forms that align teams. They’re snapshots of necessary portions like trademarks, emblem colours, fonts, voice, goals, and purchaser personas. If you happen to’re launching a brand spanking new advertising and marketing marketing campaign, a one-pager promises messaging, visuals, and tone keep in step with your brand.

The one-pager above specializes in a video promoting and advertising and marketing advertising and marketing marketing campaign. The sheet specifies what the undertaking is for, its objective, and then the branding portions that can be used throughout the video. As a marketer, this sheet would make it blank for me to understand what the body of workers wants and make it.

What I actually like: If if in case you have a decided on vision, make the content material subject matter of your one-pager particular as successfully. This internet web page lists out the filters, adjustments, and hex code of the color palette.

4. One-Pager Pitch

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One-pager pitches are really useful for undertaking managers with new initiatives and mavens competing for contracts. Use this document to grasp the attention of your audience and pique their interest. A well-crafted one-page pitch document can increase your chances of landing that coveted client.

The one-pager above pitches a promoting and advertising and marketing consultancy. I actually like how this internet web page helps to keep the value proposition smooth. There’s a handy guide a rough blurb about what the gang can do, then footage of the oldsters on the body of workers. That is serving to create a personal touch.

Previous that, I actually like how the body of workers lists out tips for a a good fortune partnership. This level of transparency creates some way of trustworthiness.

Skilled tip: Do you’ll have impressive statistics? Serve as them to your one-pager.

5. Startup One-Pager

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For startups, a one-pager is your ultimate elevator pitch. Whether or not or no longer you’re seek funding, networking, or brand promotion, this document showcases your scrappiness. Startup one-pagers quilt the prerequisites: a compelling pitch, body of workers revel in, market insights, and a clear title to movement.

The one pager above compiles all of the information an investor would perhaps need at a glance. The company’s value proposition and undertaking observation are boiled down into headings. In a few temporary paragraphs, you’ll be capable to understand where the startup is at in its development and what’s coming next.

Skilled tip: Include further punches like media attention or social proof to validate your idea and details about your investment point.

6. Product sales Rep One-Pager

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Some product sales one-pagers are made for reps to have the same opinion them further effectively keep up a correspondence with probabilities. The above one-pager lays out the opposite costs of each insurance plans plan. It moreover coaches reps on art work with different types of shoppers.

Skilled tip: Highlight your unique value proposition in this compact however impactful piece, positioning your offering as the solution they have been in the hunt for.

7. Product sales One-Pager

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A product sales one-pager summarizes the necessary factor facets of your company, product, or supplier in a single, temporary document. It objectives to interact imaginable shoppers via clearly demonstrating the way you’ll be capable to deal with their difficult scenarios and provoking them to take the next step throughout the product sales process.

I actually like how the post above showcases the target market for the data corporate’s services and products. This fast purchaser persona makes it clear who would have the good thing about this offering.

Skilled tip: If you’re having a look to summarize all that you simply offer briefly, include a conclusion segment to your one-pager.

8. Fit One-Pager

A compelling match one-pager may also be an invaluable device for capturing the attention of your viewers and ensuring a a good fortune turnout, whether or not or no longer you may well be website hosting a practice, seminar, or corporate amassing.

This one-pager particularly specializes in sponsors, so all portions of the sheet communicate immediately to that audience. Your match will in all probability need a few types of one-pagers for each audience you hope to achieve.

Skilled tip: Your one-pager must go beyond the basics. Whether or not or no longer this is a lineup of renowned audio gadget, distinctive networking possible choices, or cutting-edge business insights, the one-pager must lure readers.

Pointers for Rising Environment friendly One-Pagers

Stuffing information on one internet web page doesn’t be certain that good fortune. Beneath, I’ll share some pearls of data I’ve amassed from making one-pagers in the past.

Be concise and audience-focused.

A one-pager must strike a balance between affect and readability. Brevity is important. This asset must be concise. Tailor your language and content material subject matter to your particular audience. Avoid corporate jargon when addressing shoppers, then again prioritize numbers and data when pitching to patrons.

Elevate your one-pager with strategic formatting.

Take note of formatting portions that make your one-pager blank to be informed. Embrace white house to create a visually fascinating layout that avoids litter and we could to your content material subject matter to shine. I moreover recommend crafting a compelling headline that captures your reader’s attention and communicates the core value of your offering.

Tell a cohesive story.

Like each good narrative, your one-pager must have a undeniable beginning, center, and end. Each component must seamlessly connect, guiding your reader by way of a clear and engaging story. The cohesive flow helps to keep your audience and reinforces your main point.

Believe how your one-pager can be distributed.

Adhere to the “one” in one-pager. Keep on with a single side of an ordinary 8.5 x 11&Top; internet web page. Using this format promises blank physically and digital distribution.

Speaking of distribution, suppose creatively. While one-pagers make very good handouts, uncover sharing the content material subject matter to your internet web page, social media channels, or even as an electronic mail e-newsletter, ensuring your audience receives it by way of their preferred channels.

Boost Your Business With a One Pager

We live in a fast paced trade world, so grabbing your audience’s attention and getting your message all the way through is a very powerful. One-pagers are great for showcasing your online business, product, or match in a concise, attractive way.

Use our one-page trade template to get ahead. With this template, you’ll be able to create a professional and persuasive one-pager in no time.

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