Deciding on the correct logo colour scheme in your brand may make a very important impact on memorability and awareness.

In fact, 75% of other people recognize an emblem by way of its logo, and 45% determine manufacturers in line with their logo colours. Simply put, your logo colours subject.

Whether or not or now not you’re going via a rebrand or starting your small business from scratch, proper right here’s some inspiration for logo colour combinations that you just’ll use to create a memorable brand icon.

Working out Colour Concept and Meanings

25 Brand Colour Scheme Examples

Understanding Color Thought and Meanings

Previous to we dive into brand logo colour combinations, it’s very important to understand commonplace colour thought.

There are a few tactics to create an aesthetically pleasing colour palette. A now not strange means is by way of choosing complementary colors.

Complementary colors are pairs of colors that sit down in an instant during every other on the colour wheel.

When you put complementary colors next to each other in a design, they devise a chief level of difference (i.e., every colors stick out), and the end result’s generally fairly harmonious.

In the end, complementary colors aren’t the only mixture of colors that can make for a ravishing palette. There are also:

• Analogous colors — Colors that appear next to each other on the colour wheel.
• Triadic colors — 3 colors which could be calmly spaced around the colour wheel.
• Reduce up-complementary colors — The ones surround a base colour plus the two colors adjacent to the ground colour’s complement on the colour wheel.

Proper right here’s a diagram that will help you understand the ones combinations upper:

Now, truth be told, various other forms of colour combinations are consistent with the color wheel — the ones are merely necessarily probably the most basic. Thru working out how different colors are oriented on the colour wheel, you’ll make additional harmonious colour choices.

Some other part to believe when choosing a color mixture in your brand’s logo is the opposite meanings of every colour. For instance, pink generally symbolizes pastime and intensity, whilst green can represent expansion or wealth.

99designs provides an excellent explainer video of the most popular colors and their meanings throughout the video beneath:

[Video: What your logo colors say about your business… Discover the meaning behind the 11 most common colors]

25 Logo Color Scheme Examples

Whilst you’re looking for examples of more than a few logo colour combinations your brand can choose from, check out the ones examples from real-life companies. There are a few colour mixture categories that logos in most cases fall underneath, which include:

• Monochrome logos — Logos that have a single exceptional colour and may be supported with independent accent colors like white or black.
• Two-color logos — Logos with two exceptional colors.
• Multi-color logos — Logos with more than two colors.

Monochrome Logos

1. Starbucks: Green

One of the recognized logos world, Starbucks has developed an iconic colour scheme that demonstrates the facility of green. “Starbucks Green” is a color of green that’s laborious to move together with every other company on account of how well the coffee company has located itself and its logo.

The brand uses a “family of greens” in its full-color palette, which the corporate describes as “contemporary and alluring.” Starbucks’ colour palette is a perfect example of a monochromatic colour scheme.

As a substitute of thinking about of the green, dark green, and lightweight green in Starbucks’ palette as separate colors, call to mind them as different flavors of the identical colour. Or, additional accurately, quite a lot of flavors of the identical hue.

Proper right here’s a handy guide a rough explanation of hue and other similar words:

• Hue. What we generally suggest when we discuss colour. The hue is the overarching, discerning top quality of a color (e.g., “green” or “blue”).
• Shade. What you get whilst you add black to a decided on hue (e.g., dark green is a color of green).
• Tint. What you get whilst you add white to a decided on hue (e.g., mild green is a tint of green).
• Tone. What you get whilst you add black and white — a.k.a. gray — to a decided on hue (e.g., pastel green is a tone of green).
• Saturation. While “tone” is a popular painting time frame, in graphic design, you’ll be a lot more more likely to come around the time frame “saturation” when dealing with together with gray to color. Further in particular, saturation defines various colors, starting with gray (0% saturation) and completing with a herbal, gray-less form of the color (100% saturation). Desaturated colors are softer and almost definitely duller than their vivid and very saturated counterparts.

Shades of green create a up to date look and can keep in touch expansion and prosperity and fasten your brand with nature, making it a excellent brand colour scheme for companies throughout the foods and beverage or outdoor industries.

2. McDonald’s: Yellow

Recognized world, McDonald’s has created one of the most iconic logos with its golden yellow arches.

When it comes to colour psychology, yellow, the phenomenal colour in McDonald’s colour palette, is expounded to every energy and happiness — which is undoubtedly the feeling McDonald’s needs to invoke in its customers.

While yellow is the emblem’s primary colour, McDonald’s moreover uses accents of pink in its branding. Red is basically probably the most emotionally charged colour spherical, so it’s unsurprising that McDonald’s employs it in their logo: They would love you to in reality really feel energized and excited.

3. Meta: Blue

Blue is without doubt one of the most now not strange logo colors. In fact, one learn about of 500 company logos found out that 37% were blue. Black used to be as soon as an in depth 2d at 31%. Blue is a reliable colour that conveys sure feelings that many companies would most definitely need to specific, very similar to imagine, protection, and intelligence.

Meta’s logo colour scheme includes a blue gradient as the primary colour for its logo symbol. It’s complemented by way of black with the text part of the brand.

4. Objective: Red

Red is powerful, bold, and attention-grabbing, which makes it the easiest colour to pair with Objective’s symbol. The shop uses pink as the primary colour in its logo, at the side of white accents in all places the rest of its branding.

5. Duolingo: Green

Language studying app Duolingo moreover has a mainly green logo and dubs its core colour “Feather Green.” This color of green is vibrant and playful, effectively talking energy and expansion.

6. Etsy: Orange

Orange is used to position throughout creativity, enthusiasm, playfulness, and energy. This can be a superb colour to incorporate in your logo colour scheme if your brand is in an artistic industry or you’ve got a fun product.

For example, orange utterly represents what Etsy needs to put into the sphere as a world marketplace for handmade and artisan pieces from ingenious other folks.

7. Stripe: Fashionable Purple

Purple can be spotted as part of many logo colour combinations for tech producers as it’s change into a additional stylish type of the standard blue colour that companies have leaned against up to now.

Stripe, as an example, uses a hue referred to as blurple, which is blue and purple combined. This tone of purple is a lighter spin on the standard blue and helps position Stripe as a modern brand.

8. Town Decay: Violet

As a symbol colour, purple can represent sumptuous and royalty. It’s a very good colour to choose if you want to position your brand as a sumptuous product like Town Decay. The makeup brand uses a violet hue as its primary logo colour.

Combined with the font style, Town Decay’s logo turns out elegant and expressive, a good way to reflect their products.

Two-Color Logo Mixtures

9. FedEx: Purple and Orange

FedEx has a really recognizable brand logo, and its contrasting logo colour mixture is a crucial explanation why for that (another reason is the artful placement of the arrow). The supply company’s brand colors are “FedEx Purple” and “FedEx Orange.”

The reason the ones two colors artwork well together is on account of they’re complementary. Being on opposite sides of the color wheel method the ones two colors difference and create a bold mixture.

Regarding the psychology behind the ones two colors, orange evokes friendliness, power, and energy. Purple represents sumptuous and creativity. Combined, this color mixture makes an impressive duo.

10. Wimbledon: Purple and Green

Purple and green are slightly analogous on the colour wheel. While they aren’t correct next to each other, they aren’t entire opposites each. Their relation on the colour wheel is hooked up via tones and saturation.

Wimbledon’s logo colour scheme uses the official brand colors Wimbledon Green and Wimbledon Purple. The ones sun shades have deep tones which connect the two colors. As we mentioned above, purple signifies sumptuous.

When combined with the green hue, which is able to put throughout wealth, smartly being, and sustainability, it’s smart why this color scheme is used to represent an elite tennis match.

11. Mailchimp: Yellow and Black

Yellow is a popular logo colour variety among companies, and for excellent explanation why. The color creates happiness, energy, optimism, and early life, all sure feelings associated with an emblem.

Mailchimp’s primary logo colour is Cavendish Yellow. The email promoting and advertising and marketing company describes its general branding as playful and expressive, and its brand colour contributes to that concept by way of talking brightness and energy — black balances out the yellow to herald stylish {{and professional}} accents.

12. Chase: Blue and Black

The color blue conveys imagine, professionalism, and protection, which makes it a color commonly used by financial institutions like Chase Monetary establishment. Chase uses every blue and black in its logo colour scheme, and combined, the ones colors keep in touch a secure, trustworthy, powerful, and trendy brand.

13. Monetary establishment of The us: Red and blue

Red and blue are a antique colour mixture. The complementary colors are in an instant recognizable and associated with customized, professionalism, importance, and imagine when utilized in mixture. As a normal financial established order, Monetary establishment of The us conveys the ones attributes via its logo colour mixture. It moreover works well with its name and nods to the American flag.

14. UPS: Brown and Gold

Brown is an earthy and traditional colour, while gold communicates just right fortune. Thru the use of this color mixture, UPS is letting its customers know that it’s an established and successful brand that can be depended directly to toughen supply needs.

15. Baskin Robbins: Brown and Purple

Brown and purple are contrasting colors, which can make for an interesting colour mixture for a symbol. As we mentioned above, brown can evoke an old-fashioned feeling. On the flip side, purple is playful, more youthful, and trendy.

Together, brown and purple can conjure footage of muffins like ice cream or other sweet treats. The use of the ones colors together as Baskin Robbins can keep in touch dual emotions for a balanced brand concept.

16. Dunkin: Orange and Purple

Purple and orange are analogous on the colour wheel, on account of this they pair well as a color palette. Dunkin’s logo has complex through the years, then again orange remains its primary colour, while purple is used additional as a secondary one and from time to time as an adjunct.

As we mentioned above, purple evokes a way of playfulness and early life. Orange can be used to keep in touch youthfulness and energy, which makes the ones the easiest colors to use for a lighthearted brand for a donut retailer.

Multi-Color Logo Mixtures

17. Google: Primary Colors

Some other in an instant recognizable logo, this blue, green, yellow, and pink colour palette, belongs to none fairly than Google. Even without having any previous training about colour thought, there are some basic lessons we will be able to take away from this palette on how different colour models artwork.

For starters, it is advisable to have noticed that the pink, blue, and yellow in Google’s palette are primary colors — colors you’ll mix to form all other colors.

While the green in Google’s colour scheme is a secondary colour throughout the CMYK gadget — cyan (blue-ish), magenta (reddish), yellow, and key (black) — it’s a primary colour throughout the RGB gadget (pink, green, blue).

Some other crowd pleasing issue to note is 4 distinct hues and no root colour binding they all together. So, why do Google’s colors nevertheless seem to mesh and look excellent next to each other? A key explanation why is that every one of them have in a similar fashion high saturation levels. Keep this in ideas when you need to create logos with a couple of colors.

18. Figma: Vibrant Color Palette

Figma, a collaborative design tool, uses a couple of vibrant colors in its brand logo. This logo and the color palette are regularly used against a black background, making the bold colors pop a lot more.

While the ones colors seemingly difference one another — they’re sun shades of pink, green, and purple — they all have the identical tone and saturation, which makes them go with the flow together seamlessly. This color palette works well for a company that operates throughout the ingenious design industry.

19. Quickbooks: Green, White, and Army Blue

Quickbooks moreover uses green as its primary logo colour. Green is commonly used to suggest money and expansion, so it’s smart for the financial platform to put green front and heart. Quickbooks shares its whole brand colour scheme on its internet web page, as confirmed beneath.

While green is the primary logo colour, the rest of Quickbooks’ colour palette incorporates complementary colors which could be sun shades of blue, beige, and gray.

20. YouTube: Red, White, and Black

YouTube’s brand colour scheme contains pink, white, and black. YouTube’s massive pink play button is easily recognizable because of the group pleasant colour, which makes sense whilst you believe that pink is a bold and impactful colour on the subject of colour thought. It’s smart to use pink to focus on the icon part of its logo.

21. Slack: Fashionable Primary Colors

Slack makes use of four core colors in its logo: pink, yellow, blue, and green. The ones colors are sun shades of the standard primary colors used to specific the emblem’s character.

Logo colour combinations like this exemplify the way you’ll take a regular set of primary colors and make them your own by way of adjusting the tone to check your style.

22. Oatly: Gentle Blue, White, and Black

Oatly’s use of blue, specifically in this lighter color, creates some way of calm, in particular when paired with white. Blue and white are a antique colour mixture that can be used to suggest an emblem is cool, calm, and collected.

When you add black into the combo, it complements the lighter tones of blue and white, which helps create a additional balanced look.

23. Wayfair: Purple, Yellow, and Green

As we mentioned above, purple in logos can have many meanings. It’s regularly used to position throughout sumptuous. It’ll in all probability moreover keep in touch creativity, expression, and uniqueness. For Wayfair’s logo colour scheme, purple is complemented by way of yellow and green, and the purple is extended with lighter sun shades of the hue.

24. TikTok: Black, Red, and Turquoise

Black is a foundational logo colour that’s easy to build off of with accent colors. Take TikTok’s brand colour scheme, for instance. The social media platform uses black as the ground colour and includes a pinkish color of pink and a gentle blue turquoise hue as accents.

25. Trivago: Blue, Orange, and Red

Trivago’s logo is a perfect example of a split-complementary colour scheme. As a refresher, split-complementary colour schemes surround a base colour plus the two colors adjacent to the ground colour’s complement on the colour wheel.

In this case, blue is the ground colour, with orange and pink being the adjacent complementary colors.

Your logo colours are merely as very important in your logo as they’re in all places the rest of your brand assets.

With the best colour scheme, you’ll create a recognizable logo that presentations your brand and helps other people believe your company.

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