by DS | Nov 6, 2024 | Etcetera
Bobbing up with environment friendly lead generation ideas is tricky — and I’m the sphere’s worst at eliminating this facet of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because of...
by DS | Oct 28, 2024 | Etcetera
If you’ve followed the news or opened X this fall, you’ve in all probability noticed Polymarket. It’s that prediction market for politics (and further) that’s been all over the place lately. I’ve been following their rise for the former...
by DS | Oct 22, 2024 | Etcetera
Marketers are forever asked to do further with a lot much less. I’ve been there too. I’ve battled the constant pressure to juggle a few campaigns, practice their potency, and supply insight-packed critiques. This process is overwhelming, time-consuming,...
by DS | Oct 3, 2024 | Etcetera
The future of brand tracking is correct right here — and it’s powered by the use of AI. Logo tracking is an an important marketing strategy for measuring brand potency, purchaser loyalty, and market positioning. Traditionally, companies rely on surveys,...
by DS | Sep 25, 2024 | Etcetera
All through the decade, I’ve helped set and practice advertising and marketing targets for B2B firms of all kinds — And I’ve come to imagine them further as places. They’re problems on the map your team of workers wants to achieve. And B2B...