Whether or not or now not you’re a diehard Super Bowl fan or, like me, need having a look at very good owls, you gotta admit: Super Bowl advertisements are pretty great.
They’re moreover pretty expensive. And however, Fox, which holds the rights to Super Bowl LIX, merely purchased all the ad spots for the large game on February 9, 2025.
Let’s take a look at what goes into the most expensive TV ads on this planet, how so much they’ve value throughout the history of the large game, and what producers are actually getting out of them.
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How so much does a Super Bowl ad value?
It’s a bit bit difficult to put a bunch to the cost of an average, non-Super Bowl TV ad, since the numbers can vary from a couple hundred thousand to plenty of million bucks. On the other hand let’s give this question some context:
- In 2024 (Kansas The town Chiefs 25 – San Francisco 49ers 22), U.S. and Canadian advertisers spent an estimated $69 billion on TV selling. That’s the GDP of Costa Rica.
- The perfect 10 TV advertisers inside the U.S. — we’re talking producers like Geico, Burger King, and T-Cellular — spent an average of almost about $7.5 million every week in 2023 (Chiefs 38 – Philadelphia Eagles 35).
- Upfront primetime ad product sales — the ones are the ads you’ll see on number one TV networks between about 8 and 11 p.m. or 7 and 10 p.m., depending for your time zone — were projected to hit $19.12 million in 2024, which is actually a slight decrease from 2023.
Google’s 90-second “Loretta” ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 – Chiefs 9) value the quest behemoth $16.8 million ($20.5 million at the moment).
Drilling down a bit bit further, let’s check out the 5 most expensive 30-second ad spots throughout the 2020/21 broadcast television season, consistent with a Statista record:
- NBC Sunday Night time Football: $783,718 in step with ad
- Fox Thursday Night time Football: $624,626 in step with ad
- NBC’s This Is Us: $476,352 in step with ad
- NBC’s The Voice (Monday): $254,224 in step with ad
- Fox’s The Masked Singer: $225,764 in step with ad
Awards season is also catnip for advertisers, with a 30-second spot throughout the 2024 Academy Awards commanding an average of $2.2 million.
Amazon’s 90-second “Forward of Alexa” ad from 2020 value $16.8 million ($20.5 million at the moment).
In 2025, 30-second Super Bowl ad spots purchased for more or less $7 million a pop. That’s almost about 220% more than a spot at the Oscars, and almost about 800% more than an atypical season Sunday Night time Football industry.
And that’s merely to air the ad — one time. It doesn’t account for famous person spokespeople, who’re making a cool $1 – $3 million each; most sensible magnificence ad corporate costs; production and post-production costs; even the selling value vary for the ads themselves.
Lately, between 70 and 100 advertisements have aired throughout each Super Bowl game, together with up to spherical 40 minutes of advertisements.
In 2012 (New York Giants 21 – New England Patriots 17), Super Bowl ads value $3.5 million ($4.9 million at the moment) for a 30-second spot. Chevrolet and OK Transfer’s musical Rube Goldsbergian machine took 4 months of prep and worth an estimated $500k – $1m to offer ($700k – $1.4m at the moment).
Some producers snag decorated Hollywood directors for the shoots, and while numbers are hard to return again by the use of, it’s protected to assume that the ones directors raked in some cash:
- The Coen Brothers directed the 2017 (Patriots 34 – Atlanta Falcons 28) Mercedes ad, an homage to the counterculture biker film Easy Rider.
- At the 1984 Super Bowl (Las Vegas Raiders 38 – Washington, D.C. 9), a Ridley Scott-helmed Orwellian ad offered Apple’s first-ever Macintosh pc.
- David Fincher directed a swaggering Brad Pitt in Heineken’s “Beer Run” from 2005 (Patriots 24 – Eagles 21)
While you’ve watched even one Super Bowl, you probably know the producers at play — usually an important names in tech, foods, pc, and beer. Budweiser, Booking.com, Dunkin’, and Volkswagen were
favorites of the 2024 Tremendous Bowl.
Even if Google and Amazon share the identify for most expensive Super Bowl ad ever, the King of Beers is the King of Super Bowl ad spend. Anheuser-Busch spent an estimated $470.5 million on its wildly in style Budweiser ads between 1967 and 2020.
In 1999 (Denver Broncos 34 – Falcons 19), a 30-second Super Bowl ad value $1.6 million ($3.1 million at the moment).
84 Lumber’s “The Journey Begins” spot value $16.2 million in 2017 ($20.1 million at the moment), making it one of the most expensive Super Bowl ads in history.
How So much Can You Acquire With the Worth of a Super Bowl Ad?
Have masses of 1000’s burning a hole on your pocket on the other hand unnoticed the time limit for a Super Bowl LIX ad? Proper right here’s what else you’ll need to spend $7 million on:
- A 24-acre non-public island within the Bahamas
- 16 utterly tricked-out Rolls-Royce Ghosts or 241 mid-range Honda Civics
- 1.7 million gallons of non-organic 2% milk
- Feed 3,835 very good owls for three hundred and sixty five days*
- Between 17 and 28 leader advertising and marketing officials
- 140 entry-level marketers
- 70,000 seats on the Canva Teams plan
* It’s illegal to own an owl as a pet inside the U.S. Amount in line with estimates from wildlife rescues and zoos that feed Great Horned Owls.
What
does now not value $7 million is tool like
Advertising Hub or our
advert control device. You’ll have the ability to assemble or arrange your ad campaigns, whether or not or now not you’re targeting football fanatics or very good owl enthusiasts.
How Super Bowl Ad Prices Have Changed Over Time
The principle Super Bowl was once as soon as carried out in 1967 (Green Bay Packers 35 – Chiefs 10), and NBC and CBS charged producers $37,500 for each ad, or about $360k in at the moment’s money.
A decade later, in 1977 (Oakland Raiders 32 – Minnesota Vikings 14), producers were forking over $125k (about $675k at the moment). In 1987 (Giants 39 – Broncos 20), 30 seconds value $600k ($1.7m at the moment); by the use of 1997 (Packers 35 – Patriots 21) it was once as soon as $1.2m ($2.38m at the moment).
The Betty White Snickers ad from 2010 (New Orleans Saints 31 – Indianapolis Colts 17) is estimated to have value $4 – $5 million ($5.8 – $7.3 million at the moment).
Another decade, each different (million) buck(s). In 2007 (Colts 29 – Chicago Bears 17), ads averaged $2.39m ($3.72m at the moment); in 2017, it was once as soon as $5m ($6.5m at the moment).
Is a Super Bowl ad price the cost?
The fast solution: Maximum for sure no longer. With the exception of you do promoting and advertising and marketing for an emblem with a indisputably large promoting and advertising and marketing value vary, a single $7 million ad spot isn’t even on the table.
On the other hand for producers that do have that roughly spend, the ROI may also be essential, with Super Bowl ads inside the zeitgeist for plenty of weeks previous to and after the large game. (I don’t watch the Super Bowl — on the other hand I for sure watch all the ads after they’re online.)
And 123 million U.S. target audience watched Super Bowl LVIII — second most straightforward to the moon landing — and just about a 3rd of audience say that the advertisements are their favorite part of the game. Your $7m ad is getting a lot of eyeballs on it.
In keeping with Kantar analysis in 2021, “Super Bowl ads delivered an average return on investment (ROI) of $4.60 in step with buck spent, with many makers inside the double digits.”
Brad Adgate, described as a veteran media analyst, recommended the New York Instances in 2024, “In this technology of fragmentation, the Super Bowl is what television was once as soon as.”
It’s arguably the only true mass-market live fit of the twelve months, reaching almost about every demographic. Excellent seems to be producers like NYX and Dove have entered or re-entered the Super Bowl ad game, putting the misinform someone who thinks football isn’t for girls, girls, or drag queens.
In a 2024 interview with NPR, Maria Rodas put the ROI of a Super Bowl ad in simple words. Rodas is a promoting and advertising and marketing professor at the Faculty of Illinois Urbana-Champaign, and a self-described “huge fan” of Super Bowl ads — in her circle of relatives, talking is allowed throughout the game on the other hand no longer throughout advertisements.
Rodas recommended NPR, “[Super Bowl ads are] like mini-movies. [Advertisers] hire the ones huge celebrities. The producing value is insane. And so impulsively, $7 million is sort of for sure, like, the smallest of what they spend compared to the remaining [of the money] that they put into creating the ones.”
“To have this nearly undivided attention provides an implausible selection for marketers to create a tale, to actually have the ability to connect at a much deeper level with consumers.”
Categories in Super Bowl Promoting
That connection is necessary whether or not or now not you’ve were given a $7 million or $700 ad value vary.
And more than a few producers have found out possible choices to shelling out $7 million huge ones.
So don’t despair when you’re doing promoting and advertising and marketing on a modest or even shoestring value vary — $7 million can buy you 100+ million target audience, on the other hand no sum of money may make up for unhealthy advertising and marketing.
Contents
- 1 How so much does a Super Bowl ad value?
- 2 How Super Bowl Ad Prices Have Changed Over Time
- 3 Is a Super Bowl ad price the cost?
- 4 Categories in Super Bowl Promoting
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