Certain, WooCommerce order emails are usually routine updates. Then again moreover they provide what you are promoting an instantaneous line for your customers. Each email implies that you’ll be able to assemble consider, improve your emblem, and create a long lasting have an effect on that keeps customers coming once more.
Unfortunately, the default WooCommerce email templates don’t send the impact most corporations want. Their generic design and limited customization possible choices lead them to in reality really feel impersonal and fail to represent your emblem’s unique identity. Without customization, you’re missing a possibility to connect to your customers in an important method.
Thankfully, you’ll be capable of customize WooCommerce order emails to lead them to stand out. And there are a few ways to do it. Use built-in settings, rely on plugins, or write custom designed code. Irrespective of the selection you choose, you’ll be capable of design emails that look professional and send a better normal customer experience.
This text shows you one of the simplest ways to take your emails from elementary to outstanding. We duvet plugin-based solutions for speedy results and custom designed code possible choices for entire control.
Let’s get started!
Default WooCommerce email settings you should know
WooCommerce comes with a set of usual email templates designed to care for key customer interactions, like order confirmations, shipping updates, and refunds. The ones templates use placeholders to dynamically insert order details like customer names, product wisdom, and prices. While the ones built-in emails duvet the basics and undoubtedly send comparable wisdom for your customers, they leave so much to be desired with regards to design and branding.
The default WooCommerce email templates apply a simple, practical design. They feature easy layouts, minimal colour schemes, and elementary content material subject material formatting. While this system promises compatibility all through most email shoppers, it moreover limits your talent to create a memorable customer experience. The emails don’t replicate your emblem’s unique style or offer so much flexibility for together with personalized touches.

The ones hindrances make it laborious to stand out for your customers’ inboxes, in particular in competitive markets. That’s why customizing WooCommerce emails is so essential. It implies that you’ll be able to lift your communications and create a stronger connection in conjunction with your target market.
Let’s uncover the way you’ll be capable of customize the ones templates the usage of WooCommerce’s built-in settings panel.
Learn the way to customize WooCommerce order emails the usage of the settings panel
WooCommerce provides built-in customization possible choices that permit you to make speedy adjustments for your order emails without having plugins or custom designed code. The ones settings are accessible via your WordPress dashboard and pay attention to branding portions like your brand, colors, and elementary text. While the ones possible choices are a superb place to begin, they do have hindrances that may perhaps leave you wanting additional.
Gaining access to the settings panel
To begin out, move to WooCommerce > Settings > Emails for your WordPress dashboard. From proper right here, you’ll see a listing of email types like New order, Canceled order, and Completed order. The ones are all different emails that WooCommerce sends to you or your customers, depending on the situation.

Click on at the Arrange button for any email sort to customize explicit details, alternatively for normal e mail design, scroll down earlier the ones emails to get to the template possible choices.
Customization possible choices available
Whilst you scroll to the E mail template heading, you’ll be capable of make some changes to how the default email template seems to be like.

Proper right here, you’ll be capable of customize attributes like the email’s primary color, background color, and body text color. The ones small changes can lend a hand your emails suit your emblem’s color scheme. That is, the emails will at least suit your site.
You’ll moreover customize the header image and the footer textual content, where it’s essential to include a slogan, business determine, or contact wisdom. The ones small changes may make your emails in reality really feel additional professional and personalized.
Stumbling blocks of the built-in settings
While the ones tools make elementary branding possible, they don’t come up with entire creative control. For example:
- The construction of the emails remains fixed, so that you’ll be capable of’t rearrange portions or add new sections.
- Fonts can’t be customized previous the default types your site uses.
- There’s no approach to include dynamic portions like product ideas or upsell links.
The ones hindrances make the settings panel a good selection for small tweaks alternatively a lot much less best possible for corporations taking a look to send a very branded experience. And overlook it if interactivity is your serve as.
The usage of plugins or extensions for classy WooCommerce order email customization
If the built-in WooCommerce settings don’t offer the flexibility you want, plugins or WooCommerce extensions permit you to create beautifully customized order emails with sophisticated choices. Taking this path permit you to to transport previous elementary branding to create custom designed layouts and include dynamic portions like upsell links and product ideas.
Plugins do supply some not easy eventualities, too. Some plugins would perhaps create conflicts with other WooCommerce extensions, plugins, or subjects, causing capacity issues.
Updates to WooCommerce or WordPress can every so often injury plugin capacity, too. Plus, if something goes wrong, debugging plugin issues can also be time-consuming, in particular must you’re unfamiliar with this sort of troubleshooting.
Listed below are 3 trendy plugins and extensions for customizing WooCommerce order emails, along with their key choices:
1. E mail Customizer for WooCommerce

The E-mail Customizer for WooCommerce extension supplies a drag-and-drop editor for customizing email layouts to WooCommerce. You’ll add portions like trademarks, text, pictures, and buttons, supplying you with entire control over your email design.
Key choices include pre-designed templates, possible choices to include custom designed content material subject material like upsell supplies or personalized messages, and real-time previews so that you’ll be capable of see changes as you’re making them.
2. Kadence WooCommerce E mail Type dressmaker

The Kadence WooCommerce E-mail Fashion designer plugin supplies a very simple approach to design additional beautiful emails. It in reality works well with WooCommerce and lets you edit fonts, colors, and layouts.
Some notable choices include reside email previews to check your changes, super simple customization of header, footer, and body content material subject material, and make stronger for importing or exporting designs to reuse all through different web pages
3. YITH WooCommerce E mail Templates

The YITH WooCommerce E-mail Templates plugin specializes in providing a library of professionally designed email templates. It’s best possible if you want to have a refined look without spending hours on design. It provides a large number of template types to choose from, possible choices to include social media icons, branding, and dynamic content material subject material, and works well alongside other WooCommerce extensions
Learn the way to customize WooCommerce order emails with a plugin
For this educational, let’s use the Kadence WooCommerce E-mail Fashion designer plugin for example. Proper right here’s one of the simplest ways to arrange and use the plugin to customize your emails:
Arrange and switch at the plugin
Cross for your WordPress dashboard and navigate to Plugins > Add New. Search for E mail Customizer for WooCommerce, click on on Arrange Now, and switch at the plugin.

Customize email templates
Cross to WooCommerce > E mail Customizer for your dashboard. Use the editor to customize your email construction. You’ll add branding portions like your brand, business colors to test your emblem, and include personalized text. You’ll moreover select from a prebuilt template.

Add dynamic portions
Add upsell links to encourage repeat purchases. For example, you’ll be capable of include a button promoting identical products.
At this degree, you’ll be capable of moreover insert social proof, like customer evaluations or consider badges, to build credibility.
Save and try your emails
Save your customized email design and use the built-in preview device to check the way in which it seems that to be like. Take a look at the emails by means of sending them on your self to ensure the whole thing displays correctly. Do this by means of clicking Send Preview E mail at the bottom of the customizer.

Plugins offer a powerful approach to improve your order emails, alternatively must you return upon well-liked compatibility issues, custom designed code would perhaps provide a additional loyal long-term solution.
Next, we’ll uncover one of the simplest ways to customize WooCommerce emails the usage of custom designed code for optimum control.
Learn the way to customize WooCommerce order emails with custom designed code
If you want to have entire control over your WooCommerce order emails, custom designed code is one of the simplest ways to move. By contrast to plugins, which rely on pre-built choices (that may however leave you feeling just a bit boxed in), coding offers you the freedom to design emails that suit your emblem utterly and include choices explicit to what you are promoting. It’s moreover a additional scalable solution since you’re not tied to third-party tool that may perhaps become incompatible or old-fashioned through the years.
You’ll need to artwork with WooCommerce’s built-in hooks and templates to build out custom designed emails. In doing so, you’ll be able to customize every side of your emails, from the header and footer to dynamic, data-driven portions like personalized product ideas. And the result?
An absolutely customized email experience that shows your emblem and keeps your customers engaged. Let’s get started with a elementary example.
Fundamental code-based WooCommerce order email example
WooCommerce supplies numerous hooks and filters you’ll be capable of use to customize your email content material subject material. As an example, you’ll be capable of hook into the woocommerce_email_headers
and woocommerce_email_footer
filters to modify email headers, footers, or the remainder it’s essential to love to do.
Proper right here’s a handy guide a rough example of together with a custom designed footer for your order emails:
add_filter('woocommerce_email_footer_text', 'custom_email_footer_text');
function custom_email_footer_text( $footer_text ) {
$footer_text = 'Thank you for getting groceries with us! Check out our latest provides at yourwebsite.com.';
return $footer_text;
}
You’ll add that snippet for your child theme’s functions.php
report.
Bettering design the usage of HTML and CSS for actual email design
If you want to have your emails to look polished and visually engaging, improving WooCommerce’s email templates the usage of HTML and CSS is a great selection. WooCommerce retail outlets its email templates for your theme woocommerce/email
folder. Whilst you modify the ones templates, you’ll be capable of fine-tune the construction, typography, and design to make emails that make sense on your store.
For example, as a way to upload a custom designed header to the “Purchaser Completed Order” email, you’ll be capable of edit the customer-completed-order.php
report positioned inside the woocommerce/emails
folder.
Proper right here’s how:
First, replica the customer-completed-order.php
report for your theme’s woocommerce/emails
folder. This promises your changes aren’t overwritten throughout WooCommerce updates.
Then, add your custom designed header content material subject material at the best of the report.
For example, it’s crucial add something like this:
Your Order is Complete!
This code snippet supplies your brand to the very best center of the email and offers a yellow background color to the header area:

E mail shoppers frequently strip external types, so it’s essential to use inline CSS for compatibility. This promises your design seems to be like consistent all through all devices and email platforms.
Bettering your emails with HTML and CSS offers you actual control over their glance. Merely you’ll want to keep your designs mobile-friendly by means of the usage of responsive portions like percentage-based widths and media queries where sought after.
Together with dynamic portions to WooCommerce order emails
Dynamic portions may make your WooCommerce order emails all of the additional engaging. Doing so makes them additional personalized and, in some circumstances, have interactive choices. WooCommerce’s hooks and filters make it easy to include the ones portions without delay on your e mail templates and create possible choices to boost engagement.
Example: Together with personalized product ideas
You’ll use WooCommerce hooks to include identical or upsell product ideas which will also be explicit to every customer’s order. As an example, it’s essential to display complementary products in line with items in their cart.
To begin out, add the dynamic content material subject material the usage of a hook, like the following:
add_action('woocommerce_email_after_order_table', 'add_related_products_to_email', 10, 4);
function add_related_products_to_email( $order, $sent_to_admin, $plain_text, $email ) {
if ( $email->identification === 'customer_completed_order' ) {
echo 'You may also like:
';
// Loop via order items
foreach ( $order->get_items() as $products ) {
$product_id = $item->get_product_id();
// Get identical products
$related_products = wc_get_related_products( $product_id, 2 ); // Fetch 2 identical products
foreach ( $related_products as $related_id ) {
$related_product = wc_get_product( $related_id );
if ( $related_product && $related_product->is_visible() ) {
echo '
get_permalink() ) . '">' . esc_html( $related_product->get_name() ) . '
';
}
}
}
}
}
This snippet hooks into the woocommerce_email_after_order_table
movement to turn identical products beneath the order details inside the customer’s “Completed Order” email.
Example: Together with a dynamic evaluation request link
Encourage customers to leave a evaluation by means of embedding a personalized link inside the email. For example:
add_action('woocommerce_email_footer', 'add_review_request_to_email');
function add_review_request_to_email() {
// Safely output HTML for the evaluation request
echo '
We would really like your feedback! Go away a overview right here.
';
}
This snippet supplies a simple call-to-action inside the email footer, inviting customers to percentage their concepts.
You’ll moreover include social media buttons to connect to customers previous email. Add the following code to turn clickable icons on your e mail footer:
add_action('woocommerce_email_footer', 'add_social_media_links');
function add_social_media_links() {
// Safely output HTML for social media links
echo '';
}
Learn the way to check out your customizations
After customizing your WooCommerce order emails, testing will be sure the whole thing displays correctly and as you intended all through a few devices. An extensive testing process helps you catch formatting errors, broken links, or missing portions previous than your customers see them.
Listed below are a few tools that may come in handy:
- WP Mail Logging: WP Mail Logging is a popular plugin that tracks all outgoing emails from your WordPress web page. Use it to make certain that your customized emails are being sent correctly and evaluation their content material subject material.
- Preview Emails for WooCommerce: This plugin implies that you’ll be able to preview WooCommerce emails at once for your WordPress dashboard. It’s a handy guide a rough approach to take a look at your customizations without placing authentic orders.
- E mail shopper testing tools: Platforms like Litmus or E-mail on Acid permit you to preview emails all through different shoppers (like Gmail and Outlook) and devices.

You’ll moreover preview your emails for your dashboard. Use the Preview E-mails for WooCommerce plugin to check the construction, colors, and content material subject material of your customized templates. Make certain that all portions like trademarks, text, and dynamic content material subject material appear as intended.

Then, send check out emails on your self or a staging account to seem how they look in a real inbox. Check for issues like broken links, missing pictures, or formatting errors.
Absolute best practices to look at for environment friendly WooCommerce email customization
Customizing WooCommerce order emails elevates your customer experience. Or at least it can. Following best possible practices helps you get closer to that purpose by means of development email designs that keep environment friendly, accessible, and appropriate all through platforms.
Listed below are 4 steps to make sure any email customizations you’re making abide by means of provide best possible practices:
1. Keep designs mobile-friendly and easy to be told
Over a part of all emails are opened on cell devices, so responsive design is non-negotiable. Use inline CSS to control layouts and ensure your fonts, buttons, and pictures scale appropriately. Keep away from litter by means of sticking to simple, clean designs that prioritize readability.
2. Take a look at for email shopper compatibility
Different email shoppers, like Gmail and Outlook, render HTML emails another way. Take a look at your emails all through various platforms and devices to catch inconsistencies in formatting, colors, or responsiveness.
3. Include a clear call-to-action
Every order email should have a objective previous confirming the purchase. Use CTAs to encourage actions like leaving a evaluation, browsing identical products, or signing up on your e-newsletter. Make your CTAs outstanding and easy to click on on, even on cell.
4. Use easy language and avoid excessive formatting
Write your emails in a conversational tone that’s easy to clutch. Overloading emails with pictures, bold fonts, or sophisticated layouts can distract from your message and slow loading circumstances.
Common errors and troubleshooting tips
Even with wary planning, customizations to WooCommerce order emails can every so often move wrong. Whether or not or no longer it’s emails not sending, layouts breaking, or dynamic content material subject material failing to exchange, understanding one of the simplest ways to troubleshoot no longer abnormal issues will save you time and frustration.
Listed below are the very best 3 problems and one of the simplest ways to fix them:
1. Emails not sending after customization
If your emails stop sending after making changes, the issue is more than likely identical for your email server or configuration. You’ll restore it by means of:
- Checking your email server settings: Make certain that your web web hosting environment is helping transactional emails. Managed web web hosting providers like Kinsta offer optimized email provide for WooCommerce.
- Verifying SMTP configuration: Use a plugin like WP Mail SMTP to prepare a reliable SMTP server for sending emails. Take a look at the connection to confirm emails are being sent correctly.

2. Theme conflicts or broken layouts
Every now and then, customizations may motive your WordPress theme to struggle with the email construction and injury problems. To get to the bottom of this:
- Clear WooCommerce’s template cache: Cross to WooCommerce > Status > Apparatus and click on on Clear template cache. This forces WooCommerce to load your up to the moment templates.

- Debug code issues: Analysis your custom designed code for errors. Use PHP debugging gear or search the recommendation of your browser’s developer console to identify issues.
- Check theme overrides: If your theme overrides WooCommerce email templates, be sure those templates are up-to-date and appropriate in conjunction with your style of WooCommerce.
3. Content material subject material not updating in emails
If your changes to email content material subject material aren’t showing up, the issue might be related to overridden templates or incorrect code placement. To debug this:
- Check overridden email templates for your theme: Cross for your theme’s
woocommerce/emails
folder and take a look at the templates suit your changes. If essential, replica fresh templates from the WooCommerce plugin checklist and reapply your customizations. - Make certain that snippets are in the fitting report: Add PHP snippets for your child theme’s
functions.php
report or a custom designed plugin, ensuring compatibility throughout theme updates.
Summary
Customizing WooCommerce order emails is among the most simple ways to make stronger your emblem and toughen the consumer experience. Customizing the ones emails to replicate your style is simply another way to build consider and encourage repeat business through the years.
This text explored numerous recommendations on how one can customize your WooCommerce order emails. Whether or not or no longer you choose plugin-based solutions for ease of use or dive into custom designed code for entire control, every approaches permit you to achieve unexpected results.
Don’t let default templates limit your potential. Take a little time to optimize your emails and watch how that is affecting customer pleasure and retention. And if managing your WordPress web page feels overwhelming, consider controlled internet hosting with Kinsta. Kinsta takes care of maintenance and serve as optimization so that you’ll be capable of point of interest on emerging what you are promoting and perfecting your customizations.
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Contents
- 1 Default WooCommerce email settings you should know
- 2 Learn the way to customize WooCommerce order emails the usage of the settings panel
- 3 The usage of plugins or extensions for classy WooCommerce order email customization
- 4 Learn the way to customize WooCommerce order emails with a plugin
- 5 Learn the way to customize WooCommerce order emails with custom designed code
- 6 Your Order is Complete!
- 7 Learn the way to check out your customizations
- 8 Absolute best practices to look at for environment friendly WooCommerce email customization
- 9 Common errors and troubleshooting tips
- 10 Summary
- 11 Easy methods to Save you Hotlinking on Your WordPress Website online
- 12 3 Tricks to Create a Emblem Archetype for Your Industry [+ 4 Examples]
- 13 New Divi Starter Web site for Weddings (Fast Set up)
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