How Taco Bell Became A Trademark Combat Into A Advertising and marketing Marketing campaign

by | May 23, 2023 | Etcetera | 0 comments

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Generally, the pursuit of very good vibes isn’t enough to overturn a hallmark — on the other hand Taco Bell is indubitably attempting.

The most well liked fast-food chain set its sights on the time frame “Taco Tuesday” which it wants to use freely to promote it product sales happiness among taco fans. There’s just one downside.

Even supposing the phrase is continuously used in conversation, it’s in truth a registered trademark owned by the use of the Wyoming-based chain Taco John’s and has been since 1989.

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On May 16, Taco Bell filed a petition with the USPTO inquiring for the reversal of the trademark, claiming the time frame is simply too common and extensively used for Taco John’s to take care of the rights to it. Taco Bell claims the serve as in this filing is to “liberate” the time frame for any and all consuming puts to use freely.

It’s not the main time “Taco Tuesday” has been curious about trademark controversy.

In 2019 Lebron James attempted to trademark the time frame on the other hand was once as soon as grew to become down by the use of the PTO because it was once as soon as too extensively used. Naturally, James introduced a observation supporting Taco Bell’s efforts to overturn the trademark and is now starring throughout the company’s latest ad.


We’re working on it, LeBron.

♬ unique sound – tacobell

For the duration of the corporate’s observation, the public petition on, and the partnership with James, the liberation of “Taco Tuesday” feels further like a promoting advertising marketing campaign than a criminal pursuit.

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Then again, Taco John’s isn’t taking the issue lying down. The company introduced a (hilariously petty) observation according to Taco Bell pronouncing a brand spanking new Tuesday explicit offering two tacos for $2.

Inside the statement, Taco John’s CEO Jim Creel says, “I’d like to thank our worthy festival at Taco Bell for reminding everyone that Taco Tuesday® is highest celebrated at Taco John’s®.”

We’re anxiously staring at for the USPTO’s response to this taco saga…

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