How to Start an Online Store for Your Business (2023 Guide)

by | Jul 30, 2023 | Etcetera | 0 comments

Beginning an internet retailer is an effective way to succeed in a much wider target market and promote your merchandise or products and services to folks international. WordPress and WooCommerce are the most well liked platforms for developing and managing on-line retail outlets.

This article is going to stroll you throughout the steps of beginning an internet retailer with WordPress and WooCommerce.

We will be able to duvet the whole lot from opting for a distinct segment and target market to putting in and advertising your retailer.

1. Have a Complete Plan for Your On-line Trade

Ahead of you delve into the technicalities of establishing your web site, beginning with a cast business plan is the most important. This roadmap will information your selections as you identify your on-line retailer.

Let’s damage down the important parts of your plan:

Establish your Area of interest

In the event you’re taking into account easy methods to get started an internet retailer, you most likely have a product in thoughts. If now not, it’s time to figure that out ahead of you continue.

Ask your self: What’s going to you promote, and to whom will you promote it?

Opting for a distinct segment that aligns along with your passions could make your adventure extra relaxing and sustainable. Your enthusiasm to your merchandise will resonate along with your shoppers, developing a singular and attractive buying groceries revel in.

Niche Down Your Online Store

Symbol by way of Dragon Claws /

Subsequent, perceive your target market and their personas. Establish their wishes, personal tastes, and purchasing conduct. The extra you realize about your target market, the easier you’ll be able to tailor your merchandise and advertising methods to them.

Keep in mind, opting for a winning, searchable area of interest that aligns along with your hobby is crucial for luck. This guarantees a go back to your funding and that there’s an lively target market in search of your merchandise or products and services.

Make a choice Your Merchandise

While you’ve known your area of interest, it’s time to make a decision at the particular product(s) you’ll promote. Readability about your choices, whether or not bodily items, virtual merchandise, or products and services, is essential.

Start with a limited catalog to check call for. You’ll be able to at all times increase your product vary later.

Believe components like call for, festival, and profitability when deciding on your merchandise. In the event you’re coming into a well-liked marketplace, imagine easy methods to differentiate your choices.

In the event you’re promoting bodily merchandise, plan your stock control technique. Will you want customized production, drop shipping, or wholesale buying?

Key phrase Analysis

Keyword research is helping you know what doable shoppers are in search of on-line, guiding your content material introduction and search engine optimization technique. SEO Tools like Google’s Key phrase Planner and SEMrush can help with this analysis.

Semrush Keyword Magic Tool

Via carrying out key phrase analysis, you’ll discover high-traffic seek phrases shoppers use to seek out merchandise like yours. Use those insights to optimize your web site with search engine optimization content material in accordance with the key phrases your target market is in search of. You’ll be able to even use AI SEO tools like Surfer SEO or Jasper to generate and optimize your content material for key phrases.

Doing so will assist your on-line retailer rank upper in seek engine effects, attracting extra guests.

2. Check in Your Area

Ahead of you’ll be able to create a site, you want to shop for a website. Your domain name is your on-line retailer’s cope with on the net. It will have to be clean to bear in mind and replicate your logo.

Purchase a Domain Name Illustration

Symbol by way of Eny Setiyowati /

You’ll want to purchase your area from a reputable domain registrar. You wish to have affordable costs and easy-to-manage area choices. You’ll be able to’t move fallacious with Namecheap or Godaddy. Some website hosting suppliers, like Siteground, can even will let you pick a domain immediately from their platform.

Apply alongside in our devoted, step-by-step guide for registering a new domain for a site.

3. Select an eCommerce Platform

Relating to eCommerce platforms, two choices frequently dominate the dialog: WordPress with WooCommerce and Shopify. Website builder platforms like Shopify be offering an all-in-one answer that may be a super possibility for lots of on-line retail outlets. Then again, with WordPress powering over 40% of all on-line retail outlets, it’s price exploring why this platform, mixed with WooCommerce, is a best choice for lots of.

WordPress + WooCommerce: A Profitable Aggregate

WordPress, the best content management system (CMS) for development web sites, provides one of the crucial versatile choices for development an internet retailer. Whilst the platform is unfastened, associated costs come with website hosting, area registration, plugins, and topics. Then again, those prices are frequently thought to be a worthy funding, given WordPress’s freedom and straightforwardness of use.

WooCommerce Logo Mark

Even for inexperienced persons, WordPress is an easy platform to be informed. It’s intuitive, and a wealth of tutorials and documentation are to be had from quite a lot of assets that can assist you navigate any studying curve. Plus, with its complete dashboards and a to hand mobile app, you’ll be able to keep knowledgeable about your retailer’s efficiency anytime, anyplace.

Customizability with WooCommerce

WooCommerce is the go-to eCommerce answer for WordPress, and it’s one of the nice eCommerce plugins you’ll be able to use to fortify your on-line retailer. One of the vital standout options of WooCommerce is its customizability. Whether or not you’re putting in a small boutique retailer or a sprawling on-line market, there are many WooCommerce themes designed that can assist you create a singular and attractive buying groceries revel in to your shoppers. You’ll be able to simply tweak the structure, colours, fonts, and different design components to check your logo’s aesthetic. There also are some nice WooCommerce plugins and add-ons so as to add extra options and capability on your on-line retailer. For the ones with extra technical experience, WordPress additionally lets in customized code snippets and webhooks for additional customization.

Scalability for Enlargement

As your on-line retailer grows, the WordPress and WooCommerce mixture can maintain larger visitors and content material. It’s a scalable answer that grows with your enterprise, making sure your site can maintain the calls for of a rising buyer base.

With WordPress and WooCommerce, you’re now not simply development an internet retailer however a platform designed for enlargement and luck.

Evaluating eCommerce Platforms

Choosing the proper eCommerce platform to your wishes is the most important. That can assist you make an educated determination, we’ve when compared WooCommerce with different top website builders and CMS solutions for eCommerce:

4. Select the Proper Internet hosting Supplier

Opting for a competent website hosting supplier is the most important to your on-line retailer’s efficiency and safety. SiteGround is among the maximum advisable choices with optimized WordPress infrastructure.

We’ll reference SiteGround in lots of the steps under, because it is among the maximum relied on suppliers available in the market for WordPress. It comprises free CDN, free SSL, and email account management.

Siteground Logo Mark - White on Dark BG

If you wish to analysis extra, you’ll be able to evaluate the fastest WordPress hosting corporations or learn our take at the best hosting companies.

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5. Create Your Website online

While you’ve selected your platform and website hosting supplier, it’s time to create your site, which would be the get started of your on-line retailer. This comes to:

  • Putting in and putting in WordPress + WooCommerce
  • Configuring your basic settings
  • Opting for and putting in a theme

Set up WordPress

Right here, we’ll display you easy methods to set up WordPress the use of SiteGround’s Site Tools dashboard. In the event you’d like to be informed alternative ways to put in WordPress, learn our definitive guide on installing WordPress.

After signing up for a SiteGround account, you’ll be able to simply set up WordPress in only some clicks. Get started by way of clicking the “Set Up Web site” button at your display screen’s most sensible middle.

install WordPress

Subsequent, make a choice whether or not to arrange your web site on a brand new, current, or transient area. Make a choice “Transient Area,” then click on “Proceed.” This will likely help you create a web site before you buy your area.

choose temporary domain

SiteGround will assign a brief area on your WordPress set up. To continue, click on “Continue“.

temporary domain

Subsequent, click on “Get started New Website online.”

start new website

Select “WooCommerce” to have WordPress routinely put in with all of the eCommerce {hardware}.


The next move lets you create your admin login credentials. That is the way you’ll log in on your WordPress dashboard when operating to your web site. Make sure to save your login information for reference. Click on “Proceed” to continue.

WordPress for beginners

In the end, click on the “End” button to put in WordPress + WooCommerce.

finish setup

You’ve got two alternatives in getting access to the WordPress dashboard. Thru SiteGround, you’ll be able to click on “Log in Admin.”

Differently to log in to WordPress is throughout the CMS by way of navigating to on your browser. Make sure to substitute along with your distinctive area or the transient area that SiteGround supplied you.

Configure WordPress Settings

The WordPress settings phase lets you configure the key settings controlling your WordPress set up. They’re discovered by way of clicking “Settings” within the admin sidebar.

WordPress settings

Those settings are too granular to hide intimately right here, however you probably have lingering questions, you’ll be able to seek the advice of those useful mini-guides for WordPress settings:

Select Your WordPress Theme

Choosing the proper theme for the beginning of your on-line retailer can considerably affect its look and capability. Divi is especially well-suited for eCommerce web sites, because of its integration with WooCommerce. And it’s theme builder is the best way to edit high-impact pages akin to product and checkout pages visually.

Right here’s why Divi is the very best theme for any on-line retailer:

  • Divi has skilled eCommerce templates created so that you can plug and play
  • Divi’s visual builder means that you can customise your retailer’s design
  • Divi retail outlets glance nice on all gadgets with responsive design
  • Monitor and support efficiency with Divi’s marketing tools
  • Superb customer support team to assist with any problems
  • Divi and WooCommerce paintings completely in combination
  • Common updates upload new options and optimizations, and it’s at all times getting sooner

Putting in place Divi

Putting in Divi is an easy procedure. First, Divi must be downloaded from the Sublime Issues club dashboard after buying a subscription. Log into your Sublime Issues account and navigate to the “Issues & Plugins“phase to get the Divi theme document.

How to Install Divi - Steps 1

Within the WordPress dashboard of your web site, move to Look > Issues. Click on at the “Add Theme” button and choose the document that was once downloaded out of your Sublime Issues Club dashboard. Click on “Set up.”

How to Install Divi - Steps 2-5

After WordPress uploads the Divi theme, click on “Turn on” to apply it to your site. This will likely substitute your current theme with Divi.

How to Install Divi - Steps 6

The general step is coming into your Sublime Issues API Key. This permits your Divi theme to routinely replace every time Sublime Issues releases a brand new model, making sure you at all times have essentially the most up-to-date Divi theme. Cross on your Sublime Issues Club and the “Account” web page. Click on on “API Keys,” have in mind your “Username,” then scroll to the ground of the web page.

How to Install Divi - Steps 7-10

Generate a brand new “API Key,” give it a label/identify, and click on to replica the important thing code.

How to Install Divi - Steps 11-13

So as to add the API Key, move to Divi > Theme Choices > Updates. Input your Sublime Issues API Key and Username into the sector and click on “Save Adjustments.”

How to Install Divi - Steps 14-18

You’ll be able to be informed extra about installing a WordPress theme if you select a distinct theme to begin your on-line retailer.

6. Construct Your On-line Retailer

Together with your site arrange, it’s time to construct your on-line retailer. This comes to putting in WooCommerce, including merchandise, and putting in most well-liked cost gateways.

You’re now into the thrilling a part of easy methods to construct your on-line retailer!

Setup WooCommerce

After configuring WordPress settings and opting for a theme, you’ll be able to stroll throughout the preliminary setup wizard to configure key settings to your retailer in WooCommerce. Remember the fact that we had our host set up WooCommerce along WordPress, so there is not any want to set up the WooCommerce plugin. In case your host didn’t supply that courtesy, you’ll be able to view our guide to installing + configuring WooCommerce.

The setup wizard configures your retailer with elementary configurations and further WooCommerce-specific plugins in accordance with your wishes. To get began, underneath WooCommerce, click on “House.”

Woo Onboarding Flow - Steps 1-2

The WooCommerce Onboarding Wizard starts with elementary retailer data (cope with and e-mail cope with).

Woo Onboarding Flow - Steps 3-4

Then choose the industries that your retailer absolute best suits into.

Woo Onboarding Flow - Steps 5-6

Select the capability you need along with your retailer relating to the kind of merchandise you want to promote. Relying to your variety, further WooCommerce plugins will probably be put in to provide the important capability.

Be aware that WooCommerce provides plugins that experience a per month charge related to them. You’ll be able to use those answers if you need—they’re dependable! However you even have extra choices in case you do a bit of extra digging. We’ve amassed the most productive membership, bookings, and different free WooCommerce plugins you’ll be able to use.

Woo Onboarding Flow - Steps 7-9

Then inform WooCommerce a bit of extra about your self and your retailer.

Woo Onboarding Flow - Steps 10-11

The WooCommerce ecosystem has a lot of unfastened plugins as effectively. The final step will probably be to make a choice which WooCommerce plugins you need to be put in (each and every handles a particular and very important activity). In the event you wonder whether they’re price it, see our Jetpack and MailPoet reviews.

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Woo Onboarding Flow - Steps 12-13

WooCommerce Settings

The nitty gritty settings of any platform may also be numerous paintings when beginning an internet retailer. WooCommerce has settings pages to configure and customise your on-line retailer for each and every unmarried element:

  • Basic Settings keep an eye on forex, product varieties, checkout, and catalog
  • Product Settings handle choices like devices, visibility, and stock
  • Transport Settings configure supply strategies, prices, and different personal tastes
  • Fee Settings arrange payment gateways for buyer checkout
  • Account Settings configure registration, privateness, and information
  • Electronic mail Settings customise transactional emails out of your retailer
  • Complex Settings fine-tune complicated purposes like hooks

Those settings are mentioned intimately with our guide on configuring WooCommerce settings.

Upload Merchandise to Your On-line Retailer

Including merchandise on your WooCommerce retailer comes to developing a brand new product on your WordPress dashboard and filling within the product main points, together with the name, description, value, and product symbol.

Web site homeowners can add products in bulk to WooCommerce via CSV if they’ve that data in a spreadsheet. In a different way, merchandise may also be simply added throughout the dashboard.

Cross to WooCommerce > Merchandise > “Upload New” on your WordPress dashboard.
Add Products - Steps 1

Input the product identify to your product that will probably be exhibited to customers.
Add Products - Steps 2

Upload a product description and add your product symbol.
Add Products - Steps 3-4

Now you’ll be able to make a choice what product sort, value, handle stock, set delivery choices, and extra from the person product web page.
Add Products - Steps 5-6

You’ll be able to post the product draft as soon as you might be glad along with your product. Upload as many merchandise as you may have.

Be informed extra about WooCommerce inventory management to maintain product inventory, and consult with our guide on setting up shipping in WooCommerce.

7. Design Your On-line Retailer

Designing and beginning your eCommerce on-line retailer is numerous paintings—but it surely’s paintings that makes all of the distinction. Maximum WordPress topics lock you into a collection design, however we’ll display you easy methods to construct a internet retailer the use of Divi that provides you with whole design freedom.

A page builder like Divi lets you design your site visually with out coding. It is going to assist you customise each and every a part of your retailer the use of a drag-and-drop interface and various modules. This comprises your product pages, cart, and checkout pages.

You’ll be able to be informed all about Divi’s WooCommerce modules which can be the development blocks of a a success retailer.

Upload Merchandise to a Web page with Divi

Divi lets you import pre-made layouts, saving you time designing your on-line retailer.

Open up and edit your House Web page with Divi. Select “Browse Layouts” to peer what layouts are available in the market that may prevent time that you just like.

Product to Page with Divi - Steps 1

Seek throughout the masses of structure packs with each and every Sublime Issues club. For ease, search for structure packs with a “Store Web page.” Then, import the structure into the web page by way of clicking “Use this Structure.”

Product to Page with Divi - Steps 2-4

The template’s Woo Merchandise module imported and displayed our product data at the web page. This module is editable, permitting you to switch the choice of merchandise displayed, the choice of columns, ordering, and what components are displayed (along with the design settings).

Product to Page with Divi - Steps 5

If we needed so as to add a unmarried product to a web page from scratch, shall we upload a brand new row and position it within the “Woo Merchandise” module from the checklist of WooCommerce Modules.

Product to Page with Divi - Steps 6-7

Design Cart Pages

Same old pages that your retailer makes use of are integrated with WooCommerce. They’re:

  1. Store web page (just like the weblog web page however for merchandise)
  2. Cart web page (which presentations pieces that buyers put into their buying groceries carts)
  3. Checkout web page (which presentations what shoppers see as they checkout)
  4. My Account web page (which is helping customers handle their consumer accounts along with your retailer)

Woo Shop Pages in Theme Builder - Steps 1-2

Divi means that you can edit each and every of those pages throughout the Theme Builder.

For extra main points on developing those pages, consult with our cart page layout tutorial, checkout page layout tutorial, and building WooCommerce pages with Divi educational.

8. Upload Plugins for Extra Options

One of the vital good things about the use of WordPress and WooCommerce is the facility to increase capability with plugins. Hundreds of unfastened and top class plugins upload useful options to an internet retailer. Right here we level you within the path of WooCommerce plugin classes that you just will have to take note of.

search engine optimization Plugins

search engine optimization is the most important for using visitors on your on-line retailer. Plugins like Yoast search engine optimization and Rank Math will let you optimize pages and content material for engines like google. They upload schema markup, XML sitemaps, and different SEO best practices.

We have now a whole information on WooCommerce SEO that’ll require the use of one of the vital nice WooCommerce SEO plugins. You’ll be able to take a look at those AI-based SEO tools in case you are adventurous and into Generative AI.

Safety Plugins

Safety is essential for any on-line trade. Plugins like Wordfence Security, iThemes Security, and Sucuri upload coverage and risk tracking layers. If you’re accumulating consumer knowledge, receiving numerous visitors, and authorizing a lot of transactions—safety is paramount to your retailer to run successfully.

wordfence vs sucuri

Take a look at our suggestions at the best WordPress security plugins and why they’re very important.

Product Filtering and Seek Plugins

Plugins that fortify product filtering, seek, and navigation lead to higher buyer studies.

The highest choices are SearchWP and the others referenced on our checklist of best search plugins.

SearchWP settings

Barn2 and Yith make a few of our favourite WooCommerce plugins. There also are dozens of cast WooCommerce options in the Divi Marketplace if you need an answer this is assured to paintings with Divi.

9. Release Your New On-line Retailer

As soon as your on-line retailer is constructed, it’s time to get the phrase out and draw in shoppers. Some key advertising channels to leverage come with:

Electronic mail Advertising: Electronic mail is among the best techniques to marketplace to shoppers. Construct your checklist by way of providing an incentive to subscribe. Ship common publication emails showcasing new merchandise. Use email segmentation to focus on other teams. Select one of the vital best email marketing services like Mailchimp or one in every of its alternatives.

Retailer search engine optimization: Search engine marketing is helping shoppers in finding your merchandise via seek. Perform on-page optimization throughout your web site. Select an search engine optimization plugin like Yoast or RankMath to optimize your content material. Use advanced SEO techniques to support ratings.

Social Media: Advertise your retailer via social platforms like Fb, Instagram, and Twitter. Proportion merchandise, run giveaways, and market it via paid social campaigns. Some ways of doing social commerce can assist building up publicity and gross sales.

Associate Advertising: Open an associates program the place different creators can reference, evaluate, and advertise your merchandise. That is temporarily executed with affiliate management plugins. Additionally, you’ll be able to imagine changing into an Amazon affiliate in case your on-line retailer is serious about promoting others’ merchandise with Amazon. This earns you commissions on ensuing gross sales.

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PPC Advertisements: Paid seek commercials put your merchandise in entrance of folks as they seek on Google and different engines like google. Use AI tools to optimize your commercials and copywriting to peer much more exceptional effects.

Web site Velocity and Optimization: Speedy web site velocity is essential for conversions. Use caching plugins and apply a Divi optimization guide to hurry up your retailer.

Make sure to monitor metrics with eCommerce analytics to optimize efforts and take an omnichannel approach.


Beginning an internet retailer is an bold objective that may be intimidating to start with. However by way of following a step by step information, any individual can create a thriving on-line retailer. All that’s left is using visitors and working your enterprise.

Don’t let generation or self-doubt hang you again. You’ve got what it takes to show your retail objectives right into a thriving on-line retailer that realizes your entrepreneurial imaginative and prescient.

If you want extra assist with, we create one of the most absolute best content material about WordPress. Chances are you’ll even take a look at our favorite tools for productivity that can can help you a great deal. Tell us how your on-line retailer plans are shaping up!

Steadily Requested Questions (FAQs)

Ahead of we wrap up, let’s solution a few of your maximum not unusual questions relating to easy methods to create an internet retailer. Did we omit one? Leave a question under, and we can reply!

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How do I make an internet retailer?

To make an internet retailer, you will have to make a choice an e-commerce platform like WordPress/WooCommerce, create a domain name and site, design your storefront, upload merchandise, arrange cost and delivery choices, and release your site. You’ll be able to additionally marketplace your retailer via social media and engines like google to draw shoppers.

Can I get started an internet retailer free of charge?

Sure, whilst it’s conceivable to begin an internet retailer free of charge the use of platforms like Shopify and, WooCommerce, take into account that those platforms could have boundaries on options and capability, or you should still want to pay for products and services like hosting and area.

How a lot does it price to begin an internet retailer?

The price to begin an internet retailer can range relying at the platform used, site design, area identify, website hosting, cost processing, and advertising. Some platforms, like  WooCommerce, are unfastened however require website hosting and further bills. A elementary on-line retailer can price round $500-$1,000 however can building up with further options and customization.

Why will have to I take advantage of WordPress to construct my on-line retailer?

The use of WordPress to construct your on-line retailer provides a variety of advantages, together with clean customization, a limiteless choice of plugins, and versatility to scale as your enterprise grows. With WordPress, you’ll be able to utterly keep an eye on your retailer’s design and capability and combine with in style cost gateways and delivery choices. Plus, its user-friendly interface makes managing your retailer a breeze.

Which is best, Shopify or WordPress?

WordPress provides better flexibility and customization choices than Shopify. With WordPress, customers can get admission to quite a lot of plugins and topics, enabling them to customise their on-line retailer absolutely. The use of WooCommerce with WordPress provides extra inexpensive pricing plans, limitless product listings, and no transaction charges. Moreover, WordPress is a longtime platform with a big group, offering a wealth of sources and improve.

Can I create an internet retailer with out bodily merchandise?

Sure, it’s conceivable to create an internet retailer with out bodily merchandise. This may also be executed by way of promoting virtual merchandise akin to instrument, ebooks, track, or classes. However, you’ll be able to supply consulting, training, or freelancing products and services. Such on-line retail outlets are referred to as virtual or service-based retail outlets.

How do I get started an internet retailer with out stock?

To begin an internet retailer with out stock, imagine dropshipping or print-on-demand products and services. Drop delivery means that you can spouse with a provider who ships merchandise immediately on your shoppers. With print-on-demand, you create designs published on merchandise most effective when ordered. Select a platform like WooCommerce, arrange your site, choose merchandise, and get started advertising your retailer.

What are the necessary pages that my on-line retailer will have to have?

An internet retailer will have to have very important pages akin to a homepage, product pages, about us web page, touch us web page, FAQs web page, delivery and returns coverage web page, and a weblog web page. Those pages assist supply a very easy and attractive buying groceries revel in for the shoppers and construct believe and credibility for the logo.

The place will have to I host my on-line retailer?

When opting for a website hosting supplier to your on-line retailer, search for one that gives speedy and dependable efficiency, protected transactions, and scalable sources to deal with enlargement. Believe in style choices akin to SiteGround, Hostinger, Cloudways, and Pressable. You’ll be able to learn our detailed comparability of quite a lot of hosts here.

How do I create an internet dropshipping trade?

To create an internet dropshipping trade, you will have to make a choice a distinct segment, analysis and choose merchandise to promote, in finding and spouse with a dropshipping provider, broaden an internet retailer, and marketplace your enterprise via social media and different channels. You’ll be able to use platforms like WooCommerce to arrange your retailer and automate the ordering and delivery procedure.

How do I promote virtual merchandise on-line?

To promote virtual merchandise on-line, you want a platform to exhibit your merchandise, akin to a site or e-commerce retailer, which you’ll be able to simply make the use of gear akin to WordPress, Divi, and WooCommerce gear. Make certain that your product is effective and in call for. Use advertising methods akin to social media promoting, e-mail advertising, and content material advertising to draw doable shoppers. Arrange a protected cost gateway and ship the virtual product to the buyer upon a success acquire.

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