Consistent Touch vs Mailchimp: Which E-mail Advertising and marketing Software to Use in 2021?

by | Dec 7, 2021 | Etcetera | 0 comments

If you want to get necessarily essentially the most bang on your promoting and advertising dollar, you’ll’t disregard about emails. For each and every $1 you invest in email promoting and advertising, your small business would possibly simply earn $35.

So what’s one of the crucial most simple techniques to take advantage of that impressive ROI? In terms of email promoting and advertising equipment, your possible choices are unending.

The one that right away comes to ideas might be Mailchimp. Mailchimp has been spherical for twenty years and is the preferred email promoting and advertising device. Although you haven’t heard of Mailchimp, when you have Mailchimp emails land for your inbox frequently.

Constant Contact is an excellent email resolution that’s even older than Mailchimp. It has a smaller particular person base then again is an excellent Mailchimp competitor.

Which one is more healthy? To resolve, we’ll should dig into the details!

Is Constant Contact the Identical as Mailchimp?

Every are equipment that will help you build and automate emails that speak in your target market. Alternatively, they do have their diversifications.

In a popularity contest, Mailchimp wins hands-down with 69.84% of the email promoting and advertising market percentage. Constant Contact could also be its best competitor, then again its market percentage is highest 5.74%.

Graphic of email marketing share showing MailChimp dominating at the top, with Constant Contact in a distant second place.
Electronic mail promoting and advertising platform market percentage. (Provide: YDatanyze)

Then again just because Mailchimp has necessarily essentially the most consumers doesn’t suggest it’s among the finest. To come to a decision the winner in our Constant Contact vs Mailchimp showdown, let’s check out them aspect thru aspect.

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Constant Contact vs Mailchimp Pricing

For small corporations, alternatives often come down to worth. Irrespective of what collection of flashy choices an email platform has, if you happen to highest have a few subscribers, you’re not going to shell out the massive dollars.

Mailchimp wins on pricing the least bit levels.

Its free plan makes it the clear variety for corporations merely starting. Constant Contact offers a free trial, then again after that, you’re going to pay at least $20 monthly for essentially the most reasonably priced plan.

As you broaden your email promoting and advertising efforts, Mailchimp remains the more cost effective variety.

If in case you have 500 contacts, Mailchimp’s most straightforward paid plan (Mailchimp Prerequisites) costs $9.99 monthly. Review that to $20 for Constant Contact’s maximum cost-effective plan (Constant Contact Electronic mail).

At 50,000 contacts, Mailchimp Prerequisites will value $270, and Constant Contact Electronic mail will value $335.

A screenshot of Mailchimp pricing plans.
Mailchimp pricing plans.

Alternatively, needless to say Mailchimp’s plans have a monthly email prohibit. With Constant Contact, you’ll send countless emails.

Firms that plan to send a main amount of marketing emails would most likely tip the scales against Constant Contact.

Constant Contact vs Mailchimp Choices Comparison

In the end, choosing promoting and advertising technology is in a position more than getting a good deal. Every Constant Contact and Mailchimp are rich with helpful email marketing features.

Let’s go through them one by one.

Electronic mail Design

Your audience’s first have an effect on of your email won’t be the content material subject matter within it then again the email’s appearance. A certified, branded look can transfer a long way against making imaginable customers feel good about your small business.

Every Mailchimp and Constant Contact offer a wide variety of easy-to-use drag-and-drop templates. Constant Contact’s templates could also be slightly further intuitive for the novice.

A list of Constant Contact email templates.
Constant Contact email templates.

Constant Contact moreover offers further templates common.

Alternatively, Mailchimp has larger customization possible choices, which is essential for together with a personal touch in your emails, and various reviewers to find the Mailchimp templates to be further swish and stylish.

Once in a while the an identical email can look very different depending on the email client or device.

Mailchimp has an invaluable function that permits you to preview how your email will look on over 30 different clients. Constant Contact moreover offers inbox previews then again only for 5 email clients.

Registration Bureaucracy

Your email subscriber signup form may just make or ruin your email record.

Mailchimp has an excellent drag-and-drop editor and slightly a couple of custom designed fields on your form.

Constant Contact allows you to change the color and font, then again common its forms are a lot much less customizable.

One unique Constant Contact offering is registration form QR codes that let consumers to join your record thru briefly scanning the code with their phone.

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Except for you just like the QR code function, Mailchimp wins proper right here.

Electronic mail Automation

Any stylish email promoting and advertising platform will mean you can automate the choices of your advertising marketing campaign.

Constant Contact isn’t any exception, then again its automated emails are more effective than Mailchimp’s, in particular if you happen to’re on a more cost effective plan.

With Constant Contact, you’ll send:

  • Welcome emails to greet new subscribers
  • Emails to people who don’t open your first email
  • Birthday and anniversary emails

You’ll be capable to moreover send an automated email series on some Constant Contact worth tiers. The ones will also be caused in a few tactics:

  • A slightly opening an email
  • A slightly clicking a link in an email
  • A slightly signing up for or being added to a decided on record
  • A slightly taking movement for your Shopify store

There’s such a lot you’ll do with those possible choices, then again Mailchimp automation is further complicated. Like Constant Contact, it offers the basics:

  • Date-based automation
  • Autoresponders
  • Welcome emails
  • Birthday and anniversary emails

It moreover has a longer record of available email triggers, along side many sorts of ecommerce process.

For instance, you’ll email consumers who gain a product. You’ll be capable to even re-engage out of place customers thru sending emails to consumers who haven’t purchased in a long time.

Retargeting emails are each and every different helpful type of Mailchimp automation. For instance, you’ll create an email to encourage customers to shop for an products they observed in your internet website online or abandoned in a shopping cart.

Will have to you don’t see your best possible pre-made reason on Mailchimp’s intensive record, you’ll create a custom designed one from slightly a couple of requirements.

A/B Checking out

A/B testing, or reduce up trying out, is essential for optimizing a promoting and advertising advertising marketing campaign. A/B trying out is while you send a few diversifications of an email (maximum steadily to a small test body of workers) to see which one performs larger.

You then’ll send the better-performing email in your larger record, allowing the selling marketing campaign to achieve its entire imaginable. You’ll be capable to moreover use the information from the test to optimize long term campaigns.

Mailchimp implies that you’ll test up to 3 variations of your advertising marketing campaign. You’ll be capable to test the subject line or the content material subject matter of the email.

Constant Contact highest implies that you’ll test the subject line, and also you’ll highest A/B test if you happen to’re on the Electronic mail Plus plan.

Against this to Constant Contact, Mailchimp implies that you’ll make a decision how many people download the A/B test forward of sending the email to the rest of your record.

Report Keep watch over and Segmentation

Constant Contact wins proper right here in keeping with each and every ease of use and available choices. For one thing, it provides further possible choices for uploading contacts than Mailchimp does.

Mailchimp moreover often confuses consumers thru differentiating groups and segments.

In keeping with Mailchimp, groups are “a collection of contacts, categorized thru their interests or preferences.” Segments are the record on account of “the movement of filtering and dividing similar contacts.”

Not sure how those are different? You’re not alone. Constant Contact makes it more effective to break your record into segments briefly.

Landing Pages

Landing pages are standalone pages that your contacts land on once they click on on on undoubtedly one in all your campaigns. They may be able to be extraordinarily focused to check the objective target market of a chosen email.

Every Constant Contact and Mailchimp offer customizable, easy-to-build landing pages with ecommerce purposes. Mailchimp has a slight edge on account of offering custom designed domains on your pages.

Ease of Use

Every Mailchimp and Constant Contact are intuitive and delightful to novices and sophisticated consumers alike.

Particular person reviews on G2 and Capterra give Mailchimp a slightly higher ranking for ease of use, although each and every email platforms download sure marks on each and every internet websites.


Constant Contact and Mailchimp each and every have a whole lot of available integrations, which one wins relies on your small business needs and provide tech stack.

For instance, your ecommerce platform problems. Mailchimp integrates with WooCommerce and BigCommerce then again not Shopify. Constant Contact integrates with all 3.

We couldn’t get started to take a look at each and every integration for each platform, then again we can introduce a few that can hobby you. We’ll get began with Mailchimp integrations.

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  • WordPress: Add a Mailchimp registration form to any publish or internet web page and offers visitors the danger to join your record anywhere they’re in your internet web page.
  • SimpleTexting: Send SMS promoting and advertising campaigns one-on-one texts to customers with SimpleTexting. Mix your SMS and email lists.
  • Google Analytics: Understand how people switch between your email campaigns and your internet web page.
  • Zendesk: View which email campaigns a ticket requester has received and organize your Mailchimp email lists from within Zendesk.
  • Facebook: Post Facebook ads, percentage your email campaigns on social, or turn your social posts into emails.
  • WooCommerce: Sync customers, orders, products, and promo codes to raised have interaction along side your customers.
  • Reportei: Combine your Mailchimp research with analytics from Instagram, Facebook, Facebook Ads, Google Ads, LinkedIn, and further.
  • Eventbrite: Sync event attendees to a Mailchimp record.
  • Recurly: Arrange recurring billing in your email record.
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Mailchimp’s WooCommerce integration option.
Mailchimp’s WooCommerce integration

Constant Contact has great integrations, too, along side:

  • WordPress: Merely add contact forms in your WordPress internet website online.
  • Eventbrite: Market it events, follow responses, and organize registrations.
  • Shopify: Function Shopify customers with customized email messages.
  • Outlook: Upload contacts from your Outlook folders, lists, and groups.
  • Salesforce: Sync your contacts, leads, and accounts and send focused campaigns in keeping with Salesforce custom designed field mapping.
  • QuickBooks: Import QuickBooks customers proper right into a Constant Contact record.
  • WooCommerce: Sync contacts, insert products into your emails, and send focused emails in keeping with store process.
  • Vimeo: Create and add motion pictures to emails and landing pages within Constant Contact.
  • DonorPerfect: Apply and organize your fundraising.

Seek advice from the Mailchimp and Constant Contact internet websites to browse all of your record of integrations for each.


Electronic mail deliverability refers to what collection of emails in any case finally end up in consumers’ inboxes.

We adore to suppose they all make it to their meant recipient, then again numerous parts can hurt your deliverability.

A whole lot of them have further to do with you than your email promoting and advertising platform, then again the device you employ can also help your emails get to their holiday spot.

As of March 2021, Constant Contact had a 91.5% deliverability value vs 86.9% for Mailchimp. Every are more than the average deliverability value of 83%.

Fundraising for Nonprofits

Constant Contact has a novel function for nonprofits that Mailchimp merely can’t beat. The platform implies that you’ll collect and follow online donations on a custom designed landing internet web page.

A screenshot of using Constant Contact fundraising for nonprofits.
Constant Contact fundraising for nonprofits.

The landing internet web page is simple to place along with a drag-and-drop builder and allows you to set a fundraising function and advised donation amount.

Precise-time reporting allows you to keep follow of donations where you view potency statistics on your email campaigns.

Analytics and Reporting

Will have to you’re an email promoting and advertising novice, you could not wish to be bombarded with numerous stats.

The Constant Contact dashboard is simple for someone to snatch. It covers all basics, like email opens, click on on value, and bounces. It moreover integrates with Google Analytics for conversion tracking.

Mailchimp analytics are further intensive.

Constant Contact has been catching up on a couple of of Mailchimp’s unique reporting choices, like link heat maps and comparison to trade averages. Then again Mailchimp however allows you to take a deeper dive into your statistics, in particular if you happen to’re a most sensible charge particular person.

Constant Contact vs Mailchimp Purchaser Improve

When on the lookout for promoting and advertising equipment, it’s clean to disregard concerning the diversifications in purchaser beef up — until something goes improper.

Constant Contact comes out on best in this comparison, at least for paid consumers.

While you first sign up for Mailchimp, you’ll get get right to use to email beef up. Alternatively, if you happen to’re a free plan particular person, you’ll highest have that selection for 30 days. Paid consumers continue to have it 24/7.

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To get Mailchimp phone beef up, it’s a should to be on the most costly Best charge plan.

Then again, Constant Contact offers buyer toughen thru phone for all consumers.

Can You Transfer Contacts Between Mailchimp and Constant Contact?

You’ve discovered all in regards to the choices that Mailchimp and Constant Contact offer. What if you happen to suppose you made the improper variety?

Fortuitously, you’ll switch platforms without dropping your subscriber record.

Shifting Contacts From Mailchimp to Constant Contact

To move your MailChimp lists to Constant Contact, you first want to export them. And in addition you’ll should export each record one at a time.

For your MailChimp account, follow the ones steps:

  1. Move to the Audience tab.
  2. Click on on View Contacts.
  3. Click on on Export Contacts and export as CSV.

You’ll be capable to now unzip the file and upload it to Constant Contact.

If you want to have further complicated choices, like exporting your contacts thru tag, Constant Contact has a knowledge base article for you.

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Shifting Contacts From Constant Contact to Mailchimp

Mailchimp warns that you just remove any bounced emails from your Constant Contact record forward of downloading it.

After you’ve completed that, follow the ones steps in Constant Contact:

  1. Click on on Contacts.
  2. Click on on Lists.
  3. Next to the record that you wish to have to export, click on on Export.
  4. Make a choice all the fields you wish to have to include for your file on the pop-up.
  5. Click on on Export.

You now have a CSV file that you just’ll upload to Mailchimp. You’ll be capable to moreover download multiple lists.

Which Is Upper: Constant Contact or Mailchimp?

There’s no improper answer to this question. Mailchimp and Constant Contact are each and every refined platforms that can advance the marketing strategy of extreme corporations.

Which one is more healthy for you is decided through your unique needs.

Mailchimp directions this kind of essential market percentage for a explanation why. Additional often than not, it’s a really perfect resolution for your small business. That’s especially true if you happen to:

  • Desire a plan that’s free or reasonably priced
  • Prioritize email analytics and reduce up trying out
  • Need to use remarketing as part of your email methodology

Constant Contact has advantages that can art work larger for some organizations. Constant Contact is the upper variety if you happen to:

  • Run a nonprofit that desires to fundraise
  • Use Shopify as your ecommerce platform
  • Prioritize high email deliverability

MailChimp and Constant Contact Imaginable possible choices

Mailchimp and Constant Contact are the preferred email promoting and advertising platforms, then again they’re not the only ones.

There are many Constant Contact and Mailchimp alternatives to be had out there, each with its function record and specialties. Listed below are just a few you might have considered trying to take a look at. This record incorporates each and every free and paid email device.


Will have to you’re aware of HubSpot, it’s most certainly as a CRM platform or a suite of marketing solutions. Electronic mail is just one of its many possible choices. The a lot of receive advantages Hubspot email offers is its integration with the rest of your product sales and promoting and advertising equipment.

Advertising marketing campaign Apply

Campaign Monitor is a paid email promoting and advertising platform with loads of the similar choices as Mailchimp and Constant Contact. Will have to you’re an ecommerce industry, it’s your choice to take a look at their ecommerce email promoting and advertising resolution, CM Commerce.

CM Industry integrates with platforms like Shopify, WooCommerce, and BigCommerce to use your provide purchaser knowledge in email campaigns.


Mailjet’s free and basic plans have so much a lot much less capacity than Mailchimp’s.

Alternatively, Mailjet makes the record of imaginable Constant Contact and Mailchimp imaginable possible choices on account of the email API that permits you to assemble transactional emails into your web or cellular app. That implies you’ll robotically send emails in response to a couple of particular person process in your app.

A screenshot of Mailjet's homepage.
Mailjet email promoting and advertising platform.


AWeber is an easy-to-use resolution that has been spherical even longer than Mailchimp. It’s a reliable resolution, then again it’s highest free while you’ve were given fewer than 500 subscribers.

The paid plan is slightly reasonably priced and highest has one tier, in order that you won’t fail to see complicated choices because you’re on a basic plan.


Klaviyo is a multi-channel promoting and advertising platform with email, SMS, and social media selling.

It offers native integrations with Shopify, WooCommerce, BigCommerce, and Magento.

Klaviyo has a single-tiered paid plan, which maximum steadily it will be dearer than Mailchimp or Constant Contact.


AcyMailing is a beginner-friendly WordPress and Joomla! publication plugin this is serving to you organize email verbal alternate. Its free plan has no obstacles on the collection of consumers, sent emails, and integrations.

There are also paid plans if you wish to have further complicated choices.

Mailchimp or Constant Contact? 👀 The two email marketing giants are going head to head in this guide 📧Click to Tweet 


The most efficient email promoting and advertising platform on your internet web page is decided through your needs.

Mailchimp is a solid common resolution with complicated choices then again is still clean to use. Plus, it’s more cost effective. Then again some parts would possibly make Constant Contact the winner for your small business.

Now that you just’re ready to choose the most efficient email promoting and advertising platform for you, it’s time to send some emails that convert. Get our best tips for email best marketing practices here.

The publish Constant Contact vs Mailchimp: Which Email Marketing Tool to Use in 2021? gave the impression first on Kinsta®.

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