Creating a viral promoting and advertising video isn‘t easy, but it surely isn’t not possible. Additionally, viral video promoting and advertising does now not always require a big-budget video since more and more shoppers are starting to value authenticity over staged content material subject material.
If you want to cross viral in 2025 then again aren‘t sure how, you’ve come to the correct blog. Listed here are a couple of of my favorite viral promoting and advertising films and why they’d been this sort of just right fortune.
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And if, by the use of the top of this checklist, you still doubt your skill to create viral content material subject material, take into account that HubSpot’s Clip Author is a loose AI-powered video author that allow you to create memorable promoting and advertising films irrespective of your skill stage.
9 Viral Video Examples
1. Cecred
Views: 2.1 million
Megacelebrity Beyonce introduced her new line of hair care products known as Cecred, and her promoting and advertising used to be as soon as very Gen Z-coded.
Instead of glossy, extraordinarily produced films of models flaunting shiny, shocking hair and bouncy curls, Beyonce took her phone and filmed herself using the products. She then took target market by means of her wash day routine and outlined the products she uses.
So, what makes it Gen-Z coded? It’s an distinctive and unpolished promoting and advertising method that younger shoppers steadily need. Analysis show that 62% of Gen Z customers need producers that create distinctive and relatable content material subject material.
Beyonce is also recognized for being a private one that barely supplies fans a glimpse into her non-public life, so a video of her candidly sharing her haircare routine feels distinctive.
55% of Gen Z say producers are further fascinating when they create distinctive content material subject material like behind-the-scenes films or tutorials.
What I really like: For one, Beyonce is speaking at once to her fans. And in case you are a member of the BeyHive like I’m, then you understand how unusual that is.
2. Duolingo
Views: 8.1 million
Duolingo has viral promoting and advertising films the entire manner right down to a science on TikTok. It seems like every time I log in to the app, a brand spanking new Duolingo video is viral, with millions of views and likes.
The language learning company’s key’s that it always has a pulse on trending topics and what its audience says regarding the logo.
As an example, Dress to Provoke is a popular multi-player dress-up on-line recreation created by the use of Roblox. The game is popular among streamers and avid players, and Dress to Provoke tutorials and playthroughs steadily cross viral on TikTok.
A now not bizarre funny story among Duolingo shoppers is that the language learning app is gorgeous consistent and playfully aggressive in the case of reminding shoppers to log in and learn.
So, Duolingo posted a TikTok of its mascot’s avatar floating right through the game and jokingly captioned that the glammed-up rooster is on its strategy to remind shoppers not to break their learning streak.
What I really like: Duolingo’s method to video promoting and advertising shows the brand has tapped into what its audience is saying and the most important characteristics. So, in your non-public quest for virality, pay attention closely to what your audience is saying about you and try to tie it into a popular building.
3. Scrub Daddy
Views: 30.7 million
I not at all thought a video about something as mundane as a sponge would make it in my top 10 favorite viral promoting and advertising films, however Scrub Daddy is true right here. This video went viral on TikTok in 2023, and it’s easy to appear why.
The video features a humorous however relatable script that doesn’t sound overly rehearsed, giving the TikTok an air of authenticity.
It moreover explains how the product works and answers a steadily asked question from shoppers: “Why is my Scrub Daddy Damp Duster dry when omitted inside the open?”
What I really like: Scrub Daddy injects merely the proper amount of humor to stick this video sexy while nevertheless showing and explaining how the product works.
4. REM Excellent appears to be like
Views: 1.8 million
Despite the fact that I‘m a huge Ariana Grande fan, I promise I’m not being biased when I say the film Wicked and Grande‘s R.E.M. Excellent appears to be like had one of the vital the most important best possible conceivable collaborative promoting and advertising campaigns I’ve noticed.
Although this TikTok is most straightforward 16 seconds long, it’s nevertheless environment friendly video promoting and advertising because it shows Ariana Grande speaking authentically and passionately regarding the Wicked-inspired R.E.M.
Excellent appears to be like palette. Grande does now not sound rehearsed and even shows how the product turns out on her pores and pores and skin.
What I really like: Ariana Grande is the founder of R.E.M. Excellent appears to be like and one of the vital the most important stars of Wicked, and this video ties her passion for every tasks together while fascinating to different shoppers, from Ariana stans to Wicked fans to makeup shoppers.
5. The town Pups – Jeremy, the Manager
Views: 1.8 million
Jeremy is a stern-faced black cat who “manages” The town Pups, a pet store in New York The town. Body of workers at The town Pups film Jeremy’s day-to-day shenanigans and dub the video over with an AI-generated British voice relaying sarcastic quips.
The cat has develop into so popular that people from around the world talk over with The town Pups to fulfill the furry manager and steadily cross away with a brand spanking new puppy.
What I really like: Neatly, I merely love cats, so it‘s inevitable that I’d love Jeremy‘s films. That said, films like the one above are superb because of they’re funny, clever, and feature candid footage of the business and customers.
6. Gibson Guitar – Jason Mamoa
Likes: 74,700+
I predict superstar advertising and marketing will nevertheless achieve success in 2025, while influencer promoting and advertising continues to upward push, and this video is helping my thought. Actor Jason Momoa of Recreation of Thrones and Justice League standing helped score a viral 2d on Instagram for the Gibson Guitar logo.
Momoa gifted his son, a guitarist and metal fan, a guitar hand-crafted by the use of the CEO of the iconic Gibson Guitar logo.
The process used to be as soon as documented on Instagram, and Momoa filmed the heartwarming 2d when he in the end got to provide the one-of-a-kind tool to his child.
What I really like: Once yet again, I’m a sucker for authenticity and candid moments.
7. Deadpool and Kidpool Lend a hand SickKids
Views: 1.7 million
Speaking of celebrity promoting and advertising, Ryan Reynolds dawned his iconic Deadpool gear and teamed up with Lynda Carter (Marvel Woman) to put it up for sale the Sick Children Foundation, a Canadian team dedicated to the effectively being and well-being of children.
The video surpassed 1 million views in only a few days.
What I really like: The video uses Deadpool‘s signature humor to explain the gang’s goal. It’s also effectively timed with its holiday-themed storyline. And, if truth be told, it capitalizes on the large fan base of celebrities Ryan Reynolds and Lynda Carter.
8. Anthropologie – #unwrapanthro
Views: 1.4 million
Anthropologie kicked off its holiday giveaway with a viral TikTok video announcing the improvement and the way in which audiences would possibly participate. The video is discreet and features a voiceover accompanied by the use of footage of Anthropologie staff fortunately wrapping holiday pieces to be sent to the giveaway winners.
What I really like: Anthropologie‘s viral video shows that you simply don’t need a huge production or price range to make viral content material subject material. The video is simple and does a perfect job of explaining the giveaway and drumming up excitement.
9. Nike – Vinicius Junior
While I‘m not into sports activities actions, I love taking a look at films of athletes being silly and having fun. So it’s no surprise I actually liked this viral Nike video of Brazillian soccer player Vinicius Junior dancing in his Nike cleats.
What I really like: This viral video is a smart example of making an allowance for outdoor the sector.
Instead of revealing Vinicius Junior using the shoes in a soccer have compatibility or showcasing his abilities as an athlete, the brand tapped into Vinicius’ unique personality and custom to create a one-of-a-kind advert that shows the relief and durability of Nike products.
So, what have we found out? Neatly, in this provide age of video promoting and advertising, it’s a lot much less about glossy, extraordinarily stylized footage and additional about authenticity, humor, and clear messaging. Keep this in ideas as you create your next viral hit. Superb just right fortune!
Editor’s Practice: This post used to be as soon as in the beginning revealed in September 2010 and has been up-to-the-minute for freshness, accuracy, and comprehensiveness.
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