6 Content Curation Tools for Your Digital Marketing Strategy

by | Jul 26, 2021 | Etcetera | 0 comments

Is curated content material a part of your business plan? It’s difficult to just percentage sources you’ve created your self. However while you percentage helpful knowledge from different creators, you keep your audience engaged and studying each step of the best way, whether or not they’re studying from you or any other author you respect. Content material curation gear can assist in making the process of discovering and sharing that content material more straightforward.

What Are Content material Curation Equipment?

Equipment for curation assist content material creators queue up a number of shareable content material throughout their advertising channels. Some are apps that retailer necessary or fascinating hyperlinks you’d love to percentage along with your fans later. Others are AI-based, studying the kinds of content material you gravitate towards so they are able to will let you to find extra love it. Moreover, some content material curation gear create automatic feeds according to your pursuits.

Many content material curation gear are to be had for each desktop and cell, making them clean to make use of cross-platform. That’s particularly helpful while you’re leaping between more than one units regularly.

Highest Content material Curation Equipment

There are a selection of various gear to be had that can assist you curate and save content material, and relying to your wishes, there’s most probably one thing for you. Let’s check out one of the best content material curation gear to be had as of late.

1. Feedly

Feedly is a content material curation device that you’ll be able to educate to lend a hand you along with your curation efforts. This device works in a similar fashion to an RSS feed, however has extra options incorporated. As an example, Feedly’s AI assistant, Leo, can learn the content material to your feed for you and make a decision which items to indicate prioritizing. It is important to educate Leo that can assist you, however having that further set of eyes–even digital ones–may assist prevent time.

If you wish to have to curate day-to-day information, Feedly has an aggregation device that may carry you the newest headlines. Simply plug in a few of your favourite information assets and let the platform do the remaining. The curated feed is out there cross-platform so you’ll be able to learn the scoop on both cell or desktop.

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Why use Feedly? Many content material creators want a bit help curating weblog posts and articles to percentage with their fans. Past a easy device to avoid wasting fascinating content material, Feedly is going a step additional and is helping vet it.

Value: Begins at $6 per thirty days, billed yearly, for the fundamental, non-AI provider. Feedly with Leo prices $12 per thirty days, and undertaking accounts require a customized quote. | More Information
Software: Desktop and cell

2. Pocket

Pocket is a curation device that lets you save articles and different content material you’re interested by sharing along with your target market. The web site is arranged into My Record, Uncover, and Collections. My Record is a listing of the hyperlinks you’ve shared, grouped via date stored (you’ll be able to toggle between most up-to-date and oldest). Subsequent, there’s Uncover, which is a feed of fascinating and widespread content material that’s these days trending. In the end, the Collections web page is a curated feed according to the hyperlinks you’ve already shared on your listing.

As an added bonus, Pocket options distraction-free studying. When you wish to have to revisit an editorial you stored, its textual content is populated into the app robotically, with out commercials or different distractions. This may probably streamline your curation efforts because you’ll be capable of from one stored article to the following with out ever leaving the app.

Why use Pocket? Pocket is unassuming and easy and is particularly nice for amateur content material creators. Should you simply need a spot to avoid wasting the content material that you wish to have to percentage later, then Pocket is a great selection.

Value: Loose | More Information
Software: Desktop and cell

3. Flipboard

Flipboard is an easy-to-use platform that robotically generates a curated feed according to choose subjects that pastime you. While you join Flipboard, you’ll be requested to select the themes of pastime you’d love to observe. If you’ve decided on your subjects, the app will create your feed for you. Your feed will replace day-to-day, so that you’ll all the time have the newest content material that fits your pursuits, proper at your fingertips.

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Why use Flipboard? Flipboard curates day-to-day content material in a extremely visible manner. If you wish to have great aesthetics along with your content material curation gear, Flipboard delivers.

Value: Loose | More Information
Software: Desktop and cell

4. Quuu

Quuu is an impressive content material curation device that permits customers to find new content material, curate and save content material, and construct RSS feeds of curated content material. Like Pocket, it options distraction-free studying and the power to avoid wasting articles to learn later. Thru Quuu, you’ll be able to additionally arrange a Uncover Profile, which hyperlinks to every of your social media accounts. This device allows customers to add their very own content material to the Quuu-hosted profile.

Why use Quuu? Quuu combines the options that make Pocket and Feedly distinctive (i.e., studying mode and RSS feeds). If you wish to have a device that incorporates key options from each, then Quuu is a great go-to. At this time, it’s simplest to be had on desktop, even though, so that you’ll wish to issue units into your resolution.

Value: Loose, with restricted options (paid accounts to be had) | More Information
Software: Desktop

5. ShareIt

ShareIt is a content material curation device that lets you seek for related subjects. Customers can seek phrases of pastime and use ShareIt to percentage content material to their social media profiles. You’ll be able to even combine it with SocialPilot to time table curated content material on your social media profiles. As an added bonus, ShareIt is self-described as an “influencer discovery device”–so in the event you’re having a look to include influencer marketing into your business plan, that is an unbelievable device.

Why use ShareIt? ShareIt is excellent for entrepreneurs who’re searching for a couple of further options once they curate and percentage content material. The built-in social sharing capacity is a plus, in addition to the power to seek for influencers in a selected area of interest.

Value: Loose | More Information
Software: Desktop

6. Curata

Curata is an impressive content material curation device that makes use of AI to curate content material that’s related on your platform. It options gear that can assist you assessment the curated content material the app selects, a spot so as to add your ideas earlier than you percentage, or even a spot the place you’ll be able to create your personal weblog posts on-platform. Different options come with trending subjects, symbol suggestions, metadata, sensible suggestions, and categorization.

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Why use Curata? Should you’re construction a concept management platform or just publishing a top quantity of content material each week, Curata’s options may will let you to stick heading in the right direction and save time. It’s at the pricier facet than one of the different choices, requiring a quote according to your wishes.

Value: Demo to be had. Calls for a customized quote. | More Information
Software: Desktop

Wrapping Up

Curating content material doesn’t must take a daft period of time, and content material curation gear let you streamline your procedure. To get essentially the most from your content material curation technique, observe those best practices:

  • Choose content material that your audience might be interested by
  • Ensure your curated content material aligns along with your logo and values
  • Upload your ideas while you percentage curated content material to social so your target market can get your tackle it
  • Believe sharing content material you’ll be able to repurpose cross-platform for higher potency
  • Be sure you percentage a wholesome mixture of each authentic and curated content material

Regardless of which one of the most content material curation gear you choose, have a laugh! There’s all kinds of choices in the market to assist in making your curation procedure more straightforward and extra relaxing.

Do you utilize content material curation gear? Which one is your favourite? Will you take a look at one at the listing? Depart us a remark and tell us.

Featured symbol by the use of Julia Tim / shutterstock.com

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