Everyone loves visiting a handy guide a rough web site! Having a handy guide a rough web site moreover helps boost your search engine ratings, crawlability, conversion fees, and time spent on the internet web page. Additionally, it moreover decreases your leap rate.
At Kinsta, we’re obsessive about velocity! Unsurprisingly, many web site house owners and web companies reinforce their web websites thru migrating to Kinsta.
For many who’re however on the fence, likelihood is that you’ll ponder whether there are necessary improvements in web site pace after migrating to Kinsta. With this extensive migration knowledge project, we were given down to check out exactly that.
This project covers 32,000+ knowledge problems from 3,200+ web websites we migrated to Kinsta from more than 23 hosts — we did the assessments over 3 months.
We ran a web site pace check out for each and every house migrated — forward of and after migrating. And then we got down to crunching the numbers. This post will quilt the entire check out methodology and leads to component.
Excited? Let’s get began!
The Web page Speed Testing Methodology
Previous than we get started with the effects, we will be able to must phrase down our web site pace trying out methodology. We’ll component it underneath:
The Internet web page Speed Testing Platform
For our assessments, we used WebPageTest, an open-source project that allows us to run a unfastened web site check out from a few global puts the use of actual browsers.

Even though WebPageTest is as simple to use as any other site velocity checking out software, its choices for complicated shoppers are top-notch, allowing you to take hold of many in-depth metrics and assessment them all over a few assessments.

For instance, you’ll be capable to set the number of assessments throughout the Check out Settings. Enabling this option repeats the assessments from scratch with the equivalent parameters.
The default number of assessments WebPageTest performs is 3, alternatively you’ll be capable to set it up to 9 for intense repeated assessments. We set this amount to a few to succeed in at unswerving results and let WebPageTest select the median finish end result.

WebPageTest moreover means that you can log First View and Repeat View metrics separately. For many who allow the Repeat View risk, each and every check out such a lot the internet web page and not using a browser cache (First View) and then such a lot it yet again with the stored cache (Repeat View).
A pace check out’s First View and Repeat View metrics get a hold of a better perspective of the way in which the internet web page such a lot for new and returning shoppers.
In any case, WebPageTest provides API get admission to for automating assessments, and a built-in assessments comparison instrument. Each and every the ones choices are merely perfect for our use case.
How We Ran the Tests
When we’ve set a standard trying out procedure — location, browser, connection, number of assessments, Repeat View — running the assessments is a breeze with WebPageTest’s automation apparatus.
All we wish now are actual web websites to migrate and check out.
Thankfully, now we’ve a constant influx of shoppers migrating to Kinsta from more than a few hosting providers — from reasonable shared webhosting plans to dear self-managed cloud servers.
Our top-notch migrations staff worked in moderation with the web site pace trying out team of workers to get the effects without hiccups.
We performed one check out merely forward of migrating the web site, and the next check out straight away after finishing the migration. As detailed forward of, we set the number of assessments to a couple of to succeed in at unswerving metrics thru letting WebPageTest select the median finish end result.
All in all, we migrated and tested 3,200+ web websites over 3 months. That’s 2+ migrations completed each and every hour of every workday!
The Comparable Speed Check out Metrics
WebPageTest logs a few metrics for each and every check out. For comparing a migrating web site’s relative potency, we regarded as the ones 4 metrics one of the similar:
1. Time to First Byte (TTFB)
This metric measures the time between the initial request and the principle byte of the response. TTFB precedes the entire other metrics and is largely dictated in the course of the server’s response time.

Minimizing TTFB starts thru opting for a fast hosting provider with peak uptime and responsiveness. Combining it with a CDN can also support it further.
2. Largest Contentful Paint (LCP)
This metric measures the time to load a very powerful image or block of text throughout the browser viewport (above the fold). In most cases, these things can be a hero image, banner, heading, or large text block.

A lower LCP rating indicates a better individual adventure. As such, it’s moreover one in all Google’s Core Internet Vitals metrics. Any internet web page with a excellent LCP ranking can rank higher in search results. If the ones pages fit the proper requirements, they may be able to also be featured in Google’s other services and products and merchandise (e.g. Google Data).
When comparing check out results, we propose you give maximum weightage to the LCP metric.
3. Total Blocking off Time (TBT)
We will be able to’t practice a internet web page’s First Enter Lengthen (FID) — each and every different Core Web Vitals metric — through lab-measurable pace trying out apparatus like WebPageTest. That’s on account of FID can best be evaluated throughout the field — measuring it requires a real individual interacting with the internet web page.

Then again, we will be able to measure a internet web page’s TBT through pace trying out apparatus like WebPageTest. As according to Google, TBT correlates neatly with FID throughout the field. It moreover captures interactivity issues.
Improving TBT basically involves optimizing the web site code — third-party code, JavaScript execution time, number one thread artwork, number of HTTP requests, and turn sizes. The ones tasks are development-oriented and don’t come underneath the scope of a hosting provider’s primary services and products and merchandise.
Usually, internet web page pace optimizations to support TBT will have to moreover support FID for your shoppers.
4. Completely Loaded Time (FLT)
This metric measures the time to load the entire internet web page’s belongings — text, pictures, motion pictures, CSS stylesheets, JS scripts, third-party assets, embeds, and so forth.

We’re with merely the LCP metric from a user-experience perspective. Then again, since the migrated web site remains with regards to an identical between the assessments, measuring FLT very a lot indicates how neatly the new hosting server performs compared to the out of date one.
You will have to phrase {{that a}} server is not just its {{hardware}}. It moreover comprises fairly numerous optimizations — server-level caching, platform-specific optimizations, database optimizations, built-in security features, CDN integration, and so forth.
Comparing the Check out Results
Our objective for this project was to see how Kinsta compares to other hosting providers — it serves as a data-backed comparison piece for our possible, new, and out of date shoppers.
We moreover wanted to understand how numerous a difference we’re making — sure or adverse. If the difference we’re making is bound, it’s great. We’ll know where we will be able to support further if it’s adverse.
Probably the most hosts we migrated web pages from had only a handful of domains participating — a few even had just one house migrated. The ones hosts didn’t have many knowledge problems to derive unswerving metrics. Subsequently, we excluded any host with fewer than ten domains analyzed — that’s more than a dozen hosting providers. We’d most likely consider together with the ones hosts at some point as additional web pages migrate to Kinsta from them.
Let’s switch immediately to the check out results now.
Kinsta vs Imaginable possible choices: The Check out Results
How does Kinsta stack up against the competition? It’s time to decide.
Except for mentioned otherwise, the entire metrics are listed in seconds (sec). As the ones metrics measure web site pace and interactivity, slower events are upper. Subsequently, you’ll see a adverse symbol earlier the difference amount (Δ) if there’s any enlargement.
Proper right here’s what the columns indicate:
- Distinctive = Pre-migration check out results
- Kinsta = Put up-migration check out results
- Δ = Difference between the Distinctive and Kinsta metrics
- %Δ = Percentage difference between the Distinctive and Kinsta metrics
We’ll highlight post-migration metric improvements in Kinsta crimson colour to make it easy so that you could spot the diversities.
You’ll needless to say nearly all metrics are painted red. In short, you’ll receive advantages significantly from migrating your web site to Kinsta.
Kinsta vs BlueHost
Kinsta vs Bluehost | ||||||||
Metric | First View | Repeat View | ||||||
Distinctive | Kinsta | Δ | %Δ | Distinctive | Kinsta | Δ | %Δ | |
TTFB (sec) | 2.75 | 0.55 | -2.19 | -79.82% | 1.24 | 0.34 | -0.90 | -72.88% |
LCP (sec) | 4.17 | 2.20 | -1.97 | -47.20% | 1.88 | 1.15 | -0.73 | -38.68% |
TBT (sec) | 0.18 | 0.29 | 0.11 | 60.66% | 0.11 | 0.13 | 0.02 | 22.48% |
FLT (sec) | 6.15 | 3.22 | -2.93 | -47.67% | 3.47 | 1.27 | -2.20 | -63.40% |
Kinsta vs Dreamhost
Kinsta vs DreamHost | ||||||||
Metric | First View | Repeat View | ||||||
Distinctive | Kinsta | Δ | %Δ | Distinctive | Kinsta | Δ | %Δ | |
TTFB (sec) | 0.92 | 0.73 | -0.18 | -19.94% | 0.30 | 0.30 | -0.01 | -2.21% |
LCP (sec) | 2.52 | 2.35 | -0.17 | -6.57% | 1.43 | 1.28 | -0.16 | -11.01% |
TBT (sec) | 0.29 | 0.15 | -0.14 | -48.82% | 0.20 | 0.07 | -0.13 | -65.60% |
FLT (sec) | 6.65 | 4.90 | -1.75 | -26.36% | 3.89 | 3.35 | -0.55 | -14.00% |
Kinsta vs HostGator
Kinsta vs HostGator | ||||||||
Metric | First View | Repeat View | ||||||
Distinctive | Kinsta | Δ | %Δ | Distinctive | Kinsta | Δ | %Δ | |
TTFB (sec) | 2.02 | 0.55 | -1.47 | -72.94% | 1.08 | 0.24 | -0.84 | -77.56% |
LCP (sec) | 3.70 | 2.42 | -1.28 | -34.51% | 2.04 | 1.44 | -0.60 | -29.35% |
TBT (sec) | 0.22 | 0.26 | 0.03 | 14.64% | 0.11 | 0.12 | 0.01 | 6.02% |
FLT (sec) | 5.07 | 3.29 | -1.78 | -35.15% | 2.57 | 1.50 | -1.08 | -41.86% |
Kinsta vs Liquid Web
Kinsta vs Liquid Internet | ||||||||
Metric | First View | Repeat View | ||||||
Distinctive | Kinsta | Δ | %Δ | Distinctive | Kinsta | Δ | %Δ | |
TTFB (sec) | 1.13 | 0.55 | -0.58 | -51.28% | 0.92 | 0.39 | -0.53 | -57.65% |
LCP (sec) | 2.80 | 2.16 | -0.64 | -22.83% | 1.75 | 1.19 | -0.57 | -32.24% |
TBT (sec) | 0.26 | 0.27 | 0.01 | 3.46% | 0.19 | 0.22 | 0.04 | 20.14% |
FLT (sec) | 4.45 | 3.66 | -0.79 | -17.71% | 2.83 | 1.83 | -1.00 | -35.21% |
Kinsta vs Amazon AWS
Kinsta vs Amazon AWS | ||||||||
Metric | First View | Repeat View | ||||||
Distinctive | Kinsta | Δ | %Δ | Distinctive | Kinsta | Δ | %Δ | |
TTFB (sec) | 1.22 | 0.96 | -0.27 | -21.88% | 1.16 | 0.51 | -0.64 | -55.69% |
LCP (sec) | 3.05 | 3.29 | 0.24 | 7.71% | 2.09 | 1.55 | -0.54 | -25.75% |
TBT (sec) | 0.30 | 0.33 | 0.03 | 10.05% | 0.24 | 0.17 | -0.07 | -28.73% |
FLT (sec) | 4.17 | 4.46 | 0.29 | 7.00% | 2.82 | 1.91 | -0.90 | -32.08% |
Kinsta vs Cloudways
Kinsta vs Cloudways | ||||||||
Metric | First View | Repeat View | ||||||
Distinctive | Kinsta | Δ | %Δ | Distinctive | Kinsta | Δ | %Δ | |
TTFB (sec) | 0.71 | 0.63 | -0.08 | -11.47% | 0.44 | 0.38 | -0.07 | -15.12% |
LCP (sec) | 2.43 | 2.47 | 0.04 | 1.71% | 1.26 | 1.23 | -0.03 | -2.26% |
TBT (sec) | 0.44 | 0.50 | 0.05 | 11.93% | 0.27 | 0.22 | -0.05 | -18.52% |
FLT (sec) | 4.79 | 5.15 | 0.35 | 7.36% | 1.37 | 1.64 | 0.27 | 19.68% |
Kinsta vs Digital Ocean
Kinsta vs Virtual Ocean | ||||||||
Metric | First View | Repeat View | ||||||
Distinctive | Kinsta | Δ | %Δ | Distinctive | Kinsta | Δ | %Δ | |
TTFB (sec) | 0.93 | 0.54 | -0.39 | -42.45% | 0.75 | 0.19 | -0.56 | -74.84% |
LCP (sec) | 3.26 | 4.21 | 0.95 | 29.25% | 2.37 | 1.75 | -0.62 | -26.15% |
TBT (sec) | 0.39 | 0.40 | 0.01 | 3.33% | 0.42 | 0.39 | -0.03 | -7.03% |
FLT (sec) | 5.12 | 5.38 | 0.26 | 5.12% | 4.37 | 1.94 | -2.42 | -55.46% |
Kinsta vs SiteGround
Kinsta vs SiteGround | ||||||||
Metric | First View | Repeat View | ||||||
Distinctive | Kinsta | Δ | %Δ | Distinctive | Kinsta | Δ | %Δ | |
TTFB (sec) | 0.62 | 0.88 | 0.27 | 43.41% | 0.62 | 0.40 | -0.23 | -36.46% |
LCP (sec) | 2.21 | 2.75 | 0.53 | 24.01% | 1.44 | 1.25 | -0.19 | -13.09% |
TBT (sec) | 0.19 | 0.26 | 0.07 | 36.74% | 0.11 | 0.13 | 0.02 | 17.46% |
FLT (sec) | 3.16 | 3.49 | 0.33 | 10.56% | 1.89 | 1.70 | -0.19 | -10.11% |
Kinsta vs Other
The “Other” hosting provider elegance comprises house of passion hosts that aren’t our necessary pageant.
Kinsta vs Other | ||||||||
Metric | First View | Repeat View | ||||||
Distinctive | Kinsta | Δ | %Δ | Distinctive | Kinsta | Δ | %Δ | |
TTFB (sec) | 1.40 | 0.91 | -0.49 | -35.05% | 1.03 | 0.46 | -0.57 | -55.75% |
LCP (sec) | 3.33 | 3.16 | -0.17 | -5.15% | 1.94 | 1.45 | -0.49 | -25.11% |
TBT (sec) | 0.31 | 0.36 | 0.05 | 15.80% | 0.21 | 0.21 | 0.00 | 0.86% |
FLT (sec) | 4.99 | 4.75 | -0.23 | -4.71% | 2.89 | 2.33 | -0.56 | -19.34% |
Key Takeaways from the Results
You’ll needless to say we faltered in one of the crucial First View results’ metrics, alternatively we performed exceedingly neatly throughout the Repeat View results. That speaks volumes about our server-level caching solution and CDN integration.
Our TTFB game is spot on in the entire results — the only exception is the First View results against SiteGround. We do beat them convincingly throughout the Repeat View results.
LCP is one of the similar user-centric metric for bettering a web site’s perceived potency. Yet again, we supply out superbly proper right here in most of the results — in particular Repeat View results. Going thru LCP stats, on average, client web pages adventure 20% sooner load events thru migrating to Kinsta.
We won’t communicate concerning the TBT leads to component as they depend additional on the web site code than the hosting provider. Then again, peeking into TBT scores would most likely provide site optimization alternatives for our newly migrated shoppers to speed up their web pages further.
In any case, there’s the FLT metric. General, we topped the FLT metric’s Repeat View results thru a large margin, and in its First View results, we beat or just about matched our pageant — the one exception was Cloudways.
Proper right here’s how fast your web site can run (and the way in which gradual the competition is):
- From BlueHost to Kinsta: +39% advanced internet web page load events (avg.)
- From Amazon AWS to Kinsta: +26% advanced internet web page load events avg.)
- From Digital Ocean to Kinsta: +26% advanced internet web page load events (avg.)
- From Liquid Web to Kinsta: +32% advanced internet web page load events (avg.)
- From Cloudways to Kinsta: +2% advanced internet web page load events (avg.)
- From HostGator to Kinsta: +29% advanced internet web page load events (avg.)
- From Dreamhost to Kinsta: +11% advanced internet web page load events (avg.)
- From SiteGround to Kinsta: +13% advanced internet web page load events (avg.)
- From Other to Kinsta: +25% advanced internet web page load events (avg.)
How is this possible? That’s on account of all of Kinsta’s customers enjoy:
- The fastest Compute-Optimized C2 VMs through Google Cloud Platform
- A stack fine-tuned for WordPress for over 8+ years
- Google’s Top rate Tier Community to send web site knowledge sooner
- Free CDN powered thru Cloudflare’s world community of 275+ places
- A troublesome-to-top server-level caching resolution
We’re pleased with the effects proper right here. Alternatively everyone knows we however have room for enlargement!
Our obsession with web site pace compels us to artwork tirelessly to release new options incessantly. Visit our Characteristic Updates internet web page for an up-to-date file of all our latest apparatus and upgrades.
Summary
There are many excellent WordPress hosts, alternatively we’ve set out to make Kinsta’s managed hosting solution the best option for your web site. Lots of the global’s largest manufacturers and internet businesses rely on Kinsta to supercharge their web websites.
With rigorous trying out over 3 months, we’ve demonstrated why migrating to Kinsta can give your web site a unfastened potency boost.
While making improvements to web site pace is the most important requirements to seem out for when migrating to a brand spanking new host, you will have to moreover consider other vital components. For example, we offer many additional treasured choices to all our shoppers:
- Free Kinsta CDN, automatic Cloudflare wildcard SSLs, loose top rate DNS powered thru Amazon Route53, staging environments, and automated day by day backups (with tips on how to create guide backups anytime).
- Complete web page caching at the server level delivers content material subject matter instantaneously to visitors. We pair that with our in-house Kinsta MU plugin to offer granular keep an eye on over caching.
- Strengthen for the most recent PHP permutations
- Free hack fixes for all web websites hosted with us. If your WordPress website online is hacked, we’ll restore it with rapid priority.
- Server-level laws and optimizations for WooCommerce and Easy Digital Downloads to make sure a smoother checkout adventure.
- MyKinsta — our custom-designed dashboard — to help you arrange and support your web site in brief. Release a loose reside demo of our MyKinsta dashboard and take it for a spin.
- MyKinsta analytics experiences for info analysis and serve as insights.
- Multi-user get right of entry to with fine-grained permissions. Add any number of shoppers on your team of workers. Give them get admission to to your whole web pages, merely billing, or add them as developers or administrators to a subset of your web pages.
- Free Kinsta APM software for debugging potency issues to your web site.
- SSH get right of entry to, Git, and WP-CLI make stronger.
- Entire integration with DevKinsta, our local development instrument. You’ll clone your are living or staging web pages to an area setting, make any changes, and in brief push the updates on your are living or staging Kinsta web site.
Kinsta supplies loose limitless migrations on all its plans. Simply sign up for one in all our plans to get started. Check out the provider and the velocity risk-free, and we provide a 30-day money-back be sure. You best lose should you don’t give us a take a look at!
The post Migrate To Kinsta and Give Your self a Loose 20% Spice up — Subsidized By means of Stats gave the impression first on Kinsta®.
Contents
- 1 The Web page Speed Testing Methodology
- 2 Kinsta vs Imaginable possible choices: The Check out Results
- 3 Key Takeaways from the Results
- 4 Summary
- 5 New Starter Site for Yoga (Quick Install)
- 6 How one can Trade the Column Rely in Divi’s Filterable Portfolio Module
- 7 How to Create a Parallax Image Background with a Blended Gradient Overlay in Divi
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