WordPress vs HubSpot CMS

by | Aug 30, 2022 | Etcetera | 0 comments

WordPress has been the go-to CMS platform for more than a decade. With more than a part of all internet websites built on it, it has basically change into the trade standard for content material subject matter keep watch over techniques. That being discussed, there’s a brand spanking new kid on the block. HubSpot CMS has been mountaineering up the charts since its free up in 2020. In this article, we’ll do a WordPress vs Hubspot CMS comparison so that you’ll make an informed solution about which platform is right for you. Let’s get started.

WordPress vs HubSpot CMS: Who Are They For?

WordPress and HubSpot are an equivalent in that they’re every content material subject matter keep watch over techniques. Every be ready for purchasers to customize the appearance, theme, and capacity. That being discussed, WordPress and HubSpot are most likely absolute best suited for various kinds of consumers. We’ll take a look at who each and every platform is most suitable for.

Previous to we get into all that, keep in mind that we’re that specialize in WordPress.org, moderately than its .com counterpart. At Sublime Subjects, we believe that the .org product is by the use of far the additional tricky of the two. For those who’re on the fence about which platform to choose, take a look at our very detailed put up that outlines the differences between the two.

WordPress Content material subject matter Keep watch over Device

WordPress is amongst the most up to date content material subject matter keep watch over techniques on this planet. With any place from 44% to 65% of all internet websites built on WordPress, it has a lot of uses for a lot of other folks. WordPress is also extraordinarily customizable. Developers can assemble their own plugins, topic issues, and templates to make their internet web page stand out from the crowd. In fact, HubSpot has made a WordPress plugin to combine HubSpot with WordPress.

Additionally, WordPress is moderately easy to learn. The ones which might be merely starting out in web development can merely to find somewhat a couple of tutorials to be in agreement get them started.

WordPress CMS

HubSpot Content material subject matter Keep watch over Device

To put it it sort of feels that, HubSpot CMS is geared in opposition to marketers and developers. While WordPress is in a position to being a promoting and advertising powerhouse, HubSpot provides developers and marketers the power to have a fully integrated promoting and advertising hub, right kind out of the sphere. You’ll be capable to get purchaser wisdom with built-in reporting, organize advertising and marketing automations, and have the ability to tap right kind into HubSpot CRM and not using a want to organize any customized integrations.

If you want to know what your shoppers are up to, HubSpot CMS has you covered. Reporting and analytics are a click on on away because of the cohesive HubSpot ecosystem. Check out our detailed HubSpot evaluation for additonal.

HubSpot CMS

WordPress vs HubSpot CMS: Ease of Use

People and small business homeowners are getting into {{the marketplace}} at the fastest pace in history. In fact, small business growth has more than doubled since 2011. Additionally, it kind of feels like everyone has a side hustle nowadays. Because of this, content material subject matter keep watch over techniques have change into an more and more trendy option to assemble a internet web page.

In an effort to keep costs down, further people are taking a stab at designing their own internet web page. Because of this, it’s crucial to use a platform that is easy to clutch, learn, and doesn’t break the bank. Doing things like together with photos, writing blog posts, and understanding how you’ll be able to navigate the admin dashboard are essential choices that this present day’s consumers are in search of.

WordPress CMS Ease of Use

The WordPress CMS is a complicated platform. Its ease of use varies widely depending on what theme you utilize, the functionalities you want to incorporate, and your level of technical ability.

Because of WordPress has been spherical goodbye, there’s an plentiful amount of tutorials and how-to documentation on somewhat numerous internet websites on the internet, along with YouTube. Freshmen will have the ability to select problems up in short if they only want to create an informational internet web page to get their content material subject matter out to the field. Additionally, a WordPress newbie can create a simple internet web page without having any coding knowledge by the use of using a theme similar to Divi.

Divi WordPress Theme

On the flip facet of that argument, those who need to create further complicated WordPress web pages with custom designed integrations and functionalities will want to have fairly a bit of knowledge of PHP, HTML, Javascript, and CSS in an effort to have the benefit of WordPress. Positive, there are thousands of plugins out there to help you create the web site you wish to have, alternatively that involves complicated knowledge and troubleshooting talents to be sure that plugins place nice with each and every other. Plus, that can be very overwhelming for people who are brand new to WordPress.

HubSpot CMS Ease of Use

Permit us to easily get began by the use of pronouncing that HubSpot CMS is built for marketers, developers, and IT teams. Marketers have the choices they want to assemble a internet web page using a drag-and-drop editor – a delightful risk for non-developers. And, if you are a small business owner or one that wants to build a internet web page in short, HubSpot provides an easy interface to art work with.

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Like WordPress, you’ll need complicated coding knowledge in an effort to create a further complicated internet web page. That being discussed, HubSpot provides a couple of techniques to create internet websites with its platform. For a further complicated development enjoy, you’ll assemble your web site with modules, which requires complicated coding talents. For those who’re new to the CMS world and web design, HubSpot in recent years presented a further beginner-orientened risk with its drag and drop internet web page builder.

On the sure facet, there aren’t any plugins to shop for. That’s on account of HubSpot is an all-in-one platform. If you happen to opt for the additional complicated manner, you’ll create your personal modules using html, css, and javascript to create interactive portions, which is excellent for hands-on developers. The dashboard comes complete with a code editor that allows you to create your personal pages, and modules. Additionally, you’ll want to create partials, which might be used to create headers and footers.

HubSpot CMS page editor

That being discussed, studying the platform requires fairly a bit of studying. Thankfully, HubSpot provides an academy that may walk you at some point of the stairs to create your first internet web page. Be capable of commit no less than 5 hours to the academy. By means of the highest, you’ll be certified to build topic issues and templates using the HubSpot CMS platform. This comes in handy for many who’re a web developer having a look so that you can upload new talents on your portfolio.

The use of HubSpot’s new drag and drop internet web page builder is a far easier platform to clutch. You’ll be capable to create new webpages or landing pages very easily by the use of choosing unquestionably one in every of HubSpot’s pre-made topic issues. You received’t need complicated coding knowledge or any graphic design talents to use this type of HubSpot. Simply browse available topic issues, select one, and get began together with your content material subject matter.

WordPress vs Hubspot CMS: Customization

First impressions subject. While great content material subject matter may be very essential, so is an authorized glance. Visitors are a lot more prone to stick on your internet web page if it sort of feels very good and appears credible. That’s why with the ability to customize your internet web page is critically essential.

WordPress Customization Alternatives

The WordPress CMS sticks out with its ability to be merely customizable. Even on the most basic WordPress topic issues, consumers can control how huge their web site is, what colors are used, and choose from unending fonts for their internet web page. Previous that, there are a lot of conceivable possible choices for plugins and topic issues, which give you the capacity and look that you simply’re going for.

There are every loose and paid plugins and topic issues available to use with WordPress. Basic topic issues that come pre-installed with WordPress give you customization possible choices with Gutenberg blocks. With in relation to 30 blocks to choose from, consumers can customize text, media, layouts, and custom designed code.

By means of using best fee topic issues similar to Divi, customization possible choices are unending. Most sensible magnificence topic issues turn WordPress proper right into a no-code design powerhouse, allowing consumers to switch every aspect of a internet web page with an expansive set of content material parts (Accordions, amount counters, video galleries, and additional) at your disposal.

Divi visual builder

That being discussed, you’ll merely do a great deal of. The use of too many big photos, or setting up unnecessary plugins can in truth bloat your web site, making it load slowly. No longer the rest cranks up a soar charge more than a slow web site.

HubSpot Customization Alternatives

For Marketers and the non-coders, HubSpot CMS provides a the drag and drop editor along side other customizable choices. The CMS provides pre-built internet web page topic issues you’ll use and customize. The selection of modules you’ll add and edit vary depending on the theme that you choose. Some possible choices include title to movement, accordion, forms, Google map, portfolio, and social media modules. Together with customizing modules, you’ll edit theme settings, header and footer possible choices, along with creator settings.

For developers, customization possible choices are controlled using the command line interface (CLI) type of HubSpot CMS. Being able to assemble modules to be used in pages, the likelihood is that unending. Developers can place any type of customization they would love proper right into a module. As an example, if a developer wants a hero module for the home internet web page, they can add in any customization possible choices desired. Once integrated into the template, the module’s style possible choices are visible to content material subject matter editors. Background photos, alt text, headlines, text, colors, and content material subject matter alignment are only a few possible choices.

HubSpot theme editor

Every template created throughout the HubSpot CLI platform is comprised of scratch throughout the code editor and can come with any selection of modules, which all have more than a few customization possible choices. It’s truly 100% customizable, and all is determined by the technical ability of the developer who builds it.

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WordPress vs HubSpot CMS: Subjects and Templates

Subjects are an integral part of every CMS. Changing a theme can give a internet web page a fully different look, and make new choices available. Having a good selection of topic issues is crucial, in particular to consumers who may not be capable to create their own.

WordPress Subjects & Templates

WordPress has the most productive collection of loose and best fee topic issues of any CMS. With in truth tens of 1000’s of topic issues, and a lot of theme developers throughout the WordPress world, it’s protected to say you’ll have the ability to to find one that you simply love. The absolute best best fee topic issues throughout the WordPress ecosystem offer dozens of modules, a variety of customization possible choices, and can completely change the look and feel of your web site.

Then again, consumers can select a loose theme similar to Twenty Seventeen, then customize it with PHP, Javascript, and CSS to suit their needs. Additionally, developers can create custom designed internet web page templates to extend their theme’s purposes.

WordPress CMS themes

HubSpot Subjects & Templates

HubSpot provides a few default topic issues for its consumers. They’re available at no cost while you sign up for a HubSpot CMS account. Consumers can download a default theme for use in their internet web page, or create their own theme based totally completely off of it. Downloading topic issues for use in HubSpot is completed at some point of the HubSpot marketplace. It’s a good choice for many who want to have a internet web page to represent their business and not using a want to do so much coding.

HubSpot CMS default themes

If a developer wants to switch a default theme, they’re required to use HubSpot CLI, which is HubSpot’s command line interface. From there they title a theme to be imported into their dashboard.

HubSpot moreover provides best fee topic issues for its consumers. The HubSpot marketplace accommodates more than 230 topic issues. Together with topic issues, consumers can arrange modules and templates for their web pages. A couple of of those topic issues are loose, while others are offered for a one-time fee.

HubSpot CMS marketplace

WordPress vs HubSpot CMS: Publishing Tools

Every WordPress and HubSpot CMS be capable to put up blog posts, even if they every have other ways to do so.


WordPress makes it fairly easy for purchasers to create blog posts. There are two techniques to accomplish it. Consumers can use the antique editor, which is basically a generic word processor. For those who’re familiar with Google Clinical docs or Microsoft Word, you’ll be right kind at space with the antique editor.

Classic editor

The other manner, Gutenberg editor, turns out a bit different alternatively functions exactly the an identical.

Gutenberg editor

You’ll be capable to arrange plugins to make using the publishing apparatus more effective. Yoast SEO is a useful gizmo to allow your web site to succeed in further visitors. If you choose to use the Gutenberg blocks editor, there are lots of plugins that may extend the potential by the use of together with further modules to choose from. All Bootstrap blocks allow the usage of Bootstrap in your WordPress websiteUSE THE BOOTSTRAP WORDPRESS POST HERE, and will give you 37 further modules to art work with at the side of the 27 that come standard in WordPress.

HubSpot CMS

HubSpot CMS has the power for blogs as well. Even though, it truly works a bit another way. With HubSpot, you create internet web page pages, landing pages, blogs, and your web site tree by way of tabs.

HubSpot blog

Posts can be created with the press of a button.

Create a new post

The post editor consists of two tabs, along side settings for blog content material subject matter, your internet web page’s header, comments, and the footer. You’ll be capable to assign your put as much as different topic issues, which is a delightful serve as for many who’d like your posts to look different, in keeping with content material subject matter. While the interface is simple to navigate, it takes a bit of getting used to if you are acquainted with different post editors.

post editor

WordPress vs HubSpot CMS: Protection

Internet web page protection is essential, in particular in this present day’s setting. Without very good protection protocols in place, your web site is prone to attacks similar to denial of supplier (DDos), malware, bots, and hacks. Thankfully, protection is at the leading edge for every WordPress and HubSpot.

WordPress Protection

WordPress protection is a complicated issue. It’s largely dependent on the host you choose on your web site, along with plugins. Further high-end internet web hosting firms provide the whole thing you wish to have to stick your WordPress web site protected. Hosts similar to SiteGround and Cloudways in truth stand out on protection with SSL certificates, bot protection, and server-side possible choices for malware all covered.

If consumers want to use a plugin to stick their web site protected, there are some in truth excellent possible choices to be had. Wordfence and Sucuri are extraordinarily implemented plugins that may provide firewalls, bot protection, and protection in opposition to DDoS assaults. Additionally, WordPress stays on top of things by the use of releasing updates to its platform incessantly.

HubSpot Protection

One of the vital a very powerful absolute best problems about HubSpot CMS is its security features. Because of HubSpot is a tool as a server (SaaS) solution, you’ll get the whole thing you wish to have in one package deal deal. HubSpot grants you an SSL certificate, neighborhood and perimeter protection, purchaser wisdom protection, and application protection all in one platform.

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There’s no want to add additional services and products and merchandise on your account, and there aren’t any plugins to place in. TLS 1.2 or 1.3 are standard, plus they use end-to-end encryption. On account of this your web site’s data, along side purchaser wisdom, are protected and protected from beginning to end. Together with that, you’ll download a web software firewall, protection in opposition to DDoS attacks, and not unusual vulnerability scanning.

WordPress vs HubSpot CMS: Ecommerce

Every WordPress and HubSpot offer eCommerce solutions — with some be in agreement.

WordPress eCommerce Solutions

WordPress has the power to mix with many eCommerce solutions. One of the most implemented is WooCommerce. The WooCommerce plugin is loose. You’ll be capable to organize your store and get began together with products in minutes. However, if you want a customized solution using Woo, you’ll most likely want to achieve add-ons that can inflate the cost of your online store considerably. Add-ons range any place from $29 to $299, so costs can add up in short.

Together with WooCommerce, solutions similar to Shopify and Printful are also possible. The beauty of WordPress is the power to incorporate a couple of solutions by the use of plugins and integrations to get the easiest online purchasing groceries solution for your corporation.

HubSpot eCommerce

HubSpot doesn’t offer an area eCommerce solution. To be able to advertise products, or have a full-featured online store, you’ve were given two possible choices. The main risk may well be to embed value buttons with a script or shortcode. Every PayPal and Ecwid offer such solutions. However, you received’t have the ability to get any reporting or arrange your products from inside of HubSpot choosing the program. It’ll should be well-known that this solution is most likely absolute best for web pages with only a few products.

The other risk would require a HubSpot shopper to organize a faithful purchasing groceries platform similar to Shopify or Volusion. HubSpot doesn’t be capable to process credit card expenses, or display database-driven purchasing groceries cart pages. To be able to enforce this solution, you’d want to organize a sub-domain on your HubSpot web site.

WordPress vs HubSpot

In terms of allowing for a WordPress web site versus a HubSpot web site, it in truth is determined by what you have the desire to make use of your web site for. When you check out each and every platform, WordPress provides necessarily probably the most when it comes to customizations, with the power to choose from in truth 1000’s of topic issues and plugins. HubSpot will most likely catch up to WordPress in time, alternatively it could take years. Developers had been producing content material subject matter for WordPress for almost two decades.

Every WordPress and HubSpot can be tricky to organize for a amateur. That being discussed, there’s an enormous amount of studying possible choices for beginner WordPress consumers on the internet. A simple Google search can give newbies an abundance of information to be in agreement get them started.

On that exact same remember, HubSpot provides some property as well. Their HubSpot Academy aids new consumers to find out the ins and outs of HubSpot, in one at hand location. When it comes proper right down to it, WordPress has the brink when it comes to ease of use simply because customizing your theme using HubSpot takes a lot of time and effort, along side large knowledge of programming.

What about Price?

As far as worth is anxious, the brink goes to HubSpot. Since HubSpot is a SaaS solution, you’ll get internet web hosting, protection, an SSL certificate, and one internet web page — starting at $23 monthly.

That being discussed, pros can pay further. For the professional plan, consumers should expect to pay $360 monthly. That seems like a lot of money, alternatively you’ll get a lot of bang on your greenback along side up to 100 internet websites, 10,000 web pages, up to 100 e-mail inboxes and additional. Everyone knows what you’re pronouncing — WordPress is loose. Certain, alternatively by the time you purchase internet web hosting, plugins, topic issues, and additional services and products and merchandise, it’ll add up in short.

Finally, every platforms have their merit. For those who’re a small business owner or individual having a look to create a good looking internet web page, alternatively don’t need a lot of fancy integrations, WordPress is most likely absolute best suited for you. However, if you are a promoting and advertising professional who’s intently thinking about automations and need the utmost control over your purchaser base, HubSpot is a great risk.

Who do you think wins the struggle between WordPress and HubSpot? Hold forth throughout the statement phase beneath.

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