The Final Information to Effectively Rebranding in 2020

by | Dec 7, 2021 | Etcetera | 0 comments

When you’re first starting a business, branding is more than likely the last thing in your ideas. In any case, it’s hard to sit down and switch by way of fonts if you find yourself however attempting to decide who your customers are (and where to look out them).

Plus, even if you made creating a style id a priority, first of all, a change in business plans would in all probability have made your initial branding methodology outdated. Whether or not or now not your branding design efforts started (and ended) with a logo jotted down on a napkin, in a different way you whiteboarded your means by way of all the branding process — from style values to logo permutations — somewhere along the way in which during which problems stopped operating.

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Alternatively you got proper right here, you at the moment are now not satisfied. Fortunately, rebranding isn’t atypical — many primary producers, ranging from Dunkin’ Donuts to Uber, have successfully rebranded up to now. If you’re bearing in mind a rebrand, keep learning to discover ways to rebrand a company, plus examples of various producers who’ve successfully rebranded their web site, identify, logo, or entire company challenge, and objective.

Ok, now that everyone knows what rebranding is, let’s be sure to have the correct reasons to rebrand.

The Right kind (and Wrong) Reasons to Rebrand

Rebrands are refined and lift large risks.

Even large producers don’t seem to be immune — merely take a look at Uber. After redesigning its logo, 44% of people were now not positive of what Uber’s logo represented. 

In spite of everything, knowing the dangers of rebranding help you get to the bottom of whether or not or now not or no longer you’re going proper right into a rebrand for the right reasons.

If you’re buying groceries at rebranding your small business because of product sales were slow or style awareness efforts aren’t paying off, it’s imaginable you’ll wish to reconsider — the ones issues can potentially be solved by way of creating a new marketing strategy or conducting market research to identify the underlying reason why.

On the other hand if you are bearing in mind a rebrand because of your company’s vision, challenge, values, and market at the moment are now not reflected to your style, then a rebrand might be the right selection.

There are a few other primary reasons it’s imaginable you’ll consider a rebrand, in conjunction with:

New puts

It’s essential wish to refresh your style if you are expanding to global markets that won’t identify at the side of your provide logo, messaging, and lots of others.

Market repositioning

Producers are designed to glue corporations with their customers, so when you occur to reposition your small business to concentrate on an absolutely new purchaser profile — whether or not or now not by way of product, place, value, or promotion — your style will wish to apply go well with.

New philosophy

Your enterprise’s challenge, vision, and values will have to govern each selection you make — in conjunction with style possible choices. If your MVV are shifting and pivoting the direction of your small business together with them, you’ll wish to reevaluate your style.

Mergers and acquisitions

When two corporations come together, two producers come together, as well. If your company was once as soon as gained or joined with any other company, you’ll be capable to’t merely let every producers struggle it out. Finding a brand spanking new style that shows the new entity will prevent confusion and assemble believe.

Additionally, listed here are a few reasons no longer to rebrand: 


Too ceaselessly, people consider a rebrand because of they’re ill of seeing the identical logo and slogan every day. When you’re starting to truly really feel wired at the side of your style, remember the fact that your customers (who see it so much a lot much less ceaselessly) would in all probability love that signature color you’ve were given come to loathe.

Covering up a crisis

Whether or not or now not you might be operating in opposition to power internal issues or fending off dangerous press, a rebrand isn’t the answer. Most shoppers and workforce are excellent enough to see all over your rebrand and recognize it for what it’s — a cover-up.

Have an effect on and ego

For new managers, a rebrand would in all probability seem to be the fastest solution to make your mark. On the other hand most new managers don’t seem to be implementing the kind of institutional trade that justifies a rebrand. Additional ceaselessly than no longer, new control that insists on a rebrand is doing it further for themselves than the company.

On the lookout for attention

Most likely product sales were floundering, or in all probability style awareness efforts don’t seem to be deciding on up, then again each means, jumping proper right into a rebrand is the fallacious switch. At absolute best imaginable, you’ll generate some brief buzz, without the product sales and marketing strategy to care for it. At worst, you’ll be able to lose regardless of style recognition you had and set once more your product sales and promoting and advertising and marketing efforts.

When you occur to’ve determined a rebrand is still the right variety for you, keep learning to discover ways to devise a rebranding methodology.

Rebranding Strategies

1. Trade your logo.

One of the crucial primary strategies of rebranding is changing your logo. The usage of a brand spanking new logo will let your customers know that your style’s id is different. You’ll be capable to make it sleeker, use different colors, and lots of others. The main reasons why to switch your logo is so it suits with the new id that you’re promoting and advertising and marketing with the rebrand.

2. Shift style positioning.

After changing your style logo, it’s a will have to to moreover shift your style positioning. You’ll be capable to’t merely trade your colors and logo and contact it a day. The content material subject material that you’re promoting and advertising and marketing will have to be in contact a certain message, whether or not or now not this is your challenge, values, or vision. Shifting your style positioning will let your customers know what your new challenge, values, or vision is.

3. Create new commercials.

Once what your logo and messaging will sound like, it’s time to create new advertisements and content material subject material with this messaging in ideas. The ones commercials will have to clearly be in contact the changes on your style and what they indicate for purchasers. This help you draw in a brand spanking new demographic and succeed in higher audiences.

4. Trade your style’s voice.

After all, when it’s time to rebrand, you’ll want to trade the brand’s voice. Your style’s voice is the standpoint that you just write all your promoting and advertising and marketing content material subject material from. Your voice is each formal, causual, witty, and lots of others. If you’re rebranding, it’s good to switch your style’s voice and announce your rebrand to your new tone of voice.

Now, let’s remember the fact that bot all rebrands are created an identical, so let’s first consider whether or not or now not a partial or general rebrand is the most suitable choice for your small business.

Partial vs. Normal Rebrand

The additional established your small business and style are, the additional it’s essential to lose from a rebrand.

If your small business is further mature, a partial rebrand help you retain the brand loyalty you’ve were given built, while refreshing your image to keep up with changing events.

Recall to mind a partial rebrand as an adjustment focused in your visual style id to suit new possible choices or markets — as antagonistic to a complete id crisis.

That isn’t to say {{that a}} partial rebrand can’t be environment friendly. Merely take a look at Old Spice. The men’s deodorant company redefined its place available in the market and has spotted massive growth every year since repositioning the brand — all while preserving what made Out of date Spice cool inside the first place.

Alternatively, if you are provide procedure a complete id shift and your company’s challenge, vision, and values are changing, an entire rebrand might be in order. This selection is maximum ceaselessly suited for situations like mergers, product overhauls, and other in a similar way foundational shifts.

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Proper right here, the whole lot is on the table — from your identify on your objective, your market, or your style id.

If a partial rebrand is a quick touch-up, all the rebrand is a complete makeover.

Once you’ve were given determined whether or not or now not you need a partial or general rebrand, take a look at the following 5 steps you’ll want to put in force to successfully rebrand.

1. Reestablish your style’s audience and market.

After in depth market research, in conjunction with point of interest groups and analyzing the data, you’ve were given noticed something startling — your customers (or pageant) don’t seem to be who you idea they’d been.

Most likely this can be a demographic with which you in no way idea you’ll engage. On the other hand, in all probability there’s a new competitor available on the market and its products or services and products are immediately competing with yours.

And also you’ve were given the data to finally end up it.

Take a look at who’s if truth be told buying from you — and who they’re buying from, instead of you. Comparing this in opposition to your initial target audience and audience would in all probability expose some stark permutations.

Once you’ve were given established your exact market and audience, you are prepared to begin out rebranding your company to hook up with your customers (and outsmart your pageant).

2. Redefine your company’s vision, challenge, and values.

What are you doing? How are you doing it? Why are you doing it?

When you’re re-evaluating your vision, challenge, and values all over a rebrand, the ones are the three questions you’ll be able to wish to ask yourself. While it’s easy to take your messaging foundations without any consideration, they are able to trade as a company grows.

New products, priorities, services and products, or stakeholders can completely undo what once appeared like a given.

Listed below are a few primary components of your company you’ll want to analyze to come to a decision which phase(s) of your company need just a bit TLC.


It is a large one. Vision acts since the North Giant identify for each movement your company undertakes, so it is crucial you’ve an organization figuring from your vision quicker than moving forward — additionally, in all probability through the years your vision has changed. This is good enough, then again it is crucial you redefine your vision as quickly as conceivable to ensure all your workforce are making possible choices with that vision in ideas.

When you’re rebranding, company vision will have an effect on the whole lot from your web site redesign on your hiring process.


If vision is your what, challenge is your how. Most likely you might be however getting within the identical direction, then again the way in which during which you might be getting there has changed. In spite of everything, your challenge is your company’s roadmap.

When your challenge changes, your messaging needs to switch as well — making it merely as a very powerful as vision all over a rebrand.

For instance, Sweetgreen’s mission statement is “To inspire more fit communities by way of connecting people to precise foods.” This motto will help define the whole lot about Sweetgreen’s style, from the images they use in advertisements to the language they use in press releases.


Your values act since the why behind your style. They’re why you might be operating in opposition in your vision, and why you might be faithful on your challenge.

On the other hand, as producers make larger and change, a couple of in their founding values would in all probability grow to be unsustainable. When you’ll be capable to’t give a boost to your old-fashioned values otherwise you’ve were given come to prioritize new ones, you’ll be able to wish to exchange them to reflect what your company if truth be told values these days.

Emblem Voice

As your vision, challenge, and values trade while rebranding, the way in which during which you place throughout the ones aspects of your company may also have to switch. The vocabulary, tone, and voice you utilize in your style have to match your message. So, if what you might be saying is changing, how you might be saying it’ll wish to trade, as well.

3. Rename your company all over a rebrand.

Changing names is a huge enterprise, one that can worth you style recognition and herbal search web site guests in one fell swoop. So, if you are renaming your company as part of your rebrand, be sure to have a plan for recovery as part of your post-rebrand methodology.

At all the, if your identify however fits, your absolute best imaginable course of action is to stick it. But if your provide identify is a mismatch in your company id, it might be time to go back to the planning stage. To help make that planning stage moderately much less daunting, listed here are some starter ideas for the renaming process:

  • Make a brand spanking new word
  • Use an old-fashioned word in new techniques
  • Say what you do (if truth be told)
  • Modify a word’s spelling
  • Add a prefix or suffix
  • Look to other languages
  • Raise two words together
  • Create an acronym
  • Use a location

If you’re revisiting your identify while rebranding, point of interest on alignment at the side of your style’s vision, challenge, and values — further than just what sounds superb. That means, your new identify has a better chance of supporting your long-term growth and targets.

4. Reconsider your style’s slogan.

A superb slogan is catchy and captures your company’s challenge and vision. It’s your company’s objective, condensed. No longer like changing names, changing slogans is just a bit easier in your promoting and advertising and marketing efforts. On the other hand like changing names, you will have to however consider it carefully.

First, it is crucial you ask yourself, why do you actually wish to trade your slogan?

It’s easy to fall into the entice of hating your slogan because of you’ve were given heard it such a large amount of events. On the other hand it’s that exact same repetition that builds style recognition. Despite the fact that you’ll have got ill of your slogan after seeing it many times, your customers would in all probability love it.

If you’re on the fence, you’ll be capable to snatch point of interest groups to see if the slogan is actually resonating. If it’s now not, you’ll be capable to get some new ideas for slogans with the ones starting problems:

  • Make a claim
  • Get metaphorical
  • Use poetic language
  • Provide instructions
  • Leverage labels
  • Reward customers

5. Rebuild your style id.

The tangible portions you utilize to be in contact your style would in all probability were in play for a few years by the time you start considering a rebrand. This means you’ve were given more than likely had numerous time to reconsider their strengths and weaknesses quicker than converting them.

It’s essential wish to redesign your logo, use new colors to your style material, or even create new style guidelines. Listed below are a few now not atypical changes it’s imaginable you’ll make as part of your rebranding methodology:

Your Brand

Most likely you truly favored your logo whilst you first started your company, then again you might be finding your customers in no way actually appeared to “get it”. On the other hand, in all probability your logo needs a refresh to reflect the other primary changes you’ve were given made internally.

If you’re buying groceries to do a logo redesign, going once more to the basics of what makes a superb logo will will allow you to to get it correct this time.

Stay simple. Jamming as so much symbolism as conceivable into a logo maximum ceaselessly does now not decide too well. On the other hand that may be a tough reality for more youthful corporations who’re however in the hunt for to finally end up themselves. Now that you’re further established, show yourself assurance with a simple logo.

Make an impact. Most likely you went the opposite trail to your distinctive logo design and were too afraid to be bold, in order that you stuck with something protected. Your logo isn’t worth so much if people can’t remember it, so if you find yourself redesigning your logo, don’t settle for something that won’t stand out.

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Be adaptable. One thing you’ll have came upon at the side of your first logo is its boundaries. Now that what shapes or types might not be as versatile for the channels your small business if truth be told uses, undergo those in ideas all over the redesign.

Aim for appropriate. As corporations mature and get to snatch their customers upper, a logo that will in all probability have made sense at unencumber might now be considered completely fallacious for that company’s target audience.

Look to the longer term. As fun as rebrands would in all probability seem, you do not want to try this every year, so actually take a look at your vision, challenge, values, and objective and consider whether or not or now not this new logo can give a boost to them in any case.

Maintain through-lines. Like your identify, your logo is surely certainly one of your style’s most memorable components. When you’re rebranding, keep away from shedding quite a lot of style recognition by way of in the hunt for to maintain the parts of your old-fashioned logo that worked. When you’ll be capable to maintain some way of continuity, you’ll be able to carry over one of the crucial style recognition your old-fashioned logo first of all had.

If we take a look at a few logo redesigns from 2019, we can see this process in movement. Take Zara and The Knot, for example, two corporations that changed their logos in the last few years:


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In the ones style updates, portions of the old-fashioned style carry by way of. Zara stored its bold, black lettering, then again pushed the kerning tighter and switched one Serif font for any other. The Knot, alternatively, stayed within the identical typography family with a Script font, then again swapped blue for orange in their color scheme.

Choosing Your New Color Palette

Color could have a huge impact in your style — in reality, some colors are if truth be told synonymous with the producers that use them, like McDonald’s yellow. On the other hand choosing the right color may also be tough, and as your company develops, your color would in all probability need a brush up.

Having a look at your style colors with fresh eyes using color psychology and competitor research help you review whether or not or now not they’re operating with (or in opposition to) the brand image you want to enterprise.

Additionally, now that you’ve got been operating at the side of your color(s) for a while, you could have noticed that the way in which during which your colors show up on-screen vs. in-print isn’t consistent. When bearing in mind colors all over your rebrand, check out to ensure the color seems the identical on numerous style materials.


Like your color, your distinctive font may have confirmed up differently in observe than in idea. When you’re reevaluating fonts, pay close attention to what worked and what didn’t at the side of your old-fashioned font, together with any difficulties you had — like getting access to the font for web design or PowerPoints.

You may additionally wish to consider whether or not or now not your font is consistent with any markets or messages uncovered while rebranding. If your customers are further mature than you first of all expected, that amazing hip Sans Serif font might be as a further typical Serif font. In any case, the medium is the message.

And now that your promoting and advertising and marketing channels, you’ll be able to make further skilled possible choices on weight and cuts — like which fonts show up well, and which leave your words buying groceries wonky.

Shapes and Imagery Revisited

Like your logo, color palette, and typography, your imagery and shapes play a vital place to your style id. If you’re changing any of your style’s other visual portions, it’s worth reconsidering your imagery and shapes to stick the whole lot cohesive after you’ve were given rebranded.

On the other hand it isn’t enough in your rebrand to look cohesive — it will have to give a boost to the core messages of your style, as well. At each step inside the branding design process, be sure that the what, how, and why behind your style are also behind your new style id.

Development New Emblem Guidelines

If you are going to go through all the trouble of creating a brand spanking new style id for your small business, you upper be sure to use it correctly. Having (and if truth be told using) style guidelines will will allow you to keep your style consistent after the transition.

Emblem guidelines are in particular essential for logos. Brand guidelines are designed to make it so simple as conceivable for purchasers to see, recognize, and bear in mind your logo — making up for any out of place familiarity that comprises a rebrand.

Listed below are a few portions to consider when writing your logo guidelines:

  • Brand portions. What visual portions make up your logo? When and the way in which are each of them used?
  • Color permutations. What does the colored style of your logo appear to be? What about black and white? When are each of the ones used?
  • Clear house. Regularly referred to as padding, that’s the hole spherical your logo that prevents overlap or obscuring. Aim for no less than 10% of width always.
  • Unacceptable uses. What can in no way be completed on your logo? What color permutations, rotations, scaling, and lots of others. do you want to keep away from?

You’ll want to have your guidelines readily to be had if you are doing a web site redesign, creating a rebrand advertising and marketing marketing campaign, or rising other promoting and advertising and marketing materials.

6. Practice style sentiment along the way in which during which.

When you’re designing all the new portions on your rebrand, it’s a will have to to get feedback from customers. You’ll be capable to behavior point of interest groups and see if the new branding footage and messages be in contact your new challenge, value, and vision. If you don’t get sure feedback, it might be time to go back to the planning stage.

Probably the most an important a very powerful steps in rebranding is tracking style sentiment quicker than, all over, and after a rebrand unencumber. You’ll be in a position to take a look at style sentiment quicker than a rebrand and see what customers truly really feel negatively about. With this in ideas, you’ll be capable to behavior your rebrand strategically, together with new messaging that aligns at the side of your audience.

After you’ve were given evaluated the feedback quicker than a rebrand, and tested your new rebranding portions in a point of interest staff, it’s time to unencumber your rebrand.

7. Plan a a good fortune unencumber.

Launching a rebrand isn’t as simple as changing the colors, fonts, or logo in your website. A rebrand is about talking your new message: What’s your new challenge, values, and vision? To be in contact this, it’s a will have to to plot a a good fortune rebranding unencumber.

This will include posting advertisements online, in print, on TV, on radio, and lots of others. Then, you’ll want to announce the discharge of your rebrand with a press loose as much as your website and a put as much as your social media channels that says exactly why your company sought after a rebrand and what this rebrand approach for the future of your company.

At its absolute best imaginable, a rebrand can act as an incentive to stick consistent and on-brand in all your promoting and advertising and marketing efforts moving forward — something that can slip in firms through the years.

Now that we’ve were given explored quite a lot of aspects of rebranding, let’s take a look at examples for extra inspiration.

1. Chobani rebrand


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In 2017, Chobani made a few major changes to their brand with the intention to stand out inside the crowded, oftentimes homogeneous-looking yogurt business.

First, they shifted their id from a yogurt company to a “food-focused wellness company” with a brand spanking new challenge — “Preventing for happily ever after.” Beneath their Impact page on their website, you’ll be able to see the observation, “The most important issue we make is a difference. It’s always been about more than yogurt.” You’ll be capable to see this point of interest on smartly being and vitamin in their advertisements and their new products, in conjunction with A lot much less Sugar Greek Yogurt and Chobani Flip Yogurt.

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Additionally, as confirmed above, Chobani changed its packaging — instead of using easy white cups with fruit pictures, they redesigned their product packaging using 19th century American other people paintings with numerous colors. Their rebrand helps their products stand out from the other easy white yogurt techniques on the cupboards.

2. Candid rebrand


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Rebranding is ceaselessly a superb selection after two corporations merge.

For instance, Foundation Center was once as soon as an important provide of information about philanthropy globally, and GuideStar was once as soon as an important provide of information on U.S. nonprofit organizations. In 2019, the two organizations joined forces to grow to be Candid, enabling every foundations to give a boost to the services and products they supply to tens of hundreds of thousands of people who rely on them to help make the world a better place.

When you occur to visit Foundation Center’s web site, you’ll be able to see a message that reads: “Foundation Center and GuideStar are if truth be told Candid. You were redirected to from” The old-fashioned GuideStar web site is still visible and usable, then again there’s a proof of the new corporate entity and a link to Candid’s internet web page.

Candid, the new merged foundation, now boasts a sleek web site with a challenge observation, guiding concepts, and a vision that combines the best of every Foundation Center and GuideStar.


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3. Dropbox rebrand


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In 2007, Dropbox presented as a file-storage and file-sharing web provider — then again in 2017, the company now wants you to think of them as ” the connective tissue for teams and firms of all sizes”. Instead of just a file-sharing provider, Dropbox is now an entire suite with APIs, apparatus, and integrations.

Together with the internal challenge shift, Dropbox refreshed its logo to reflect its new products. In a observation regarding the new logo, the Dropbox design team said, “Our old-fashioned logo was once as soon as a blue box that implied, ‘Dropbox is a great place to buy stuff.’ The new one is cleaner and more practical. And we’ve were given advanced it from a literal box, to numerous surfaces to show that Dropbox is an open platform, and a place for advent.”

4. Pet Foods Execs rebrand


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Pet Foods Execs has a full timeline on their website that shows all company changes since 1936, when the company first opened.

A lot of the utmost notable are the company’s identify trade from “Rumford Pet Center” to “Pet Foods Execs” (in an “effort to establish itself separately from the Rumford Aquarium”), and the brand redesign in 2008. The 80-year-old company has grown significantly through the years, and is now an important distributor of pet products from coast-to-coast.

To reflect their trade and growth through the years, the company has taken a lot of a good fortune steps to constantly refresh their style to reflect their products and values as they alter through the years.

5. Dunkin’ Donuts rebrand


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Beginning in January 2019, Dunkin’ Donuts, first introduced in 1973, adopted a brand spanking new logo that dropped the “Donuts” on their identify — now, signs, logos, and promoting and advertising and marketing materials simply be informed, “Dunkin’”.

The new identify signifies the companies point of interest on coffee — Tony Weisman, Chief Promoting and advertising and marketing Officer, Dunkin’ U.S., said in a statement, “By means of simplifying and modernizing our identify, while however reminiscent of our heritage, now we have now a chance to create a fantastic new energy for Dunkin’, every in and outside our shops.”

Despite the trade in identify, Dunkin’ continues to use the identical red and herbal colors and iconic font to ensure long-time customers continue to recognize the brand.

6. IHOP rebrand


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As you’ve were given more than likely gathered from this publish, a rebrand is a fantastic selection to refresh your public trust and get shoppers’ attention.

Which is exactly why IHOP used a rebrand as a promoting and advertising and marketing ploy to get people to be aware of their new product — burgers. In 2018, IHOP announced that it was rebranding as IHOb, the International House of Burgers. It began using IHOb on social media, its web site, and in-store promotions.

In the end, IHOP admitted its rebranding was once as soon as a comic book tale to get people to be aware of their new line of ground Angus ground beef burgers. Their “shaggy dog story rebrand” was once as soon as a wise play — it incentivized people to each vehemently battle for the importance of IHOP’s most essential product (pancakes), while moreover calling attention to their other possible choices.

IHOP has since switched once more to its distinctive identify and logo.

Bad Rebranding Examples

1. Comcast

Comcast has been known to have the most hated customer services in the United States. So the company determined to switch their identify and rebrand their logo to xfinity.

Alternatively, the company didn’t trade its history of dangerous practices. Superficial updates like a name trade and logo trade won’t help your company if style id and style reputation does now not apply.

While the company could have worked on improving purchaser give a boost to, they spent money on a attractiveness support, which didn’t help them earn the believe once more from their customers. To earn your customers believe, it’s essential to concentrate on them. You’ll be capable to’t merely rebrand your visual id while making no substantitve changes.

bad rebranding example: comcast

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2. Hollow

Remember that tick list of reasons to rebrand and reasons not to rebrand above? Hollow made the mistake of rebranding for apparently no reasons why. The company changed their logo and resulted in outrage among its customers. Best 6 days later, the company went once more to the old-fashioned design.

The new logo didn’t be in contact the rest in regards to the style, and in reality took the nature out of the brand’s logo. Additionally, customers had an emotional bond with their logo, and changing it for no reasons why resulted in disenchanted customers.

bad rebrand examples: gap

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3. Weight Watchers

Weight Watchers changed its identify and logo a few years prior to now to shift its point of interest from weight-loss to wellness. Alternatively, with their new identify “Wellness that Works,” customers weren’t sure if the product possible choices were going to switch.

The shift from weight-loss company to wellness company left customers perplexed. And this wasn’t a nasty concept for a rebrand, alternatively it’s going to be important that your product possible choices each trade at the side of your new id or don’t rebrand the least bit.

Changing the identify of your company mustn’t confuse customers — it will have to make your possible choices further clear.

Additionally, if you are going to shift your identify and product possible choices, it’s a will have to to be in contact that message clearly. This rebrand failed because the message wasn’t clearly communicated and customers were perplexed.

bad rebrand examples: weight watchers

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Are You Ready to Rebrand?

Now that the whole lot a rebrand comprises, it’s time to consider if and the way in which you want to rebrand your individual business. Whether or not or now not you end up going with a logo redesign, a web site redesign, some refreshed messaging or a complete style overhaul, the ones steps help you to consider your absolute best imaginable methodology for construction a style that may get it correct this time.

Editor’s understand: This publish was once as soon as to begin with printed in August 2014 and has been up to the moment for comprehensiveness.

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