Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the newest business and promoting and advertising and marketing tendencies.

“The most important red flag on LinkedIn is the ‘open to artwork’ symbol.” This sizzling take is dropped at you by means of former Google recruiter Nolan Church.

And the dialogue continues. As I flick through my LinkedIn feed, there are however ongoing conversations regarding the #OpenToWork profile picture body.

Must you utilize it? Does it artwork? Is there even a small chance it will make you look made up our minds or unoriginal as a job seeker?

Featured Voices:

• Katelynne Bazile, Global Team of workers Lead, Emerging Talent Programming & Operations at HubSpot
• Ramona Sukhraj, Number one Promoting and advertising and marketing Writer at HubSpot

Certain, #OpenToWork has imaginable.

Alternatively it’s not the only methodology process seekers should be the use of to land a brand spanking new place.

“In my revel in, it seems similar to the #OpenToWork frame is similar to wearing a t-shirt that says ”Open to Art work” — it will most straightforward get noticed if you’re making yourself noticed,” says Ramona Sukhraj, Number one Promoting and advertising and marketing Writer at HubSpot.

Sukhraj was once no longer too way back throughout the process market herself.

“It‘s a visual beef up that makes it clear you’re open to employment conversations on the platform, then again should you don‘t publish, interact, or make yourself visible to the appropriate groups, the effort is maximum recurrently in needless. So should you’re going with the intention to upload it, be in a position to be full of life.”

In several words, it’s not enough with the intention to upload the image frame, sit down down once more, and stay up for the process provides to roll in.

The Recruiter Viewpoint

Katelynne Bazile, Global Team of workers Lead, Emerging Talent Programming & Operations at HubSpot, shared the identical sentiment as Sukhraj once I asked regarding the effectiveness of LinkedIn image frames.

“While the #OpenToWork and #Hiring image frames first of all served a useful function by means of serving to parents merely identify those searching for or offering process choices, the existing process market’s volatility and high choice of other people the use of the ones frames have diminished their effectiveness,” says Bazile.

“For the reason that frames have develop into additional prevalent on account of larger layoffs, they’ll no longer have the impact they once did when first offered.”

And she or he makes a excellent stage about layoffs. Thus far in 2024, over 74,000 team of workers have been laid off, in conjunction with as regards to 300 tech companies.

Unpacking the Scorching Takes

Regardless, Bazile said she would no longer categorize the #OpenToWork image frame as “an indication of desperation or harmful to job-seeking candidates.”

Even if she does recommend that there are upper techniques to make yourself stand out.

“In my opinion, I’ve found out additional impact in actively engaging on LinkedIn, interacting with content material subject matter from key figures and the usage of the platform’s tools to hook up with similar process choices,” says Bazile.

“It’s important to adapt and refine our strategies for the reason that platform evolves. While I’d no longer discourage the usage of image frames, I love to suggest incorporating additional approaches to effectively succeed in your target audience.”

Let’s face it — there are more or less 40 million folks looking for jobs on LinkedIn each and every week. In lately’s process market, it’s crucial to build your group, get began conversations, and create a plan to make yourself stand out.

The Colourful Side

Sukhraj did have some excellent data to share on the photo-frame front.

“I will say, once I first of all posted a feed change when together with the [#OpenToWork] frame, I received messages from quite a lot of recruiters inside seconds,” says Ramona.

“This makes me believe another individuals are tracking the hashtag or possibly even specific process titles.”

And that is good — wisdom presentations that 77% of employers are however the use of LinkedIn to provide candidates.

Alternatively I’d say the biggest takeaway right here’s that LinkedIn image frames are however just one small part of a larger methodology.

The Bottom Line

To reply to the overarching question posed in this article, I’d say certain — LinkedIn image frames can in fact be helpful. Alternatively they’re not made to stand on their own, and in addition you’ll however want to do the heavy lifting to land your next gig.

Need to listen our concepts a few specific topic? Drop your thought in this manner, and we might most likely merely serve as it in an upcoming publish.

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