Snapple Invitations Consumers to Generate Actual Info with AI

by | Feb 14, 2023 | Etcetera | 0 comments

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The data on Snapple bottle caps are getting an AI-powered glow-up.

In a fresh press free up (partially written by the use of AI) the beverage company debuted the Snapple fAIct Generator, a internet primarily based software that allows consumers to seek out and percentage fun data at the click on on of a button.

The rollout of the software coincides with the 20th anniversary of Snapple Actual Info®, and now the brand is inviting consumers to create their own data by the use of visiting the web page or scanning the QR code on a bottle of Snapple. The AI-generated data may well be saved and fact-checked by the use of Snapple, and a couple of of them could also be featured on bottle caps in 2024.

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Interactive promoting has been a part of Snapple’s marketing strategy for a few years. Inside the 90s the brand ran a string of a success commercials that incorporates Snapple employee Wendy Kaufman, who develop into known as the Snapple Woman, learning fan mail from consumers.

Right through the final twenty years, the Snapple staff has shared 1,677 data, even though the accuracy of one of the most data has been extensively debated. Snapple joins Mint Cellular as an early adopter of overtly the usage of generative AI in its promoting.

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