WordPress vs Tumblr (2023) — Which One is The Best?

by | Feb 26, 2023 | Etcetera | 0 comments

At the floor, the running a blog platform panorama seems to be the similar because it did 10 years in the past. The similar giant names nonetheless dominate it: Blogger, Tumblr, and WordPress. Underneath the outside, alternatively, virtually the whole thing has modified. All 3 platforms have grown up and reworked into one thing distinctive.

WordPress has outgrown its running a blog roots and has grow to be the dominant content management system and website-building instrument on the net. It’s in large part regarded as the platform for “critical” bloggers and online page house owners. Blogger (a unfastened Google add-on provider) has remained centered strictly on facilitating the act of running a blog. It continues to focus on a normal target market who needs a unfastened and very simple strategy to post weblog posts. Person who calls for the naked minimal of technical technology. In consequence, it stays well liked by that target market. Tumblr, then again, has had a extra attention-grabbing adventure.

Tumblr’s Content material and Monetization Woes

When it introduced in 2007, Tumblr used to be greater than a running a blog platform. It used to be a running a blog platform designed for a particular form of running a blog known as tumblelogging or microblogging. Just like Twitter with “tweets”, the original formatting of Tumblr posts and feeds is very important to the enjoy.  Tumblr used to be each hosted and unfastened, which intended monetization used to be tied to how other people behaved as soon as at the platform. That is as an alternative of charging customers for get entry to to it or options/content material on it.

Naturally, promoting used to be intended to make all this imaginable. And in the beginning, it did. Sadly, legal responsibility round grownup content material pressured a tug-of-war between advertisers, Tumblr, and Tumblr customers that may just about wreck the platform.

The content material coverage call for made it unattainable for a few of Tumblr’s maximum lively customers to stay content material at the platform. This precipitated a mass go out of customers. Tumblr’s price plummeted, and it modified arms from Yahoo!, which had bought it in 2013, to Verizon Communications in 2017, once they bought Yahoo! After a couple of lackluster years as a part of Verizon, Tumblr used to be bought once more in 2019. This time to none rather then Automattic, the corporate at the back of their direct competitor, WordPress.com.

The Repercussions of Tumblr’s Acquisition by means of Automattic

In an overly genuine sense, the purchase of Tumblr by means of Automattic intended the tip of Tumblr as an lively competitor within the running a blog area. On the other hand, it additionally turns out to have intended the salvation of one of those running a blog enjoy that handiest Tumblr supplies. Up to some extent no less than.

At this time, there’s no plan to roll again the “no grownup content material” coverage in the beginning applied underneath Yahoo!. On the other hand, there are different adjustments forward that can remedy the platform’s monetization woes and make allowance it to grow to be extra precious for its final customers.

The long-term plan for Tumblr appears to be for Automattic to transform the backend of Tumblr to WordPress whilst keeping up the original consumer enjoy Tumblr has already established. Whilst this may occasionally appear to be a transformation designed to make issues more uncomplicated at the guardian corporate, what this in truth method is that the entire techniques WordPress.com has been ready to monetize through the years might be to be had to the Tumblr platform. It’s not likely to lead to Tumblr turning into a marketplace proportion competitor of WordPress with regards to blogs or web pages, however it is going to make the long-term viability of tumblelogging a truth for customers and content material shoppers preferring that have.

WordPress vs. Tumblr: as Running a blog Platforms

On this article, we’ll be evaluating WordPress and Tumblr in a relatively other mild than we would possibly generally examine competing corporations. Since they’re each owned by means of Automattic, they’re not competition however somewhat complimentary merchandise that provide other consumer reports. We’ll do our absolute best to spotlight the ones variations so you’ll be able to make a choice the most productive platform to your weblog.

WordPress vs. Tumblr: Ease of Use

When searching for running a blog instrument that you are going to be the usage of often, ensuring that you simply like (or no less than don’t thoughts) the way it feels is lovely essential. Each Tumblr and WordPress have vastly other consumer reports (UX), however outdoor in their person quirks and distinctive options, neither platform has a really prime finding out curve.


Finding out WordPress can also be intimidating. Whilst the arena’s #1 CMS is decently user-friendly, the educational curve is someplace within the center. The consumer interface (UI) is useful however now not all the time intuitive. And the choice of options at your disposal from the start can also be overwhelming (particularly with onboarding messaging being lovely sparse).

See also  How to Use the WooCommerce Mobile App to Manage Your Shops

On the other hand, after some trial, error, and quite a lot of Google searches, you’re going to be flying throughout the WordPress admin dashboard like a professional.

The publish editor for WordPress has modified through the years, however the latest model is the Gutenberg Block Editor. It will give you complete keep watch over of your content material, with each and every component being its personal block that you’ll be able to manipulate in my view.

wordpress vs tumblr

You’ll be able to additionally modify the Publish Structure in the proper sidebar, which is able to adjust the composition and design of your publish to adequately fit if it is essentially an audio publish, video, gallery, and so forth.

wordpress vs tumblr post format

Consider, alternatively, that on account of the ultra-customizable nature of WordPress, those publish codecs will range in line with the theme you have got selected. Some issues might use the video rather than the featured symbol or use a pre-styled audio player. Some issues won’t even employ this option, that means each and every publish makes use of the similar template regardless.

All of this to mention, if you discover ways to use WordPress to create the content material that you wish to have and in finding the proper theme to your genre of content material, the advent is a breeze. You get heaps of keep watch over, and as many choices as your theme and plugin setup permit for. However it comes at the cost of a relatively bulky dashboard that takes a little bit of time to get used to.


Tumblr, then again, is the epitome of intuitive. From the instant you log into your dashboard, the choices for publishing are all proper there. Whilst the editor and platform is also a little bit much less robust total than WordPress, the benefit of use and finding out curve are indisputably higher.

wordpress vs tumblr dashboard

As a result of Tumblr is as a lot a social community as it’s running a blog instrument, the highest nav bar incorporates notifications and messaging hyperlinks. In addition to a New Publish button. And slightly below that, a sequence of icons will give you fast get entry to to each and every roughly publish that you’ll be able to make. It doesn’t get so much more uncomplicated than that, in reality.

For a head-to-head comparability, the text-post editor in Tumblr is far more practical than the only in WordPress. It might’t do slightly the whole thing the WP editor can, despite the fact that.

tumblr post editor

That mentioned, you can do so much with a easy Tumblr publish. Within the symbol under, you’ll be able to see each and every paragraph is separate, photographs are put in-line, after which each and every new line damage has the entire media insertion checklist of icons, the place you’ll be able to additionally come with audio, video, hyperlinks, and so forth. within the publish.

wordpress vs tumblr editor

That is the standard weblog publish advent. Understand on the backside the place it says #upload tags. That is the place you might make a choice the tags that let the publish to turn up in people’s feeds. Perhaps the steepest finding out curve on Tumblr is determining the proper tags to satisfy the proper other people. And how you can reblog and grow to be part of the group. However the real act of doing so is simple to do.

WordPress Tumblr
Ease of Use WordPress can take a little time to be informed, plus the apparently unending options could be overwhelming in the beginning. 🥇 Winner
Tumblr is extremely intuitive, somebody with enjoy with social media will be capable to select it up right away.
Choose WordPress Choose Tumblr

WordPress vs. Tumblr: Customization

WordPress has made its title by means of being customizable. Tumblr, then again, doesn’t in reality spring to mind while you call to mind customized web pages. And for excellent explanation why, the customization choices on WordPress vs. Tumblr are night-and-day other. On the other hand restricted they’re, Tumblr will give you many extra choices as, say, Medium. To be truthful to the platform, alternatively, only a few products and services be offering as a lot customization and keep watch over over your website online as WordPress.


There in reality isn’t any doubt that WordPress is the victor in a head-to-head comparability of customization choices. Between the WordPress.org theme and plugin repositories, the open-source code itself, and the thriving third-party extension trade, if you wish to have one thing for your WordPress website online, you’ll be able to get it.

Or possibly, extra importantly, you’ll be able to do it. Customers can put in force any adjustments they would like on their website online. You’ll be able to dig into the code and change anything else you wish to have (given you have got the enjoy and talent to take action). You’ll be able to make a choice what theme you employ and the way it works. Any function can also be added thru plugins, of which you have got 1000’s of possible choices.

See also  Tips on how to Promote Audiobooks On-line (3 Easy & Simple Techniques)

The primary problem in finding out WordPress is finding the perfect issues and plugins. Fortunately, we will assist you to with that. We’ve an exhaustive library of posts that can assist you make a choice the best form plugins, some great options for social media integration, popular SEO plugins, in addition to WooCommerce and blogging themes to assist get you began.

Relying at the theme you employ, alternatively, the benefit of customization differs. The default strategy to modify issues is in what’s known as the Theme Customizer. The choices contained there range from theme to theme, however generally, you get fundamental colour and typography settings, in addition to an area for customized CSS.

wordpress theme customizer

Issues reminiscent of Divi and different widespread web page developers give much more granular keep watch over over customizations. Fairly than digging into PHP recordsdata to create templates or write them in HTML, visible developers give real-time changes and settings and have drag-and-drop placement of components.

divi theme builder

Divi and a few different developers additionally provide the method to absolutely customise every side of your website online, even bearing in mind person templates for explicit classes, publish sorts, seek effects, and the rest. All of that is constructed into the WordPress core. However you want calls for JavaScript and PHP wisdom to profit from that.

However on account of the wholesome construction trade round WordPress, customizing your website online can also be endless. You simply have to seek out the theme and plugin mixture that fits you the most productive.


Tumblr, then again, is a much more restricted platform for personalization. And that’s ok. As a platform, Tumblr isn’t designed for personalization. Nor would having main website online customization building up usability. Unsurprisingly, you’ll be able to in finding an Edit Look access at the primary menu, and it seems to be now not dissimilar to the WordPress theme customizer.

tumblr customization options

You’ll be able to alternate header photographs, display avatars, replace the name and outline, and upload/take away options reminiscent of unending scrolling, visual navigation, sliding header, and so forth. You’ll be able to additionally upload a brand new web page to the website online from right here, which can also be helpful if you want an About Me page or one thing equivalent. Your number one URL goes to be a feed of your posts, however Tumblr blogs do have nav menus inbuilt.

If you wish to have a unique glance, you’ll be able to all the time head to the Tumblr theme repository, which could be very helpful. It isn’t just about as tough because the WordPress one, however once more, it’s now not intended to be. If, alternatively, you wish to have your Tumblr weblog to look extra historically (reminiscent of with a feed and sidebar, and creator bio), those issues are the easiest way to do it.

After all, you’ll be able to additionally modify how the consumer dashboard seems, too. Within the dropdown to your account settings within the header bar, a Exchange Palette hyperlink will cycle between 12 other colour schemes to your dashboard.

color palette changes

From a Matrix-style green-black laptop theme known as “Cybernetic” to the pictured “Goth Rave”, you’ll be capable to in finding some mixture that works for you.

WordPress Tumblr
Customization 🥇 Winner
WordPress is the transparent winner in customization due its huge library of plugins and issues.
You’ll be able to make some minor customization adjustments simply, however Tumblr simply does not examine to WordPress.
Choose WordPress Choose Tumblr

WordPress vs. Tumblr: Social

We might be remiss if we didn’t contact at the social side of those platforms. Whether or not it’s integration with social media and group constructing or keeping up an in depth community of contacts and readers, each WordPress and Tumblr have giant social facets. They’re simply very, very other.


As we discussed within the above phase on Customization, you’ll be able to discover a plugin or theme that integrates any function you’ll be able to call to mind. With regards to social reports, probably the most standouts within the WordPress ecosystem are club websites and boards the usage of plugins reminiscent of MemberPress, bbPress, or BuddyPress. You’ll be able to even construct group by means of gamifying your content and bringing other people in combination thru bite-sized dopamine hits.

You’ll be able to additionally use the Jetpack plugin to tie into WordPress.com accounts which is able to permit customers to Practice and Like your weblog posts. Despite the fact that, to be fair, it is a very underutilized function by means of most of the people. It’s a light competitor to the running a blog/reblogging machine on Tumblr. However the “Following” choice is superb for individuals who need a integrated touch/e mail checklist.

See also  How to Use myCred to Add a Rewards System to WordPress

wordpress follows

Moreover, the block editor will use any connection you’ve made to social networks and automate sharing each time you are making a brand new publish.

wordpress social

By way of default, you’ll be able to make this a last take a look at to customise ahead of scheduling or publishing. And none of this contains the standard WordPress remark machine, the place other people can merely depart messages for your content material. Or even that may be custom designed with different, extra social programs reminiscent of Disqus.


Inside a little while of your starting to use Tumblr, you’re going to for sure see the social facets baked into the platform. As we’ve mentioned, Tumblr is as a lot a social community as this can be a running a blog platform. On every publish, 4 icons seem.

tumblr icons

They’re quite common in what they do, making the usage of Tumblr’s social equipment really easy.

  • Message
  • Remark
  • Reblog
  • Like

On best of that ease, each and every publish inside a feed or on a web page has this identical number of icons to make sharing and reblogging extremely simple.

tumblr icons in the feed

Reblogging is just striking anyone else’s content material for your web page, infrequently with a remark and infrequently now not. It’s the precursor to Twitter’s Retweeting and Quote Tweeting. When reblogging content material, it’s essential to notice that your content material, in addition to the unique content material, will display up in any tag feeds incorporated. So you’ll be able to upload your individual, which is able to building up the viral unfold of the content material.

social network sharing

In case you simply wish to proportion your content material or somebody else’s, the Message arrow additionally contains the most well liked social networks. All of this mix to make Tumblr a shockingly social platform that’s constructed at the premise of sharing content material freely amongst a group. You’ll be able to completely do a conventional weblog the usage of Tumblr, however for those who do, needless to say the social side continues to be essential. Your target market will come essentially from the group of alternative Tumblr customers.

WordPress Tumblr
Social WordPress can also be made into an efficient social media platform with a couple of plugins or surroundings adjustments. 🥇 Winner
Tumblr is designed to be a social platform up to a running a blog platform.
Choose WordPress Choose Tumblr

Wrapping Up WordPress vs. Tumblr

WordPress and Tumblr are two very other merchandise in spite of everything. WordPress is a great content material control machine and running a blog platform. It’s best utilized by those that need entire keep watch over over their websites. Tumblr works extra like a conventional social platform however can’t serve as as a CMS. Each are suited to long-form content in addition to quick.

WordPress Tumblr
Ease of Use WordPress can take a little time to be informed, plus the apparently unending options could be overwhelming in the beginning. 🥇 Winner
Tumblr is extremely intuitive, somebody with enjoy with social media will be capable to select it up right away.
Customization 🥇 Winner
WordPress is the transparent winner in customization due its huge library of plugins and issues.
You’ll be able to make some minor customization adjustments simply, however Tumblr simply does not examine to WordPress.
Social WordPress can also be made into an efficient social media platform with a couple of plugins or surroundings adjustments. 🥇 Winner
Tumblr is designed to be a social platform up to a running a blog platform.
Choose WordPress Choose Tumblr

On the other hand, in spite of everything, the selection between the 2 platforms comes right down to target market and intent. In case you’re about social sharing and being a part of a group, Tumblr is easy methods to cross. In case you’re extra conventional in use and want e-commerce or large seek site visitors, it’s WordPress.

WordPress Deep Dive

Yet another factor. Sooner than you are making your ultimate choice for your online page platform…are you curious to peer how WordPress stacks up in opposition to its different largest competition? We did the onerous paintings and when compared WordPress vs. everything else in order that you don’t must! We, for example, examine WordPress vs. Google Sites, and I believe you’re going to have an interest to peer the effects.

In case you’re searching for a strategy to combine social media with WordPress, we advise spotlight or 10Web that can assist you get began.

What do you take into consideration WordPress vs. Tumblr? What had been your reports?

The publish WordPress vs Tumblr (2023) — Which One is The Best? seemed first on Elegant Themes Blog.

WordPress Maintenance Plans | WordPress Hosting

read more


Submit a Comment

Your email address will not be published. Required fields are marked *