10 Best Ecommerce Platforms in 2023 (Compared)

by | Apr 18, 2023 | Etcetera | 0 comments

The most productive eCommerce platforms provide the energy to promote your services on-line simply. In case you’re promoting services and products, bodily merchandise, or unique get entry to in your content material, there’s an eCommerce platform that may meet your standards. On the other hand, now not each platform is constructed the similar. The fitting platform for your small business relies on your business and the goods or services and products you be offering. On this submit, we’ve supplied a listing of the most productive eCommerce platforms you will have to imagine sooner than you get started showcasing your ability and experience within the virtual market.

What are Ecommerce platforms?

An eCommerce platform is device that permits you to promote bodily or virtual merchandise on-line. They are able to come within the type of a website builder, a content management system (CMS), or a WordPress plugin in particular designed with gear to beef up on-line gross sales. They are able to assist you to construct your storefront, set up your merchandise, acquire bills, and combine with transport suppliers.

Relying at the eCommerce platform that you select, they are going to have third-party integrations that connect with POS programs, cellular gadgets, or apps, bringing your on-line retailer offline into the true international. It doesn’t matter what you wish to have to promote, there’s an eCommerce platform that may take care of the task.

The ten Highest eCommerce Platforms

The most productive eCommerce platform for you depends upon essential components that you wish to have to imagine, together with ease of use, options, and, in fact, worth. Most significantly, you’re going to desire a platform that may scale your small business. Fortunately, we’ve accomplished the analysis for you. Take a look at our record beneath to seek out the proper platform for you and get started development your on-line retailer these days.

1. WooCommerce

WooCommerce eCommerce platform

WooCommerce is touted as being the highest eCommerce plugin for WordPress. This mighty eCommerce platform works on any WordPress website online and places customization without delay into the fingers of the store proprietor.

There are millions of paid and loose topics that you’ll use to make use of your on-line retailer. Scrolling via Creative Market by myself will display you WooCommerce topics to compare any logo, retailer, or taste it’s worthwhile to consider. The usage of a formidable website online builder like Divi additionally takes your retailer customization to a complete new stage.

WoCommerce lets you create virtual and bodily merchandise proper out of the field. Merchandise could have galleries, descriptions, attributes, critiques, and classes. And its robust CMS makes product control easy and environment friendly. To gather bills, WooCommerce integrates with PayPal, Stripe, and WooCommerce Bills. Or, you’ll discover a cost plugin that may hook up along with your selected payment processor. WooCommerce additionally helps a number of add-ons and different plugins to increase capability past what’s local to the platform.

WooCommerce connects with many third-party platforms for transport, cost advertising and marketing, and extra. Because the platform is in accordance with WordPress, you’ll believe that WooCommerce performs well with standard SEO plugins like Yoast and Rank Math to lend a hand boost your ranking within the SERPs.

Key Options of WooCommerce:

  • 1000s of loose and paid topics
  • 1000s of plugins and integrations
  • 130+ region-specific cost gateways
  • Sturdy focal point on Search engine marketing-optimized product pages
  • Automatic tax and transport calculators
  • Promote in more than one currencies and languages

Divi and WooCommerce custom templates in the Theme Builder

With web page developers like Divi, it’s imaginable to construct customized checkout, cart, and different eCommerce-related pages on WooCommerce. Divi comes with over 30 native modules that may be custom designed and positioned into any design template that you simply suppose to create in its robust Theme Builder. This capability isn’t simply restricted to Divi; many different web page builder plugins can taste WooCommerce to a prime stage.

Highest For:

If you wish to have entire end-to-end keep an eye on of your eCommerce platform, WooCommerce is your software. Whether or not it’s design or integrations, with complete get entry to to its code, WooCommerce is a superb selection for the shop proprietor who values and welcomes customization over all else.

Pricing: Loose, Paid add-ons are to be had

Get WooCommerce

2. Shopify

Shopify website builder and eCommerce platform

Shopify is a world chief within the eCommerce area. With greater than 2 million shops constructed, it is regarded as probably the most highest all-in-one eCommerce answers for lots of retailer house owners. With Shopify, you’ll create an internet retailer briefly with their easy and easy-to-use website online builder. There are an array of paid topics for Shopify each on their platform, in addition to on third-party marketplaces. Moreover, the Shopify app retailer lets you combine with apps for the whole thing from transport to reserve control and advertising and marketing to design gear.

Shopify is the most productive eCommerce platform for store house owners making plans to scale their shops. Compared to WooCommerce, you gained’t have the similar stage of autonomy over your website online. However, you acquire a degree of peace figuring out that all of the technical heavy lifting is completed for you. You’ll now not want to concern about safety, web hosting, domain names, and many others. Plus, you’ll experience integrated gear for such things as e-mail advertising and marketing and Search engine marketing. The platform has integrated Search engine marketing fields for merchandise and pages, however it’s possible you’ll want to depend on an app for deeper insights and keep an eye on.

Key Options of Shopify:

  • Blank and easy website online builder
  • 100s of mobile-responsive, editable topics
  • Integrates with a lot of transport, advertising and marketing, and order control platforms
  • Intensive control for B2B and B2C shoppers
  • Local e-mail advertising and marketing and cost processing (Shopify Bills)
  • Complete analytics and reporting dashboard

Tracking profit margin and costs in Shopify

Make sure that your retailer is successful through seeing your benefit and benefit margin through getting into your price consistent with merchandise in Shopify. Monitoring this knowledge guarantees you might be seeing a go back in your funding. Moreover, monitoring this sort of data will grant you robust trade insights via Shopify’s analytics and reporting gear.

All in all, if you wish to construct a shop that briefly grows with your small business, imagine opting for Shopify as your eCommerce platform.

Highest For:

In case you are a shop proprietor with large desires, Shopify is for you. With this platform, you don’t need to take into consideration safety, hacking, or web hosting, as they handle the whole thing for you. Construct large, scaleable eCommerce web pages with Shopify.

Pricing: Paid plans get started at $37 per thirty days

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Get Shopify

3. Squarespace


Squarespace is an eCommerce platform with a deep focal point on aesthetics, making it a well-liked answer for artisans and creatives. It has a library of classy and fashionable templates to make your retailer glance superb. Whilst it does now not have probably the most in depth integration library, Squarespace has apps to be had to increase capability. Your Squarespace website online can connect with third-party platforms like Printful, Aftership, and FreshBooks, to call a couple of.

The platform lets you promote all kinds of goods. Memberships, video on call for, bodily merchandise, and extra can all be offered simply with Squarespace. Referring to Search engine marketing, Squarespace lets you customise web page URLs and meta descriptions and connect with Google Analytics, however now not a lot else. On the other hand, Squarespace has a listing of professionals who let you optimize your web page for Search engine marketing and branding, paid advertisements, and extra, will have to you wish to have additional help.

Key Options of Squarespace:

  • Characteristic-rich web page and website online builder
  • Versatile product sorts
  • Customized checkout paperwork
  • Promote merchandise on Fb, Google, and Instagram
  • Purchase and print USPS transport labels by way of the internet or app
  • Local e-mail advertising and marketing device


Squarespace will give you the facility so as to add customized fields in your checkout shape. Moreover, the shape box comes with more than a few fields equivalent to time and date, radio buttons, dropdowns, and a lot more.

Highest For:

For the ingenious, Squarespace’s eCommerce platform will assist you to simply create a lovely retailer. Additionally, in case you are a provider supplier who is determined by paid bookings (suppose specialists, stylists, technicians, and many others.) Squarespace’s Acuity Scheduling is the easiest have compatibility for your small business.

Pricing: Paid plans get started at$36 per thirty days

Get Squarespace

4. Ecwid

Ecwid by Lightspeed eCommerce Platform

With Ecwid, you’ll promote your services any place the usage of a versatile eCommerce platform. If you wish to have a multi-channel retailer, Ecwid can be a welcome answer for your small business. Whether or not you wish to have to promote on marketplaces like eBay or wish to promote by yourself website online, Ecwid is helping you set up all of your gross sales channels from one robust platform.

If you select to construct your website online with Ecwid, you’ll use their topics to lend a hand design your on-line retailer. Their website online builder isn’t as tough as others, however you’ll briefly construct your web page with out code.

On Ecwid’s platform, you might be provided with a number of advertising and marketing gear. You’ll be offering promotional pricing, bargain coupons, and quantity reductions with out further plugins or apps. You’ll additionally ship out e-mail newsletters or generate advertisements for Google and Fb. Taxes are computerized with Ecwid, and you’ll display reside transport charges in your shoppers.

Key Options of Ecwid:

  • Construct your website online in mins and not using a code
  • Promote merchandise on more than one gross sales channels like eBay, Amazon, Google, and Fb
  • Level-of-sale (POS) gear to promote offline
  • 50+ cost choices, together with local cost procedure Lightspeed Bills
  • Be offering and set up transport, supply, and pickup
  • Multilingual

Different shipping methods Ecwid

Ecwid will provide you with many choices on the subject of transport, supply, and pickup of your merchandise. Like different platforms, it connects to transport suppliers for reside transport charges. Nevertheless it additionally has deeply customizable choices for pickups and native supply. You’ll set zones the place native supply is imaginable. You’ll set schedules for self-pickup. Moreover, you’ll upload a calendar in your checkout web page to request select up dates and occasions from shoppers.

Highest For:

In case you set up more than one gross sales channels throughout social media and marketplaces, imagine development your on-line retailer on Ecwid. You’ll experience organizing, managing, and monitoring your gross sales, merchandise, and shoppers from one platform.

Pricing: Loose, Paid plans get started at $19 per thirty days

Get Ecwid

5. BigCommerce

BigCommerce eCommerce platform

BigCommerce is an eCommerce platform that has a complete suite of gear for companies of any dimension. It may be used as versatile open supply device or as an all-in-one SaaS platform for development your on-line retailer.

With BigCommerce Necessities, their hosted eCommerce platform, you’ll have complete keep an eye on over your development your on-line retailer. At the beginning, their web page builder comes with many widgets that you’ll use to create distinctive pages. Secondly, you’ll edit the code of the loose and paid topics inside of their library or create and use your personal theme if you understand how to code.

BigCommerce’s selection of apps covers the whole thing from design to transport control, order success, and extra. For Search engine marketing, BigCommerce lets you set your web page name, meta description, URL, and Open Graph sharing settings. You’ll create and set up promotional banners on BigCommerce that display at sure occasions and places in your web page. Moreover, it’s clean to customise your transactional and deserted cart emails on your shoppers to extend your moderate order worth.

Key Options of BigCommerce:

  • Drag-and-drop web page builder
  • Add and use customized web page templates and topics
  • Script supervisor for customized code snippets
  • Personalize B2B and B2C gross sales with tariffs
  • Import shoppers, orders, merchandise, and monitoring numbers
  • Customized present certificates templates

BigCommerce's product filters feature

BigCommerce’s Faceted Seek improves your web page’s seek pace and accuracy (One thing now not local to different platforms like WooCommerce). Product filtering is to be had in all BigCommerce paid plans and is robotically generated out of your product classes and customized product fields. You’ll upload new classes and produce further merchandise to the vanguard, right through drag-and-drop.

Highest For:

In case you don’t need the whole freedom that WooCommerce supplies its customers, BigCommerce is a great possibility. Having the chance to customise web page templates in addition to theme code is made clean with this platform.

Pricing: Paid plans get started at $29 per thirty days

Get BigCommerce

6. Sq. On-line

Square Online

Square Online is an internet eCommerce platform through the cost processor Sq.. You will need to be aware that Sq. not too long ago obtained Weebly to merge its platform with the robust website online builder. So, an account on Weebly or Sq. would lead you to the similar interface, with other get entry to rights, relying at the plan you made a decision to buy from both Sq. or Weebly.

Sq. On-line’s builder is discreet to make use of however has fewer options, widgets, and customization choices than the opposite eCommerce platforms in our record. Whilst it does have an app market, it isn’t as massive as WooCommerce or Shopify. However, you’ll connect to platforms like OpenTable, LinkTree, and GoDaddy.

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With Sq. being a cost processor, it’s at the vanguard of equipping its shoppers with more than a few techniques to receives a commission. Distributors who wish to give their shoppers choices like purchase now, pay later, Apple Pay, Google Pay, or Money App Pay will love Sq. On-line’s flexibility in amassing bills.

Sq. On-line will provide you with the fundamentals for Search engine marketing, like 301 redirects, seek engine visibility, and the standard meta name and outline for merchandise and pages.

Key Options of Sq. On-line:

  • Blank and minimalistic retailer builder
  • Refined device studying to identify and block cost fraud
  • Promote in-person with state of the art POS {hardware} and device
  • Electronic mail and textual content indicators
  • Temporarily make a hyperlink, purchase button, or QR code to take on-line cost
  • It may be built-in with different eCommerce platforms like WooCommerce, Ecwid, Wix, and extra

Square popup maker

Sq. On-line lets you create and set up a number of popups simply and briefly from its interface. Whether or not you wish to have to provide a discount code to shoppers or save you minors from having access to your web page, you’ll do all this with out the usage of further plugins or code snippets at the Sq. On-line platform.

Highest For:

Brick-and-mortar shops having a look to consolidate their on-line and offline presence will have the benefit of Sq. On-line’s gear. With its easy setup and sundry techniques to seize cost, it’s clean to combine or exchange out of date offline cost programs with Sq. On-line’s platform.

Pricing: Paid plans get started at $35 per thirty days

Get Square Online

7. Wix

Wix Website Builder

Wix is an all-encompassing eCommerce platform that covers many bases. For starters, it has a perfect visible website online builder that permits you to design your on-line store as you notice have compatibility. It has a theme library boasting over 500 designer-created topics that include a suite of pre-designed and editable sections and widgets.

Referring to exterior integrations, Wix’s app market makes interconnecting with more than a few platforms across the internet easy. There are apps for design, advertising and marketing, and a lot more that may be added in your web page with a click on.

Wix takes Search engine marketing very severely. You’ll edit and set customized URLs, meta titles, and outlines, and you’ll upload and set values for different meta tags of your opting for. You’ll upload values in your robotic.txt information with a click on. Developing structured knowledge markup could also be supported.

Key Options of Wix:

  • Promote each bodily and virtual merchandise
  • Robust drag-and-drop builder for pages and merchandise
  • Complex Search engine marketing gear and contours
  • Integrated loyalty program
  • Local gear for e-mail advertising and marketing, Google & Fb advertisements, Google Buying groceries, and extra
  • Multi-channel control and promoting via eBay, Fb, Instagram, and extra

Custom product page with Wix

Wix’s web page builder is a standout level of the platform. It’s robust sufficient to let you customise now not simplest standalone pages however product pages as smartly. You’ll resolve the place thumbnails display, what attributes are proven (suppose worth, SKU, amount, and many others.), the textual content on buttons, and a lot more.

Highest For:

Small trade house owners and customers who need more than a few complex options whilst balancing the perks of getting a hosted eCommerce platform can have the benefit of the usage of Wix.

Pricing: Paid plans get started at $21 per thirty days

Get Wix

8. PrestaShop

Prestashop eCommerce platform

Prestashop is an open-source eCommerce platform very similar to each WordPress and WooCommerce. It comes filled with gear, modules, and contours that a lot of its competition supply as paid add-ons. Since Prestashop is open-source, you’ll edit its code, construct your modules and design your templates. Except for WooCommerce, this stage of customization and versatility is unseen amongst others on our record.

Prestashop’s web page builder lets you customise maximum of your web page’s pages and hooks. On the other hand, it isn’t a visible builder. Subsequently you’re going to now not get real-time comments at the adjustments that you’re making in your web page. You’ll set up a web page builder addon to the platform so as to add this capability.

For Search engine marketing, Prestashop emphasizes serving to your retailer get came upon in seek. Robots.txt information, schema, and extra can also be configured and optimized simply.

As a result of Prestashop is open-source, you’re going to be accountable for dealing with your retailer’s web hosting, safety, backups, and common repairs. On the other hand, Prestashop does have a hosted possibility that it’s worthwhile to imagine should you would fairly now not maintain these items. It additionally has a listing of Prestashop Mavens that it’s worthwhile to succeed in out to should you would like to pay a qualified to help you along with your store.

Key Options of Prestashop:

  • Open supply
  • Deep customization with code and templates
  • Import geolocation packs with areas, taxes, present, language, and devices
  • Hande buyer beef up requests and queries inside the platform
  • Integrated cache addon
  • One-page checkout

Caching with Prestashop

Prestashop’s integrated efficiency device will give you the similar options as one of the well known optimization and caching plugins of WordPress. You’ll minify your code or connect with exterior media services and products. There’s the choice to select your caching kind or disable the usage of cache altogether. As with different open-source tasks, the selection is yours.

Highest For:

For store house owners who need an alternative choice to WooCommerce, imagine Prestashop. The similar code and platform freedom ranges that WooCommerce supplies can also be discovered with Prestashop.

Pricing: Loose, Paid addons are to be had

Get Prestashop

9. Giant Cartel

Big Cartel eCommerce Platform

Big Cartel is an eCommerce platform that (like Squarespace) is aimed at the wishes of makers, artists, and creatives. Despite the fact that Giant Cartel’s theme library is the smallest on our record, all their topics are loose. And you’ll make their topics your personal with a little bit little bit of CSS. Giant Cartel natively helps cost processing through PayPal and Stripe. On the other hand, those are the one cost processors that they’re attached with. Moreover, Giant Cartel does now not have an app retailer, so third-party integrations require extra effort than different platforms.

Sadly, Giant Cartel does now not have many tough Search engine marketing options outdoor of permitting you to customise the slug on your merchandise and pages. Regardless of being fairly lean in comparison to different eCommerce platforms, Giant Cartel has a spot on our record. You’ll nonetheless set up orders, view retailer insights, create bargain codes, and extra on your on-line store. If you wish to get started promoting briefly and don’t want too many options, Giant Cartel makes putting in place a practical on-line retailer clean.

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Key Options of Giant Cartel:

  • Blank and clear-cut dashboard
  • Simple order, product, and again place of business control
  • Upload customized code to header for Google Analytics, Fb Advertisements, and many others.
  • Upload and edit theme CSS
  • Create versatile, zone-based transport charges
  • Upload particular person and workforce product attributes

Big Cartel edit product page

The product display of Giant Cartel is blank and clean to grasp. You’ll upload your product descriptions, pictures, pricing, and extra from it. You’ll even set and create product attributes and teams from this display.

Highest For:

Artists and makers who desire a easy on-line retailer and who wish to beef up a smaller, area of interest eCommerce platform supplier.

Pricing: Loose, Paid plans get started at $9.99 per thirty days

Get Big Cartel

10. Patreon

Patreon eCommerce Platform

Patreon is an internet platform that permits creators promote get entry to to unique content material. That is highest for the ones in need of to create a membership-based trade. For instance, you probably have a podcast, however wish to percentage particular episodes or content material for a charge, you’ll use Patreon to try this.  The platform supplies your personal hosted author web page the place consumers can see your plans, subscribe and get get entry to in your content material. The Patreon dashboard is discreet, making it really easy to create your content material and construct your neighborhood. You’ll create and add content material like posts, movies, audio, pictures, livestreams, and many others.

In contrast to the opposite platforms on our record, Patreon doesn’t price a per month charge however takes a share of your gross sales as a substitute. Strangely, Patreon has a nimble app library that connects you to services and products like Converkit, Zapier, or even WordPress. As a result of Patreon lets you simplest display your content material to paying subscribers, Search engine marketing isn’t a highlighted characteristic. On the other hand, you’ll assign tags in your content material to make it searchable on your consumers. All in all, to briefly create a club web page and not using a headache, use Patreon.

Key Options of Patreon:

  • Simple to setup limitless habitual club ranges
  • Create or add your content material very easily
  • Create and set up promotions and limited-time gives
  • Keep in touch without delay with subscribers by way of e-mail, posts, or direct message
  • Monitor bills and analytics from the internet or cellular app
  • Fraud coverage

Easily create subscription and membership tiers with Patreon

Patreon’s interface for making a club program is discreet and reasons you to construct your web page briefly. You put your per month worth, upload your content material, and resolve what advantages customers will obtain. Little need for any further plugins; the platform does all of the heavy lifting for you, making it painless to monetize get entry to in your content material.

Highest For:

Content material creators who wish to promote subscriptions and unique get entry to to their video, textual content, or audio paintings would get advantages maximum from Patreon. With sturdy logo reputation and an easy setup and implementation procedure, if you wish to monetize your content material as a author briefly, imagine including Patreon in your arsenal of gear.

Pricing: 5% of the per month source of revenue you earn on Patreon

Get Patreon

Who’re the Highest eCommerce Platforms?

Options WooCommerce Shopify Squarespace Ecwid
Pricing Loose $37/month $39/month $19/month
Loose Model To be had ✔️ ❌ (Trial) ❌ (Trial) ✔️
Loose Issues and Templates ✔️ ✔️ ✔️ ✔️
Selection of Paid Issues 2000+ 2000+ 200+
3rd Celebration Integration Library ✔️ ✔️ ✔️(Restricted) ✔️
Drag-and-Drop Visible Builder ✔️ ✔️ ✔️
Customized Coding ✔️ ✔️ (Restricted) ✔️ (Restricted) ✔️ (Restricted)
Delivery Calculator ✔️ ✔️ ✔️ ✔️
Automated Tax Calculation ✔️ ✔️ ✔️ ✔️
Further Gross sales Channels ✔️ ✔️ ✔️ ✔️
Local Cost Processor ✔️ ✔️ ✔️
Local Electronic mail Advertising and marketing ✔️ ✔️ ✔️
Customized & Admin Buyer Emails ✔️ ✔️ ✔️ ✔️
Order Control ✔️ ✔️ ✔️ ✔️
Customized Product Web page Templates ✔️ ✔️
Promote on Social Media ✔️ (Addon) ✔️ ✔️ ✔️
Promote on On-line Marketplaces (eBay, Amazon, and many others.) ✔️ (Addon) ✔️ ✔️ ✔️
Get WooCommerce Get Shopify Get Squarespace Get Ecwid

At a elementary stage, the most productive eCommerce platforms let you set up your merchandise, enhance your retailer, observe your arduous paintings, and in the end run a a success store on-line. The stage to which your platform of selection does these items leaves the solution to the query, “Who’re the most productive eCommerce platforms?” squarely for your fingers.

Our Most sensible 3 eCommerce Platforms

To start out, we’d be remiss if we didn’t get started our record through speaking about WooCommece. For store house owners who wish to take price of each facet in their retailer, WooCommerce is for you. With a basis laid on WordPress, the versatility and freedom you enjoy development your store are unrivaled.

You probably have large desires on your on-line retailer, Shopify is for you. As a result, it’s possible you’ll want to surrender some keep an eye on in sure departments, like customization and information possession, however it may be price it. Shopify powers one of the greatest and hottest on-line manufacturers and shops, and it’s worthwhile to sign up for their ranks.

Finally, for creatives and repair suppliers who depend on appointment scheduling and bookings, Squarespace is also probably the most highest eCommerce platforms so that you can use. With fashionable templates and a powerful local reserving calendar, Squarespace makes promoting your time on-line clean, stunning, and successful.

What are your ideas on the most productive eCommerce platforms?

In conclusion, the most productive eCommerce platforms are those that meet the wishes in their person. Do you personal an internet retailer? If display, which eCommerce platform did you select to make use of? Please percentage your ideas within the feedback, and let’s talk about!

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