DE{CODE} is bobbing up fast; are you registered? Attendees can pay consideration from WP Engine insiders along with industry pros during plenty of specialties, product and technology leaders, corporate executives, researchers, and eCommerce and media mavens. They’re now not proper right here to supply additional chances. They’ll provide the precise, actionable advice needed to assemble web pages optimized for every other people and the AI ways they use.
Be informed on for more information concerning the vital factor audio machine and topics you’ll expect at DE{CODE} 2026.
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The guiding delicate: Defining strategies for the suave web
This year’s conference focuses on transforming static digital provide ways to suave, context-rich stories that AI ways will seek and cite. The keynote stage will function a mix of interior control and external pros.
Ramadass Prabhakar, Chief Era Officer, WP Engine: The web is in a state of disruption during industries, and WP Engine is actively adapting alongside the ones fast paced changes. Prabhakar will proportion a quick take a look at a couple of of our recent innovations and provide a sneak peek at the state-of-the-art apparatus we’re construction at the moment to serve trendy web pages in this new generation of intelligence.
Brian Solis, Head of International Innovation, ServiceNow: While adoption of AI apparatus is increasing, many leaders are missing out on strategies they may be able to use to operationalize intelligence during an entire team. Globally known futurist and digital anthropologist Brian Solis gives you the playbook leaders wish to bridge the gap between simply using apparatus and construction scalable AI strategies.
Liza Adams, AI Guide & GTM Strategist, GrowthPath Partners: AI bureaucracy its private opinion a few brand, and explicit particular person ways will each and every describe that brand differently to their human audiences. With insights gained from her unique mix of engineering and go-to-market enjoy, Adams will proportion the three problems every brand must be doing now to earn in AI search, and the 4 smart levers that switch all 3.
Breakout categories: From idea to implementation
The agenda choices 12 expert-led breakout categories during 3 specialized tracks. Professionals gives you the apparatus, strategies, and belief attendees wish to thrive on the suave web.
| Follow | Speaker Highlights | Key Time table Topics |
| Developer | Iain Poulson, WP Engine Fundamental Product Manager for Complex Customized Fields Weston Ruter, WP Engine Fundamental Instrument Engineer & WordPress Core Committer Francis Agulto, WP Engine Developer Recommend John Parris, WP Engine Fundamental Instrument Engineer & WordPress Core Committer |
Agent-ready construction, structured wisdom, semantic HTML, and construction with ACF and headless WordPress, WordPress® 7.0 unlock |
| Corporate | Nicholas Petroski, Founder, Promethean Analysis Bryan Becker, Director of Product, Cloudflare Phil Crumm, Managing Partner, Content material subject matter Solutions, Fueled Jason Siegel, Founder & Managing Partner, Bluetext |
Protecting corporate value throughout the suave web generation, new supplier models for AI, and distinctive corporate transformation research |
| Marketer | James Baldacchino, Head of Method, Ellipsis Tom Di Domenico, EVP Digital Method & Era, Amsive Charlotte Cijffers, Chief Digital Officer, ITP Media Team Jeff Misenti, Co-Founder, The Writer Table |
Generative Engine Optimization (GEO), AI citation strategies, agentic business, newsroom platform, and navigating the evolving promoting tech stack |
Developers: Building stories for the suave web
The Developers track will point of interest on how AI is embedding itself throughout the trendy building lifecycle.
From stepped ahead AI integration throughout the upcoming WordPress 7.0 unlock to apparatus developers are using to create agent-consumable web pages, attendees will get the practical advice they wish to assemble internet websites that prioritize the development AI craves and obtain visibility on the suave web.
Corporate: Protecting business value and growth
For companies, AI creates new possible choices to evolve their supplier models. At the an identical time, concerned leaders are wondering how companies can continue to finally end up their value and foster deeper consumer relationships.
The Corporate track will uncover how companies stay comparable and exchange their possible choices to thrive in an increasingly automatic world. Plus, Nicholas Petroski from Promethean Research will proportion insights from unique analysis on the ways companies are already restructuring their business models to navigate the ones uncharted waters.
Marketers: Gaining visibility amid reducing web site guests
As marketers grapple with declining web site guests across the board, the metrics that after served for the reason that provide of fact for messaging efficacy are actually now not sufficient for measuring brand awareness and visibility.
The Marketer track will dive into the metrics that matter, learn how to building content material subject matter for AI visibility, and the technical elements that can earn or lose AI citations for a brand. Professionals will even uncover how eCommerce and media companies are responding to a world during which a shopper’s path to shop for and figuring out of content material subject matter basis is muddied by means of AI.
Join the conversation, get waiting for the suave web
Sign up for us on Would possibly 6, 2026, to hear from the thinkers and doers who’re already laying the groundwork for just right fortune on the suave web! DE{CODE} is free to attend, and categories may well be available on name for starting on Would most likely 7 for everyone who registers.
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