by DS | Jan 20, 2025 | Etcetera
Typical promoting versus digital promoting has transform a scorching topic among promoting professionals. I set out to be told the pros and cons of each and return with my findings so as to make an informed solution about promoting your logo. I’ll transfer over...
by DS | Jan 16, 2025 | Etcetera
Media buying used to be as soon as once an international of direct provides and closed negotiations. On the other hand with the upward thrust of digital media and platforms to buy and advertise, media buying isn’t only for the most important producers anymore....
by DS | Dec 4, 2024 | Etcetera
Newsletters are having a moment. My inbox is on the subject of saturation degree, and I nevertheless keep discovering additional newsletters I need to subscribe to. In accordance with a survey of 500+ publication operators and a handful of interviews with pros,...
by DS | Dec 3, 2024 | Etcetera
Go back on advert spend (ROAS) has turn into the default metric for various promoting teams. It’s clean, precise, and makes CFOs glad. Spend X dollars, get Y dollars once more. Simple … right kind? Not moderately. This is the issue: The additional actual...
by DS | Dec 3, 2024 | Etcetera
Want to know what‘s in reality running in AI promoting and advertising at the present time? I’ve been tracking the real impact of AI right through different B2C corporations, and the consequences have blown me away. Competera’s real-time pricing...