As Google Analytics 4 (GA4) items not easy scenarios with its new data taste and reporting barriers, many WordPress consumers have explored possible choices. One such variety we think is without a doubt worth a look is Piwik PRO.

This platform mirrors Not unusual Analytics’ familiar truly really feel while making improvements to particular person keep an eye on over data and fully adhering to privacy regulations like GDPR.

Piwik PRO provides proper, unsampled data insights, making it a superior variety for those who prioritize detailed analytics and entire data keep an eye on.

Meet Piwik PRO, a GA4 variety you’ll have to know

Piwik PRO stands proud as a powerful variety to Google Analytics 4, specifically for those who value privacy and data keep an eye on. Now not like GA4, which has faced complaint for its coping with of particular person data and privacy settings, Piwik PRO promises that buyers retain entire ownership and keep an eye on of their data.

This is a exact get advantages for corporations and institutions that must agree to stringent global privacy regulations identical to the GDPR. It may be a deciding factor for some when weighing their possible choices.

How Piwik Skilled handles data privacy

Piwik PRO’s way to data privacy is entire. It provides the tools essential to keep an eye on consent and customize data collection while complying with jail must haves and personal preferences.

This level of keep an eye on is particularly essential in spaces with strict privacy regulations, as it means that you can keep away from the effects associated with non-compliance

Piwik Skilled’s determination to privacy extends to offering EU-based data web site web hosting on its enterprise-level analytics plans, which further is helping compliance thru ensuring data is stored inside a jail framework that respects particular person privacy.

Easy WordPress integration

For WordPress consumers, Piwik PRO provides an easy-to-integrate answer that respects particular person privacy without compromising on the depth and accuracy of analytics.

This makes Piwik PRO now not merely an alternative to GA4 then again a most definitely additional compliant and user-friendly selection for those having a look to make stronger their web analytics purposes while maintaining entire data keep an eye on.

Piwik PRO pricing and plans

Piwik PRO provides two primary pricing plans aimed at different levels of usage and feature needs. For lots of, this analytics selection could be free:

• Core plan: This is a free plan that contains up to 500,000 actions monthly, 14-month data retention, and three modules: Analytics, Tag Manager, and Consent Manager. It’s hosted on safe EU cloud servers and is best for small—to medium-sized firms in search of a privacy-compliant analytics answer without any worth.
• Endeavor plan: This plan starts at $11,855 consistent with 12 months and is obviously focused at higher organizations that require extensive data coping with. It comprises up to 4 billion actions monthly, a choice between cloud or private cloud web site web hosting, and further choices similar to a Purchaser Wisdom Platform, extended data retention, and trustworthy fortify.

If your needs exceed the built-in amount inside the Core plan, you’ll be capable of gain additional actions. The ones get began at $78 monthly for an additional 100,000 actions. This allows firms to scale their usage as sought after without switching plans straight away.

Putting in place Piwik PRO on WordPress

Putting in place Piwik PRO on your WordPress internet web site is discreet. You place within the Piwik PRO plugin, configure the fundamental settings, and insert the tracking code.

Create a Piwik PRO account

To begin, you’ll need to join an account on the Piwik PRO internet web page first, along side opting for your hottest plan.

While you do this, you’ll wish to upload your web page on your account. To check out this, cross to Menu > Control and choose Internet sites & apps.

From there, you’ll wish to click on on Add a internet web site or app, then input your internet web site’s identify and URL, as pictured inside the Piwik Skilled Getting Started data:

You’ll be capable of moreover set the timezone and international cash used on your internet web site.

Arrange the Piwik PRO plugin

To begin, cross in your WordPress dashboard, then cross to Plugins > Add New Plugin. Search for “Piwik PRO.”

When you to find the plugin, click on on Arrange Now and then Activate to allow it on your WordPress internet web site

Configuration

After activation, cross to Settings > Piwik PRO on your WordPress dashboard.

Proper right here, you’ll wish to enter the container deal with, which is your Piwik PRO account deal with with boxes. This deal with will range in step with whether or not or now not you’re the usage of an ordinary or customized area and whether or not or now not your account is hosted on-premises or in a non-public cloud.

Next, you’ll wish to enter your Internet web page ID. This data can be found out on your Piwik PRO dashboard. This ID is what actually links your WordPress internet web site to the correct Piwik PRO container.

You are going to have the strategy to alter other settings proper right here as neatly, along side:

• Basic container (async)
• Additional container (sync)
• Wisdom layer
• Permit WooCommerce tracking

Make sure you click on on Save Changes while you’re completed proper right here.

Once the ones steps are completed, data from your internet web page gets began appearing inside the Piwik PRO reviews in most cases inside an hour.

While you use a novel type of internet web page platform reasonably than WordPress, it’s possible you’ll wish to arrange the tracking code manually. Piwik PRO provides complete set up directions for this information process you’ll be capable of apply in this case.

The use of Piwik PRO choices

This analytics platform comprises many tools. Alternatively we’ll point of interest on probably the most most essential now to get up and dealing.

Surroundings goals

Surroundings and tracking specific goals in Piwik PRO, similar to registrations or purchases, is unassuming, and doing so permit you to to measure business goals additional effectively. A few examples Piwik PRO provides include:

• A product gain
• Signing up for a newsletter
• Downloading a virtual report
• Collaborating in a video

To check out this, you’ll wish to create a serve as. This is to be had during the Piwik PRO internet web page inside your account. Transfer to Menu > Analytics > Targets in Piwik PRO. Then click on on on Add a serve as.

Proper right here, you’ll be capable of give your serve as a name and choose the advance type that triggers the serve as, as seen inside the Piwik PRO Lend a hand Middle:

Now not atypical fit types include visiting a specific URL, sending a custom designed fit, or actions like record downloads and form submissions.

Depending on the determined on fit type, set conditions like:

• URL contains X
• URL is exactly X, or
• URL suits the expression X

Surroundings the ones conditions signifies that you’ll fine-tune serve as parameters.

You’ll be capable of moreover assign a monetary value to each serve as conversion. This permit you to understand the value of each conversion, along side product purchases and shape submissions.

Analyze serve as potency

After setting up goals, Piwik PRO will observe the ones conversions. You’ll be capable of view detailed reviews under Menu > Analytics > Targets to investigate the potency and impact of your goals. There are a selection of sections proper right here worth noting.

Review provides you with a top-down take a look at your goals and their building:

The other tabs to be had to you proper right here include Session log, which shows you each time a buyer has interacted along side your internet web page or app in relation to the serve as you’ve set, and Client go with the flow, which tracks the path consumers take from their first interaction along side your internet web site to conversion.

Tracking promoting campaigns

Piwik PRO lets in for environment friendly advertising and marketing marketing campaign tracking thru the usage of UTM parameters on your URLs. This unearths which campaigns energy web site guests, conversions, or every other desired movement.

To make use of this, you’ll be capable of add UTM parameters to URLs to specify details like advertising and marketing marketing campaign provide, medium, and identify.

For example, you could use

?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale to identify web site guests coming from a specific email advertising and marketing marketing campaign promoting a spring sale.

From proper right here, you’ll be capable of use the Tag Manager and organize triggers to occur when specific conditions are met—those defined thru your tagged URLs. That is serving to automate tracking particular person interactions related to the selling marketing campaign.

Complicated configurations in Piwik PRO

Piwik PRO provides many advanced configuration possible choices that go beyond what you could to find in GA4. A few such possible choices are outlined as follows:

Geolocation settings

This tool signifies that you’ll set actual geolocation monitoring. The system is helping a couple of methods of geolocation, along side the use of external databases like GeoIP2, which can be integrated to make stronger the accuracy of location data.

It’s imaginable you’ll use this to additional correctly segment buyer data thru geographic space. This permit you to increase focused advertising plans shortly.

Customizing data layers

The information layer in Piwik PRO acts as a flexible container that can snatch a lot of details about particular person interactions. This comprises the whole thing from internet web page views and clicks to additional complicated actions like product IDs, prices, or cart values.

You’ll be capable of customize the tips layer so the accrued data meets specific analytics needs. With it, you’ll be capable of observe custom designed events and actions right through your internet sites and apps. You’re moreover allowed to rename data layers to keep away from conflicts with other tools or scripts that could be operating on the an identical internet web page.

Managing data privacy and protection with Consent Manager

Each different function built into Piwik PRO is the Consent Manager. This tool makes it much more straight forward to adapt to global privacy regulations like GDPR. It promises all data is accrued legally and ethically.

Proper right here’s a at hand information a coarse take a look at the way you’ll be capable of configure and organize consent settings:

Get right to use the Consent Manager

Transfer in your Piwik PRO dashboard, then cross to Menu > Consent Manager. Proper right here, you’ll be capable of organize either side of particular person consent.

Customizing consent bureaucracy

You’ll be capable of customize the consent bureaucracy to check your branding and jail must haves to your own home. This comprises enhancing the text, together with a couple of languages, and linking in your privacy protection.

Managing consent preferences

The Consent Manager means that you can care for various kinds of consent, like analytics or promoting cookies. You’ll be capable of organize the platform to reason tags in step with the ones consent types. This means positive scripts will most efficient run if the individual has agreed to them.

This integration with the Tag Manager promises that all tags recognize the client’s privacy imaginable possible choices.

Ensuring compliance

This tool routinely displays a consent form to new visitors as neatly, explaining what data is accrued and why. It moreover provides possible choices for visitors to only settle for or reject specific types of data collection.

Space-specific display settings

You’ll be capable of configure the Consent Manager to turn consent bureaucracy in step with the client’s space, taking into account tailored compliance strategies that meet specific regional jail must haves.

Learn the way to modify from Google Analytics to Piwik PRO

Migrating from Google Analytics to Piwik PRO is an attractive easy execution. Proper right here’s a step-by-step data to ensure a blank transition:

Quicker than starting the migration, you should definitely have admin get right to use to each and every your GA and Piwik PRO accounts. It’s essential to check the tips and tracking codes you right now use in GA to come to a decision what will have to be replicated or reconfigured in Piwik PRO.

Piwik PRO provides a migration device designed to help transfer analytics from Google Analytics and tags from Google Tag Manager (GTM) routinely. This tool can import tags, triggers, and variables from GTM, significantly simplifying the transition process.

Get right to use this tool thru logging into your Piwik PRO account and then going to Menu > Control.

Make a choice the Account tab, then click on on Migration tool on the left-hand facet of the show.

From there, click on on Take a look at in with Google and choose the correct Google account to attach. Make a choice Allow on the next show.

Once more on the Migration tool internet web page, click on on Migrate under Google Analytics. Make a choice your account and click on on Next. 

Make a choice all of the settings from your GA account you’d love to modify over then click on on Finish while you’re completed.

You’ll be capable of repeat this process to modify knowledge from Google Tag Manager as neatly.

Will Piwik Skilled be a winner in your WordPress internet web site?

Switching from GA4 to Piwik PRO on a WordPress internet web site is a smart variety in 2024. And for those who occur to prioritize keep an eye on, privacy, and customization, it’s a solid strategy to pursue.

Piwik PRO stands proud for its true point of interest on privacy, which is in step with global compliance necessities. The superb analytics choices on offer allow for upper customization and a additional granular take a look at potency right through internet pages and apps. Now not like GA4, Piwik PRO lets in for detailed customization of data layers and tag keep watch over.

For WordPress web site web hosting that complements the ones advanced analytics purposes with high potency, consider Kinsta’s WordPress website hosting answers. Kinsta provides a controlled WordPress website hosting surroundings that is optimized for pace and protection. Your internet web site will run simply while you acquire and analyze your data with Piwik PRO. It’s a win-win.

The publish Why Piwik PRO is a brilliant GA4 selection for WordPress customers seemed first on Kinsta®.

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