TikTok merely presented a brand spanking new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for upper tracking and serve as.

Let’s injury down how the attribution manager works, how you can get right of entry to it, and some great benefits of the use of it.

Breaking Down Key Attribution Words

Previous to we get into this new TikTok feature, let’s first get a refresher on some keywords:

Attribution – A reporting method that allows advertisers to grasp the path consumers are taking after clicking or viewing an ad.

Attribution window – The time between when a client clicks or views an ad and after they convert.

Conversion – The desired movement taken thru a targeted client, similar to visiting a web site or making a purchase order order.

Now that we’ve were given the basics down, let’s dive into TikTok’s new attribution manager.

Figuring out TikTok’s Attribution Manager

In the case of ad campaigns, no two are the equivalent. The target for one is also to increase purchases for a particular product while for every other, it may be to spice up emblem awareness.

Producers may also have contrasting conversion journeys in line with their industries.

With that right through ideas, TikTok presented customized attribution house home windows to permit advertisers – those the use of the TikTok Pixel or Web Events API – to further appropriately practice potency and assess advertising and marketing marketing campaign results.

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The default surroundings is a seven-day click on on and one-day view window. Which means that {that a} client must convert within of 7 days of clicking an ad or 24 hours of viewing an ad for the conversion to enroll inside TikTok’s ad manager.

Advertisers can now set different house home windows:

• 1, 7, 14, 28 days for clickthrough attribution
• Off, 1, 7 days for viewthrough attribution

When is it valuable to choose a one-day versus 28-day attribution window? All of it’s going to rely at the goals of your advertising and marketing marketing campaign, the industry you’re in, and expected client consideration classes.

Say you’re a B2B tool company with an ad advertising and marketing marketing campaign to become loose consumers into best magnificence consumers. One-day conversions are possibly now not going given the product. Alternatively, a 28-day one seems further actual having a look given that their particular industry gives with longer consideration classes.

A jewelry emblem, however, would possibly opt for a 24-hour attribution window when running a sale.

Skilled-tip: Want to sync your ads manager along side your CRM? Check out Leadsbridge.

The right way to Get entry to TikTok’s Attribution Manager

Now that you know how it in reality works, proper right here’s how you can get right of entry to this feature inside TikTok’s Ads Manager.

1. Login to TikTok for Trade.

2. Navigate to “Assets.”

3. Click on on on “Events.”

4. Narrow all of the means all the way down to “Web Events.”

5. Make a selection “Attribution Manager.”

You’ll moreover see the strategy to customize your attribution window when creating a advertising and marketing marketing campaign. It should show up underneath the “Bidding and Optimization” section.

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This great addition to TikTok’s Ads Manager will arm advertisers with further unswerving wisdom to take hold of their target audience and leverage the ones insights into movement.

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