WordPress Market Share Statistics: How Is WordPress Doing In 2025?

by | Mar 1, 2025 | Etcetera | 0 comments

WordPress is the spine for hundreds of thousands of web sites, catering to everybody from native bands to international manufacturers value billions. Its luck lies now not in its person interface or advertising and marketing however in its DNA to disrupt the established order.

And with gear like Divi on the helm, WordPress is not as regards to development blogs — it’s rewiring how we take into accounts development web sites. However is that this sentiment resonating with the patrons? Let’s speak about the place WordPress stands nowadays out there and what fuels WordPress’s expansion.

WordPress’ Enlargement Tale: From Running a blog Platform To Internet Large

A screenshot of WordPress' homepage

Consider when blogs had been the new new factor? That’s when WordPress stepped into the highlight. WordPress didn’t simply persist with running a blog, despite the fact that. As extra other folks began the use of it, the platform grew in thrilling tactics. Due to plugins, customers may upload new options with out touching a line of code. They might additionally make their websites glance precisely how they sought after with issues, opening up never-ending chances for personalisation.

Rapid ahead to nowadays, and the numbers are beautiful spectacular. WordPress now powers nearly 62% of all websites that use a CMS. That’s now not simply blogs anymore — we’re speaking on-line shops, trade web sites, portfolios, and the rest you’ll consider on the internet.

What made WordPress this sort of hit? It’s easy — the platform grew with its customers. Whilst different web site developers saved their code below lock and key, WordPress opened its doorways to builders. Builders may soar in, upload options, and support the platform. It’s like having hundreds of thousands operating in combination to construct the easiest web site software.

The Present State Of WordPress Marketplace Percentage

Prior to we dive into the information, let’s identify our supply. W3Techs is a extremely sought-after and revered data aggregator about internet applied sciences, reminiscent of content material control techniques and server-side programming languages.

A screenshot of W3Techs' homepage

Contemporary information from W3Techs displays that WordPress powers over 43% of all web sites at the Web. That comes with all web sites, now not simply the ones the use of a content material control gadget.

As discussed previous, the numbers get much more spectacular when damaged down additional. WordPress claims an enormous 61.7% share of the marketplace amongst web sites that use a content material control gadget.

Constant Enlargement, Lasting Affect

2014 WordPress powered simply 21% of web sites the use of a CMS international. Now? W3Techs displays WordPress powers 43.6% of all web sites as of February 2025. The numbers inform a captivating tale. WordPress grew from 43.1% to 43.6% from January 2024 to January 2025 — a smaller soar than we’ve observed earlier than. However don’t mistake secure for stagnant.

A visualization of WordPress' growth from 2020-2025

This secure expansion marks a herbal shift in WordPress’s tale. What makes this trend so outstanding? Maximum tech platforms practice a boom-and-bust cycle, chasing developments and preventing to stick related. WordPress dollars this development. As a substitute, WordPress displays the stableness you’d be expecting from a platform that runs just about part the arena’s web sites.

It has transform the spine of the fashionable internet, rising regularly whilst others combat to stay tempo.

Area of interest Platforms Upward thrust, However WordPress Reigns

Let’s see how WordPress compares to its opponents. Recent numbers from January 2024 to January 2025 display some motion out there for Content material Control Methods.

  • Wix made the most important splash, leaping from 2.6% to a few.3%.
  • Shopify saved development its eCommerce empire, rising from 4.1% to 4.7%.
  • Webflow nudged up from 0.7% to 0.8%,
  • Whilst Squarespace inched ahead from 2.1% to two.2%.
  • In the meantime, Drupal slipped from 1.1% to 0.9%.

Visualization of Market capture of WordPress' competitors

What’s in the back of those shifts? Uniqueness platforms are discovering their groove. Webflow draws designers who need pixel-perfect keep watch over. Shopify attracts retailer house owners who want easy setups. Every platform carves out its personal nook of the internet.

Those small shifts out there inform a larger tale. Whilst area of interest platforms chip away at particular segments, WordPress assists in keeping its company grip at the broader marketplace. The distance between WordPress and those platforms speaks volumes about person desire.

Now not each web site wishes a content material control gadget — 29.5% of websites run with out one. On the other hand, when other folks make a choice a CMS, they overwhelmingly make a choice WordPress. Its secure expansion and marketplace management display how nicely it meets the converting wishes of web site house owners international. Therefore, the autumn of web sites and not using a CMS is inversely proportional to WordPress’s expansion.

A visualization of fall of none CMS websites and growth of WordPress websites

Interpreting Seek Knowledge: WordPress’s Unwavering Reputation

Marketplace percentage graphs don’t paint an entire image. An effective way to know the marketplace’s “temper” is to research what persons are in search of. So, we dug into seek developments on Google Trends for various web site platforms. This offers us a window into what other folks imagine earlier than beginning their web site adventure — now not simply what they finally end up the use of.

As the craze from January 2024 to January 2025 suggests, WordPress stays probably the most searched Content material Control Machine international.

A screenshot of search interests of several CMS on Google Trends

How is the passion measured? When Google Developments displays a ranking of 100, that’s top recognition. A ranking of fifty? That time period is part as well-liked. And nil method there wasn’t sufficient seek information to rely. Now for the true tale: WordPress averaged 85 in seek passion. Shopify adopted at 74, Wix at 43, whilst Squarespace and Webflow trailed at 14 and seven.

January 2024 began with:

  • WordPress: 74
  • Shopify: 71
  • Wix: 37
  • Squarespace: 12
  • Webflow: 6

A screenshot of search interests of CMS starting on January 2024

However right here’s the place it will get fascinating. Shopify stuck as much as WordPress via November 2024 or even nudged forward via one level in January 2025.

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A screenshot of rare instance of Shopify tipping over WordPress' interest in January 2025

WordPress: International & Inclusive

Breaking apart this development geographically, Shopify is well-liked in nations like america, Canada, Australia, the United Kingdom, New Zealand, Pakistan, And China. WordPress, then again, could be very well-liked in Eu nations reminiscent of Germany, France, and Italy, in addition to in Asia and Africa (barring nations like Pakistan, China, and Cameroon.)

A screenshot of CMS' interest worldwide

This tells an overly fascinating tale. Shopify is basically well-liked in nations with prime according to capita source of revenue, while WordPress doesn’t essentially see this development. Its recognition is lightly unfold around the globe, breaking geographic and fiscal limitations and preserving the web’s venture alive: democratization.

Some Trivialities About WordPress

WordPress began in a faculty dorm room and now runs just about part the web. Right here’s the stuff that didn’t make the headlines:

  • English powers just about part (47%) of all WordPress websites international, however Spanish and Eastern customers make up every other wholesome bite — combining for over 11% of installations. (WordPress Stats)
  • MariaDB now leads the pack because the database powering maximum WordPress web sites — a shift from the once-popular MySQL. (WordPress Stats)
  • Two-thirds of WordPress web site house owners stay their installations contemporary, working model 6.7 — appearing robust agree with within the platform’s updates. (WordPress Stats)
  • The WordPress plugin repository tells an excellent tale: builders have constructed just about 60,000 loose plugins for WordPress customers to faucet into. (WordPress Plugin Repository)
  • Relating to plugins, WooCommerce’s achieve speaks volumes — it runs the display on one out of each 5 WordPress websites. (W3Techs)
  • Theme designers haven’t been slacking both — they’ve contributed over 13,000 loose designs to the legitimate listing. (WordPress Theme Repository)
  • WordPress assists in keeping crushing expansion data. For 12 years immediately, it’s outpaced each different CMS, with 2021 seeing nearly shooting 4% extra marketplace in a 12 months. (W3Techs)
  • Every month, “WordPress” pulls in 2.2 million international searches, with American citizens accounting for 300,000 of those queries. (SEMRush)
  • Advertisers know WordPress customers imply critical trade — that’s why they’re prepared to spend $7.2 according to click on on reasonable in america marketplace for the key phrase “WordPress”. (Google Commercials)

Breaking Down WordPress’s Dominance

Numbers inform one tale, however the true magic occurs below the hood. WordPress didn’t seize 43% of the internet unintentionally. From price financial savings that make CFOs smile to flexibility that builders love, let’s unpack what drives hundreds of thousands to select WordPress over choices.

The Open-Supply & Group Merit

WordPress flourishes as a result of you and a colourful group of creators. 1000’s of builders percentage, construct, and remedy issues in combination. However what does open supply imply? It’s easy. You’ll get admission to the code that powers WordPress, permitting you to review, regulate, and support it. In contrast to platforms that stay their code hidden, WordPress will give you whole keep watch over.

This openness creates one thing distinctive. A bustling group of over 50,000 builders actively contributes to creating WordPress higher.

Call to mind it as the arena’s largest potluck. Builders deliver their very best options to the desk. Designers percentage surprising issues. Customers lend a hand each and every different develop via boards, meetups, and WordCamps. Want lend a hand with a tough drawback? The WordPress.org boards will most probably provide you with a couple of answers inside of hours.

Due to its open-source nature, WordPress evolves in keeping with your wishes, now not company agendas. You get new options as a result of you wish to have them. Enhancements happen for the reason that group, together with you, drives them. The result’s a platform that in reality serves you.

Price-Effectiveness & ROI Advantages

Beginning a web site shouldn’t drain your checking account. WordPress itself comes loose. You handiest pay for necessities like webhosting and domains. High quality webhosting suppliers like SiteGround be offering WordPress-optimized plans beginning at simply $2.99 per 30 days, with options like loose SSL certificate and day-to-day backups incorporated.

A screenshot of Siteground WordPress hosting's home page

However the true price is going past the fee tag. WordPress will give you whole possession of your web site. There are not any surprising value hikes, no function obstacles, and no being held hostage to platform adjustments. Each buck you make investments builds your asset fairly than renting area on somebody else’s platform.

Maximum WordPress web sites price between $100 to $500 to release, relying for your wishes. Plus, you’ll get started small and scale up as your enterprise grows. With countless plugins and themes to be had, you’ll construct a qualified web site with out breaking the financial institution. Your funding assists in keeping operating for you 12 months after 12 months.

Unequalled Plugin & Theme Ecosystem

WordPress plugins and issues are like development blocks in your perfect web site. With over 60,000 loose plugins and 1000’s of issues to be had, you’ll upload nearly any function in your web site. Flip a elementary web site into a web-based retailer with WooCommerce, create beautiful forms, or arrange a full learning platform.

This in depth ecosystem method you don’t want a generic answer. You’ll tailor each and every web site to satisfy particular wishes with out writing any code. WordPress can care for all of it, whether or not you’re making a easy weblog, a posh ecommerce web site, a club platform, or a studying control gadget.

The most productive section is that new plugins and issues are launched day-to-day, providing contemporary options and designs. Your web site can incessantly evolve as your wishes develop.

Flexibility Throughout Industry Sizes

WordPress works nice whether or not you’re working a small or large trade. Should you personal an area bakery, you’ll get started with a easy web site to turn your menu and placement. As your enterprise grows, you’ll upload options like on-line ordering, supply monitoring, and buyer loyalty techniques with out converting platforms.

Large firms like The Walt Disney Corporate, Microsoft, Sony Tune, and The New York Occasions Publish agree with WordPress to regulate hundreds of thousands of holiday makers. You’ll in finding it simple to make use of, whilst its robust infrastructure helps huge companies. Universities use it for pupil portals, nonprofits for donations, and artists for portfolios.

WordPress additionally easily handles several types of content material. You’ll arrange weblog posts, merchandise, occasions, lessons, and customized content material varieties. Your web site can develop with your enterprise, assembly new wishes with out beginning over.

Integration & Scalability

WordPress performs effectively along with your favourite trade gear. Attach your e mail advertising and marketing carrier, arrange fee processors, or sync along with your CRM gadget. In style services and products like Mailchimp, PayPal, and HubSpot are easily built-in via plugins or direct API connections.

Your web site visitors spikes? WordPress handles surprising expansion with out breaking a sweat. Good caching, content material supply networks, and optimized databases stay your web site working speedy below force.

Wish to make bigger to multiple languages? Upload an online store? Release a membership site? WordPress grows with you. Every new function integrates naturally along with your current setup, developing a continuing revel in for each you and your guests.

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search engine marketing & Efficiency Edge

A quick web site assists in keeping guests satisfied and Google smiling. WordPress websites can reach superb efficiency with the correct optimization gear. High quality webhosting, like SiteGround, paperwork the root whilst caching plugins like WP Rocket handles technical duties like document compression and lazy symbol loading.

Search engines like google and yahoo love well-optimized websites. Equipment like Rank Math simplify search engine marketing via guiding you via content material optimization and managing technical sides in the back of the scenes. No skilled wisdom is wanted to reach cast seek ratings.

rankmath plugin

WordPress permits you to construct your excellent efficiency stack. Get started with the fundamentals and upload extra complicated optimization as your web site grows. The platform’s flexibility method you’ll fine-tune each efficiency facet to check your wishes.

How Web page Developers Magnify WordPress Luck

Web page developers put the facility of internet design for your palms — no coding required. Your design concepts come to existence via easy drag-and-drop controls, letting you spot adjustments right away as you’re employed.

Get started with professionally designed templates and components, then cause them to your personal. Shifting sections round or tweaking colours takes seconds as a substitute of hours of wrestling with code.

The times of ready weeks for builders or spending 1000’s on elementary web sites are over. Web page developers provide you with whole keep watch over over your web site’s appear and feel — excellent for photographers showcasing their paintings or store house owners launching their first on-line retailer.

What Makes Divi The Very best WordPress Web page Builder?

Web page developers modified the sport for WordPress — and Divi took that adjust to a complete new stage. Whilst WordPress handles your content material in the back of the scenes, Divi turns your browser right into a design playground the place web sites come to existence in genuine time.

A screenshot of Divi's new home page

Image this: over 200 design modules are at your fingertips. Not more puzzling over code or fighting with clunky editors.

You’ll drag and drop what you wish to have the place you wish to have it—whether or not that’s a fullscreen video header or an interactive pricing desk. And when you want an inventive jumpstart, Divi’s library of 2,000+ professional layouts has your again, letting you mix’n’match designs till your web site feels good.

A screenshot of some of Divi's available layouts

WordPress will give you the engine — Divi palms you the keys and displays you tips on how to power.

Become A Divi Member

Divi: Extra Than A Builder, It’s A Platform

However Divi’s magic doesn’t prevent at person pages. The Theme Builder breaks WordPress templates huge open, letting you customise each inch of your web site. Need a distinctive header in your weblog posts? A distinct footer in your store pages? Completed and executed. No a part of your web site remains trapped in template jail — you’re loose to design all of it.

Divi theme builder area

That is the place WordPress and Divi create one thing particular in combination. Whilst Divi handles your design goals, WordPress’s large plugin library permits you to upload any function below the solar. Want top-notch search engine marketing gear? Wish to construct a group web site? Simply plug them in. In contrast to different web page developers that combat with plugins, Divi performs effectively with the whole lot WordPress has to supply. It even integrates with 75+ such tools and services proper out of the field.

A screenshot of some of Divi's integration

Past the builder itself, you’re becoming a member of a thriving group of WordPress designers and builders. Over 76,000 Divi users switch guidelines, percentage wins, and lend a hand each and every different create higher web sites inside of our Fb staff.

Wish to take your web site even additional? The Divi Marketplace showcases top class designs and extensions crafted via skilled builders. Those are specialised gear constructed in particular for small trade web sites. It’s like having a crew {of professional} designers for your again pocket.

divi marketplace

The Energy Of Divi AI

When time limits manner or inspiration runs dry, Divi Quick Sites brings Divi AI’s precision to WordPress design. In contrast to elementary AI gear that generate generic templates, Divi Fast Websites with AI builds whole web sites adapted to your enterprise — from customized layouts to brand-matched content material and photographs. The gadget understands internet design rules and your enterprise objectives, handing over practical effects each time.

Want the human contact? Divi Fast Websites’ starter websites show off skilled designs from our skilled crew, whole with surprising imagery and thoughtfully deliberate layouts. Merely make a choice your basis, plug for your main points, and watch as the whole web site assembles in below 60 seconds.

Divi’s visible gear make each design part versatile—your first draft is just the start. Tweak layouts, modify colours, or utterly reimagine sections till your web site completely fits your imaginative and prescient.

However Divi AI is going past elementary design gear. Easy textual content activates release a complete ingenious suite: write attractive reproduction that captures your model voice.

Generate unique photographs that fit your taste or make stronger current pictures.

Want a new phase in your web site? Simply describe what you wish to have, and watch as Divi AI builds it whilst keeping up your web site’s visible steadiness.

This built-in manner gets rid of the effort of leaping between other gear or coordinating with freelancers. One platform handles the whole lot from content material introduction to design, turning weeks of labor into hours.

Divi Professional: Top class Options That Pay For Themselves

Want extra energy from Divi? The Professional suite bundles critical options, together with from Divi AI ($16.08/per month, when bought one after the other):

Package the whole lot in a Professional club for $277/12 months and pocket $388 in financial savings when in comparison to buying all elements seperately. That’s Divi AI, Cloud, VIP, and 4 crew seats multi function. Or move large with Lifetime + Professional: $297 first 12 months, then $212 once a year for Professional services and products. You’ll save $528 whilst getting everlasting get admission to to Divi itself.

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Get Divi Pro

Having a look Forward: WordPress Marketplace Developments

The internet by no means stands nonetheless, and neither does WordPress. As virtual wishes evolve and new applied sciences emerge, the platform adapts and innovates. Let’s peek into the long run and discover the developments shaping the following era of internet building.

AI-Powered Site Design

Consider watching a clean canvas, questioning the place initially your web site design? That’s changing into historic historical past. WordPress’s AI gear now analyze your competition, perceive what works for your trade, and let you construct websites that usher in shoppers — now not simply glance beautiful.

Divi Fast Websites displays why WordPress + Divi stays forward of the curve. Inform it you’re opening a classic report retailer in Brooklyn, and it doesn’t simply clutch random templates. It creates particular layouts in your vinyl assortment, designs a gig calendar that fits your taste, and writes descriptions that seize that unique vinyl fanatic vibe. Divi AI additionally is helping you write descriptions and make stronger the photographs of your data.

Whilst different platforms pressure you into inflexible AI designs, Divi permits you to take the wheel. Stay the AI-generated vintage-inspired colour scheme, however switch for your personal pictures. Use the smart-generated product descriptions, however upload your skilled vinyl care guidelines. You do you.

Complete Web page Enhancing

WordPress’s Complete Web page Editor is shaking up the way you keep watch over each nook of your web site. In contrast to old-school issues that lock you into inflexible layouts, you’ll now edit headers, footers, and the whole lot in between — proper out of your browser.

Divi’s Theme Builder takes this freedom even additional. Need your images portfolio to turn other headers for weddings as opposed to company paintings? Completed. Want particular layouts for seasonal merchandise for your on-line retailer? Simple. You’ll even create customized templates for particular weblog classes, making your recipes glance other out of your gardening guidelines.

The true energy comes from blending those gear. Use WordPress’s integrated editor so as to add content material and fast edits within the backend, then transfer to Divi’s visible builder when you want pixel-perfect keep watch over. Not more preventing with code or hiring builders for easy adjustments — you’re accountable for each part for your web site.

Sustainability And Efficiency Focal point

Inexperienced webhosting issues. SiteGround will get this via working their complete server community on renewable power. Your WordPress web site remains speedy whilst preserving its carbon footprint small.

WordPress and Divi stretch sustainability some distance past the surroundings. Your unmarried Divi license permits you to construct as many web sites as you wish to have. Construct a portfolio web site nowadays, release your shopper’s on-line retailer the next day to come, and arrange a club platform subsequent week. No counting pages or posts, no top class tier tips. SiteGround’s webhosting plans to scale with you when visitors alternatives up, out of your first weblog in your busiest eCommerce retailer.

At the back of Divi’s easy design gear lies critical efficiency muscle. The visible builder writes blank code that a lot speedy. Good options just like the Dynamic Module Framework imply your web site handiest a lot what it wishes. Integrated Essential CSS will get your content material in entrance of holiday makers sooner.

Divi performance settings

Upload SiteGround’s speed-optimized servers, arrange caching with WP Rocket, and optimize photographs with EWWW — all at once, your gorgeous Divi web site flies.

A screenshot of WP Rocket's User Interface

Your guests gained’t simply see a perfect design; they’ll really feel the velocity.

Cellular-First Means

Cellular surfing shapes how web sites paintings nowadays. Your guests be expecting easy stories whether or not they’re on telephones all through commutes or desktops at paintings. Cellular-first design method beginning with small displays and scaling up — now not the wrong way round.

WordPress embraces this shift via responsive issues and versatile layouts. Divi takes it additional with sensible design gear that adapt to each display screen dimension. The visible builder displays real-time previews throughout gadgets, so you understand precisely how guests revel in your web site. Every design part, from galleries to menus, may also be adjusted for contact displays and other viewing sizes.

Likewise, now not all content material interprets nicely into smaller elements, so the use of Divi, you’ll create sections of your web page for particular tool sizes, appearing handiest the ones and hiding others.

Divi’s premade layouts arrive able for each tool, whilst its AI gear generate new sections that deal with excellent responsive conduct. Your web site remains crisp and readable regardless of how your guests browse.

Sign up for The 43.6% Lately

WordPress’s soar from 43.1% to 43.6% in 2024 would possibly appear small, nevertheless it represents hundreds of thousands of recent web sites opting for WordPress over closed platforms. Whilst Shopify and Wix combat for eCommerce and drag-and-drop supremacy, WordPress assists in keeping breaking down limitations between just right concepts and nice web sites.

The numbers don’t lie — WordPress isn’t simply surviving the AI revolution and no-code motion; it’s thriving. As extra companies transfer on-line, they make a choice the platform that allows them to personal their content material, keep watch over their prices, and develop with out limits. And when WordPress is paired with Divi and the next gear, it turns into a surefire manner to verify your enterprise flourishes on-line:

Instrument Objective
Divi WordPress web site builder Get
Divi AI AI-powered web site & content material era Get
Divi Cloud Design asset garage and control Get
Divi VIP Top class give a boost to carrier Get
Divi Professional All of above blended right into a package (save as much as $528) Get
SiteGround WordPress-optimized webhosting Get
WP Rocket Caching and function optimization Get
Rank Math search engine marketing optimization software Get
EWWW Symbol optimization Get
SEMRush search engine marketing and advertising and marketing analytics Get

Divi one-up WordPress’ freedom with drag-and-drop simplicity and ahead-of-the-curve options that your pageant would possibly now not have thought to be. The internet’s long run is open-source, and WordPress + Divi is writing that tale.

Become A Divi Member

The put up WordPress Market Share Statistics: How Is WordPress Doing In 2025? seemed first on Elegant Themes Blog.

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