I recently had a delightful experience at a space consuming position. Everyone I interacted with was delightful, the service was speedy, and my foods was superb.

Not long once I got area, I realized an e-mail from the consuming position inside the inbox. It was a request to take a survey to tell them about my experience. And I was more than extraordinarily completely satisfied to proportion my sure feedback.

As a bonus, I was moreover entered to win a gift card just for sharing my opinion.

For firms of all industries and sizes, sending surveys is essential. Surveys inform the whole thing from customer experience to product ideation to marketing strategy. On the other hand you need to bear in mind to’re distributing them the right approach.

Whether or not or now not you need to assemble wisdom for market research or run a visitor pride survey, promoting your survey in an e-mail is an instantaneous method to generate responses.

Beneath, I compiled an inventory of the most efficient survey e-mail examples I’ve won from corporations. I moreover broke down the successful elements of the ones emails and created a template so to send your survey e-mail.

The Easiest Survey Emails: 10 Examples to Copy

To hunt out the most efficient survey e-mail examples, I scoured my inbox. Why? I wanted to appear surveys that got an actual customer (me) to open the email and respond to the survey.

And because survey emails come in different shapes and forms, I’ve organized them into the following categories:

• Rewards-based.
• Time-based.
• Inquiring for be in agreement.
• Embedded.
• Survey reminder.

Listed below are my favorite survey emails that landed in my inbox and the elements I imagine you’ll have to emulate for your following emails.

Rewards-Based totally

1. Birdy Grey

Topic line: Your probability to win $1,000!

I came upon myself on the Birdy Gray internet web site such a lot last year (shout out to my fellow 2024 brides) and in the end develop into a customer, so, naturally, I stopped up on their e-mail promoting and advertising and marketing document.

The bridesmaid dress company in recent times sent a survey to its document that offered an opportunity to win an Amazon praise card price $1,000.

Birdy Grey is conscious about that soliciting for feedback method asking people to take day trip of their days (10 minutes, to be actual) in order that they get correct to the aim.

The body copy is short, and the reward is bolded to emphasize the possible winnings you’ll get by the use of completing the survey. I moreover recognize how large and clear the CTA button is.

What I appreciated: $1,000 is a lot of money for someone, then again this reward is especially enticing for brides whose value vary may be taking a luck from planning a wedding.

2. Contra

Topic line: $500 for your concepts on pricing 🤑

This survey e-mail example from Contra leads with the reward. Making “$500” the first thing people see inside the e-mail’s subject line is a great way to grasp subscribers’ attention instantly.

I moreover similar to the personalization and reason behind why they’re running a survey — to be in agreement them assemble a product that “gets you paid what you’re price.” As a freelancer, this is track to my ears.

Contra is a tool for freelancers, they normally make that clear in all of their messaging, at the side of this survey e-mail.

What I appreciated: The graphic inside the e-mail’s body is attention-grabbing and on-brand with Contra’s common style. Further importantly, the image links to the survey.

That could be a exciting method to steered subscribers to take the know about, specifically taking into account it poses a question.

Time-Based totally

3. H-E-B

Topic line: Tell us what you think – 3 min survey

Should you occur to’re unfamiliar with H-E-B, it’s a Texas-based grocery chain. Ultimate year, Foods & Wine even named it the most productive grocery store in the United States.

And I’ve got to say, the store’s e-mail promoting and advertising and marketing is as best possible tier as its national ranking. I shop at H-E-B weekly, each and every in-store and curbside, and I download this survey e-mail after each curbside order pickup.

Inside the subject line, it’s smart to let subscribers know that the survey shouldn’t take more than 3 minutes to complete. The body copy is apparent and easy, too.

It starts with a question to get you thinking about, then turns on you to take the survey to be in agreement them reinforce your long run trips to the store.

What I appreciated: The grocery store sends this survey e-mail forward of I leave the car parking zone, increasing the probabilities that I’ll answer while my experience is on my ideas.

4. Quince

Topic line: Question for you

While the subject line for this e-mail from Quince doesn’t explicitly say how long the survey will take, to me, it’s implied. Once I be informed the subject line, “Question for you,” I expect to answer one speedy question.

The entire e-mail is short and sweet, from the subject line to the body copy. It even incorporates an opportunity at a reward for completing the survey: a $50 praise card.

In my experience, praise enjoying playing cards are an excellent method to lure customers to complete your survey.

What I appreciated: This e-mail just about looks like a non-public e-mail from a co-worker when I see it in my inbox. Some people won’t like this because it doesn’t stand out as much as other fashion promoting and advertising and marketing emails, then again I recognize the simplicity.

Inquiring for Have the same opinion

5. Superpath

Topic line: 🚨 We’d like your be in agreement: Our annual salary survey is reside

There are a handful of eventualities where I imagine it’s appropriate to use the urgent alarm emoji (your store’s 20 % off sale isn’t one among them), and this e-mail from Superpath fits the bill.

Superpath is a membership community and an unbelievable helpful useful resource for the content material subject matter promoting and advertising and marketing business.

Yearly, they free up a salary survey this is serving to content material subject matter marketers (full-time group of workers and freelancers like myself) understand market fees and negotiate upper pay.

To behaviour this survey, Superpath needs wisdom from the community, they normally send emails like the one above to generate responses.

What I appreciated: Superpath is community-driven, so it’s good to be transparent when asking the community for be in agreement. Finally, the survey results will also be informative for community folks, so we’re glad to contribute.

6. Spindrift

Topic line: Your ideas, our next style. Have the same opinion Spindrift create the next large issue!

Instead of soliciting for feedback, sparkling water fashion Spindrift took their survey e-mail further by the use of asking customers to be in agreement them choose which flavors with the intention to upload to their lineup.

Hanging your customers inside the motive force’s seat creates some way of enjoyment. The usage of “your ideas, our next style” inside the subject line is a compelling method to building up e-mail open fees.

Should you occur to’re a fan of the logo, taking part in this survey is usually a a laugh method to develop into concerned and have a voice inside the fashion’s long run products.

What I appreciated: Rather than offering an opportunity to win a gift card or a large sum, Spindrift discounts your next achieve for completing its survey.

This confident reward promises respondents get something in return for the time spent providing feedback.

Embedded

7. Wave

Topic line: Would you recommend Wave?

Want to building up the number of responses to your survey? Embedding your survey within the e-mail makes it much more simple for patrons to respond because it reduces the steps they’ll must take to participate.

Take the survey e-mail I won from my invoicing software, Wave.

For starters, I in point of fact like that it’s custom designed with my first determine. 2nd, it’s a very easy e-mail asking me to rank how possibly I’d recommend Wave to a chum.

Whilst you click on on on Wave’s embedded survey, it links to a survey landing internet web page where you’ll add additional detailed feedback forward of you set up your response:

What I appreciated: As a Wave shopper, I will tell that this e-mail survey were given right here from the platform for the reason that branding is continuous.

This familiarity reassures me that the survey is skilled and no longer unsolicited mail and that Wave cares about how it presents itself to its customers.

8. Mangools

Topic Line: Mangools needs your be in agreement!

Mangools, an search engine marketing device I used to use, sent this survey e-mail to assemble feedback from former customers. The message is short and to the aim, then again you’ll respond to the survey instantly as it’s embedded inside the e-mail.

The question in this e-mail is simply some of the an important survey questions. Clicking on the embedded survey question leads to the complete eight-question survey on Typeform.

On affordable, individuals are keen to respond to between seven to ten questions when completing a survey, so this survey from Mangools hits the sweet spot.

What I appreciated: Besides the good thing about the survey being embedded inside the body of the email, I appreciated how briskly it was to respond. This survey best possible took me a couple of minute to complete (one minute less than the estimated time they listed!).

Survey Reminder Emails

9. Accounting In recent years

Topic line: Your reminder to take our survey

The main line of this e-mail from the newsletter Accounting Lately sums up exactly why you’ll have to send a survey reminder: all people get busy.

Emails get out of place in people’s inboxes, specifically emails from producers, so it’s a good idea to send a few reminder emails for surveys that must be completed by the use of a decided on date.

This survey reminder e-mail provides a clean message and nudges customers to take their survey.

The email moreover outlines the other tactics to take the survey — each click on at the CTA button or copy and paste the survey link for your browser — and what respondents will download for their time.

What I appreciated: This was the main time I’d noticed an not obligatory donation in lieu of a gift card for taking part in a survey. If your customers are charitable, this could be an excellent method to encourage survey responses.

10. Adobe

Topic line: Reminder: Sam, Adobe needs your feedback

Proper right here’s every other survey reminder e-mail from Adobe I came upon in my inbox.

I uncover reminder emails like this one helpful because of, oftentimes, I put out of your mind the original e-mail. The subject line grabs my attention by the use of using my determine and refreshes my memory regarding the survey.

The body of the email starts with a customized creation and then describes why they’re gathering feedback. I moreover like how Adobe used bullet problems to outline the possible prizes for taking part.

Bulleted lists are much more simple to scan must you’re skimming an e-mail.

What I appreciated: As a protracted worrier and overthinker, I recognize the reassuring message at the bottom of this e-mail.

Adobe we could subscribers know that within the tournament that they whole the survey, they’re robotically entered into the drawing and can fail to remember in regards to the reminder e-mail.

Learn to Write a Survey Email correspondence (+Template)

After analyzing survey emails from my inbox, listed here are the elements I’ve came upon art work best. I’ve moreover integrated a template that you simply’ll copy for your next survey e-mail.

Topic Line

The serve as of marketing your survey in an e-mail is to generate responses, so the subject line is arguably crucial segment. Come up with a survey e mail topic line that entices your customers to not merely open the email however as well as take the survey.

When brainstorming subject traces, imagine what your serve as is. Do you need to assemble feedback to make their experience upper? Are you in search of feature ideas for your product?

Emphasize how necessary your customers’ input is by the use of asking for their be in agreement inside the subject line.

If your serve as is to get as many responses as possible to increase your development size, you’re maximum unquestionably offering a reward. In this case, highlight the reward for your subject line.

In my experience, seeing a monetary reward in an e-mail’s subject line makes me open it instantly.

Personalization

Personalization starts with addressing your customers by the use of determine, then again it’s going previous that. Your surveys will produce additional particular and useful results if you’re sending them to the right people.

Use segmentation to create different surveys for quite a lot of eventualities. For instance, inside the survey e-mail example from Mangools that I shared above, the survey was sent to former customers.

Collecting feedback from people who are no longer customers of your product helps you understand why people left and what you’ll wish to do to reinforce your product or raise customers once more.

Body Copy

A survey from HubSpot came upon that 10-14 minutes is the perfect duration for a survey. Factor this in ideas when writing your e-mail body copy — you don’t want to add additional time to the experience must you don’t should.

Keep your message transient and easy. Let your customers know that you simply’re in search of feedback and how it’ll benefit them. Bonus problems if you happen to’ll give them an estimate for the way in which long the survey will take them to fill out.

Survey CTA

After you’ve glad customers to open your survey e-mail, the next most necessary section is the survey CTA. You wish to have to make it as blank as possible for patrons to take your survey, so don’t disguise the link or bury the lead.

Add a clear and easy-to-find CTA button to your body copy. Or, upper however, embed your survey into the email.

Emphasizing the Reward

Should you occur to’re offering a reward for taking the survey, wrap up your e-mail with a reminder of what the reward is. Emphasize the reward by the use of using a bold font or a graphic so it sticks out if people are skimming their emails.

Sending a Reminder

If you want to have responses or feedback by the use of a undeniable date, plan to send at least two reminder emails. Development one as a follow-up to your original survey e-mail and every other as a “last probability” to respond.

Despite the fact that your survey doesn’t wish to be completed by the use of a undeniable date — as an example, must you accumulate customer feedback on an ongoing basis — it doesn’t hurt to remind customers to proportion their concepts.

Survey Email correspondence Template

Hi [First Name],

Your opinion is valuable to us. To be in agreement us reinforce your experience, we put together a temporary survey so to proportion your concepts. It shouldn’t take more than one or two minutes, tops!

The most efficient segment? You’ll be robotically entered for an opportunity to win a $100 praise card.

Please publish your response by the use of [date] to be entered into the drawing.

Thanks!

[Your Team]

Sending Your Survey

Survey emails are an an important part of customer research. If in case you have deeper knowledge about your customers, their evaluations, and their wants or needs, you’ll tailor the whole thing from your promoting and advertising and marketing to your products to them.

In my experience, the survey emails that I was perhaps to take grabbed my attention with a forged subject line, offered a reward and made it speedy and blank to participate.

When sending your survey over e-mail, take into account the an important elements of e-mail building.

Your subject line must be enticing and customer-focused, the reward (must you’re offering one) is emphasized, and the CTA to take the survey must be easy and blank to hunt out.

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