Inside of Rihanna’s Tremendous Bowl Halftime Display Advertising and marketing Engine

by | Feb 9, 2023 | Etcetera | 0 comments

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Rihanna isn’t any stranger to only proper promoting and advertising and marketing.

Throughout the overdue 2010s, she made the transition from recording artist to billionaire rich person with the growth of her Fenty-label producers. Her portfolio of businesses contains:

  • Fenty Good looks: a attractiveness emblem that in brief won popularity for its colour range and inclusivity.
  • Fenty Pores and pores and skin: the outside and body care counterpart to Fenty Good looks.
  • Savage X Fenty: a lingerie subscription emblem that now contains front room and activewear.

Rihanna’s industry ventures and music career were largely siloed — until now.

Once more in September, it used to be as soon as offered Rihanna might be headlining the Tremendous Bowl LVII halftime demonstrate, signaling her return to music after a six-year hiatus. As kickoff approaches, we’re seeing Rihanna use her family of producers to market it the upcoming potency.

The Fenty Promoting and advertising and marketing Engine

This week on the Fenty Good looks social media accounts, the brand shared an ASMR football-themed video to market it the upcoming halftime exhibit. This were given right here a few weeks after the brand offered a selection of football-themed products in its Showstopp’r line.


That #FENTYGAMEFACE not at all fumbles! 💯🏈 Get began the play with a layer of #HYDRAVIZOR to tackle any SPF worries 🌞 Then, touchdown on #PROFILTRFOUNDATION for that contemporary AF, relaxed matte flex 💪🏿💪🏾💪🏽 #GAMEDAY is solely 6 days away, so re-up at the prerequisites now to prep for the massive day at the 🔗 in bio, @sephora, @sephoracanada, and #sephoraxkohls 🏆

♬ authentic sound – Fenty Attractiveness

In January, Savage X Fenty offered a Sport Day assortment of halftime show-inspired pieces and hosted pop-ups to advertise the merch in Los Angeles and Phoenix.

Over the previous few years, Rihanna’s producers have led to number one shifts in their respective industries.

The big variety of sunglasses offered by the use of Fenty Good looks made other makeup producers increase their colour ranges to stick competitive, and ushered in a brand spanking new technology of well-known individual just right seems to be product lines.

The annual Savage X Fenty sort exhibit is known for that incorporates models of all body types and backgrounds, which is a a long way cry from Victoria’s Secret sort presentations of the 90s and 2000s and may have inspired the latter corporate’s rebrand to be aware of inclusion.

The Fenty promoting and advertising and marketing engine is effective. With an entire Fenty ecosystem of businesses ready to provide promoting and advertising and marketing make stronger, the next section of Rihanna’s music career might simply signal a shift in how recording artists market it their music.

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