At WPBeginner, we’ve been using more than a few varieties of lead magnets for over a decade now to get readers to subscribe to our email tick list. Thus far, we have now built lead magnets like ebooks, unfastened tools, giveaways, checklists, and a lot more.

We’ve now also used dozens of lead magnet tools, along with an book builder, an optin form writer to build optin forms, and email newsletter tools to expand an email tick list. That’s why everyone knows what it takes to take hold of as many leads as possible and turn them into paying consumers.

In this article, we will share the most productive lead magnet tools and our firsthand revel in with them.

What Is a Lead Magnet?

A lead magnet or an optin bribe is a precious piece of content material subject matter or helpful useful resource that you simply’ll offer to possible consumers in exchange for their contact wisdom, like their email take care of or phone amount.

Lead magnets are extraordinarily environment friendly in attracting new leads and emerging your email tick list.

Some not unusual varieties of lead magnets include ebooks, whitepapers, checklists, templates, webinars, quizzes, case analysis, video tutorials, podcasts, unfastened trials, discounts, and additional.

If you want to expand your email tick list with a lead magnet, then it is important to make it similar for your target audience and provide precious wisdom or insights that they may be able to’t merely to find somewhere else.

How We Determined on Lead Magnet Tools

Proper right here are a few things we considered when choosing lead magnet tools for this blow their own horns:

• Our first-hand revel in: We’ve been rising our e-mail checklist with lead magnets and have used a lot of lead magnet tools inside the process. We picked tools that we’re already using on WPBeginner and our partner producers.
• Different use cases: To expand leads with lead magnets, you’ll wish to use more than a few varieties of tools, very similar to a lead magnet writer, email promoting tool, a kind builder, and promotion tools. While compiling this tick list, we considered those different use cases.
• Components: We looked at a few components, along with ease of use, choices, pricing, and purchaser toughen to make sure that you get the most productive possible price for your money.

Review of the Best possible Lead Magnet Tools

	Identify	Magnificence	Pricing	Free Risk
🥇	Beacon	Lead Magnet Builder	$19 / month	✅
🥈	OptinMonster	Lead Form Builder	$9 / month	❌
🥉	WPForms	Lead Form Builder	$49.50 / 12 months	✅
4	Thrive Leads	Lead Form Builder	$99 / 12 months	❌
5	Canva	Lead Magnet Builder	$120 / 12 months	✅
6	SeedProd	Lead Magnet Promoter	$39.50 / 12 months	❌
7	Consistent Touch	Electronic mail Promoting and advertising Tool	$12 / month	❌
8	Brevo	Electronic mail Promoting and advertising Tool	$25 / month	✅

1. Beacon (Lead Magnet Writer)

Beacon is an impressive lead magnet writer this is serving to corporations and marketers create high-converting lead magnets. With Beacon, you’ll merely make ebooks, whitepapers, checklists, email templates, and additional without any design or coding talents.

We tested Beacon for this newsletter. From our revel in, it’s by the use of a ways the most productive lead magnet builder we’ve ever worked with.

Beacon features a user-friendly interface that makes it easy to create lead magnets, even for learners. You don’t need any design or coding talents to get started.

It supplies slightly numerous professionally designed templates that you simply’ll customize to create your personal unique lead magnets.

Its drag-and-drop editor means that you can merely add and get ready portions to your lead magnet. With only a few clicks, you’ll add text, pictures, films, and additional.

Pros of The use of Beacon:

• Lead take hold of forms: With the exception of lead magnets, Beacon moreover means that you can assemble lead take hold of forms that you simply’ll embed to your internet website online to assemble leads.
• Integration with same old email promoting platforms: It seamlessly integrates with all number one e-mail advertising platforms, so that you’ll merely add new subscribers for your email tick list.
• Content material subject matter blocks: Beacon provides a library of pre-made content material subject matter blocks, very similar to calls-to-action, opt-in forms, and social share buttons. The ones not most straightforward permit you to assemble a lead magnet however as well as expand your email tick list.
• Body of workers collaboration: It lets in a few staff individuals to collaborate on growing lead magnets. This option is particularly useful for teams running remotely or on different schedules.

Cons of The use of Beacon:

• Limited unfastened plan: While Beacon supplies a unfastened plan, you’ll should make stronger to acquire a lead magnet you are going to have built. Alternatively, you’ll embed a lead magnet form to your internet website online and procure emails with the unfastened plan.
• No A/B checking out: Beacon doesn’t offer A/B trying out, which can also be helpful for optimizing your lead magnet forms.

Why We Suggest Beacon: Beacon is the most productive bet if you’re buying groceries to build sudden lead magnets that convert without hiring a clothier. It even means that you can create a library of gated content material subject matter inside a minute!

Pricing: Beacon supplies a unfastened fashion, which is very best for brand spanking new corporations and hobbyists. The highest price fashion starts at $19 per 30 days.

2. OptinMonster (Lead Magnet Shape Builder)

OptinMonster is the most productive lead generator tool that incorporates pre-designed form templates that will help you create a over the top converting lead magnet form.

We actually use it on WPBeginner to create high-converting popups, a sticky floating bar, and a lot of other varieties of campaigns to expand our email tick list.

For added details, be told the best way to do lead technology in WordPress like a professional.

Creating a Lead Magnet Form

To create a high-converting optin bribe form, simply sign up for OptinMonster, make a selection a lead magnet template that you simply like, and then customize it to test your branding.

Whilst you’ve decided on a template, you’ll add your lead magnet image to the form.

Then, you’ll wish to mix your email promoting supplier with OptinMonster. That implies, as soon as anyone subscribes for your tick list, you’ll send the lead magnet to their email while moreover emerging your tick list.

Pros of OptinMonster:

• Super easy to build a kind: With the drag and drop builder, you’ll create a high-converting lead magnet form in minutes.
• On no account assemble a kind from scratch: OptinMonster supplies slightly numerous pre-built lead magnet templates, in order that you don’t have to start a advertising marketing campaign from scratch.
• Internet page-level fascinated about: You’ll be capable to purpose specific pages or posts along with your form to increase conversions.
• Other advanced fascinated about: OptinMonster moreover has a lot of advanced fascinated about choices, like move out intent, onsite retargeting, A/B checking out, and additional.

Cons of OptinMonster:

• No unfastened plan: While OptinMonster doesn’t put it up for sale a unfastened plan, should you occur to arrange its loose WordPress plugin, then you definitely’ll get a unfastened plan.
• SaaS tool: As it’s a SaaS plugin, you’ll should log in to OptinMonster to build a kind. Alternatively, against this to other popup plugins, it doesn’t slow down your internet website online as it doesn’t consume numerous your server property.

Why We Suggest OptinMonster: OptinMonster is by the use of a ways the most productive lead magnet form tool available available on the market. We use it on WPBeginner to boost our lead era enlargement.

Pricing: OptinMonster starts at $9/month when billed annually. To get advanced choices like Move out Intent generation and Positive/No forms, you wish to have the Skilled plan, which starts at $29/month.

You’ll be capable to be informed our OptinMonster evaluate for added details.

3. WPForms (Freemium WordPress Shape Builder)

WPForms is one of the crucial user-friendly WordPress form builder plugin that allows you to create high-converting lead magnet forms with ease. It’s available in every a unfastened and most sensible price fashion, with the loose model offering slightly numerous choices that will help you get started.

Against this to most unfastened WordPress shape plugins, WPForms supplies native integration with an email promoting supplier: Constant Contact. That means without paying a dime, you’ll create a lead magnet form in WordPress and get began emerging your email tick list instantly.

We use WPForms on WPBeginner for more than a few purposes, along with contact forms, lead era, and additional. Consistent with our revel in, we believe it’s one of the crucial beginner-friendly WordPress form builder.

The highest price fashion of WPForms comes with a lot of additional choices:

• Integrations: Mix your forms with same old e-mail advertising services and products like AWeber, GetResponse, Mailchimp, and additional.
• Pre-built form templates: WPForms comes with a library of 1800+ pre-built form templates to choose between. This may increasingly save you time and effort when growing your personal forms.
• Drag-and-drop form builder: The drag-and-drop form builder makes it easy to create forms without any coding knowledge. Simply drag and drop the fields you wish to have onto the form builder to unencumber your forms instantly.
• Mobile-responsive forms: WPForms forms are mobile-responsive, so they’re going to look great on any instrument.
• Direct mail protection: WPForms incorporates built-in unsolicited mail protection to stay your paperwork secure from junk mail submissions.

Pros of The use of WPForms:

• Newbie-friendly: WPForms is designed to be easy to use, even for learners who don’t have any coding revel in.
• Easy peasy: Its drag-and-drop interface and its choice of pre-built form templates make it easy to build and unencumber a WordPress form.
• Whole WordPress form answer: Whether or not or no longer you want to mix price processors along with your forms or assemble other varieties of forms, like registration or even login paperwork, WPForms is the most productive bet.
• Great toughen: WPForms has a faithful toughen staff that is available that will help you with any issues you may bump into.

Cons of The use of WPForms:

• Only Constant Contact with the unfastened fashion: The unfastened fashion most straightforward is helping the Constant Contact integration. For integration with other email promoting services and products and merchandise, like Mailchimp or AWeber, you’ll have to use the paid fashion.
• No fascinated about choices: WPForms is a brilliant chance for growing simple lead era forms, but it surely doesn’t offer any fascinated about choices. That means you’ll should embed the forms by means of WordPress blocks to turn them.

Why We Suggest WPForms: Whilst you’re on the lookout for a lead era form builder plugin, then WPForms is the correct fit. It even means that you can create a few varieties of forms, like price forms, registration forms, survey forms, and additional.

Pricing: WPForms pricing starts at $49.50/12 months. There’s moreover a unfastened fashion of the plugin, which has limited choices.

Be informed our WPForms evaluate for added details.

4. Thrive Leads (WordPress Plugin to Construct Bureaucracy)

Thrive Leads is every other standard lead technology device that allows you to create high-converting optin forms and lead magnet campaigns.

Even supposing it comes with limited functionalities compared to OptinMonster, it’s built particularly for WordPress consumers. Alternatively, OptinMonster is a standalone tool that is helping non-WordPress web sites as well.

We use Thrive Leads on a couple of of our partner producers, and it’s helped us expand our leads exponentially.

Thrive Leads comes with quite a lot of lead era form templates, along with a lead magnet optin form. Merely make a selection one of those templates, and also you’ll in brief design an optin freebie form this is serving to you skyrocket your email tick list.

Thrive Leads means that you can merely mix the forms along with your email promoting tool, very similar to Constant Contact, Brevo, AWeber, and additional.

Pros of The use of Thrive Leads:

• Drag-and-drop interface: Thrive Leads choices an easy drag-and-drop interface, allowing you to create and customize opt-in forms without any coding knowledge.
• Selection of opt-in form sorts: Thrive Leads supplies slightly numerous opt-in form sorts, along with lightbox popups, slide-ins, content material lockers, and additional. This allows you to choose the type of form that most nearly fits your needs and internet web page design.
• Mobile-responsive: All Thrive Leads opt-in forms are mobile-responsive, that implies they appear great and function as it should be on all units.
• WordPress plugin: You don’t should log into the Thrive Problems internet web page to create a advertising marketing campaign. Campaigns can also be organize right kind inside your WordPress dashboard.
• Achieve as a bundle: Whilst you’re on the lookout for a whole conversion optimization toolkit, then you definitely’ll acquire the Thrive Issues suite as a bundle for large monetary financial savings.

Cons of Thrive Leads:

• No unfastened fashion: Thrive Leads is a most sensible price plugin, and doesn’t offer a unfastened fashion.
• Limited fascinated about choices: Even supposing it has many choices, they’re limited compared to tools like OptinMonster.

Why We Suggest Thrive Leads: Thrive Leads is the best choice if you’re on the lookout for a lead form answer built for WordPress web sites. It moreover supplies a 30-day money-back be sure that.

Worth: Thrive Leads costs $99/12 months. It’s moreover available to shop for as part of the Thrive Suite, which has a lot of integrated plugins at one great price: $299/12 months.

Be informed our Thrive Suite evaluate for added details.

5. Canva (But Some other Lead Magnet Builder)

Canva is a unfastened online graphic design platform that allows you to create professional-looking designs, along with a lead magnet design, without any design revel in.

As we tested Canva, one of the crucial choices that stood out was once as soon as its huge choice of templates and power. Those templates make it super easy to create sudden visuals.

Canva generally is a precious tool for growing visually attention-grabbing and informative lead magnets. You’ll be capable to use it to create slightly numerous varieties of lead magnets, along with ebooks, whitepapers, infographics, checklists, templates, and additional.

Pros of The use of Canva:

• Create attention-grabbing designs: Canva’s drag-and-drop interface makes it easy to create stunning designs for your optin bribes. You’ll be ready to make a choice from a library of templates or get began from scratch and easily add your personal pictures, text, and branding.
• Use high quality pictures: You’ll be capable to merely to find high quality pictures from their library. You’ll be capable to moreover upload your personal pictures or use royalty-free photographs from the web.
• Percentage your lead magnets merely: Canva makes it easy to share your lead magnets along with your target market. You’ll be capable to download them as PDFs or pictures, or share them directly on social media or by means of email.

Cons of The use of Canva:

• Finding out curve: While Canva is user-friendly, mastering the platform’s choices has a learning curve.
• Can also be slow: Canva can also be slow to load and use, specifically when running with complicated designs or large knowledge.
• Not all choices are unfastened: While Canva supplies a generous unfastened plan, some choices are most straightforward available to paid subscribers.
• Limited design alternatives: Some consumers would possibly to find the design alternatives to be limited compared to first rate design tool like Photoshop.

Why We Suggest Canva: Whilst you’re on the lookout for a unfastened platform that allows you to design a lead magnet, then Canva is the correct variety.

Pricing: The elemental choices are unfastened to use. You’ll be capable to get most sensible price get entry to for $120/12 months for one specific individual.

6. SeedProd (Touchdown Web page Instrument for Lead Magnet Campaigns)

SeedProd is an impressive WordPress touchdown web page builder this is serving to you create high-converting landing pages to promote it your lead magnet campaigns. It comes with a library of 300+ pre-built landing internet web page templates, along with templates for lead magnets.

After choosing a template, you’ll customize your landing pages to test your emblem by the use of changing the colors, fonts, and construction.

We use SeedProd on numerous our web sites to create over the top converting landing pages. We’ve now also used it construct an entire web page from the ground up.

From our revel in, one thing that makes SeedProd stand out is its choice of web page kits and templates for landing pages, product sales pages, and additional.

Pros of The use of SeedProd:

• Drag-and-drop interface: SeedProd choices an easy drag-and-drop builder, allowing you to create and customize landing pages without any coding knowledge.
• Selection of landing internet web page templates: SeedProd supplies slightly numerous landing internet web page templates, along with templates for lead era, product sales, and thank you pages. This allows you to choose the template that most nearly fits your lead era advertising marketing campaign.
• Mobile-responsive: All SeedProd landing pages are mobile-responsive, that implies they appear great and function as it should be on all units.
• Integration with same old email promoting platforms: SeedProd integrates with all number one email promoting platforms, along with Constant Contact, MailChimp, AWeber, and so on. This makes it easy in an effort to upload new subscribers for your email tick list.

Cons of The use of SeedProd:

• Limited choices inside the unfastened fashion: The unfastened SeedProd plugin comes with a limited number of choices.
• Requires a Skilled plan to build problems: Their flagship WordPress theme builder, entire internet web page builder, and theme kits are most straightforward available with Skilled or higher plan.

Why we Suggest SeedProd: SeedProd is the best option for emerging your leads by the use of development sudden landing pages that convert.

Pricing: Starting from $39.50 for a single internet website online license. There’s moreover a unfastened fashion with limited choices.

For added details, see our entire SeedProd evaluate.

7. Consistent Touch (E-mail Publication Instrument)

To construct an e-mail checklist along with your lead magnet advertising marketing campaign, it is important to use an email promoting supplier. Consistent Touch is a primary email promoting platform that incorporates all of the the most important choices to expand an email tick list with a lead magnet.

While we use Drip on maximum of our internet sites, we believe Constant Contact is the best choice for small corporations that need somewhat priced email promoting plans.

All the way through our checking out, we came upon that it means that you can create professional-looking emails in brief and easily.

It provides a wide range {{of professional}} email templates that you simply’ll customize to test your emblem.

Plus, you’ll get quite a lot of automation choices, very similar to autoresponders and drip campaigns, that will help you save time and streamline your email promoting efforts.

Pros of The use of Constant Contact:

• Drag-and-drop email editor: The drag-and-drop email editor makes it easy to create professional-looking emails without any HTML knowledge.
• Affordable pricing: Constant Contact supplies slightly numerous pricing plans to fit your worth vary.
• Landing pages: Constant Contact means that you can create touchdown pages to take hold of leads and expand your email tick list.
• Tick list segmentation: Constant Contact means that you can phase your email tick list so that you’ll send focused emails for your subscribers.

Cons of The use of Constant Contact:

• No unfastened plan: It doesn’t offer a unfastened ceaselessly plan.
• Pricey: The pricing can get dear as you expand your email tick list.

Why We Suggest Constant Contact: Constant Contact is the most productive email promoting supplier that provides somewhat priced pricing plans for small corporations.

Pricing: Consistent Touch has a 60-day unfastened trial (no credit card required). After that, their pricing starts as low as $12 /month.

WPBeginner consumers can use our Consistent Touch coupon code to get an additional 20% off.

8. Brevo (Freemium E-mail Publication Instrument)

Brevo is a beginner-friendly email promoting platform. It’s designed to make it easy for small firms and entrepreneurs to build email lists and expand their corporations.

We love Brevo’s interface, which is designed to be simple and easy to use, even for those who don’t have any revel in with email promoting. You’ll be capable to create stunning emails, assemble landing pages, and automate your email campaigns with only a few clicks.

Whilst you assemble your lead magnet, you’ll create an optin form with Brevo and get began amassing email addresses by the use of embedding the form to your internet website online.

With Brevo, you’ll merely organize a reason email that sends the lead magnet for your consumers’ email addresses when they sign up for your newsletter.

Pros of The use of Brevo:

• Free plan: Against this to Constant Contact, Brevo supplies a unfastened ceaselessly plan. No credit card knowledge is sought after to sign up.
• Affordable: Brevo supplies somewhat priced plans, specifically when compared to other equivalent email promoting tools.
• SMS and WhatsApp promoting: With the exception of email promoting, Brevo moreover means that you can attach together with your contacts via SMS and WhatsApp promoting.
• Great purchaser toughen: Brevo has a faithful purchaser toughen staff that is available that will help you with any questions or problems it is advisable to have.

Cons of The use of Brevo:

• Not whole: Brevo isn’t as whole as other feature-rich email promoting services and products and merchandise.
• Limited unfastened plan: Its unfastened plan most straightforward means that you can send a limited number of emails and contacts.

Why We Suggest Brevo: Whilst you’re on the lookout for a reliable email promoting supplier that features a unfastened plan, then Brevo is the best choice.

Pricing: Brevo supplies a fully unfastened email promoting plan with countless contacts. Their unfastened plan means that you can send up to 300 emails consistent with day, then again all your emails may have their branding.

Their paid plans get began from $25 per 30 days for Starter. You’ll be capable to moreover include SMS to your account, then again the pricing will vary consistent with your sending must haves.

What Are the Best possible Lead Magnet Tools?

If you want to assemble a stunning lead magnet, then we recommend using Beacon. It means that you can design ebooks, checklists, email templates, whitepapers, and additional without any design talents.

Alternatively, to create high-converting lead magnet forms, OptinMonster is your very best bet. It means that you can design popups, sticky footer bars, and other campaigns.

You’ll be capable to then connect your lead magnet campaigns with an impressive email promoting tool like Consistent Touch.

We hope this newsletter helped you to find the most productive WordPress lead magnet plugins for your internet website online. You may also want to be told the best way to develop your e-mail checklist sooner or the long term of popup advertising.

Whilst you most popular this newsletter, then please subscribe to our YouTube Channel for WordPress video tutorials. You’ll be capable to moreover to find us on Twitter and Fb.

The submit 8 Very best Lead Magnet Gear to Skyrocket Conversions (When compared) first appeared on WPBeginner.

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