Constant Contact Email Marketing: A Detailed Review

by | Jan 14, 2023 | Etcetera | 0 comments

When most of the people bring to mind Constant Contact they bring to mind “E mail Advertising and marketing”. Through the years, Consistent Touch has grown from a competent e-mail advertising option to an all-in-one virtual advertising platform for small companies. However is it nonetheless a good selection for e-mail advertising as of late? This newsletter supplies the ideas had to come to a decision if Consistent Touch is the suitable e-mail advertising machine for your small business.

What’s Consistent Touch?

Constant Contact Branded Logo White

Consistent Touch is an all-in-one virtual advertising platform that has been a client favourite for many years as one of the crucial best email marketing services. Even supposing it’s recognized to be extremely solid for e-mail advertising, lately, it has kicked up innovation to create a set of efficiency equipment for its small trade shoppers.

Constant Contact Email Marketing Homepage

Consistent Touch surpasses what’s generally anticipated of e-mail advertising with options reminiscent of e-mail automation, social media dealing with, texting, eCommerce, and AI. So, no matter business you’re in, it kind of feels that Consistent Touch has the equipment any small trade would wish to put in force a a success business plan.

Professionals and Cons of The usage of Consistent Touch

Any e-mail advertising platform must make trade-offs with what it provides its shoppers. Total, Consistent Touch is a competent platform this is making an investment closely in innovation. Here’s a transient take a look at probably the most execs and cons of the platform:

Professionals Cons
  • Loose Trial
  • Most simple Interface
  • Scalable Platform
  • Nice Buyer Provider
  • Top Deliverability Price
  • Local SMS Advertising and marketing
  • No Loose Plan ($9.99)
  • Low collection of third Celebration Integrations
  • Surveys & Match Answers are lovely dated
  • No Built in CRM (Excluding within the $449 tier)

To totally perceive what Consistent Touch provides, we wish to temporarily dive into their tiered pricing construction and what options belong to each and every.

Consistent Touch Pricing

With Consistent Touch, plans get started at $9.99. For Virtual Advertising and marketing, it provides a Core Plan and a Plus plan. However it additionally provides an all-in-one Advertising and marketing Automation+ plan as neatly (although technically that could be a separate product suite).

  • Core: Beginning at $9.99/mo
  • Plus: Beginning at $45/mo
  • Advertising and marketing Automation+: Beginning at $449/mo

Constant Contact Core and Plus Pricing 2022

Each and every next plan has increasingly options presented to ship precisely the answers specific use circumstances want. The plans and their basic use case are:

  • Core – E mail Newsletters and Social Media Control
  • Plus – Mid-ranged E mail Automations and eCommerce Insights/Segmentation
  • Advertising and marketing Automation+ – Complicated Automation, Lead Scoring, Alternative Control, and CRM
  • *SMS – SMS will also be added to Core and Plus plans

Lately, with the Core plan, you’re allowed as much as 500 contacts for $9.99/mo. The collection of emails you’ll be able to ship per 30 days is restricted to 24 instances your overall touch rely. You’ll be able to improve for extra contacts and e-mail sends with their tiered pricing.

constant contact priced tier

See the Current Constant Contact Pricing.

It isn’t a hidden secret that Consistent Touch’s Advertising and marketing Automation+ plan is technically outdoor of Consistent Touch itself. In past due 2021, SharpSpring was once bought by means of the e-mail advertising massive so as to add a qualified suite of equipment to the corporate’s portfolio. Time will inform if the 2 platforms are merged or proceed to perform as two separate equipment.

Sharpspring Marketing Automation+ Homepage

Irrespective of the trade main points, Consistent Touch has advanced a powerful set of equipment for entrepreneurs and trade house owners at each and every level of class. Subsequent, we’ll take a deeper dive into the options of each and every of those plans that may be taken benefit of.

Consistent Touch E mail Advertising and marketing Options

Consistent Touch is among the most well liked e-mail advertising platforms to be had. It’s recognized for its easy-to-use automation options and very good buyer strengthen. We’ll take a deep dive into a number of function classes so you’ll be able to perceive what Consistent Touch absolutely has to provide.

On the finish of the day, managing contacts and sending email blasts is the fundamental task of an e-mail advertising carrier. Some platforms be offering extra advanced equipment and services and products catered to skilled entrepreneurs moderately than to DIY small trade house owners who’re juggling a couple of duties. Consistent Touch lets in customers to simply create emails and organize their touch lists seamlessly. Whilst it is probably not best for everybody, the corporate has made nice strides, offering more than a few ranges of complexity in its options.

E mail Templates

To get into it, the cornerstone of the Consistent Touch enjoy is within the e-mail introduction float. For many, they begin with one of the crucial hundreds of email templates which might be pre-built and in a position to be custom designed.

Constant Contact Pre-made Email Templates

Consistent Touch has additionally been slowly growing a brand template creator that works with a easy URL. For companies simply starting, you’ll be able to even use your Fb trade web page as a substitute of a web page.

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Branded Template URL Insertion

It really works by means of temporarily pulling on your web page’s brand and emblem colours, and offers you a handy guide a rough number of structure choice on your template. Many drag-and-drop interfaces are nice for development emails however will also be tough to relating to styling. The branded template choice offers a headstart on the ones settings in order that trade house owners can get to the beef in their e-mail development.

Branded Template Editor

One problem to Consistent Touch templates is they save as “Campaigns”. Those campaigns are simply copied for reuse. Mailchimp, for example, means that you can create a template this is altogether other from campaigns. This is helping to distinguish between their use circumstances. In Consistent Touch, you could to find your self modifying a template with out knowing it.

Growing Emails

Consistent Touch has a powerful drag-and-drop editor. There are a number of “blocks” that you’ll be able to drag into the e-mail to visually position them the place you need. That is useless easy and allows you to get proper into growing your content material.

Constant Contact Email Marketing Drag and Drop Editor

Consistent Touch’s emails are dependable in rendering constancy to a myriad of e-mail shoppers (new and previous). It has forged business relationships with e-mail carrier suppliers (ESPs) that permit them to temporarily troubleshoot new problems. As well as, Consistent Touch emails are cell responsive. And, the editor offers you a possibility to look each desktop and cell perspectives of your e-mail if you are growing it.

Pre-made Email Template Responsive

Contacts and Checklist Control

Contacts and Touch Lists are an important a part of sending emails. Generally, it’s touch lists that cling many of the technique in the back of e-mail advertising.

Consistent Touch means that you can create contacts, upload them to lists, upload tags to person contacts, and assign notes to each and every touch. This elementary capability is found in each and every pricing plan.

Individual Contact Management

For the Plus plan, you’ll be able to free up extra robust email segmentation capability. You’ll be able to create segments the use of conditional for process, engagement, dates, and tags. Those segments would possibly refresh with the most recent information at any level.

Contact Segmentation

We received’t duvet segmentation for Advertising and marketing Automation+ since, as we discussed above, that plan is in truth with Consistent Touch’s bought emblem, SharpSpring.

Consistent Touch E mail Advertising and marketing Stories

Reporting is very important to any efficient e-mail technique. Having the ability to see development over the years as your lists develop and mature is the one solution to inform if you’re doing the whole lot appropriately. Your contacts would be the first to inform you in case your emails are off-base or dull (unsubscribes).

Consistent Touch offers detailed, real-time reporting in your despatched e-mail campaigns. Reported information contains:

  • A hit Sends
  • Bounces (Quite a lot of Sorts)
  • Opens
  • Did Now not Open
  • Clicks
  • Junk mail Stories
  • Unsubscribes
  • Comparisons of Necessary Metrics to Business Averages and Checklist Averages

It additionally presentations tendencies in target audience responses to advertising emails by means of offering an outline of campaigns in sure timespans.

Email Campaign Reporting

For eCommerce shops (reminiscent of WooCommerce or Shopify) Consistent Touch’s reporting can cross slightly additional for you. Connecting the combination will pull eligible subscribers into your Consistent Touch account and can accomplish that robotically each day. One much less checklist add in your palms.

Greater than that, Consistent Touch can robotically section your buyer information into robust but easy-to-use segments. Need to ship an e-mail on your easiest shoppers? What about individuals who haven’t bought shortly?

WooCommerce Customer Auto Segmentation

Consistent Touch can analyze retailer gross sales information to resolve if an e-mail marketing campaign had an have an effect on. E mail attribution studies provide you with a glimpse into what is operating and the place you’ll be able to fortify.

Email Marketing Attributed Sales

Checklist Enlargement and Lead Technology Equipment

Consistent Touch’s e-mail advertising equipment are greater than enough, to make sure. Its lead era equipment are a weak point for them however it does have some running equipment to assist out its shoppers.

Constant Contact Lead Generation Options

Signup Bureaucracy

Consistent Touch signup paperwork are naked and be offering little or no nuance. For web page house owners who need the perfect conceivable resolution after which by no means take into consideration it once more, Consistent Touch paperwork are the suitable guess.

It provides these kinds of paperwork:

  • Pop-up
  • Flyout
  • Banner
  • Inline
  • Hosted Touchdown Pages

Consistent Touch’s paperwork be offering only a few styling choices outdoor of background, font colours, and button colours. It does the minimal in that regard.

Build Constant Contact Opt-in Form

Their touchdown pages use the similar modifying interface as the shape developers. But as a substitute of outputting a Javascript embed code, it offers you a Consistent Touch-hosted URL to hyperlink to. The URL will also be partly branded however no longer up to a self-hosted touchdown web page URL.

In case your web page is on WordPress, the use of a devoted WordPress contact form plugin or a newsletter opt-in form plugin could be an enormous asset. The ones equipment typically have all of the lacking options of Consistent Touch local sign-up paperwork.

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Fb Lead Commercials Integration

We all know that e-mail advertising has matured into a fancy business plan easiest used when intermixed with different advertising channels. Thus, an omnichannel marketing means is a tide that elevates all singular advertising methods with it.

So far as instantly lead generation is going, Consistent Touch has a Fb Lead Commercials integration that permits entrepreneurs to create Lead Commercials on Fb and Instagram. Those that signup on the ones lead advertisements are robotically added to Consistent Touch in a devoted checklist succinctly named “Fb Lead Commercials”. This makes it a cinch to create an automatic sequence that fires according to a newly added touch.

Design Facebook Lead Ad

This selection is a really nice contact that makes the method a lot more uncomplicated for first-time advertisers. And the combination manner no handbook checklist uploads or time spent with further Zapier automation to port the ones contacts over in genuine time.

E mail Automation

Consistent Touch makes it smooth to automate your easy e-mail advertising campaigns.

Constant Contact Email Marketing Automation Options

Despite the fact that, for many of the automation options, you’ll should be of their Plus plan. The Core package deal permits sending “Welcome Emails” when a touch first subscribes to a listing. This will get the task accomplished for downloadable lead magnets.

Setup Automated Welcome Email

With the Plus plan, extra automation options are at your fingertips. You’ll be able to arrange automated e-mail sequence (a couple of emails strung in combination), birthday messages, once a year anniversary emails, and several other eCommerce automation emails according to retailer interactions.

“Automatic Buyer Trips” is the most recent function at the platform that permits entrepreneurs to create complicated automation according to visible determination timber. That is particularly useful for eCommerce shops since commonplace retailer interactions are commonplace conditional triggers.

Automated Customer Journey Builder

These kind of computerized options can prevent a large number of time and assist be sure that your shoppers at all times obtain well timed and related knowledge.

For extra, take a look at our checklist of the best marketing automation platforms for your small business.

SMS Advertising and marketing

In 2022, Consistent Touch introduced strengthen for sending SMS messages as a part of its advertising platform. This new function lets in companies to ship multi-channel campaigns and observe effects with detailed reporting.

Constant Contact SMS Pricing 2022

With SMS, businesses can reach customers the place they’re—on their cell gadgets. SMS messages are smooth to look and are steadily learn, making them a good way to ship shoppers pressing knowledge or offers.

Constant Contact SMS Marketing

Consistent Touch’s easy-to-use platform makes it easy to create and ship SMS campaigns. And with detailed reporting, companies can observe who opens and clicks on hyperlinks of their messages, so they are able to regulate long run campaigns accordingly.

Integrations

Hooked up techniques are rising increasingly essential for virtual entrepreneurs. That is particularly so when the use of adapted applied sciences and platforms for specialised duties.

For many web page integrations, all you wish to have is an e-mail opt-in shape that simply integrates with Consistent Touch. With complicated e-mail opt-in paperwork like Bloom, you’ll be able to integrate Constant Contact on your web page and get started rising your target audience very easily.

Then again, Consistent Touch does be offering extra integrations with Zapier.

Zapier Homepage - Automation and Integrations

Zapier is a data-connecting platform that connects APIs from 1000’s of serves in order that information doesn’t stay siloed. Greater than that, Zapier can create extremely custom designed automation the use of conditional good judgment from each and every hooked up platform.

Which means that an finish consumer can get information from one platform and (below sure stipulations and laws) ship that information for use on any other platform.

Consistent Touch has a searchable checklist of integrations (third get together and local) however the checklist is handiest discovered inside of an lively account.

Constant Contact Email Marketing Integrations

Different 3rd-Celebration Consistent Touch Integrations

Of the listed integrations for Constant Contact, you’ll be able to additionally see a wholesome unfold of alternative advertising and trade crucial services and products.

  • Canva – Imports Canva designs into the e-mail introduction float
  • Vimeo – Imports Vimeo movies into the e-mail introduction float
  • Shopify – Simply provides merchandise into emails and collects buyer interplay information for automations
  • WooCommerce – Simply provides merchandise into emails and collects buyer interplay information for automations
  • Stripe – Syncs Stripe touch information and pulls e-mail information into Stripe’s dashboard
  • Fb & Instagram – Permits for posting to those platforms in addition to growing Commercials
  • Twitter – Agenda or straight away submit Tweets
  • WordPress – Brings over subscriber information into Consistent Touch touch lists
  • Salesforce – Contacts from CRM are robotically introduced over so you’ll be able to have a unmarried supply of fact
  • Eventbrite – Simply advertise your occasions by means of including match main points into the e-mail introduction float
  • Gmail – Sync Gmail contacts with Consistent Touch as you transition to skilled e-mail advertising

If you’re interested in specific services and products that you simply use, you’ll be able to see if the ones person services and products have created their very own integrations the use of Consistent Touch’s API.

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Consistent Touch Ease of Use

Consistent Touch has at all times been a favourite amongst small companies as a result of it’s user-friendly. Maximum small companies want probably the most streamlined enjoy conceivable. Balancing that with options is a tall order however Consistent Touch has accomplished that neatly.

For starters, the pricing plans by means of Consistent Touch are strategically selective. The to be had options for each and every tier cater to specific use circumstances. This guarantees that starting e-mail entrepreneurs don’t seem to be getting misplaced within the Core Consistent Touch e-mail advertising plan with unneeded and overly difficult options.

Its Plus plan provides difficult options that devoted entrepreneurs crave. The addition of Automatic Buyer Trips brings much more energy to the automation suite.

The e-mail introduction float may be one of the crucial easiest there may be. It sports activities a pleasing integration with Canva so that you could carry on your designs with out downloading them from Canva and reuploading them in Consistent Touch. Your Downloads folder will also be satisfied about that. Plus, AI can create and analyze e-mail matter strains that may carry out neatly, according to the content material of the e-mail and information from comparable campaigns.

Canva Constant Contact Email Integration

Its paperwork are easy-to-use, however this is specifically for the reason that paperwork lack styling, A/B checking out, and conditional good judgment. The social posting / social advertisements function makes growing posts and advertisements smooth. For complicated entrepreneurs, those equipment is also restricting, however for the typical small trade proprietor, the convenience of use is freeing.

Total, Consistent Touch is among the easiest-to-use e-mail advertising platforms.

Consistent Touch vs Different E mail Advertising and marketing Products and services

Let’s dive into the important thing distinction between Consistent Touch and a couple of rival platforms to look how they stack up.

Mailchimp vs Consistent Touch

Mailchimp small business email marketing

It’s no secret that many use Mailchimp for email marketing. Consistent Touch and Mailchimp are e-mail advertising platforms that supply identical options. Then again, there are some key variations between the 2.

Consistent Touch provides much less customizable signup paperwork and touchdown pages. Mailchimp’s emblem template introduction device may be extra refined. Mailchimp provides a unfastened plan, which is why it has many extra third-party integrations to its identify.

Consistent Touch, alternatively, provides a more practical interface that is helping new shoppers get began more uncomplicated. Its verbiage describing “touch lists” and the way they paintings are more uncomplicated to snatch than Mailchimp’s use of “audiences”.

It’s value understanding that each one Consistent Touch plans (even the unfastened trial) come with limitless get right of entry to to buyer strengthen via telephone, reside chat, or e-mail interactions. Mailchimp has no strengthen for its unfastened plan and restricted strengthen for many of its plans.

ActiveCampaign vs Consistent Touch

ActiveCampaign Customer Experience Platform

When taking a look at Consistent Touch’s Automation+ plan, each platforms be offering lead scoring, web page monitoring, and quite a lot of different options to assist companies organize their buyer relationships. Then again, there are some key variations between the 2 platforms.

Most of the people enthusiastic about Consistent Touch received’t opt for that suite of equipment. They’ll most probably stick with Consistent Touch’s Core and Plus plans which don’t compete with what ActiveCampaign brings to the desk. ActiveCampaign provides a complete CRM solution whilst Consistent Touch most commonly handles checklist control. It contains options reminiscent of deal control, web page monitoring, and pipeline processes that Consistent Touch does no longer be offering. ActiveCampaign additionally has a extra powerful lead-scoring machine, which will also be useful for companies that generate a large number of leads.

Consistent Touch is more cost effective than ActiveCampaign, making it a better choice for small companies or companies on a good price range. It focuses most commonly on exterior e-mail and virtual advertising actions because it doesn’t center of attention as a lot on CRM as ActiveCampaign.

ActiveCampaign is a extra complicated device than Consistent Touch. A greater comparability if you’re in search of complicated options could be SharpSpring by means of Consistent Touch and ActiveCampaign.

Conclusion

In conclusion, Constant Contact is a brilliant platform for any small trade or web page proprietor wanting e-mail advertising. Its easy UI and affordable worth make it a super selection for any person taking a look to get began in e-mail advertising.

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