WooCommerce vs Shopify (2023) — Which One Is Best?

by | Feb 20, 2023 | Etcetera | 0 comments

WooCommerce vs. Shopify is a difficult match-up. Shopify claims that over 1,700,00 companies use its platform. WooCommerce, alternatively, has greater than 5 million energetic installations. That implies we’re speaking about two eCommerce giants, each and every taking a wholly other way to serving to you construct an internet retailer.

On this article, we can examine WooCommerce vs. Shopify referring to setup, cost processing, customizability, and value. Alongside the best way, we’ll let you know which eCommerce platform excels in each and every house to lend a hand you make a decision which possibility highest suits you.

Let’s get to it!

WooCommerce vs. Shopify: Hosted vs. Self-Hosted eCommerce

Even though each Shopify and WooCommerce will let you create an internet retailer, they provide very other consumer stories. The principle distinction between the 2 choices is that one is self-hosted, and the opposite is hosted.

Right here’s what that implies:

  1. WooCommerce. WooCommerce is a WordPress plugin. You’ll be able to set up the Content Management System (CMS) on any server of your selection, are completely loose to edit the WooCommerce and WordPress code, and will use each gear for nearly any form of undertaking you need.
  2. Shopify. Shopify is a Software-as-a-Service (SaaS) platform. It will give you website hosting, eCommerce tool, upkeep, and beef up. That implies much less keep an eye on over your retailer, however an more uncomplicated setup procedure.

WooCommerce itself is loose. On the other hand, you continue to must pay a per month or once a year rate for hosting the WordPress site that’s the use of WooCommerce (until you run your personal server). In go back, the combo of WooCommerce and WordPress gives you complete freedom on the subject of your eCommerce tasks:


Shopify as a platform is all about offering companies with easy-to-use gear for launching an internet retailer. As a hosted platform, it combines the entire options you’ll want in a single package deal:


Because of its nature, Shopify is a much less versatile platform than WooCommerce. On the other hand, that’s no longer essentially a nasty factor, as we’ll discover all through the remainder of this newsletter.

Environment Up a Retailer in WooCommerce vs. Shopify

If that is your first time putting in place an internet retailer, you’ll need to know the way tough (or easy) each and every platform makes that procedure. Let’s get started with WooCommerce.


As we discussed previous, WooCommerce is a WordPress plugin. Which means prior to you get to paintings to your retailer, you need to undergo a chain of steps, together with:

  1. Finding a web host
  2. Signing up for a website hosting plan
  3. Putting in WordPress
  4. Discovering and putting in the perfect WooCommerce theme
  5. Putting in place WooCommerce

This procedure doesn’t take a lot time if you’re already accustomed to WordPress and you have got a internet host in thoughts. On the other hand, if that is your first time searching for a internet host, you’ll wish to finances a number of time for analysis.

Putting in WordPress is a painless enjoy, and in lots of circumstances, your internet host will do it for you. As well as, some WordPress website hosting products and services be offering “eCommerce” or WooCommerce plans, which is a posh method of claiming that they’ll pre-install WooCommerce and a few different helpful gear for you.

If you get to paintings with WooCommerce, the plugin will release a wizard to help you configure your retailer and arrange some fundamental pages for it:

Setting up a store using WooCommerce

After your retailer is able to move, you’ll start adding products. The plugin provides a Merchandise tab in your web page’s dashboard and allows you to use the WordPress editor to arrange new merchandise to your retailer:

Adding products to WooCommerce

Including new merchandise to WooCommerce is modest, nevertheless it’s no longer as “visible” a procedure as with different eCommerce platforms.


With WooCommerce, you need to undergo a number of steps to get your retailer up and working. Whilst you’re the use of Shopify, the method boils down to 2 portions:

  1. Signing up for a Shopify account
  2. Configuring your retailer
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Whilst you log in for the primary time, Shopify will ask you a couple of fundamental questions on what sort of undertaking you’re running on:

Launching a new Shopify store

Shopify will even ask you for some private data, which it must procedure your retailer’s payouts. Once you get to the dashboard, you’ll be capable of get started including merchandise. Total, the Shopify product editor provides a extra streamlined enjoy than WooCommerce does:

Adding a product in Shopify

Each Shopify and WooCommerce help you so as to add numerous main points for each and every product for your retailer. You’ll be able to specify costs, arrange Inventory Holding Unit (SKU) numbers, observe inventory, configure delivery, and extra.

One standout characteristic that Shopify provides is integrated fundamental Search Engine Optimization (SEO) choices for merchandise:

Working on a product's SEO in Shopify

To get that very same capability in WooCommerce, you need to use an SEO plugin. With the suitable device, you’ll get get admission to to a lot extra options than what Shopify provides out of the field.

Putting in place a Retailer 🥇
Shopify excels on this class as a result of its easy irrespective of your technical enjoy.
WooCommerce is simple to setup as neatly, however it is particularly smooth when you have enjoy with WordPress.
Choose Shopify Choose WooCommerce

Verdict: Should you’re accustomed to WordPress, putting in place WooCommerce and including merchandise shall be a stroll within the park. Then again, when you’re new to eCommerce, Shopify provides a a lot more streamlined setup enjoy.

Configuring Fee Choices in WooCommerce vs. Shopify

An internet retailer can handiest achieve success when you be offering cost choices that your consumers need to use. You’ll need to have get admission to to as many choices as conceivable, so you’ll select the most productive ones to your retailer.


With WooCommerce, you get get admission to to a number of cost processors out of the field. The plugin allows you to choose between a number of choices throughout the setup wizard, together with Stripe and PayPal. On the other hand, you’ll at all times allow further strategies during the WordPress dashboard:

Setting up WooCommerce payment methods

If you wish to arrange further cost strategies, you’ll at all times browse the WooCommerce “extensions” store. Extensions are merely plugins that upload new capability to WooCommerce, corresponding to beef up for extra cost processors:

WooCommerce payment extensions

Those add-ons assist you combine almost any payment processor you need into your retailer. The drawback is {that a} lot of WooCommerce extensions are pay-to-play, and they are able to get reasonably dear.


Shopify additionally helps a vast vary of cost processors. The platform promotes PayPal as its primary possibility, nevertheless it additionally will give you get admission to to a number of third-party suppliers and what it calls “choice cost strategies”.

Configuring Shopify to paintings with third-party suppliers is modest. The platform will give you a listing of choices, and it explicitly tells you which ones don’t seem to be to be had for your nation:

Configuring Shopify payments

Whilst you upload a brand new cost possibility, Shopify will tell you if you want to create an account and the best way to attach it along with your retailer. It additionally tells you ways a lot that exact cost processor fees in charges, which may be very helpful.

As we discussed in brief, Shopify additionally helps some choice cost choices. Amongst the ones, you’ll in finding cost processors that allow consumers to pay the use of cryptocurrency and native cost choices of their areas:

Configuring alternative payment methods in Shopify

It’s additionally value noting that each one of those choices are constructed into Shopify. Not like with WooCommerce, you don’t wish to pay for extensions that upload explicit cost processing choices in your retailer. Shopify does offer extensions (loose and paid), which it calls “apps”, however no longer for this capability.

Configuring Fee Choices 🥇 Winner
Shopify gives you many of the choices you can want without delay out the gate, however does not be offering the extra explicit extensions.
WooCommerce comes with a couple of usual cost choices however, has the bonus have having an in depth plugin library.
Choose Shopify Choose WooCommerce
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Verdict: Should you’re searching for very explicit cost processing choices, WooCommerce extensions may also be your highest guess. On the other hand, Shopify will get a thumbs-up for incorporating such a lot of choices with out requiring further gear. Out of the field, alternatively, each eCommerce answers come up with get admission to to the fundamental cost processors that the majority retail outlets use (corresponding to Stripe and PayPal).

Customizing Your Retailer with WooCommerce vs. Shopify

If you wish to make your retailer your personal, you’ll want the power so as to add new options and alter its taste. In that house, each WooCommerce and Shopify be offering some spectacular choices.


Customizability is the place WooCommerce shines. Because you’re the use of WordPress, you’ll customise your site and retailer it in virtually any method you’ll consider. WordPress provides hundreds of issues and plugins (each top class and loose) that help you so as to add new and thrilling capability in your tasks.

For instance, you’ll search for WordPress themes that combine with WooCommerce out of the field. Some issues, corresponding to Divi, help you to make use of complicated visible developers to customise your retailer and product pages:

Customizing your store using Divi

With WooCommerce, you’ve a degree of freedom to customise your retailer that hosted platforms corresponding to Shopify merely can’t event. You’ll be able to even adjust your web page’s foundational code (or hire a developer to take action for you).

The trade-off for that freedom is that you just’re at all times studying one thing new about the best way to use WordPress and WooCommerce. If that appears like a excellent deal to you, then WooCommerce’s customizability is its number one promoting level.


Shopify provides a vast vary of customization choices for its customers. You get get admission to to an app library that will give you a number of choices for including new capability in your retailer:

Adding apps to Shopify

Simply as with WordPress, a few of Shopify’s apps are loose, and a few are top class. On the other hand, the number of apps is magnitudes smaller than what you’ll get with WordPress and WooCommerce. Additionally, the place premium WordPress plugins most often fee you for a once a year license, maximum paid Shopify apps paintings on a per month subscription fashion.

So far as issues move, Shopify provides a modest number of loose choices:

Free Shopify themes

In terms of top class issues, the choice is far broader. On the other hand, Shopify themes have a tendency to be a lot more dear than their WordPress and WooCommerce opposite numbers, with maximum beginning at round $180.

Customizing Your Retailer In comparison to WooCommerce, Shopify supplies a restricted set of customization alternatives that come at the next value level. 🥇 Winner
WooCommerce’s exceptional customization features make it a specifically compelling on this class.
Choose Shopify Choose WooCommerce

Verdict: The extent of freedom that WordPress and WooCommerce be offering is unrivaled. Shopify is a customizable platform, however because of its hosted nature, it may’t compete with WooCommerce. Additionally, WooCommerce and WordPress are so widespread that there are virtually no options you’ll’t upload in your retailer the use of plugins.

How A lot Does WooCommerce vs. Shopify Price?

In the long run, the largest deciding issue between WooCommerce vs. Shopify will be your finances. With that during thoughts, here’s the fundamental pricing you’ll be taking a look at:

eCommerce Tool Integrated with each and every plan 🥇 Winner
Plans $29, $79, and $299 per 30 days plans Unfastened
Setup charges Integrated with each and every plan None and a few internet hosts arrange WooCommerce for you
Web hosting Integrated with each and every plan Web hosting plans get started at round $5 per 30 days
Area identify No longer incorporated – .com domain names get started at round $15 consistent with 12 months Integrated with some internet website hosting plans
Retailer and site upkeep Integrated Is determined by your website hosting supplier and plan
Plugins and apps On moderate, per month app subscriptions get started at round $5-20 On moderate, top class plugins get started at round $10-20 for once a year licenses
Topics Authentic top class issues get started at $180 On moderate, top class issues get started at round $29
Choose Shopify Choose WooCommerce
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On paper, WooCommerce is the most affordable possibility out of the 2. You’ll be able to arrange WordPress and WooCommerce for not up to $20, together with hosting and a website. With Shopify, you want to spend no less than $29 for its fundamental plan after which pay additional to check in a website.

If you wish to use Shopify apps, the ones prices can upload up temporarily too. Per month subscriptions will finally end up costing excess of once a year charges for top class WooCommerce extensions. On the other hand, it’s value noting that you just don’t wish to use top class issues, extensions, or apps for both platform – it’s all as much as you.

WooCommerce Deep Dive

Should you’re eager about studying extra about what WooCommerce has to supply, you’ll take a look at a few of our articles like WooCommerce vs. Magento or our article on the true price of the use of WooCommerce.

Whether or not you’re a seasoned WooCommerce consumer or simply beginning, those articles offers you precious insights and highest practices to take your retailer to the following point.

WooCommerce Vs. Shopify: The Ultimate Comparability

Opting for between WooCommerce and Shopify is usually a problem. WooCommerce is through a ways the extra versatile possibility, nevertheless it additionally takes longer to totally grasp than Shopify does. Should you’re completely new to eCommerce and you need an enjoy that’s as smooth as conceivable, Shopify is a protected guess.

Putting in place a Retailer 🥇 Winner
Shopify excels on this class as a result of its easy irrespective of your technical enjoy.
WooCommerce is simple to setup as neatly, however it is particularly smooth when you have enjoy with WordPress.
Configuring Fee Choices 🥇 Winner
Shopify gives you many of the choices you can want without delay out the gate, however does not be offering the extra explicit extensions.
WooCommerce comes with a couple of usual cost choices however, has the bonus have having an in depth plugin library.
Customizing Your Retailer In comparison to WooCommerce, Shopify supplies a restricted set of customization alternatives that come at the next value level. 🥇 Winner
WooCommerce’s exceptional customization features make it a specifically compelling on this class.
Value Shopify necessitates no less than $29 for its fundamental plan, and also you should pay an extra rate to procure a website. Additionally, bills for Shopify apps can gather abruptly. 🥇 Winner
For only $20, you’ll identify a WordPress and WooCommerce web page, which incorporates website hosting and a website.
Choose Shopify Choose WooCommerce

Then again, when you’re relaxed tinkering along with your retailer, WordPress and WooCommerce be offering a wealth of customization choices which are unrivaled. Extra importantly, it may be a lot less expensive to set up a WooCommerce store, which makes it an ideal entry-level possibility.

Do you’ve another questions on WooCommerce vs. Shopify? Let’s speak about them within the feedback phase under!

Featured Symbol by way of olesia_g / shutterstock.com

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