You place an app on your phone, on the other hand have no longer used it in every week, and in addition you’re about to delete it from your phone. Then an email correspondence arrives that shows you techniques the app solves a subject you’ve got been struggling with. Email correspondence personalization saves the day.

A 2022 McKinsey record says that 71% of consumers expect companies to offer custom designed verbal trade. 76% get annoyed when it doesn’t happen.

Ramping up your email correspondence promoting and advertising to stand out and get the results you want can also be tricky. Alternatively there’s a technique that less than 30% of marketers are using.

Let’s speak about email correspondence personalization and check out some personalized email examples.

Email correspondence personalization is bigger than a technique. It’s a way to connect one-on-one with every one that reaches out to be informed about your business.

This process helps email correspondence marketers create emails that appeal to every individual on their email correspondence document. And they can do it with out a wish to draft a separate email correspondence for every particular person.

Consistent with Experian, 78% of consumers are additional acutely aware of how firms are using their data. So, personalization is additional to hand for marketers, on the other hand how do shoppers in reality really feel about it?

Why is email correspondence personalization essential?

Email correspondence personalization is a wildly environment friendly methodology. Segmentation of email correspondence campaigns on my own can increase revenue by way of up to 760%.

And while subscribers wish to know additional about how companies are using their data, 59% of consumers accept as true with firms using AI to personalize their experience. As a result of this over the top stage of comfort, email correspondence personalization is an excellent investment when it’s performed correct.

Consistent with Statista, 42% of consumers in reality really feel that personalization is fairly or very important. And 67% have used non-public tips when looking for products.

If you want to improve engagement and revenue for your business, the most productive time to start personalizing your emails is now.

Email correspondence Personalization Strategies

Plenty of the posts you understand on social media are just for you. The ones platforms encourage you to spend additional time on their platforms using algorithms that perceive what you like and get a hold of additional of it.

The typical particular person spends 147 minutes on social media each day. This will likely lead them to expect all their online opinions will in reality really feel non-public.

Until promoting and advertising automation, firms found out it difficult to personalize emails. Alternatively at the present time it’s possible to create unique emails for every subscriber and to show them what appeals to their non-public interests.

Email correspondence personalization may just make every email correspondence an offer this is just for them.

Alternatively rising custom designed emails is tougher than apparently. Besides the issue of designing an email correspondence that connects and appeals to subscribers, personalization requires some technical experience.

It’s now not ordinary for an email correspondence promoting and advertising manager to design an ideal email correspondence. Alternatively a couple of of those emails under no circumstances get sent because of API, email correspondence promoting and advertising platform, and other tough scenarios.

So, quicker than you get began personalizing your emails, check out the ones strategies.

1. Assemble a list you’ll have the ability to phase.

Growing an ideal email correspondence document is ready more than getting attention from new subscribers. Each form, email correspondence, and interaction is an opportunity to assemble segmentation data.

Gain useful information.

As you assemble every email correspondence form, take into consideration the data that you just’ll have the ability to acquire and how it can lend a hand phase subscribers later.

For example, a type with a single box for subscriber names may just make personalizing tricky. New sign-ups would possibly add their first identify, on the other hand they may also add a industry identify, their final identify, or move away this field blank.

That implies you won’t be capable to personalize emails with subscribers’ first names without rising errors. Now not anything else says impersonal like an email correspondence that starts with “Hi jcl89@hotmail.”

At the an identical time, you want to make an email sign-up form that’s speedy and clean to fill out.

Consider how you want to assemble non-public and industry names prematurely. Then you definately’ll have the ability to make a choice one of the most most straightforward techniques to personalize for every phase.

Other useful information to assemble when shoppers subscribe might simply include:

• Location
• A handy guide a rough positive or no survey
• Email correspondence frequency preferences
• Demographics like age, company position, or location
• Psychographics like personality varieties, earnings stage, or targets

Create surveys and interactive emails.

As you email correspondence new subscribers, use interactive parts to phase shoppers in step with their interests.

Use link tracking that can assist you get ready your email correspondence lists. Link tracking can permit you to know when a subscriber clicks a link to your email correspondence. You’ll have the ability to use this information to quickly answer and connect to a prospect, or use this information to phase your document in a while.

Differently to assemble additional data for segmentation is through surveys. A survey let you acquire non-public information to refine your messaging to contacts. It’s going to almost definitely moreover aid you understand their peak questions and issues early inside the buyer journey.

This text comprises some segmentation ideas and the best way you’ll have the ability to artwork them into your emails.

Use integrations.

Differently that you just use data to phase your shoppers is to connect your email correspondence promoting and advertising device for your CRM. Integrations at the side of your email correspondence promoting and advertising device too can also be providing real-time insights. This data let you send targeted emails in step with what your contacts are doing online.

The target is to track individual habits that let you purpose communications. The amount of information a platform can acquire normally is slightly overwhelming, so instead of grabbing a ton of information that you just’ll have the ability to’t use, create a plan.

Consider the emails that will probably be crowd pleasing and useful for your shoppers. Next, take into consideration the way you’ll have the ability to use data insights to personalize your emails someway that makes them a lot more treasured.

For example, instead of offering the identical sale to every subscriber, use data to personalize your bargain emails.

Check out offering a bargain to every one that bought your most popular product in the previous few months to encourage them to buy another time.

Any other data you might wish to acquire and use to personalize your email correspondence:

• Buying conduct
• Mobile vs. desktop
• Engagement, like email correspondence opens and clicks

2. Align emails with the patron’s journey.

One of the crucial very best emails come with the right information on the correct time. That implies finding a way to welcome new subscribers that’s non-public, then holding them engaged until they grow to be loyal emblem promoters.

So, get began with strong emblem personas and outline your superb buyer journey. Next, use email correspondence personalization to send computerized emails that fortify and beef up your purchaser experience.

Assemble computerized email correspondence sequences for every stage inside the buyer journey.

Most companies send emails from a few different departments. This will likely include:

• An prepared product sales crew that wants to connect
• A promoting and advertising crew wooing shoppers with upsells
• Buyer enhance agents responding to questions

To make certain that every particular person on your email correspondence document gets what they would like when they would like it, you’ll wish to create targeted workflows and sequences.

Get began with a welcome sequence. This could be a one-on-one email correspondence from a trusted member of your crew or a glittery graphic welcome that connects to the explanation your latest contact signed up.

It’s moreover a good idea to offer additional products and services in step with earlier purchases by way of email correspondence. When using this system, take a look at to pay attention to shoppers who’ve made a few gain.

The additional data you’ve were given, the a lot more most probably you’ll steer shoppers in opposition to items they truly want. Another way, the ones non-public tips can start to in reality really feel decidedly impersonal.

Make tips regarding the purchaser, now not about which product you want to advertise additional of.

Other useful sequences and workflows you’ll have the ability to assemble and personalize include:

• New product announcements
• Outreach when a marginally goes inactive
• Campaigns in step with subscriber process, like attending a webinar
• Status alerts, like a flight trade or trade in product availability

Purpose custom designed emails at essential moments.

Use non-public emails to focus on the moments when your subscribers expect an email correspondence. To stand out, you’ll moreover wish to have a laugh moments where your purchaser has reached a personal purpose.

Product engagement moments are key. If a purchaser has used your meditation app on a daily basis this week or they’ve logged in to a foods diary app for three days in a row, this is a great time to send an email correspondence.

Introduced on emails are a way to show that the moments which can also be essential to them are essential to you too.

Use habits triggers.

It’s clean to pay attention to the beginning and end of your relationship with an email correspondence contact, on the other hand most of the authentic movement happens inside the middle. You’ll have the ability to use this 2d inside the buyer journey for emails that motive with an movement.

Purpose emails are a way to connect with your subscribers on the correct time. For example, Instagram sends you an email correspondence after they have got no longer spotted you log in for a while.

A caused email correspondence sends after a selected fit or interaction. When an email correspondence aligns with their actions and priorities, it feels additional useful and personal than an email correspondence blast.

Imaginable habits triggers for email correspondence include:

• Fit registration
• Loyalty membership
• Canceling or changing an appointment
• Changing contact or profile information
• Cart abandonment
• Product internet web page move out
• Delivery worth move out

Crucial remember: Use triggers to creatively let your subscribers know you’re paying attention, on the other hand keep it loosen up. It can be uncomfortable for some shoppers to clutch their actions are being tracked online.

Add subscriber tags to further phase subscribers in step with their actions.

It’s clean to pay attention to the beginning of a subscriber’s email correspondence journey. Alternatively ideally, an email correspondence subscription is a long-term relationship that deepens through the years. Tags let you continue to send subscribers the right messaging as their interests and desires trade.

Tagging subscribers once they complete a selected movement is an effective way to phase your target audience. You’ll have the ability to use dynamic tags to quickly send subscribers a useful message in step with what they’re doing now, now not what they thought they may do once they first subscribed.

3. Design emails with personalization in ideas.

If it’s performed neatly, email correspondence can send $33 ROI for every buck you spend.

So, assemble accept as true with with every email correspondence. Don’t by chance direct mail their subscribers with discounts, new products, and pressure to buy. As an alternative, focus on your subscribers and the associated fee you’re giving them every time you hit send.

Write custom designed topic lines.

Email correspondence personalization is not only calling subscribers by way of identify. It’s using data to make every one amongst your subscribers in reality really feel specific.

Write your topic lines and emails like you’re writing an email correspondence to a friend. This technique may just make your language in reality really feel additional natural. It’s going to almost definitely moreover make the added personalization in reality really feel additional distinctive. Take a look at the ones subject line examples if you wish to have inspiration.

Send emails from a person, now not just a emblem.

Send emails from a person, now not a symbol. A real identify and face inside the “from” field of an email correspondence let subscribers know the face behind the message. It makes every email correspondence in reality really feel additional non-public, like a conversation instead of a transaction.

You’ll have the ability to moreover take a look at together with a custom designed P.S. at the end of an email correspondence. A private postscript is a handy guide a rough means so to upload a personal touch to emails. It shows subscribers that you want to connect with them as a person, now not just a prospect.

Create email correspondence campaigns for unique segments of your email correspondence document.

Use data insights to test and stay up for purchaser needs. Then create unique emails that deal with those needs. This will likely suggest rising an email correspondence trail, directing them to lend a hand middle belongings, or sending surveys that ask for their opinion.

Dynamic content material subject matter in emails can let you send different codes and email correspondence content material subject matter to different subscribers.

Try to use data to inform your messaging. At the an identical time, don’t add refined non-public information directly.

For example, in case you are personalizing an email correspondence for your high-income phase, don’t plug inside the earnings stage they shared on a type or survey. As an alternative, you take a look at together with a little with top-tier or distinctive products.

Use footage to personalize emails.

Footage and GIFs may just make an email correspondence additional exciting and tasty. Besides making subscribers additional acutely aware of your emblem and story, footage are an effective way to get the attention of readers who don’t be informed the messages in their inboxes.

Image personalization is a good methodology for emails too. A company that sees its logo to your B2B email correspondence is a lot more more likely to pay additional attention to what you want to mention. A consumer looking for a custom designed pillow may be a lot more most probably to buy within the match that they see a custom designed graphic they’ve used on your website quicker than.

Send limited-time unique email correspondence supplies.

One of the crucial the most important absolute best techniques (provide) to get a subscriber to act is to create urgency. For example, if a shopper abandons their cart quicker than clicking “Acquire now” an email correspondence with a limited time bargain might simply inspire them to make that gain.

Schedule emails on the correct time.

Get began at the side of your buyer personas and their conduct to make a decision the most productive time to send emails. And don’t disregard to stick location in ideas.

Let’s imagine your new subscriber opens emails very very first thing inside the morning, you might set their email correspondence to send at 8 am. Alternatively what within the match that they’re residing in a time zone where they’re eating lunch merely as you stand up for the day? You need to fail to remember the most productive time for that contact to be informed your email correspondence.

Segmenting contacts by way of location let you send your emails on the correct time to every subscriber.

Get began A/B testing.

Compelling email correspondence personalization is in the details. Email correspondence promoting and advertising seems smooth, on the other hand some variables can impact the experience.

A/B testing is a good way to gauge how your subscribers answer for your emails. For one of the vital useful insights, examine only one variable at a time. When you occur to test too many email correspondence choices at the an identical time it’ll be difficult to understand what’s and isn’t running.

Do a little analysis in case you occur to’ve under no circumstances run marketing experiments like this quicker than.

4. Make the next steps clear and clean.

You’ll have the ability to create an ideal individual experience by way of enthusiastic about the entire individual journey, now not merely crafting a super custom designed email correspondence.

Shorten the conversion path with comparable links.

When your email correspondence tells subscribers to click on on a link, that link should send. For example, if an products sells out and that product and link are inside the highlight of your email correspondence, it’ll very best frustrate your shoppers.

Have links in ideas quicker than you get began writing and designing. Check out every link you propose to include to ensure it’s provide. Then create a message that sells the content material subject matter in that link.

Clicking a link does no longer seem to be a big deal. Alternatively the better charge of phishing scams can lead subscribers to second guess sexy at the side of your emails.

Keep this standpoint in ideas. It’ll allow you to draft emails that foster relationships at the side of your email correspondence document and avoid making emails that in reality really feel like clickbait.

Create targeted landing pages.

In case you are development custom designed landing pages for your emails, make certain that your email correspondence and landing internet web page designs artwork together. Consider rising unique landing pages for every phase. Then focus your landing internet web page message on the information this is most essential to that team of other people.

Customized Email correspondence Examples You Cannot Be in agreement on the other hand Click on on

1. OpenTable

Why email correspondence examples like this artwork: Not very best does this email correspondence make it clean to make reservations online, but it surely definitely moreover recollects favorite consuming puts. That is serving to shoppers discover new places to eat in step with evaluations and reservation habits.

One way OpenTable encourages shoppers to go away evaluations is by way of sending emails with a custom designed topic line. Then, they ask the diners’ to test their most recent consuming position experience.

The ones evaluations give OpenTable an idea of which consuming position tips are individual favorites, which makes the reservation process more straightforward for their shoppers.

2. Alaska Airlines

Why email correspondence examples like this artwork: This email correspondence effectively pulls a commonplace traveler (me) once more in with a check-in email correspondence. It jogs my memory of what I’m now not doing (opening emails). Next, it encourages me to loop once more in with an image of 1 factor I might fairly be doing (surfing at the seaside).

This email correspondence moreover has a button marked “Gives.” It’s an ideal methodology to offer something specific from your emblem when an individual stops sexy. It’s going to give your target audience the motivation they wish to take movement and make a purchase order order.

3. The Hustle

Why this email correspondence example works: The Hustle has a “Snippets” section in their publication. Each email correspondence includes a curated document of articles highlighting topics the subscriber picked once they signed up.

This individual’s decided on topics are Huge Tech and The Hustle Possible choices, so the snippet section updates with those topics in ideas. This makes every email correspondence in reality really feel adore it’s just for them, instead of a fundamental document of what’s new.

When you’re feeling like this would possibly artwork for your subscribers too, organize workflows that remind subscribers find out how to continue taking advantage of the ones specially-tailored messages.

4. Spotify

Why email correspondence examples like this artwork: Spotify’s 12 months in Evaluate emails and in-platform messaging are a focus for subscribers. Music has a strong emotional impact. Spotify uses this to remind this what their final three hundred and sixty five days gave the impression of in music, merely quicker than the new three hundred and sixty five days begins.

The copy in this email correspondence from Spotify is particularly environment friendly because it frames the personalization someway that makes the recipient in reality really feel like they’re getting a reward for their usage. Phrases like “Bet which song is your #1?” lend themselves to some way of exclusivity — making the individual in reality really feel essential.

All over again, this push helps to confirm that the individual is actively using the streaming supplier, and is ceaselessly reminded of the associated fee.

5. LinkedIn

Why this email correspondence personalization example works: When I was actively applying for jobs. I incessantly used LinkedIn for my search. Each day, LinkedIn sent me a roundup of jobs it thought would pique my pastime.

While one of the most essential listings were additional suitable than others, all of them were clickable.

Did you catch that? Clickable. And even if none of the ones jobs piqued my pastime, I had a neighborhood {{of professional}} connections who could have considered them, using a lot more guests to LinkedIn’s internet web page.

6. Be My Eyes

Why this email correspondence example works: Why this email correspondence example works: Be My Eyes is an app this is serving to blind and low-vision shoppers borrow the sight of over 1.5 million volunteers. This email correspondence triggers after an individual has their first volunteer title. Then, it’s going into part on how they can transparent up not unusual problems.

This email correspondence has a lot of text, but it surely definitely’s broken into bullets to make it clean and speedy to be informed.

The timing of this email correspondence makes a smooth process much more clear-cut and makes first-time volunteers in reality really feel additional at ease helping.

7. American Eagle

Why email correspondence examples like this artwork: This email correspondence begins with a fantastic topic line: “You could be in. That is your distinctive code.”

The email is short and clear, highlighting a custom designed offer and an image GIF highlighting their most popular products.

In a additional subtle or image-heavy email correspondence, that bargain code could be clean to fail to remember. Alternatively this email correspondence personalization is modest and speedy to be informed, which makes it clean to see the unique bargain code that the subject line calls out.

8. Ticketmaster

Why email correspondence examples like this artwork: This email correspondence is a brilliant example of find out how to use location information to offer a customized email correspondence experience. Throughout the email correspondence, Ticketmaster makes it clean for me to quickly visualize what’s headed to my area and when. This lowers the barrier between me and the aim of gain.

This sort of personalization could be super useful for a company looking to send additional comparable messages to international leads or present shoppers.

When you occur to’re using HubSpot’s free email marketing software, you’ll have the ability to use a marginally’s location to personalize your messages like this advertising marketing campaign.

9. Getaway

Why this email correspondence example works: This email correspondence triggers after a stay at one amongst Getaway’s unique puts. It includes a reminder to book any other visit temporarily.

The main image is a slideshow that highlights the most productive choices of a Getaway cabin. The second image shows a punch card with two nights punched out. This makes it clean to see what selection of additional nights it’ll take to stay for free.

This email correspondence moreover includes a referral link to share for an extra bargain, offering worth to every Getaway and their shoppers.

10. TikTok

Why email correspondence personalization examples like this artwork: After following one amongst his favorite chefs on TikTok, Matthew received this email correspondence from the social neighborhood with pointers for an identical accounts to stick with.

What’s additional, the information were super comparable.

When companies have as so much data as TikTok does, they typically move one amongst two techniques with personalization: They totally nail it, or they’ve a great deal of data to sift out what’s essential. This is an example of as it should be working out what Matthew would care about, and delivering it to him.

11. Savage X Fenty

Why this email correspondence example works: This email correspondence starts with a bold bargain graphic. The message clearly states that the foundation for every bargain was purchaser feedback and requests.

Then it choices easy-to-see and tasty footage of their peak products, with additional text that shares why every bra is a popular pick.

Each highlighted product moreover includes a testimonial. This offers to the feeling that the ones products have the patron in ideas.

12. Ancestry

Why this email correspondence example works: Ancestry pulls shoppers once more in with an email correspondence that hints about new information inside the family tree.

It personalizes every first and shutting names in different parts of the email, so the personalization feels additional distinctive.

The email comprises non-public hints and additional details to lure shoppers to spend additional time on the website.

13. Free Prints

Why email correspondence examples like this artwork: This email correspondence has a smooth message and clearly states the associated fee of their supplier. The huge wow in this email correspondence is the personalised image. It pulls a picture from their app to energy any other gain.

If you want to boost the word-of-mouth have an effect on behind your product or service, this is a great example of the best way personalization can lend a hand propel your message.

14. Bunch

Why this email correspondence example works: This speedy and peppy reminder to get once more into an app shows that Bunch is using data-driven how you can engage shoppers. They’re anticipating the perhaps explanation why I’m now not logging in, calling out a not unusual issue, and offering a solution. It moreover provides me a chance to switch my reminders.

This isn’t the only environment friendly means to use platform data. This system might simply practice to many promoting and advertising materials — ebooks, webinars, and blog articles, to name a few.

For example, in case you occur to to search out that somebody downloaded an book on social media tips, it’s conceivable you’ll wish to organize a workflow to motive a follow-up email correspondence that means they check out your social media data on SlideShare.

15. Etsy

Why email correspondence examples like this artwork: This email correspondence shows a product from a carrier supplier Ivelisse has bought from quicker than. The headline “Your Favorite” reminds her that this is a product she’s spotted and most well-liked quicker than.

Etsy’s email correspondence moreover supplies a bargain, with the original value crossed out, and the discount offer is in green instead of black. This makes the offer more straightforward to see on the other hand it’s nevertheless gratifying to the eye.

It serves as an ideal example of find out how to use a marginally’s search habits to re-engage them at the side of your company, and expectantly switch them closer to a sale.

16. Voicebox

Why this email correspondence personalization example works: Voicebox supplies to the post-karaoke experience by way of together with a personal playlist. They wish to know in case you occur to had fun, ask for your feedback in case you occur to had any issues, and remind you to talk about with another time temporarily.

Even upper, the email ends by way of reminding you exactly what you sang all through your session. The document has a lot of part, which brings you correct once more to the moment you could have been singing.

It’s merely the right kind amount of inspiration to get you to book a session to sing another time.

17. Experian

Why this email correspondence example works: Fear isn’t a fun emotion, on the other hand this is a motivator. This email correspondence supplies an alert with positive feedback about my credit score rating score, but it surely definitely moreover hints that there could be other a lot much less delightful messages in their portal that I should check, merely in case. This may occasionally get me to click on on and engage with their services and products.

What I in reality like most regarding the email correspondence is its simplicity. It supplies up a single topic, which is enough to pastime the recipient without overwhelming them. Plus, the copy is speedy, delightful, and clear.

18. Happyfeed

Why this email correspondence example works: Happyfeed is a gratitude mag app for patrons to document 3 problems they’re grateful for each day. This monthly recap email correspondence grabs data from the app to strike a cord in me of a couple of of my absolute best moments from the former month.

Moreover they strike a cord in me how vigorous I was on the app, and include additional supplies and new choices. This can be a great way to beef up the cost of a product while moreover offering reasons an individual should fortify or spend additional time using a product.

Moreover they ask for my feedback, reinforcing the message that my opinion is essential to them.

19. Google Maps

Why email correspondence examples like this artwork: This email correspondence from Google lets Ivelisse know that people similar to the substitute she added. It moreover includes a custom designed image of the edited map, so it reminds her of the substitute quickly and easily.

This email correspondence reminds her that updating evaluations and puts on Google Maps makes a difference. That’s an excellent motivator to stick making updates.

20. Sephora

Why email correspondence examples like this artwork: Sephora used this custom designed email correspondence to provide Kimberly a free praise and a reminder to buy, with a birthday greeting as well as.

This is an effective way for producers to achieve purchaser reactivation — by way of using a difficult and speedy date, like a birthday or anniversary, to remind other people what it was that they beloved about your business inside the first place.

In case you are a HubSpot purchaser, it is a simple email correspondence to replicate for your contacts by way of fixed date or property-based workflows. It means that you can base your workflow on a calendar or contact property date. This makes it clean to send anniversary emails, digital birthday enjoying playing cards, renewal reminders, and additional.

21. Reddit

Why email correspondence examples like this artwork: Reddit’s project is to build crew. This custom designed email correspondence shows this person who other individuals of this subreddit acknowledge their comments.

This simple email correspondence tells the commenter that their opinion is effective and that they should keep participating. This ends up in clicking from the email once more into Reddit.

22. Alex Mill

Why this email correspondence personalization example works: There are a lot of reasons to abandon an web purchasing groceries cart. Now and again you still wish to acquire, but it surely definitely’s hard to hunt out that very best products another time online. Enter this email correspondence from Alex Mill.

It quickly gets to the aim, letting they saved the items to your cart and are offering them at a bargain. And the huge gorgeous image moreover helps remind you of the usual of their products.

23. Teachable

Why this email correspondence example works: There’s a issue about conferences and summits. They’re treasured. They allow you to gain knowledge and grow to be a professional.

This custom designed email correspondence lets conference attendees know what they may have lost sight of and other available learning possible choices. It moreover outlines a bargain offer and makes the offer final date clear and clean to clutch.

HubSpot Professional and Enterprise shoppers: You’ll have the ability to create Good CTAs like the ones to your private emails at the side of your HubSpot CTA tool.

Let’s Get Non-public

It’s under no circumstances been more straightforward to personalize your messaging. With an integrated CRM and email correspondence promoting and advertising instrument like HubSpot, you’ll have the ability to keep observe of all your purchaser data and use it to tailor your glide.

It’ll seem to be a big undertaking, on the other hand by way of taking a look at, understanding, and investing inside the habits of your shoppers, you’ll have the ability to lend a hand to make certain that they’re going to stay shoppers. So get began getting non-public — and keep growing.

Editor’s Phrase: This post was in the beginning printed in February 2013 and has been up to the moment for freshness, accuracy, and comprehensiveness.

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