How & When to Use Generative AI [+Tools to Consider]

by | May 16, 2023 | Etcetera | 0 comments

When ChatGPT were given right here on the scene final 12 months, it changed the entire artificial intelligence trade. This generative AI instrument produces answers to almost about any question it’s asked.

And it’s already regarded as probably the most best chatbots ever created.

Generative AI is the latest form of synthetic intelligence that’s making headlines. While the technology isn’t new, AI can now create authentic content material subject material that’s usable in promoting.

In this post, we’ll analysis what generative AI is, its benefits, limitations, use cases, and tool so to upload to your promoting stack.

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What’s generative AI?

Advantages of The use of Generative AI

Obstacles of The use of Generative AI

When to Use Generative AI

Generative AI Equipment

How does it artwork? Generative AI starts with a suggested. Write instructions for what you’d similar to the AI to create. Then, you’ll be capable to customize the results with feedback on style or tone.

Benefits of The usage of Generative AI

With correct usage, AI can yield superb results. We’ll discuss some great benefits of using AI underneath.

1. Generative AI can create promoting content material subject material.

Generative AI can have the same opinion create content material subject material, at the side of blogs, footage, emails for a lead nurturing assortment, and further. This may increasingly more and more scale back the time period marketers spend creating.

Ultimately, it’ll simplify their process so they can spend overtime strategizing.

The ones equipment can also have the same opinion marketers summarize sophisticated wisdom and create footage for their promoting assets.

In case you are wary about having AI generate your entire artwork, equipment like HubSpot’s content material assistant can have the same opinion additional widely throughout the content material subject material creation process.

The content material subject material assistant can generate outlines in your posts or offer guidelines when you face writer’s block.

Generative AI, hubspot content assistantGet started the usage of content material assistant lately.

2. Generative AI can have the same opinion product sales reps.

Generative can scale back the quantity of effort a product sales rep has to place into responding to shopper emails thru writing the emails for them.

You’ll be capable to even specify the tone of your message. In all probability you’d like something formal for brand new possibilities and informal for long-held contacts. AI imply you’ll appeal to every audiences.

3. Generative AI can support responses to queries.

Distilling wisdom is made so much more practical with generative AI. Many equipment write responses to elementary queries. You’ll be capable to then in brief send sophisticated wisdom in an easier-to-understand method.

This can be in particular useful in your provider team. Let’s say it’s after hours, and your strengthen body of workers has already clocked out. Generative AI can have the same opinion solution simple questions that aren’t already pre-loaded to your chatbot.

Hindrances of The usage of Generative AI

While generative AI is an interesting tactic for marketers to imagine, you’ll want to keep the ones elements very best of ideas:

  • Accuracy of results. Results will have to be reviewed to see whether or not or now not the tips is right kind and what provide was used to create the content material subject material.
  • Cybersecurity. New technology opens the door to new and unknown threats from dangerous actors. Avoid placing subtle wisdom or wisdom directly into AI channels.

Previous that, there are 3 primary AI limitations that your promoting will have to know.

1. Copyright Infringement

Generative AI makes use of information (that implies other content material subject material) to have the same opinion inform its output. The ones equipment can put it on the market plagiarism thru ignoring the original content material subject material’s creators. You received’t to find correct backlinking and sourcing in this content material subject material.

Plagiarism damages imagine to your emblem. And, you might also face copyright claims. Without correct attribution, likelihood is that you’ll infringe upon any person else’s artwork.

2. Top quality.

Generative AI requires a lot of wisdom to offer authentic, prime quality content material subject material. Human editors are however needed to analysis AI-generated content material subject material forward of publication.

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Additionally, even though the content material subject material is prime quality, generative AI makes it harder to identify right kind or faulty wisdom.

You’ll want fact-checkers to make sure the entire wisdom from AI is correct. Plus, it’s more practical to create deep fakes (right here’s photographic proof).

3. Content material subject material Bias

The content material subject material generative AI produces would perhaps use biased original assets. That suggests the output could have a undeniable lean, even though that’s not your function.

Without figuring out where the tips comes from, you’ll have a harder time assessing bias or accuracy in an article.

When to Use Generative AI

1. Rising Promoting and advertising and marketing Content material subject material

Generative AI can create promoting content material subject material, at the side of text, footage, motion pictures, and audio. If you happen to occur to ever get stuck finding the suitable words, AI can become a to hand assistant.

For example, AI can create a blog post, {a photograph} caption, an email correspondence, social media reproduction, or product descriptions. Plus, it will have the same opinion create photorealistic art work and graphics to include to your promoting campaigns.

You’ll want to ensure a member of your team evaluations the content material subject material made thru AI. This human editor can ensure the output suits your emblem’s voice. They will have to moreover check out for factual clarity and bias.

2. Purchaser Supplier and Technical Fortify Chatbots

This sort of artificial intelligence can be used for purchaser strengthen chatbots, whether or not or now not that’s to your internet web site or by the use of SMS text strengthen.

It’s going to boost up response time to purchaser inquiries and unencumber reps to care for additional sophisticated issues.

3. Writing Electronic mail Responses

Product sales reps too could have the good thing about using generative AI to write email correspondence responses. If your reps are tired of writing messages in bulk, generative AI can create custom designed messages with specific tones — all in seconds.

Further, AI can have the same opinion pull wisdom from your CRM to make sure custom designed messaging. If you happen to occur to’re looking to get started, dive into ChatSpot.

This AI bot uses chat-based directions to have interaction at the side of your CRM wisdom, so you recognize the entire history of any shopper you contact.

4. Product demonstrations.

Generative AI can be particularly useful for product demonstrations as neatly. For example, if you want to create a demo video, you’ll be capable to use generative AI equipment to make it for you.

AI can also make guidelines that can assist you support the shopper experience. You’ll be capable to have AI write you a script or solution any questions you’ve got all through the post-production process.

Generative AI Apparatus

Now we know about generative AI and discover ways to use it in promoting, alternatively what specific equipment can you use? Let’s dive in underneath.

1. Content material Assistant From HubSpot

cheap ai, HubSpot content assistantSymbol Supply

Content material assistant gear from HubSpot imply you’ll craft reproduction of any duration in seconds. You’ll be capable to merely switch between information and AI content material subject material creation to write posts, landing pages, promoting emails, and further.

Content material subject material assistant imply you’ll during the writing process. The instrument can generate ideas for blog posts and create an overview to have the same opinion data you.

Value: Loose

Perfect for: Marketers and copywriters

What we like: Content material subject material assistant imply you’ll optimize your text for SEO.

2. ChatSpot

cheap ai, chatspot Symbol Supply

ChatSpot is a conversational CRM bot that you just’ll be capable to connect to HubSpot. With chat-based directions, you’ll be capable to engage at the side of your CRM wisdom. You’ll be capable to moreover send emails or pull insights thru entering a text suggested.

ChatSpot moreover has the ability to write long-form content material subject material. You’ll be capable to use this instrument to generate drafts in your blog.

Value: Loose

Perfect for: Marketers and product sales teams

What we like: ChatSpot imply you’ll research the themes you’ll quilt to your blog posts.

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3. Writesonic

Generative AI tool, WritesonicSymbol Supply

Writesonic is among the best generative AI equipment for creating any type of inventive reproduction. This instrument imply you’ll create SEO-optimized content material subject material in your blogs, commercials, emails, and internet web site 10 events faster.

Get began thru inputting the topic you’d like to cover and the language you’re writing in. From there, Writesonic can generate ideas in your post inside the kind of recommended titles. Then, you’ll be capable to suggested AI to write you an intro, an overview, or the entire article.

Value: Plans get began at $12.67 monthly every year. Custom designed plans are available.

Perfect for: Marketers and companies

What we like: Writesonic supplies integrations with WordPress, Zapier, and SEMrush.

4. Jasper

Generative AI tool, JasperSymbol Supply

If your team is looking for an AI solution, imagine Jasper. This generative AI supplies rather a large number of services and products that can receive advantages multiple contributors of your team.

Jasper can have the same opinion craft emails, social messaging, and blog posts. You’ll be capable to even suggested the AI to make art work.

Let’s say you wish to have to write a blog post. Merely open a brand spanking new file in Jasper’s interface. You’ll be capable to input the topic, a content material subject material temporary, your desired tone, and similar keywords. Text turns out when you press generate.

If you happen to occur to stick clicking “generate,” AI will base additional text on what’s already been written throughout the file.

Jasper uses a an identical process when generating art work. You’ll be capable to describe your preferrred image, the style of the piece, and the ingenious medium. From there, AI does the remaining.

Value: A starter plan costs $40 monthly every year. Boss Mode plans worth $82 monthly every year. Custom designed pricing is available for corporations.

Perfect for: Teams

What we like: Jasper integrates with Chrome and emphasizes collaborating with team contributors in exact time.

5. Synthesia

Generative AI tool, SynthesiaSymbol Supply

Synthesia is among the best alternatives for AI-driven video content material subject material. The platform uses AI to create affordable AI avatars with voiceover purposes. You’ll be capable to customize your avatars’ appearances, voices, and languages.

Then, all you wish to have to do is upload your script.

Temporarily, you’ll have a life-like video without hours spent on production. With, Synthesia you’ll be capable to merely create every training and product promoting motion pictures.

Value: Non-public plans get began at $30 monthly every year. Enterprise pricing is available upon request.

Perfect for: Promoting and advertising and marketing teams producing video content material subject material

What we like: The platform comes with a unfastened media library, and also you’ll be capable to upload your media emblem guidelines.

6. Bardeen

Generative AI tool, BardeenSymbol Supply

If you happen to occur to’re looking to automate away time-intensive tasks, Bardeen is correct right here to have the same opinion. This AI-powered instrument integrates at the side of your email correspondence, calendars, messaging, apps, and further so that you’ll be capable to artwork additional effectively.

Consumers can ask Bardeen to automate email correspondence scheduling, organize tasks, or make just right ideas for text.

Bardeen is also an excellent risk for analyzing wisdom from a lot of web sites. Its scraper means that you can extract internet web site wisdom directly into web apps and sheets.

Value: Loose plans are available. Professional plans get began at $10 a month.

Perfect for: Recruiters, product sales, and promoting teams

What we like: Bardeen we could in AI to automate information workflows to increase productivity.


Generative AI tool, Copy.AISymbol Supply

You probably have writer’s block or are merely tired of rephrasing the an identical message for quite a lot of tweets, can have the same opinion. This platform imply you’ll write long-form content material subject material and social media messages optimized for quite a lot of platforms.

Get began thru specifying the platform you’re writing for. Then, give the AI context in your post. That can be a subject matter and keyword or, for social media, somewhat of a file. Then, can generate text.

If you happen to occur to’re creating social reproduction, will generate multiple alternatives so to use. You’ll be in a position to make a choice which works best or agenda they all.

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Value: Plans get began at $36 monthly every year.

Perfect for: Teams, bloggers

What We Like: is a brilliant risk for those that are merely getting started with artificial intelligence. It imply you’ll write blog posts, high-converting social media posts, and tasty emails.

8. ChatGPT

generative-ai-ChatGPTSymbol Supply

ChatGPT is a conversational artificial intelligence that can have the same opinion with a lot of tasks. You’ll be capable to use ChatGPT to compose emails and create any type of promoting reproduction.

Merely sort a command into the platform’s interface, and in addition you’ll get a response. You’ll be capable to ask ChatGPT that can assist you research different topics, create new reproduction, or paraphrase present artwork.

Value: ChatGPT is just lately unfastened. Plus plans get began at $20 monthly.

Perfect for: Specific particular person bloggers

What we like: ChatGPT is the principle generative AI that’s noticed over the top levels of fine fortune and adoption. This means it has a large dataset to be informed from.

9. Rephrase.AI

Generative AI tool, Rephrase.AISymbol Supply

Rephrase.AI is each and every different generative AI platform that focuses on providing custom designed motion pictures in your promoting needs. This instrument can convert easy text, very similar to your blogs, into professional-quality motion pictures in minutes.

The company emphasizes repurposing earlier content material subject material to support the consumer journey and your promoting campaigns.

Value: Non-public plans get began at $25 monthly. Enterprise pricing is available upon request.

Perfect for: Teams creating motion pictures

What we like: Not best does help in making the flicks, the instrument imply you’ll follow and analyze the potency of your advertising and marketing marketing campaign.

10. Soundraw

Generative AI tool, SoundrawSymbol Supply

Soundraw is very available in the market and can in brief create prime quality music for a lot of promoting systems. You’ll be capable to use this instrument to create a theme tune in your company’s podcast or background music for an explainer video.

Value: Loose; Non-public, $16.99/month every year

Perfect for: Content material subject material and video creators, podcasters, streamers

What we like: Most likely you don’t know exactly what you wish to have your tune to sound like, alternatively you’ve got a elementary considered the video’s environment. Soundraw allows you to sort thru mood.


Generative AI tool, Designs.AISymbol Supply is a generative AI platform that allows consumers to create, edit, and scale content material subject material. You’ll be capable to create emblems, motion pictures, voiceovers, visual designs, and promoting reproduction.

Our favorite a part of this instrument is the ability to collaborate and percentage projects all through teams.

Value: Elementary plans worth $19 monthly every year. Skilled plans worth $49 monthly every year. Enterprise pricing is available upon request.

Perfect for: Brand house owners and teams

What we like: may make unexpected visuals. On the other hand, it moreover has a text-to-speech function that allows you to convert scripts to audio.

12. Simple Peasy AI Chat

Generative AI tool, Easy Peasy AI ChatSymbol Supply

Easy Peasy AI Chat has templates for any type of promoting reproduction you wish to have to create. It’s going to most definitely moreover help you create footage, podcast notes, and social media posts.

Value: Loose; Elementary, $4.99/month every year; Starter, $8/month every year; Skilled, $18/month every year

Perfect for: Teams

What we like: We love the “write like an area speaker” risk. It’s going to keep your emblem conversational without reference to where in the world you carry out.

The usage of Generative AI

Generative AI is also new on the scene, alternatively it’s not going any place anytime temporarily. While it can be particularly useful for promoting teams, it’s very important to be aware of the restrictions of the technology.

Find the equipment to have the same opinion your promoting team save time and optimize belongings to profit from how AI can support your productivity.

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