Everyone has loyalties to their favorite producers, then again there’s a superb likelihood your favorite products result from two separate producers operating together.
Thought to be one in every of my own beloved early life memories was once as soon as a constituted of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe.
There’s something excellent about that co-branded product: This is a fun method to marry two antique producers into one delicious enjoy for enthusiasts of baking and chocolate alike. Actually, the ones producers however create new co-branded merchandise to nowadays.
Co-branding may also be an effective way to build business, boost awareness, and smash into new markets, and for a partnership to in truth artwork, it will have to be a win-win for all avid gamers inside the game. Every audiences need to find price — like chocolate-loving enthusiasts of Betty Crocker and Hershey’s.
There are a ton of vital examples of co-branding partnerships available in the market. To show you what makes them this type of good fortune, now we’ve curated a list of examples of vital co-branding partnerships to inspire you.
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1. GoPro & Pink Bull
Co-Branding Advertising marketing campaign: Stratos
GoPro does now not merely advertise portable cameras, and Pink Bull does now not merely advertise energy drinks. Instead, every have established themselves as way of living producers — in particular, a way of life this is action-packed, adventurous, fearless, and generally stunning over the top. The ones shared values cause them to a very good pairing for co-branding campaigns, in particular those surrounding movement sports activities actions.
To make the partnership artwork, GoPro equips athletes and adventurers from all over the world with the equipment and funding to clutch things like races, stunts, and movement recreation events on video — from the athlete’s perspective. At the similar time, Pink Bull uses its enjoy and recognition to run and sponsor the ones events.
“GoPro virtual digicam generation is allowing us to enrich the programming by way of delivering new athlete perspectives that have under no circumstances been seen faster than,” stated Sean Eggert, Pink Bull’s director of sports activities actions promoting. The collaboration shall we in distinctive GoPro content material subject material to beef up every corporations’ expansion.
Why the Stratos Co-Branding Advertising marketing campaign Works
While GoPro and Pink Bull have collaborated on many events and projects together, perhaps an important collaboration stunt they have completed was once as soon as “Stratos,” through which Felix Baumgartner jumped from a space pod more than 24 miles above Earth’s flooring with a GoPro strapped to his specific particular person. Now not highest did Baumgartner set 3 world knowledge that day, then again he moreover embodied the cost of reimagining human possible that define every GoPro and Pink Bull.
2. Rachel Comey, Victor Glemaud, Sandy Liang, Nili Lotan & Objective
Co-branding Advertising marketing campaign: Most sensible-End Kind
Anyone who’s designer-conscious is mindful of high fashion and Objective don’t appear to be exactly the equivalent caliber regarding prime quality. Garments by way of designers like Sandy Liang go for spherical $600, whilst apparel purchased by way of Objective go for further like $35 a pair. See what I indicate?
Alternatively that discrepancy in pricing is strictly why the ones designers and Objective brand made up our minds to spouse with one some other. To beef up its brand positioning as trendy and stylish, Objective has paired with high-end taste designers Rachel Comey, Victor Glemaud, Sandy Liang, and Nili Lotan to offer distinctive branded items for a limited time.
Why Objective Co-Branding Advertising marketing campaign Works
In this business, the high-end designers can divulge their establish to a brand spanking new generation of possible consumers, who will an increasing number of aspire to own further pieces from those high-end collections while furthering the concept that that Objective is most often a store to hunt out fashion-forward garments.
3. Joybird & Sherwin-Williams
Co-branding Advertising marketing campaign: Being Boldly Unique
The Joybird space way of living brand and paint company Sherwin-Williams did a co-branding advertising and marketing marketing campaign once they partnered together to curate an eclectic number of space furnishings and color palettes.
Together, the two producers created an distinctive product line of paints and room design inspiration that helped consumers merely choose paint colors to enrich their furniture choices.
Why the Sherwin-Williams Co-branding Advertising marketing campaign Works
The ones two firms spotted the risk to run a advertising and marketing marketing campaign that exposed their product and copywriting to brand new audiences. This intersection of purpose demographics may have presented in new business for every other and may have prepared the ground for long run co-branding collaborations if showed mutually advisable.
4. Casper & West Elm
Co-branding Advertising marketing campaign: Check out a Casper Mattress
You’ll have already heard of Casper — an internet mattress and bedding brand selling mattresses in a box.
Enter West Elm, a high-end furniture company. Casper and West Elm partnered so consumers might simply take a look at the comfy mattress faster than purchasing — and so West Elm might simply market it its sublime mattress room furniture.
Why the West Elm Co-branding Advertising marketing campaign Works
This is any other example of a mutually advisable co-branding partnership. It’s serving to every producers enchantment to a broader staff of shoppers — after all, Casper does now not advertise furniture, and West Elm does now not advertise mattresses. It moreover provides consumers with alternatives — to check out a mattress faster than buying or to in point of fact really feel what it may well be like sleeping in a bed frame.
5. Kanye & Adidas
Co-branding Advertising marketing campaign: Yeezy
Kanye West, best known for his Grammy-winning rap albums, partnered with Adidas to develop a high-end shoes line known as Yeezy. The combination of Kanye’s personal brand and Adidas’ emerging streetwear segment has made for tough company earnings and brand expansion as it was once as soon as offered.
Why the West Elm Co-branding Advertising marketing campaign Works
Kanye’s famous person enchantment benefits Adidas by way of growing buzz spherical its apparel, and the athletic-wear brand gives Kanye a well-established platform to build his high-end garments line. Some of the an important maximum tough draws of Yeezy — and most considerably its sneakers — is its exclusivity: Kanye’s famous person status, extremely scarce roll-outs, and the over the top ticket make the lucky few to own Yeezy footwear in point of fact really feel somewhat of well known by way of association.
Adidas’ co-branding relationship with Kanye and the following cult-like Yeezy following resulted in a stellar year for the company: in 2019, Adidas’ web source of revenue climbed 19.5% to $1.9 billion.
6. BMW & Louis Vuitton
Co-branding Advertising marketing campaign: The Art work of Trip
Automotive manufacturer BMW and designer Louis Vuitton is probably not the most obvious pairings. Alternatively if you happen to believe it, they have a few essential problems in not unusual. In the event you focus on Louis Vuitton’s signature luggage lines, they’re every inside the business of travel. They every price sumptuous. And after all, they’re every widely known, typical producers which may well be known for prime quality craftsmanship.
The ones shared values are exactly why this co-branding advertising and marketing marketing campaign makes this type of lot sense. In their partnership, BMW created a sports activities actions automotive kind known as the BMW i8, while Louis Vuitton designed an distinctive, four-piece set of suitcases and baggage that experience compatibility totally into the car’s rear parcel shelf.
Although the four-piece luggage set goes for a whopping $20,000, the price is right for the target purchaser, for the reason that BMW i8 begins at $135,700. A worth like that kind of makes that luggage set appear to be a drop inside the bucket.
Now not highest does the luggage are compatible totally size-wise, then again its design and glance have compatibility completely with BMW’s symbol: graceful, masculine, and prime quality. Turns out every the luggage and a couple of parts of the car’s interior use carbon fiber, strong-yet-light composite matter subject material.
Why the Louis Vuitton Co-branding Advertising marketing campaign Works
Every producers knew their target market desired sumptuous and meticulous craftsmanship. Thru selling complimentary prime quality products, the producers successfully garnered attention from respective loyal consumers.
7. Starbucks & Spotify
Co-branding Advertising marketing campaign: First-of-Its-Kind Observe Ecosystem
Starbucks scaled up a most sensible elegance coffee retailer enjoy into a big international brand, the use of track to create an environment spherical its coffee. Spotify, a track streaming platform, has powered just about 25 billion hours of listening global. Starbucks and Spotify cast an cutting edge co-branding partnership to construct a “tune ecosystem”, offering artists better get right of entry to to Starbucks consumers and giving Starbuck get right of entry to to Spotify’s expansive discography.
Why the Spotify Co-branding Advertising marketing campaign Works
Throughout the initiative, Starbucks employees get a Spotify most sensible elegance subscription, with which they can curate playlists (that consumers can get right of entry to all through the Starbucks Mobile App) to play during the day inside the retailer. This track ecosystem is designed to enlarge the coffeehouse environment that Starbucks is known for while giving artists better exposure to Starbucks consumers.
The “musical-ecosystem” partnership is mutually advisable, allowing the firms to succeed in the other’s audience without sacrificing their brand.
8. Apple & MasterCard
Co-branding Advertising marketing campaign: Apple Pay
On occasion, co-branding partnerships don’t appear to be merely cool projects between two corporations — they in fact have good price when the firms artwork together.
When Apple introduced the Apple Pay app, the brand effectively changed how folks perform transactions. This app shall we in folks to store their credit score rating or debit card data on their phone, so they can use them without physically having the card with them. Alternatively for this app to be triumphant, it needs credit card corporations to mix with this period. In the course of the equivalent token, credit card corporations moreover face further competition themselves if they don’t seem to be suitable with the newest client purchasing software.
Why the Mastercard Co-branding Advertising marketing campaign Works
To get out ahead of its competition, MasterCard develop into the main credit card company to allow its consumers to store their credit score rating and debit taking part in playing cards on Apple Pay. MasterCard no longer highest showed beef up of an important client tech developer in this partnership — it complex along with its private consumers in how they make a selection to make purchases at the counter.
9. Airbnb & Flipboard
Co-branding Advertising marketing campaign: Tales
You have to have most definitely heard of Airbnb, the room-sharing software that permits you to find at hand lodging hosted by way of exact folks. Alternatively its newest partner, Flipboard, might no longer have been for your radar until now.
Flipboard is a data aggregator that collects data and topical content material subject material that consumers are sharing on social media, and allows you to “flip” all through the subject matter very similar to a social media feed. Neatly, Airbnb simply in recent years teamed up with Flipboard to create Tales, which serve Airbnb consumers with way of living content material subject material tailored to their interests and shared by way of folks with identical interests for the reason that reader.
Why the Flipboard Co-branding Advertising marketing campaign Works
The ongoing advertising and marketing marketing campaign simply in recent years resulted in any other co-created product known as Trips, which allows Airbnb consumers to connect to hosts with not unusual interests and in fact e-book the ones tales when traveling. This partnership is a superb example of the way firms can connect their consumers with wisdom that caters to their particular person interests and pressure product usage as a result of this.
10. Uber & Spotify
Co-branding Advertising marketing campaign: Soundtrack for Your Shuttle
Observe-streaming app Spotify partnered with ride-hailing app Uber to create “a soundtrack on your travel.” This is a great example of a co-branding partnership between two very different products with identical objectives— to earn further consumers.
When riders are taking a look ahead to an Uber travel, they’re caused to connect to Spotify and become the DJ of their commute. Consumers can choose between their own playlists to get to the bottom of what they’re going to concentrate on.
Why the Spotify Co-branding Advertising marketing campaign Works
This excellent co-branding partnership helps enthusiasts of Uber and Spotify alike enjoy upper tales as a result of the app. They usually’d be further enthusiastic about deciding on Uber and Spotify over pageant knowing they can revel of their next travel paying attention to their favorite tunes.
11. Levi’s & Pinterest
Co-branding Advertising marketing campaign: Styled by way of Levi’s
Levi Strauss & Co. — one of the vital world’s oldest and most identified jean producers — simply in recent years joined forces with Pinterest, a social platform where consumers pin posts they like to their particular person profiles.
People continuously turn to Pinterest for taste inspiration, making a co-branding partnership with Levi’s a natural partnership. Styled via Levi’s is a brand spanking new initiative between Pinterest and Levi’s supplies a “customized styling enjoy,” or style insights tailored to every particular person’s tastes and preferences.
Why the Pinterest Co-branding Advertising marketing campaign Works
The partnership supplies an distinctive and individualized brand relationship, which is hard to return again by way of in an an increasing number of digital environment. Pinterest supplies Levi’s a primary social platform with tens of thousands and thousands of shoppers enthusiastic about visual alternatives, and Levi’s meets the ones needs with digital personalization and visual-focused boards.
12. BuzzFeed & Very best Pals Animal Society
Co-branding Advertising marketing campaign: Emma Watson + Kittens
Some co-branding campaigns are further tough than others. This example from BuzzFeed and Very best Pals Animal Society is among the most straightforward ones—and it displays that an ideal co-branding effort does now not will have to take months of creating plans or tens of thousands and thousands of dollars.
For this advertising and marketing marketing campaign, Very best Pals Animal Society wanted to leverage BuzzFeed’s readership of over 200 million other people.
To take a look at this, they partnered with the fogeys at BuzzFeed to prepare and put up a piece of writing known as, “We Interviewed Emma Watson While She Carried out With Kittens And It Was once as soon as Utterly Beautiful,” which you’ll be able to learn right here.
The article is strictly what it sounds as if like: Harry Potter and Good looks and the Beast giant title Emma Watson spoke back enthusiasts’ questions while she carried out with adorable kittens.
Why the Very best Pals Animal Society Co-branding Advertising marketing campaign Works
The article ends with a CTA selling that the kittens featured inside the video are, in reality, adoptable — a win-win for every partners by way of the use of famous person to garner attention for clicks while providing further exposure for animals in need of new properties and donations.
13. CoverGirl & Lucasfilm
Co-branding Advertising marketing campaign: Mild Side and Dark Side Makeup
On each and every instance a brand spanking new installment of the beloved “Famous person Wars” assortment is introduced in theaters, it causes international pandemonium. The release of “Famous person Wars: Episode VII The Energy Awakens” in 2015 was once as soon as no exception. The gathering’ father or mother company, Lucasfilm, partnered with CoverGirl to clutch a broader audience to get new and former enthusiasts excited about the movie’s free up.
You might be wondering, “What do “Famous person Wars” and makeup have in not unusual?” And the cleverness of this partnership is apparent inside the answer.
Prior to now, space-age movement movies have been just about only advertised and targeted against men and boys. Alternatively this present day, this is nonsense — on account of folks of all genders may also be enthusiastic about space exploration and makeup contouring alike.
The street was once as soon as designed by way of famed makeup artist Pat McGrath, and it choices two sorts: the Mild Side and the Dark Side, which loyal “Famous person Wars” enthusiasts will recognize as the sides of superb and evil inside the movies.
Why the Lucasfilm Co-branding Advertising marketing campaign Works
This co-branding partnership was once as soon as a win for every producers. Lucasfilm captured further attention and got CoverGirl consumers (numerous whom are more youthful girls) excited about the film’s free up. And CoverGirl hopped on the “Famous person Wars” selling bandwagon that took over the internet, shops, and TV primary up to the film’s free up.
14. Amazon & American Specific
Co-branding Advertising marketing campaign: Amazon Industry American Specific Card
Ecommerce huge Amazon is a world endeavor with tens of millions of customers and nearly two million companies that promote on their platform. Amazon is taking a look to make stronger the way in which during which small firms advertise on their platform, so they have partnered with American Specific on a co-branded bank card.
Why the American Specific Co-branding Advertising marketing campaign Works
The card helped consumers acquire pieces and services and products and provide enhanced data insights on their purchasing procedure. American Specific and Amazon proportion a willpower to help small firms expand inside the U.S. and by way of combining their efforts, the two corporations had the risk to beef up their potency while building brand believe.
15. UNICEF & Objective
Co-branding Advertising marketing campaign: Kid Power
If in case you have the chance to partner for a not-for-profit reason why, it will effectively pay off in multiple ways.
Objective partnered with UNICEF on a advertising and marketing marketing campaign known as Child Energy, which devoted Objective to one in all UNICEF’s sustainable building objectives (SDGs). The shop purchased kid-friendly well being trackers encouraging the wearer to complete rather numerous well being movements, which in the end helped send foods packets to underprivileged youngsters global.
Why the Objective Co-branding Advertising marketing campaign Works
Thru selling this fun, inexpensive well being product, Objective encourages youngsters to incorporate a healthy way of living and makes use of kids’ successes to offer underserved communities with the necessary belongings. It’s an ongoing partnership that generates awareness of global malnutrition, helps UNICEF meet its now not simple SDGs, and opens up Objective to a demographic of families they are going to in a different way have had get right of entry to to.
16. Nike & Apple
Co-branding Advertising marketing campaign: Nike+
Athletic brand Nike and generation huge Apple have been operating together because the early 2000s, when the main line of iPods was once as soon as introduced.
The co-branding partnership started so to put across track from Apple to Nike consumers’ workouts the use of the power of generation: Nike+iPod created well being trackers, footwear, and garments that tracked procedure while connecting folks to their tunes.
The partnership has since complex to become Nike+ — which uses procedure tracking generation built into athletic garments and gear to sync with Apple iPhone apps to track and record workout data. Tracking transmitters may also be built into sneakers, armbands, and even basketballs to measure time, distance, heart charge, and effort burned.
Why the Apple Co-branding Advertising marketing campaign Works
This is a genius co-branding switch this is serving to every occasions provide a better enjoy to consumers — and with the popularity of well being tracking generation, Nike+ is ahead of the curve by way of making it easy for athletes to track while they play.
17. Bonne Belle & Dr. Pepper
Co-branding Advertising marketing campaign: Flavored Lip Balm
Dr. Pepper-flavored lip balm. I indicate, it’s genius.
Bonne Belle first debuted Lip Smacker, the sector’s first flavored lip balm, in 1973, starting with flavors like strawberry, lemon, and green apple. Merely two years later in 1975, the brand forged its first style partnership with the timeless Dr. Pepper brand. The result? A lip balm style this is been well known for a few years among teenage girls.
In the event you think the connection between lip balm and Dr. Pepper is somewhat of thin, consider the copy on one in all their vintage commercials: “It’s the super shiny lip gloss with lip-smacking style… very similar to the sector’s maximum atypical comfortable drink.” And later, “From Bonne Belle in reality: the cosmetics company that understands your taste.”
Why the Dr. Pepper Co-branding Advertising marketing campaign Works
While you don’t bring to mind style and cosmetics, this advertising and marketing marketing campaign works on account of overlapping purpose demographic consumers can get excited to check out an affordable and fun product like Dr. Pepper lip gloss very easily.
Most Surprising Emblem Partnerships
Every so continuously, we concentrate a couple of brand partnership that we predict does now not make any sense — then again it ends up in a few extraordinarily memorable, surprising campaigns. If you want to extend your horizons of who you will have to partner with, check out the ones surprising co-marketing successes.
18. Burger King & McDonald’s
Co-branding Advertising marketing campaign: A Day With no Whopper
Certain. You be told that correct: Burger King and McDonald’s — two of the fiercest fast—foods business opponents— joined together for a co-marketing advertising and marketing marketing campaign in 2019. And, while we don’t encourage competing producers to try this — the selling marketing campaign was once as soon as for an excellent reason why.
At the time, McDonald’s was once as soon as donating $2 to early life maximum cancers charities for every Large Mac purchased. So, Burger King worked with the competing fast-food chain to host “A Day With no Whopper.”
For one day, Burger Kings all through Argentina and other countries took the Whopper off their menu so to encourage folks to buy a Large Mac from McDonald’s as an alternative.
Why the McDonald’s Co-branding Advertising marketing campaign Works
Although there were some criticisms of the marketing campaign, because it at a loss for words Burger King consumers, it was once as soon as an excellent example of two competing producers that worked together to help a charity. On account of how they partnered up for a superb reason why, audiences liked the selling marketing campaign and buzzed about it in every single place the web.
19. Warby Parker & Arby’s
Co-branding Advertising marketing campaign: The WArby Collection
Warby Parker is known for selling affordable glasses at shops across the U.S. and through as regards to completely virtual turning into platforms. Arby’s is a restaurant chain known for its slogan, “We’ve now the meat!”
Looking at the two corporations, there could also be no longer so much that they’ve in not unusual. Alternatively, this didn’t save you them from creating a co-branded April Fools Day marketing campaign in 2018.
For the selling marketing campaign, the two producers carried out up the one number one issue they’d in not unusual — the truth that the phrase “Arby” was once a part of each their names.
On April Fool’s Day, Warby Parker visitors might simply acquire Arby’s themed taste items, which have been part of the cleverly-named WArby Assortment.
In keeping with Nylon, items visitors might simply acquire built-in a WArby’s T-shirt, baseball cap, and tote bag (which moreover said, “Nice To Meat You” on it). They could moreover acquire a pack of sandwich-themed microfiber cloths and glasses with a raw red meat building.
Within the interim, Arby’s offered foods with bins that had the WArby’s brand on it along with onion rings with a box that be told “Onion Ring Monocle.”
Why the Arby’s Co-branding Advertising marketing campaign Works
This advertising and marketing marketing campaign displays that you don’t necessarily need a matching audience demographic or a partner in a identical business to create a advertising and marketing marketing campaign that catches a large audience’s attention. On occasion all you need is a sense of humor and creativity.
20. Taco Bell & Doritos
Co-branding Advertising marketing campaign: Doritos Locos Tacos
When the Doritos Locos Taco was once as soon as first offered, it in brief develop into one of the vital fast foods business’s most popular and well known items. Frito-Lay took Taco Bell’s crunchy taco recipe and gave the Locos Taco its specific, signature twist: a Doritos shell. The two corporations wanted to stick the shell as with regards to the original cheesy chips as possible, the use of the original corn masa recipe and coating it in that exact nacho cheese dust.
The taco was once as soon as a direct and explosive good fortune: Taco Bell bought an estimated 1 billion devices the primary yr it was once presented.
Why the Doritos Co-branding Advertising marketing campaign Works
Taco Bell and Frito Lay advertised the Doritos Locos Taco by way of wrapping the taco in a antique Doritos bag, reflecting the co-branding partnership and fascinating to every producers’ audiences. The Doritos Locos Taco’s abnormal good fortune is however any other example of why co-branding can boost achieve and product sales for every producers.
21. Tim and Eric & Purple
Co-branding Advertising marketing campaign: Purple Boys
Tim and Eric (a.good enough.a. Tim Heidecker and Eric Wareheim) are the comedic duo behind Grownup Swim presentations like Tim and Eric Awesome Show, Great Activity!, Check out It Out! with Dr. Steve Brule, Tim & Eric’s Bedtime Stories, and Pink meat Space.
Within the interim, Crimson, the company and HubSpot purchaser known for the most popular Crimson Bed, continuously launches unique selling campaigns that experience caught the eye of millennial and Gen-Z demographics.
It’s good for a company to workforce up with celebrities who can promote it their product, Tim and Eric’s comedic style is extremely random and unique. Although they’re stunning hilarious, as a marketer, likelihood is that you’ll surprise how this kind of comedy style translates proper right into a mattress promoting advertising and marketing marketing campaign that in fact generates source of revenue.
While you might think Tim and Eric had boring down their iconic routine to advertise Purple products, this is in fact moderately a long way from the truth. In a video assortment known as The Purple Boys, they in fact amped up their extraordinary antics.
The storyline of Purple Boys episodes continuously relate to a sleep-related pain degree, such for the reason that “Sunday Scaries.” Although the script and specific effects are extraordinarily random, the episodes just about all the time end with the Purple Boys supplying a sleep-deprived personality with a Purple mattress.
To come up with a visual of what this off-the-wall comedy assortment seems like, check out this episode that amenities spherical a sleepy personality named Joe Dunder:
Why the Purple Co-branding Advertising marketing campaign Works
Although hiring actors is technically further of a sponsorship than a partnership, this large-scale advertising and marketing marketing campaign benefits every occasions. While Tim and Eric might simply spread awareness of their comedy to Purple audiences, Tim and Eric enthusiasts might watch the ones films for recreational and learn about Purple’s products along the way in which during which.
Creating a Great Co-Promoting Advertising marketing campaign
Although likelihood is that you’ll no longer have the cost vary of the producers well-known above, you’ll have the ability to believe of them regarding their creativity, degree of storytelling, and the way in which they pooled their belongings to connect their separate producers in a mutually advisable way.
As you search for the best co-marketing partner on your brand and assemble a a hit advertising and marketing marketing campaign, we hope you to find some inspiration on your next stellar liberate.
Editor’s Realize: This newsletter was once as soon as initially published in September 2020 and has been up to the moment for comprehensiveness.