Ever think you’d click on on on a HubSpot article about rebranding announcement e-mail examples, perfect to be met by the use of a pro-wrestling anecdote? Neatly, batten down the hatches, reader, on account of we’re heading once more to pre-World Wrestling Recreational (WWE) in 3, two, one.
Sparked by the use of a long-running prison dispute with each and every different well known WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) in any case relinquished its establish in 2002.
The sports activities actions recreational massive went out swinging, launching the now iconic “Get The F Out” promoting advertising marketing campaign forward of officially changing its establish, logo, and internet web page to WWE.
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The WWF was once as soon as already a widely recognized company and, despite a rebrand by the use of energy of hand, remained renowned after the reality.
Long story fast? Whether or not or no longer you favor or hate the promotion — heck, whether or not or no longer you favor or hate skilled wrestling — the WWE managed to take litigation lemons and turn ‘em into promoting lemonade.
Sadly, I don’t have that rebranding e-mail announcement to hand (did the WWE even send one?!). Then again I do have a ton additional incredible examples to take away darkness from and inspire you.
40 of the Perfect Rebranding Electronic mail Examples
Take hold of your beverage of variety and get at ease because it’s time to dig into 40 of the most productive rebranding e-mail examples to your viewing pleasure. Let’s get into it.
1. Featured
In July 2023, Terkel rebranded to Featured — and with the new establish were given right here a brand spanking new logo and internet web page.
I spoke with Featured Founder and CEO Brett Farmiloe in regards to the business.
In step with Farmiloe, “‘Featured’ additional clearly states what we do: get pros featured in incredible media stores and provide serve as top quality content material subject matter to our publishing partners.”
Brett explains that given that rebrand, more than double the selection of publishers (now 1,000+) ask questions on Featured. There are also over double the selection of pros answering questions on the platform (now ~30,000 pros).
Part of the good fortune was once as soon as arguably proper right down to Featured’s clean and direct rebranding announcement e-mail. It introduced a clear explanation of the changes — in conjunction with why the company made them and the way in which they impacted shoppers.
Then again perhaps most importantly, Featured gave provide shoppers clear steerage about what they needed to do next (login to their account by the use of Featured.com.)
What I like: Brett and the Featured staff made a bold however sparsely observed switch with the establish business. In Farmiloe’s words, “This was once as soon as a big decision for a seed stage, venture-backed startup to make 18 months into our company history.” I love that this rebrand paid off and that the rebranding announcement was once as soon as clear and well-considered.
2. Sensible
Early in 2023, I opened an interesting-looking e-mail from money transfer helpful useful resource Smart.
Precise keep up a correspondence: I clicked “open” on account of I was skimming emails on cell and assumed it was once as soon as a charge confirmation. To be truthful to Sensible, the confusion was once as soon as as a result of my haphazard skimming (and wishful making an allowance for!) quite than Sensible’s messaging. On account of that messaging, my buddy, was once as soon as masterful.
Anywho, the crux of the email was once as soon as that Sensible had a brand spanking new look, switching up the color scheme from blue to “clean, bold, green.” Excluding the color scheme, the company had lengthy long past all out with the rebrand, dressed in a brand spanking new logo and different typography.
Folks aren’t at all times crucial fans of business (myself built-in!), so having this sort of stark new look would possibly’ve been unnerving for Sensible’s consumer base.
Alternatively. the rebranding e-mail announcement focused its consumers as the basis for the changes. The masterful messaging moreover made it clear that the service remained the an identical despite a bold new look.
What I like: I preferred how Sensible put its consumers happy with clear messaging about its service, which remained the an identical. I moreover dug how the whole thing in regards to the rebrand was once as soon as attached to the company’s values, vision, and, most importantly, its consumers.
3. Centraal Beheer PPI
Shout out to Hristina Stefanova, head of operations at Goose‘n’Moose, for forwarding me this next choose and a couple of context in regards to the rebrand.
“The two emails come from the time I was nevertheless living throughout the Netherlands and due to this fact making pension contributions to a Dutch pension fund,” says Hristina.
Hristina explains that the ABN Amro staff opted for its provide type id when announcing the takeover and turn to Centraal Beheer. Then again, this announcement e-mail was once as soon as probably the most a very powerful final (if no longer the final) events the company communicated beneath that type id.
The above e-mail screenshot is Centraal Beheer PPI’s latest look, with some of the noticeable difference being the establish business, logo, and color scheme.
What I like: I admire the way in which through which Centraal Beheer PPI presented the establish business to its consumers forward of emailing the new branding.
On the subject of the remainder like money or pensions, you in reality want to remember to put your consumers’ minds relaxed during any transitions. So, I consider this staggered method would’ve made the changes a lot much less jarring for provide consumers.
4. 123FormBuilder
123FormBuilder started in 2008 as an ordinary contact form device.
The original establish was once as soon as 123ContactForm, and its tagline was once as soon as “As clean as 1-2-3” for establishing contact paperwork. As years passed, shoppers increasingly adopted the device for additonal than just contact paperwork (e.g., match registration paperwork, order paperwork, surveys).
The company wanted to duplicate this evolution throughout the establish, so 123ContactForm was 123FormBuilder.
In its rebrand e-mail announcement, the company up to the moment consumers in regards to the establish and logo business. Then again 123FormBuilder moreover clued them into the context in the back of the changes.
Like Sensible, 123FormBuilder’s messaging reassured its consumers that despite rebranding, the company nevertheless had the an identical endeavor. A endeavor moderately attached to doing the most productive for its consumers.
What I like: I like that 123FormBuilder at the same time as presented the rebrand and its new product unlock.
With a subject matter line like “We’ve the most important announcement to make,” additional other folks almost definitely opened the email. And by the use of moreover in conjunction with the new product unlock, 123FormBuilder capitalized at the ones additional eyeballs.
5. Resting Business Face
Our next example is from tax professional and business information Michael Eckstein. Eckstein is the mastermind in the back of Resting Trade Face, a weekly publication about small business finance and method.
For context, Eckstein’s follow internet web page to start with started as ecksteintaxservices.com and then was ecksteinadvisory.com.
The latter is where the publication started and what someday resulted within the restingbusinessface.com rebrand.
When changing up any facet of your corporation and explaining the changes to your consumers, clarity is essential. And the email Michael sent out announcing the changes was once as soon as impeccably clear.
Clarity aside, the content material subject matter of the email stayed true to the loveably sassy tone of the weekly publication, which made for an attractive be informed. You’ll have the ability to moreover tell how so much Michael indisputably cares in regards to the participants on his e-mail record.
An example of this empathy is how he reminds readers about updating their preferences and thanks them for learning at the bottom.
What I like: I love that Michael has made the instructions crystal clear — in conjunction with an intensive breakdown of the way to allow the new e-mail deal with to be listed.
Each different interesting facet of this rebranding e-mail is that Michael gave his readers the heads-up forward of the changes happened. That’s a good idea because it provides the email some of the probability of landing in the fitting place. (Somewhat than, say, landing throughout the promotions tab or direct mail.)
I moreover think the “What did you bring to mind at the present time’s issue?” section at the end is artful because it displays he welcomes (and due to this fact values) his readers’ feedback. When your emails make other folks actually really feel valued, they’re a lot more more likely to resonate.
6. Candour
Candour is a digital corporate offering search engine marketing, PPC, and digital promoting products and services and merchandise. In 2018, the company rebranded from ApplinSkinner to Candour. With the rebrand were given right here a company establish, logo, and web deal with business.
The email frontloads a very powerful information, diving straight away into some of the necessary business (transitioning from ApplinSkinner to Candour.) This is followed by the use of the dictionary definition of candour: “The usual of being open and honest; frankness.”
I think this is this sort of ingenious approach of introducing the new establish’s this means that and, in turn, the broader connotations of the rebrand. The email then reinforces this by the use of sharing the finer problems in the back of Candour’s decision to rebrand: Short of to represent its “ethos of transparency and refreshing honesty.”
What I like: I love that this e-mail invites readers and consumers to go back along for the rebranding travel — making it a customer-centric collaborative journey. A technique Candour achieves this is by the use of announcing the branding changes and straight away inviting customer feedback on its new internet web page.
7. Uscreen
Uscreen, the all-in-one video membership platform for creators, simply in recent times rebranded. Part of its type refresh built-in a “vibrant makeover” of the company logo. Towards the highest of January 2024, the company sent an e-mail revealing the business.
I think the opening of this e-mail is artful. As a subscriber to Uscreen’s e-mail record, I like that the messaging makes me actually really feel like this logo reveal is exclusive. It’s moreover cool how the email links the brand changes to Uscreen’s new product updates and features. The email then doubles down on this by the use of letting readers know there are a lot more exciting updates en route. General, the ones touches make the email additional engaging.
What I like: I like that the rebranding announcement e-mail opens with a question. I don’t know about you, then again I’m at all times a lot more more likely to interact with content material subject matter if somebody asks me a right away question. It makes me pay additional attention and want to answer.
8. Shift
First problems first: I’d like to thank Matt Janaway, CEO of Advertising and marketing Labs, for sharing the next 3 examples of rebranding announcement emails. (Pleo and Belief Calendar to stay with!)
Now, let’s dive into Shift, a browser that integrates web apps. In December 2023, the Shift staff emailed provide shoppers announcing the upcoming rebrand. The “contemporary new look” built-in a brand spanking new logo and up to the moment color scheme.
This rebrand announcement e-mail example works because it’s fast, sweet, and to the aim. The email construction moreover elements in shopper experience, with headings, bullets, and bold/italic text for a better learning experience. In brief, even if you merely scanned this e-mail, you’d know what’s changing and what that implies for you.
What I like: I think it’s environment friendly how the email doesn’t merely tell shoppers what changed and why. However moreover where they’d see the changes when using the product or interacting with the Shift type.
9. Pleo
In 2020, Pleo, a business spending solution, rebranded with a brand spanking new logo, color scheme, and up to the moment fonts. Pleo initiated the changes to have a laugh “the values that we already know hook up with consumers like you: consider, transparency, and empowering your other folks.”
Pleo’s subsequent rebranding e-mail announcement works because it’s so darn visually delightful. The color palette is gorgeous, and the headings help with readability.
Why is that essential? On account of when an e-mail’s aesthetically delightful, it’s no longer merely more straightforward to be informed, then again persons are a lot more more likely to want to be informed it all over.
What I like: Design excitement aside, the ingenious subject line “Out with (most of) the old-fashioned, in with the new Pleo” hooks you in without being overly sensationalized or clickbaity. In brief, it lets readers know exactly what to expect from the email and does so in a a laugh approach.
10. Belief Calendar
At the time of writing, the dust has reasonably settled on Perception’s announcement that Cron is now Belief Calendar: “A unified approach to prepare all the problems competing to your time.”
Even supposing they got Cron in 2022, the calendar app’s final amalgamation into Belief would possibly’ve felt relatively abrasive for provide shoppers.
So it was once as soon as paramount that Belief Calendar’s rebranding announcement e-mail a) put provide Cron shoppers relaxed, and b) gave them the whole thing they needed to know to continue to use the product with as little friction as possible during the transition.
In my humble opinion, the announcement did a great process of tackling every a) and b). The email clearly outlined the reason for the business and what shoppers should expect from Belief Calendar right now. Painting a vision for the long term — a vision shoppers would possibly get desirous about — was once as soon as the overall icing on the cake.
What I like: I think the facet of the email I favored some of the was once as soon as how Raphael signed off at the end with some subtle next steps outlined for readers — i.e., stay concerned by way of the new e-mail channel and stay tuned to Raphael’s X account.
11. Meetanshi
In 2021, Meetanshi, a platform providing Magento extensions, products and services and merchandise, and solutions for ecommerce firms, presented its rebranding with an absolutely new look.
The company was once as soon as drawing close to 4 a luck years in business and recognized how its staff, core values, and alternatives had complex. The rebranding was once as soon as the business’s effort to match and feature a laugh what “Meetanshi” had change into.
With a bold background color, sharp replica, and easy-to-read font, Meetanshi’s rebranding e-mail announcement packs a punch. Then again of the entire ones portions, I think the replica works in particular successfully. It’s direct, however conversational and clean to digest, making the email a very simple, engaging be informed.
What I like: I love that peachy background color. It makes a bold remark, but it surely doesn’t overpower the replica, which remains legible.
12. BILL
Once more in 2022, financial operations platform Bill.com changed its establish to BILL and began “modernizing the appear and feel” of the brand. The aim in the back of the brand refresh was once as soon as to “create a additional engaging experience.”
Within the period in-between, the establish business was once as soon as inspired by the use of how the company is referred to colloquially by the use of its consumers.
Even supposing the screenshot doesn’t show it, the subject line was once as soon as “Spring has sprung — and so has BILL’s new look.” Of all the subject strains I’ve spotted while crafting this text, I’ve to say that’s one amongst my favorites. It’s a atypical approach of saying, “Just right day, we’ve a brand spanking new look.”
The email moreover fits the rebrand’s purpose of creating a additional fashionable actually really feel — in particular the graphic design portions. (The hand keeping up a mobile phone and the dotted flourishes give the cultured some fashionable energy.)
What I like: It must be the color palette, design flourishes, and subject line for me. All of the ones portions blended make an impactful rebranding announcement e-mail.
13. LOOP
Next up is LOOP. LOOP provides truthful and equitable automobile insurance policy to consumers in line with how and where they pressure. At its core, the company is on a endeavor to supply a fairer option to what lately exists throughout the “damaged” automotive insurance coverage trade.
LOOP may be a B-Corp devoted to giving once more to local communities. Those noble objectives feed into the brand’s “Drive Very good” tagline.
When LOOP presented the rebrand, they discussed, “We’re going to start surfing just a bit different. Then again it’s very good different.”
Using and underlining the word “very good” harks once more to the company endeavor and tagline. Then again the phrasing moreover reassures consumers that while the company has rebranded, LOOP will keep true to its core endeavor and values.
What I like: I love that the LOOP rebrand was once as soon as inspired by the use of its endeavor and values. And I in reality love that the founders outlined the aim in the back of the rebrand so thoughtfully in their rebranding announcement e-mail.
14. Rocketseed
Rocketseed is a primary B2B SaaS company offering business e-mail signature keep watch over to an international customer base. I spoke to Rocketseed’s International Promoting and advertising Director Jennifer Bassett about rebranding.
“In September 2023, following in-depth research and a strategic overview, we ‘refreshed’ the Rocketseed type to duplicate the facility of our platform to provide consumers ‘one-to-one e-mail promoting at scale,’” says Bassett.
Part of the brand refresh built-in updating quite a lot of aspects of the company’s type id and communications while holding Rocketseed’s establish popularity and consider.
In step with Bassett, Rocketseed sent a mailer to the company database announcing the brand refresh. Then again, as well as they performed a additional sustained e-mail method, sending out “impactful, interactive banners announcing the brand refresh.”
The ones banners were “performed on the most productive of every business e-mail that our group of workers sent to consumers, possibilities, and partners for the following month.”
Thru clicking the banner’s call-to-action (CTA), recipients would possibly be informed an intensive clarification of Rocketseed’s model refresh, its core type values, the visual updates they may well be anticipating to look, and the significance of the new tagline “one-to-one e-mail promoting at scale.”
What I like: I love that Rocketseed took an iterative way to its rebranding announcement emails by the use of sending an explainer and following up with a rebrand announcement banner on the most productive of all e-mail communications.
15. Endota
Endota is a purpose-led type that develops COSMOS herbal certified and results-based skincare. Endota Founder Melanie Gleeson started the corporate in 2000 to “give once more and inspire other folks to connect with themselves, the environment, and others.”
Each and every the rebrand and the rebranding e-mail announcement reflected Gleeson’s continued vision. You want look no further than the email’s subject line, “A brand spanking new seek for Endota to continue to nourish and nurture you,” to look that all through movement.
The email construction, with a human image to draw the reader in and a large number of white space for readability, moreover works. This creates a calming vibe that presentations the nourishing a part of Endota’s products.
In terms of the content material subject matter, there’s no longer a large number of writing, then again what they do have counts. Like LOOP, the brand links all the changes to its distinctive endeavor. Then, it reaffirms that it’s nevertheless devoted to that vision.
What I like: I think the affirmation at the end of the email is this sort of nice touch. It showcases Endota’s focal point on helping consumers mindfully come with well-being rituals. If the brand does this on all e-mail communications, it’s serving to retain some continuity while subtly aligning the rebrand as an influence for very good.
16. Butter
Butter is an internet device this is serving to you get able, run, and recap collaborative sessions. Inside the e-mail example beneath, Butter presented “A up to date new look” and a couple of up to the moment product choices. The rebrand changes built-in a brand spanking new icon set, color profile, and font.
First, I love that “Oh, yoooouhoooo!” opener. It’s against this to anything else I’ve spotted in several rebrand announcement emails. It merely brings this sort of sense of levity to the email.
Then it’s followed up by the use of a nice “We hope you’ve had a great weekend…” Right kind out of the gate, this e-mail content material subject matter energized and excited me. As a result, it’s clear to me that they’ve worked arduous to determine a powerful type tone of voice.
What I like: I like the subject line: “Butter updates: A crisp new look (+ a large number of blank new stuff) ✨.” It straight away puts readers throughout the symbol. Aaand, I’m moreover a sucker for an emoji — I think they make e-mail subject strains additional a laugh and, thus, additional appealing. (Moderately additional “clickable,” in the event you’re going to.)
17. Anchor (Now Spotify for Podcasters)
So, the all-in-one podcast platform Anchor has been rebranded another time given that beneath e-mail example. For context, Spotify now owns Anchor, and the product goes by the use of Spotify for Podcasters. Buuut, we’re no longer talking about that rebrand. So let’s r-r-r-rewind once more to the rebranding e-mail announcing Anchor’s “new look.”
The subject e-mail line “Introducing our new look” does what it says on the tin. But if I’m honest, it’s just a bit bland. That discussed, the tagline inside the email body replica is delicious. “Anchor’s next wave” is a gentle nod to the rebrand, the company’s establish, and the nature of the product.
The email explains the changes (a brand spanking new logo and “splashes of color”) and links the rebrand once more to the product. Anchor explains that this is “our form of self-expression,” and the company hopes it’s going to inspire shoppers to speak to their “center’s content material subject matter.”
What I like: I love that Anchor makes the rebrand additional about its shoppers than the company. They do this early by the use of saying they’ve worked arduous on the rebrand forward of bringing it once more to how excited they’re to proportion it with “you.” I moreover in reality like that the messaging links once more to the company establish and product by the use of using words like “wave,” “splashes,” and “self-expression.”
18. Coca-Cola
Now, onto Coca-Cola, the carbonated relaxed drink massive that wants no advent (but it surely merely low-key got one anyway.)
This case differs relatively from most on this record because it involves rebranding a single product from a wider type. That’s antagonistic to changing a single type section that may get performed all over products or products and services and merchandise.
Like Anchor, the subject line “Diet Coke Gets a New Look” is gorgeous basic. That discussed, the construction and presentation of Coke’s rebranding announcement e-mail is so that delightful to behold.
There’s a lovely balance between imagery, replica, and white space, which makes it actually really feel PRO-fess-ional. The construction moreover makes it more straightforward to absorb all the information on account of no longer probably the most portions are combating with each and every other to your attention.
Each different necessary facet of this e-mail is how the company reassures consumers that the look is changing, no longer the actual approach. There’s moreover some very good trust-building social proof throughout the e-mail’s headline: “The U.S.’s No.1 Selling 0-Calorie Beverage.”
What I like: I like that Coca-Cola doesn’t merely announce Diet Coke’s “up to the moment look” however moreover takes the risk to introduce 4 new Diet Coke flavors.
19. Hawaiian Airlines
Hawaiian Airways, a.k.a “Hawaii’s largest and longest-serving airline,” unveiled its new look in 2017. The model refresh built-in an up-to-the-minute logo “that honors Pualani and the Hawaiian hospitality she represents.”
Hawaiian Airlines was once hoping to “retain the essence of our type and switch forward with a bolder, truer expression of our unique id.”
The airline’s rebrand aim shone by way of in its e-mail announcement, in particular with phrasing like “Honoring the former. Looking to the long term.” I think the subject line “A brand spanking new look. The an identical authentic Hawaiian experience” moreover communicates the rebrand’s intent.
What I like: I like how respectful this rebranding announcement e-mail example is.
Thru respectful, I suggest Hawaiian Airlines is honoring customized, heritage, and its vision, all while hanging its consumers at the center of what they do. They indicate “warmth,” “hospitality,” and “customized,” and I’m no longer certain about you, then again I actually really feel all of that by the use of learning this e-mail.
20. Sttark
Next, we’ve Sttark, a custom designed packaging company based in Greenville, South Carolina.
Over its 17 years in business, Sttark expanded its alternatives previous custom designed product labels to include folding cartons and graphic design products and services and merchandise for packaging.
As a result, in 2022, the company removed the word “label” from its establish and went by way of a rebrand, switching from Frontier Label to Sttark.
I spoke with Anissa, who is part of Sttark’s promoting staff. In step with Anissa, the 2022 rebrand was once as soon as moreover around the time Sttark began experimenting with e-mail promoting as a company.
“We had certainly not performed consistent e-mail promoting campaigns forward of going by way of our rebrand. We used Klaviyo to send a easy e-mail to our provide consumers outlining our company establish business and our reason for doing so,” says Anissa. The result of Sttark’s rebranding announcement e-mail was once as soon as “A 54% Open Rate and a 5.6% Click on on Rate.”
What I like: I like that, in Anissa’s words, Stark wanted to send “a easy e-mail.” In my humble opinion, it was once as soon as precisely that: easy and clear, and it respectfully conveyed the rebrand.
21. Pelago
Pelago (up to now Surrender Genius) is a virtual clinical establishment for substance use keep watch over. The clinical establishment rebranded in 2023 with a “new establish, look, and actually really feel” meant to remove the stigma surrounding substance use.
The subject line of the rebranding announcement e-mail, “Introducing Pelago (up to now Surrender Genius),” gets straight away to some of the glaring facet of the rebrand: The establish business. With something as massive as a name business, it’s most definitely upper to stick to the KISS (Keep it clean, foolish) concept. So, problems scored there.
I do must take care of the elephant throughout the room, though — a stunning opening paragraph … used two instances. The item is, it’s this sort of forgivable “mistake” given that endeavor of the rebrand (“to take care of stigma”) isn’t merely clearly discussed, but it surely’s a wonderful very good to aspire to. So most likely that does go through repeating?
What I like: I identical to the simplicity and style of this e-mail. It communicates the rebrand’s why, what, and the way in which while final true to Pelago’s “substance use care, that works” company ethos.
22. Wellfound
The startup process search platform rebranded from AngelList Talent to Wellfound throughout the latter part of 2022. A want to distinguish two firms beneath the AngelList umbrella sparked the brand new identify and rebrand.
Each company had grown to serve different customer bases. So by the use of holding AngelList Problem the an identical, while transitioning AngelList Talent to Wellfound, they may resolve distance between the producers.
Like Pelago, Wellfound was once as soon as announcing a name business. Moreover, like Pelago, Wellfound’s e-mail subject line keeps it clear quite than artful.
“AngelList Talent is now Wellfound” right away gets proper right down to business, informing provide consumers in regards to the establish business. Then again the delightful “It’s nice to fulfill you” follow-up takes it from being all business to a personable trade.
What I like: The rebrand presentations Wellfound’s larger working out of its target audience. The rebranding e-mail announcement takes that premise and runs with it to the top line. (See: “No one is acutely aware of business upper than the startup community,” as an example of Wellfound speaking immediately to its target audience somehow that resonates.)
23. Weglot
Weglot is a no-code internet web page translation solution that allows shoppers to unlock a multilingual internet web page. In 2023, the platform published a brand new model identification to “upper put throughout who we’re as a company.”
The aim was once as soon as to duplicate on the outside all the expansion Weglot professional as a staff, along with the evolution of its product since launching in 2016.
This rebranding announcement e-mail had me at “💅.” (Did I indicate I’m a sucker for a well-placed emoji in an e-mail atmosphere?)
Personal preferences aside, the email straight away grabs the reader’s attention with a question–and–solution construction. The rest of the content material subject matter is just as must-read, with clear, engaging messaging and a large number of white space to let it all breathe.
What I like: I love that Weglot isn’t afraid to proportion messaging with personality. “You realize you want to check it out, cross cross cross!” is a perfect example of a a laugh CTA that drives consumers to take a desired movement. I moreover love that Weglot ends the rebranding announcement e-mail by the use of together with value (i.e., previewing tasty morsels like “GA4 guidelines for global producers”) to its target market.
24. Unimaginable to withstand Me
Impossible to resist Me is a New York-based excellent seems to be company established in 2013.
When the company rebranded, it was once as soon as an entire transformation encompassing every facet of its type id. Unimaginable to withstand Me up to the moment its logo, redesigned the internet web page, and revamped its product packaging.
Now, that’s loads of business to get down on paper. And I think this rebranding announcement e-mail example captures the essence of the rebrand journey successfully.
The icons are also a lovely touch. They help to focus on the brand changes while the bold squares of color keep the eyes moving in the fitting path. Throughout the “correct path,” I suggest where the very important information is all the way through the email.
What I like: You’ll have the ability to’t tell from the screenshot, then again the famous person icons above “what’s new” and “what’s the an identical” aren’t static; they’re animated. It’s a gentle animation, but it surely draws the eye and gives personality to the email.
25. Stark
Stark is a SaaS platform offering a number of integrated accessibility tools to over 30,000 companies.
In October 2020, the corporate introduced “$1.5M in funding, billing accounts, and a contemporary re-brand.” For the duration of the rebrand in particular, Stark was once hoping to “Change the way in which through which other folks around the globe understand, see, and know about accessibility” and “business the way in which through which the business spotlights disability.”
I love that Stark gets correct into the center of its rebrand endeavor with the best image throughout the rebranding announcement e-mail.
Thru doing this, Stark doesn’t merely tell us then again displays us its objectives to “make clear that to be had design is gorgeous, and disabled does no longer suggest no longer in a position.” The “Be told Further on our blog” CTA button moreover supplies the method to be informed additional in regards to the rebrand.
What I like: Excluding the pretty image, I love that Stark has bundled numerous announcements into one e-mail. It displays that the brand doesn’t want to direct mail e-mail subscribers. Taking the time to thank everyone who has supported Stark is each and every different nice touch that humanizes this rebranding announcement e-mail example.
26. Typedream
Typedream Hyperlinks is a no-code link-in-bio builder.
Quicker than it was once as soon as Typedream Links, the link-in-bio builder went by the use of Dumplink. Typedream initiated the rebrand so the link-in-bio builder would possibly change into “a continuing segment” of its all-in-one package deal deal for creators.
Typedream’s rebranding e-mail is simple then again environment friendly. It explains the why in the back of the rebrand and introduces the device’s complex UI.
I think it’s cool how Typedream takes the risk to proportion a sneak peek of the device’s new choices, too. No longer perfect does this show off the product, then again the product preview photos break up the text.
What I like: I love that Typedream clearly explains what readers can do next and pairs this with the social sharing CTA buttons. The sweet sign-off moreover brings the announcement once more to what problems — the customer’s ingenious journey.
27. Motherboard
Motherboard is an employee benefits platform that was once as soon as known as roHealth.
The company changed its establish to duplicate the broader amount of company benefits on offer and the reality it was once as soon as now a “entire benefits keep watch over platform.”
Sure, the email lacks bells and whistles. Then again I think that’s my favorite issue in regards to the announcement. It has a decided on target audience in ideas, “Employers,” and speaks immediately to them clearly and straightforwardly.
Despite the fact that there aren’t any photos to break up the text, the white background, bolded subheadings, and font enhance readability.
What I like: I like that the email clearly explains the changes, why they’re going down, and the way in which they’ll have an effect on this customer segment.
28. Withings
Withings is a health and fitness type that provides health-based gadgets and a health-tracking app known as Withings Well being Mate. When the brand up to the moment the app, it moreover gave the app icon a contemporary look.
Withings’ rebrand announcement e-mail took the risk to take care of every the product updates and the brand refresh. The email outlined how the ones changes reflected the company endeavor and attached that once more to how its company endeavor relates immediately to helping its app shoppers succeed in their fitness objectives.
What I like: I just like the user-centric nature of this sentence: “Each of the ones new choices has presented us closer to our purpose: to get a hold of all the help you need to achieve your health objectives, regardless of they could also be.”
It’s a great example of centering consumers inside your messaging. When the rubber hits the road, messaging tends to resonate upper when it’s additional about them (your consumers) and no more about you.
29. A2X
A2X, an ecommerce accounting software that serves firms and accountants, up to the moment its branding, switching from using illustrated photos to additional human ones. The image beneath is an example of a pre-rebrand e-mail. As you’ll see, the graphics used are illustrations quite than photos of exact other people.
The image beneath is post-rebrand. The illustrated imagery throughout the first e-mail is prime quality {{and professional}}. Then again I believe like together with an actual human makes the second e-mail additional engaging. I’d moreover say the post-rebrand e-mail makes me naturally consider the company additional because it feels authentic.
What I like: I think the facility to build consider between consumer and company is perhaps crucial takeaway proper right here, in particular given:
“A consumer’s degree of consider in a company drives revenue-generating behaviors similar to the risk to shop for another time, need for a company over festival, trial of unrelated products, and propensity to proportion personal knowledge” (Forrester).
So, if you want to assemble consider (and pressure revenue-generating behaviors), check out using photos of exact other folks to your emails. I in my view don’t think the photographs even want to be overly “polished.”
That you must use a screenshot from a company Zoom meeting quite than professional headshots, as an example. Crucial issue is that the oldsters look precise and indisputably relatable.
30. Zight
Zight (up to now known as CloudApp) is an all-in-one computer screen recorder. CloudApp switched to Zight in April 2023, saying: “The new establish and type id align with our endeavor to create a happier and additional productive workplace for all.”
In my view, this rebranding announcement e-mail example works on account of Zight has framed it all over the customer’s lens. You’ll have the ability to see the company has prioritized informing and reassuring provide consumers in regards to the changes.
To look this manner in movement, check out how Zight takes the time to explain the changes firstly of the email. Then, the brand closes with a P.S. section that empathizes with the patron (i.e., “Everyone knows establish changes will also be an adjustment”).
What I like: It’s a gentle touch, then again I like the way in which through which Zight has bolded the information that it will be most pertinent to provide shoppers. This makes it more straightforward for readers to scan the email and briefly see reassuring information like their device login and pricing final the an identical.
31. Vidico
Vidico is a video production corporate for tech companies.
The corporate’s 2022 rebranding “was once as soon as driven by the use of customer feedback, which emphasized the will for a creative partner who actually understands their product,” says Vidico Promoting and advertising Manager Laura Chaves.
The rebrand built-in a revamped portfolio, a contemporary internet web page, a brand spanking new logo, and up to the moment visual portions.
Vidico’s rebranding e-mail announcement provides a short lived recap of what’s changed and why, plus how this impacts consumers. There’s moreover a lovely balance between the visual and written portions. The best way worked. In step with Laura, the email finished a 33% open worth and a 4% click on on worth.
What I like: I in reality identical to the clear “Uncover the new Vidico” CTA button. I moreover like that the email includes a fast and sweet evaluation of the rebrand, with the strategy to “Head to our blog” for those who want to be told additional.
32. Summit
Summit is a lead-scoring engine for promoting machines.
After over a 12 months in constructing, Summit presented it was once as soon as “open for traditional get admission to with a refreshed type.” New use circumstances for product sales, promoting, and product teams inspired its new positioning and internet web page.
Summit’s rebranding e-mail opens with an intriguing subject line, “Massive knowledge at Summit ⚡️” that comes with the thunderbolt emoji (which is analogous to its logo).
So, correct out of the gate, Summit presented a metamorphosis and built-in the brand id into the subject line. There’s moreover a very good mix of pictures, headings, and bolded text to create that e-mail must-have — readability.
What I like: I preferred the use of well-placed outbound links that outlined and highlighted the new product use circumstances. I moreover like that Summit has taken the time to answer two customer-focused questions about 1) how the product has changed and a couple of) if there’s nevertheless a unfastened type.
33. Hunter
Hunter is an all-in-one e-mail outreach platform. In the past named Electronic mail Hunter, the company was once as soon as rebranded circa 2016 with a brand spanking new establish, logo, and internet web page. The rebrand was once as soon as inspired by the use of how Hunter had expanded its service.
Hunter’s rebranding announcement e-mail starts by the use of taking a minute to have a laugh what’s been an incredible 12 months. Then, the company introduces the “primary rebrand,” explaining what has changed in relation to its type.
Then again what I think steals the show in this e-mail is the paragraph explaining that no longer anything else has changed for Hunter’s customer base.
What I like: I like that Hunter went with this subject line: “Electronic mail Hunter becomes… Hunter!” I find it irresistible because it does the process of claiming the rebrand while fending off the construction of “New Look, Identical [Insert Brand].” Don’t get me fallacious, that construction moreover explains the email is ready a rebrand, but it surely’s beautiful predictable. I moreover love that Hunter takes the time to thank consumers for their toughen at the end of the email.
34. Castos
Castos is a podcast web hosting platform geared toward emerging producers.
The company walked the walk of its space of passion by the use of discussing the rebrand on its weekly podcast. The podcast went in the back of the scenes, sharing the why, what, and the way in which of the new internet web page, logo, and color scheme.
Even supposing the rebrand deep-dive were given right here by the use of podcast, Castos worked the rebrand announcement into its weekly Podcast Roundup e-mail. The email comprises portions of the new type id, in conjunction with the new color scheme.
It moreover takes the risk to proportion a 50% off deal and coupon code for its integration partner, MemberSpace, as part of the announcement. Whilst you’ve were given an offer that gives value to your customer base, why no longer proportion it with them?
What I like: I love every the clear CTAs, in conjunction with the CTA for the coupon. That discussed, the bold purple CTA button for “Pay attention to the Episode” is especially eye-catching. I don’t know about you, then again the power of purple compels me…
35. ConvertKit
Widely recognized creator promoting platform ConvertKit made the bold switch to rename in 2018. Even supposing the switch from ConvertKit to Seva was once as soon as short-lived, the rebranding announcement e-mail is a fascinating example.
The email starts by the use of brazenly acknowledging the rename “seems totally crazy.”
From then on, it’s arduous to seem away given that energy of the email seems frenzied, then again darn, is it authentic.
There’s moreover an excellent use of a media embed (the video of Nathan Barry’s keynote speech at Craft + Business) to break up the text.
What I like: I love that the email ends with “Whilst you’ve were given questions, merely hit solution!” In a landscape of emails that say, “This is an automated e-mail, don’t solution” (or thereabouts), this manner supplies a personal touch.
36. Netlify
Netlify is a modern web constructing platform for enterprises that rebranded in March 2023. The Netlify rebrand focused spherical a brand spanking new logo, which was once as soon as “an exhilarating first step in opposition to an entire new visual id.”
Netlify’s rebranding announcement featured the principle match (the new logo) on the most productive of the email, with a side-by-side check out old-fashioned versus new. It is a visually exciting approach to show the changes in movement while incorporating the new type id into e-mail communications.
The replica is just as exciting to be informed, opening with: “A spark of inspiration from over 3M developers. A brand spanking new logo for Netlify.” This killer line is followed by the use of a clear explanation of why (and when) the brand business is occurring, plus a solid CTA at the end.
What I like: I love the entire actually really feel of this e-mail. It seems like Netlify is legitimately desirous about the new logo, and that energy shines all over the replica and visuals.
37. Dig Insights
Dig Insights is a Market Research and Shopper Insights company that rebranded in 2022.
The aim was once as soon as to move from a traditional research company to a additional fashionable, tech-first one. As such, the company sent out a rebranding announcement e-mail explaining the changes.
To me, this e-mail works because it has the company’s target audience in ideas. For context, Dig Insights’ clients are in promoting, in order that they’ll most definitely be additional curious in regards to the “why” in the back of the rebrand (which Dig clearly explains.)
The email ends with a few words from the company’s CEO discussing the new visual path, followed by the use of just a little dedicated to “What next?” I think marketers may additionally admire those portions.
What I like: You’ll have the ability to’t see it from the screenshot, then again I love that Dig Insights’ e mail announcement illustrated the rebrand with a GIF. Showing the forward of and after with visuals is an excellent interactive touch that clarifies what has changed.
38. Hable
Hable is a metamorphosis keep watch over consultancy this is serving to other folks to artwork upper with era. Last 12 months (2023), Hable reached a point where the brand sought after a refresh.
The logo “hadn’t been up to the moment shortly and was once as soon as no longer reflective of who we’ve got been as an organization. We’d grown up such a lot, and we needed our type to increase up with us,” says Hable’s Communications Manager Rosie Burrows-Corridor.
Because it was once as soon as a “primary rebrand,” Hable wanted to send out a rebrand announcement e-mail to all contacts talking the “new generation for the crowd.”
I think they finished what they set out to do. The email takes the time to explain the brand changes and why they happened.
Hable shares some background information about how they rebranded, too. Then again what provides it the extra explicit touch is that Hable links the changes once more to its consumers.
What I like: I in reality like the overall vibe of the email. It feels well-considered and indisputably truthful, in particular when Hable describes its values. The construction may be environment friendly, with a lovely aggregate of pictures, text, color, and white space that keeps the email visually interesting.
39. Engyne
Engyne is a full-fledged search engine marketing platform for B2B SaaS startups.
In the past launchman.com, the company introduced a programmatic search engine marketing device that was once as soon as additional focused on the associate web advertising space. Engyne rebranded final 12 months in line with product expansion and changes.
The rebrand announcement e-mail works because it explains the product evolution and the way in which this has an expert the brand refresh. It moreover does a three-step breakdown of what this means for provide shoppers.
What I like: I like that this rebrand announcement comes immediately from the founders and that they’re encouraging other folks to answer the email with questions. Reassuring shoppers that Engyne will likely be “responding to every” e-mail response is each and every different personal touch.
40. EmailToolTester
EmailToolTester helps small-to-medium-sized firms evaluation newsletters, CRMs, and promoting automation tools. In 2023, the company rebranded and sent out a rebranding announcement e-mail.
“We saved it relatively easy and didn’t even indicate the rebranding in our subject line,” says EmailToolTester Founder Robert Brandl. “The reason is that after a small business rebrands, it’s massive knowledge for that business. Then again generally, others don’t care a substantial amount of about it. That’s why we integrated it with our other content material subject matter.”
The simplicity of this rebranding e-mail announcement speaks to me some of the. It moreover makes a speciality of together with value to the reader quite than centering the brand refresh.
EmailToolTester achieves this by the use of sharing tips to increase e-mail engagement, with only a subtle nod to the rebrand on the most productive of the email.
What I like: Shall we argue whether or not or no longer consumers do or “don’t care a substantial amount of” about company rebrands. I love to hear about company rebrands. Then again most likely you don’t. At the end of the day, it’s subjective.
That discussed, together with the brand announcement inside a broader e-mail has worked for EmailToolTester. That’s perhaps on account of they followed an method that felt true to the brand and one they believed in.
Saying Your Rebrand
We’ve looked at how 40 other companies presented their rebrands by the use of e-mail, and with a bit of luck, you’re feeling inspired. Then again now it’s time as a way to proportion your rebranding announcement e-mail your approach.
Providing the messaging is plain, some of the very important section for good fortune is taking an method you believe in. Let’s destroy this down.
You’ll have the ability to get the messaging clear by the use of explaining the what/why of your rebrand and clearly talking how any type changes would possibly or received’t have an effect on consumers. Whether it is good (say, consumers want to activate a brand spanking new account), you’ll moreover want to duvet what they want to do next.
Then again how do you stick to a rebrand announcement method that you just believe in? Simple. (Neatly, more or less. The whole lot seems clean on paper, correct?) Ask yourself if your rebranding announcement e-mail resonates in conjunction with your type, values, and, perhaps most importantly, your consumers.
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