What to Publish on Instagram: 18 Photograph & Video Concepts to Spark Inspiration

by | Nov 8, 2022 | Etcetera | 0 comments

Instagram is not just a go-to social neighborhood for folks anymore. Many marketers have caught wind that this can be a tough social neighborhood where they need to have some type of presence.Access Now: 22 Free Business Instagram Templates

The platform’s heavy emphasis on visual content material subject matter like footage, films, illustrations, and GIFs is turning into a a very powerful means for producers to be in contact their story and message. Plus, this can be a excellent means for firms to humanize their brand, recruit longer term team of workers, showcase their products and content material subject matter, and pleasure and engage consumers.

Check out the ones 18 ideas for films, footage, and other content material subject matter you’ll submit on Instagram. (And for additonal inspiration, take a look at our checklist of the most productive manufacturers to observe on Instagram.)

18 Content material subject matter Ideas for Films, GIFs & Footage to Submit on Instagram

1. Behind-the-Scenes Content material subject matter

Instagram is a great platform for humanizing your brand, and giving your target audience a sneak peek at what’s going on at the back of the scenes is a method to check out this. It’s generally an effective way to show lovers what it’s like to artwork there, which is superb to your recruiting efforts.

This is an example from the Boston Purple Sox, showing what batting apply looks like close-up (with a really cool, fish-eye shot).


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And this is one from a small arts and crafts store known as Cherry Tree Beads. We adore how this one uses the hashtag #employeetakeover to share one of the vital important faces at the back of the brand, giving lovers the danger to get to grasp who’s on the within.

An Instagram post by Cherry Tree Beads showcasing one of their employees.

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Skilled Tip: Posting candid footage of your artwork environment can lend a hand humanize your business and allow your consumers to hook up with your team of workers, which is able to translate into stronger brand loyalty.

2. Individual-generated Content material subject matter

One of the crucial best possible footage on producers’ Instagram accounts are curated by means of lovers and lovers. (In fact, FedEx‘s Instagram feed is nearly fully made up of curated pictures.)

Check out the posts other folks have tagged you in, and when you occur to like them, imagine reposting them in your lovers. No longer most efficient does it make the original poster truly really feel very good, alternatively it moreover presentations everyone that you’re paying attention to your lovers. Merely make sure that the photographs you could be reposting are prime quality and that you just @-mention the original poster for your caption.

Here’s a reposted image from ASOS. Bear in mind of the way in which they write the caption: They write an absolutely new caption, which includes a tidbit on how their lovers can get featured on their Instagram internet web page (by means of using the hashtag #AsSeenOnMe). Then, they credit score ranking the original poster using the virtual digicam emoji and the poster’s username.


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To repost {a photograph} on Instagram, you’ll simply screenshot and crop it. You’ll moreover repost {a photograph} in your Instagram story by means of tapping the percentage icon beneath the submit you wish to have to repost and tapping “Add video in your story.”

3. Inspirational or Motivational Quotes

Some other folks poke fun at the collection of quotes on Instagram. On the other hand when you occur to place up them sparingly, they have a tendency to encourage your lovers. If the submit speaks in your target audience, other folks love to share it and tag their friends inside the comments. Quotes are also an excellent chance to share what your brand stands for, whether or not or now not it’s non secular, inspiring, funny, or something else.

To create a quote image, it would be best to download an app that lets you upload {a photograph} and overlay it with text. Listed here are some very good ones:

  • Canva: A free app that you simply’ll use to create graphics with text overlays to share on social media.
  • Phonto: A free app that you simply’ll use to overlay text on footage with text resizing, alignment, and positioning apparatus.
  • Snapseed: A free app with professional image improving apparatus that pairs fonts with different image filters.

You’ll moreover create a quote submit through your Instagram story. To create a quote put as much as your Instagram story, simply upload an image from your gallery to use as a background and add a text overlay of the quote.

Listed here are a few examples of quotes completed neatly, starting with this one from TheSkimm. The vital factor to this submit’s just right fortune is that it’s hilarious to their explicit target audience — which presentations that the quote does now not want to be fancy to please other folks.

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what to post on instagram: inspirational quote from the skimm

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Here’s a further beautifully designed quote from activewear brand Lorna Jane, which carries an empowering message from their founder:

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Skilled Tip: Need to fiddle with words and pictures? WordFoto is a $2 app that lets you turn your pictures into footage made from words instead of merely together with words on best of images.

what to post on instagram: wordfoto app image

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4. Eye-catching Statistics

Another cool way to overlay text on an image is by means of posting a statistic that resonates in conjunction with your target audience. Take a look at using statistics from your own research or finding some similar in your message, your price proposition, and so on. (Learn this weblog put up to be informed how and the place to seek out correct, compelling information.)

This is an example from the meditation app Headspace, with a simple text box overlaying a colored, nondescript background.

headspace instagram statistic post

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5. Smartly timed or Provide Events Posts

Is something cool going down on the earth or the country where your target market lives? A decided on holiday? National Puppy Day? Get in on the movement by means of posting something delightful. Bear in mind to use very good judgment when newsjacking — the last thing you wish to have to do is put up faulty knowledge or offend any person.

What are some examples of delightful, neatly timed posts? This is one from a Mediterranean consuming position known as Cava Mezze Grill to have fun Halloween.

An Instagram post by Cava Grill of a dog dressed as a pita for Halloween.

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And here’s a fun example from Starbucks for National Croissant Day.

starbucks instagram post for national croissant day

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Skilled Tip: Prepare Google Signals to get notified of breaking data related to your business’s industry. Data stories are a very good provide of inspiration for neatly timed social media posts.

6. Humorous Footage or Films

For those who’ll make your lovers snigger, they will perhaps enjoy your image — and also will share it with others. In spite of everything, every now and then one of the crucial memorable footage are those who make us snigger.

Take a look at posting footage and pictures you suppose will make your target audience snigger like Oreo did with this fake text message conversation with “Milk.”

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This is another example from BuzzFeed Oldsters, which presentations how simple a truly highest shareable submit can be.

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And in this one from Pabst Blue Ribbon. All they did used to be as soon as put an empty case of Pabst beer on a dog’s head, and it worked like a attract.

An Instagram post by Pabst Blue Ribbon of a dog with an empty case of Pabst beer on its head.

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7. Compelling Drawings or Graphics

Have any artists for your workforce? One way to stand out in a sea of images is to place up a cool, compelling illustration. They don’t even want to be super fancy — check out this straightforward, black-and-white example from Oreo:

An Instagram post by Oreo of an illustration of two kids. One kid looking through a telescope to see planets and different shapes and the other is pointing to the shapes. The lens of the telescope is an Oreo cookie.

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Here’s a further sophisticated one from Pabst Blue Ribbon:

black and white drawing from Pabst instagram post.

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8. Content material subject matter Promotions

Stunning footage are a very powerful in your Instagram advertising method on account of they tell a story and draw other folks in. Colored visuals increase other folks’s willingness to be informed a piece of content material subject matter by way of a whopping 80%.

So in case you are growing a piece of compelling written content material subject matter like a recipe, a report, or a blog submit, why now not use a visual platform like Instagram to advertise?

Simply pair a fascinating and similar image with a caption that promotes the content material subject matter, and then ask other folks to watch the link for your bio or submit description. (Another time, you’ll want to make that hyperlink trackable.)

This is an example from Staples that promotes their hard-copy planners for National Planner Day:

Staples promotional Instagram post for National Planner Day.

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And this is an example from Nature’s Trail Natural, which presentations off the finished manufactured from a recipe that is attached in their bio:

Natures Path instagram post showcasing recipe photo

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9. Product Promotions

Instagram isn’t the place to put up product-centric posts each day — alternatively that doesn’t indicate you’ll’t use it to showcase products each and every every so often. We advise the use of the 80/20 rule on social media: 80% of the content material subject matter you set as much as social media should be helpful and treasured in your target audience, and 20% can be self-promotional.

Making promotional content material subject matter that’s fun, compelling, and lovable is a lot more important when posting on Instagram. To concentrate on a selected product, submit a picture or video about it, and then tell other folks where they can to seek out the product using the product names and codes or a trackable link for your bio.

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This is an example from the internet garments company ASOS. (Check out how casual and cool the caption is.)

A product promotion Instagram post by Asos.

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This is another one from Frank Frame, which uses an image and a couple of humor inside the caption to pique lovers’ passion inside the product without being overly promotional.

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Skilled Tip: When you submit is just about as important as what you set up. We counsel posting to Instagram on Saturdays within the mid-to-late afternoon.

10. Compelling Films, Reels, and Stories

Instagram consumers can document and upload films up to 60 seconds long, reels of multiple video clips which can also be each and every up to 15 seconds long, and stories composed of images and fast films that disappear after 24 hours.

When completed neatly, films, stories, and reels are a good way to your Instagram content material subject matter to stand out. You’ll document a video from scratch (in conjunction with recording more than one video clips) or upload films in your feed, stories, or reels from your phone’s library the equivalent means you’ll upload {a photograph}.

Skilled Tip: By the use of default, each and every Instagram video gets began collaborating in without sound — after which target market can choose whether or not or now not or not to turn the sound on. As a result of this, you’ll be capable of need to upload films that don’t seem to be on the lookout for sound to be neatly understood or trap other folks to turn the sound inside the first second or two.

Here’s a great video from Purina that delights target market with some adorable puppy love.

11. Hyperlapse Films

Need to use video to stand out from the group while moreover solving to your lovers’ fast attention spans? Take a look at making a Hyperlapse video.

Hyperlapse is a free app by means of Instagram that condenses films into brief, shifting, hyper-speed films. The films use built-in stabilization technology to film the ones time-lapse films without protective your palms however. (Need to make your own? Listed below are step by step directions.)

This is one in all our favorite examples, which comes from Starbucks.

12. Fun, Lighthearted GIFs

GIFs are all over nowadays, and other folks love them on account of they lend a hand as it should be put throughout ideas, messages, concepts, and feelings in a snackable (and often laughable) means. On Instagram, you’ll upload a GIF similar to a video (so long as it is lower than 60 seconds lengthy).

Check out the examples of GIFs on Instagram beneath for some inspiration. (Click on right here for directions for growing your own animated GIF using Photoshop.) This is an example from Staples.

And one from Starbucks.

13. Contests and Giveaways

Are you in the hunt for to fortify the discharge of a brand spanking new product? Contests are one of the vital important best possible tactics to enlarge your reach and engage your community on Instagram. A learn about by means of Tailwind came upon that web internet hosting an Instagram contest or giveaway permit you to develop your fans 70% sooner over 3 months than now not maintaining a contest.

Instagram does now not make taking footage leads and information from your lovers easy, alternatively a contest or giveaway is one way to do it.

Merely you’ll need to title your lovers to take action by means of using the space for your caption to provide an explanation for the contest and even data them to a link for your bio.

Skilled Tip: Make the link trackable so that you’ll see how so much guests your Instagram submit is using. Learn how to add a trackable link in your Instagram bio by way of studying #6 on this weblog put up.

There are many, many different types of contests you’ll submit on Instagram. Listed here are a few ideas, starting with the one beneath from Social Print Studio. Their call-to-action asks for comments on the submit, from which they will choose winners.

contest example from social print giveaway

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This is one from Root Smartly Being Studio asking other folks to enter a contest by means of liking the submit and following their account. Folks can earn an extra get admission to by means of sharing the put as much as their Instagram story and tagging Root Neatly Being Studio.

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An Instagram post by Root Wellbeing Studio asking people to enter a contest.

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14. Mosaics

No longer many makers use this tactic, alternatively it’s a really cool, unique individual enjoy. It’s generally a artful way to get consumers to seek advice from your business’ account internet web page.

Most of your lovers may not check out your Instagram footage from your account internet web page, as they will usually check out them in their Instagram feed.

When you get began scrolling all through the photographs beneath from MyStory Wiesbaden for your feed, it will take you a second to decide what’s going down. MyStory Wiesbaden posted snippets of a tattoo, which is a cool teaser that entices you to consult with their main account internet web page, where you’ll see all the symbol.

An Instagram photo mosaic of a back tattoo by MyStory Wiesbaden

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15. Asks to “Tag A Pal.”

When you’ll tag friends on Facebook and Twitter posts, it happens most regularly on Instagram. There’s a custom spherical tagging your friends when you occur to look a submit that resonates with you or reminds you of someone. That is serving to you each and every increase engagement and building up your reach.

If you want to encourage your lovers to share the submit with others, every now and then all it’s important to do is ask. Throughout the caption, include a call-to-action asking other folks to tag their friends and gives them a recommended to do so.

As an example, the submit beneath from Hire the Runway asks lovers to “Tag your longer term RTR BFF!”

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Our submit beneath from HubSpot asked lovers to tag their place of business coffee buddy.

Hubspot tag a friend instagram post example encouraging users to tag coworkers

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In this adorable video from Headspace, they asked lovers to tag someone they prefer to lend a hand have fun Valentine’s Day.

Similar to asking your lovers to tag a friend, you’ll ask them to “double-tap,” which is how your lovers can like your image or video. The standard language for a request like this is: “Double-tap if…”

Throughout the example beneath from The Parentologist, she asks lovers to double-tap within the match that they’re in search of a last-minute praise for a father or mom, which is a fun way to engage her lovers.

An Instagram post by The Parentologist that asks followers to double-tap if they are looking for a last-minute gift for a parent

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16. Reposts From Your Body of workers

Reposting your team of workers is crucial way to showcase what happens at the back of the scenes at your company, while really serving for your lovers “bond” with the people who artwork there.

As an example, the folks at the back of the Boston Crimson Sox’s Fenway Park account often repost footage and flicks from their grounds workforce.

New Glance has a really cool method: They repost Instagram content material subject matter from their team of workers, who function as brand way of living ambassadors with accounts specifically associated with New Look. Their deputy manager @newlook_georgia and their dress fashion designer @newlook_emilie are a couple of New Look’s team of workers who act as brand ambassadors.

While the principle New Look account posts maximum frequently their own content material subject matter, they often repost from their team of workers, like inside the image beneath.

An Instagram repost by @newlook from their dress designer @newlook_emilie.

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17. Go-promotion of Another Social Media Account

Go-promotion of various social media accounts on Instagram is a good way to let your Instagram lovers know where else on social media they can to seek out you. That means, you’ll get your Instagram lovers to turn into your lovers on Facebook, Twitter, and so on.

18. “We’re Hiring.”

After all, let your lovers know you could be hiring each and every every so often by means of posting a simple call-to-action for your Instagram internet web page, in conjunction with a trackable link in your jobs internet web page for your bio.

This is an example of a “we’re hiring” submit from Arey’s Pond Boat Backyard:

An Instagram post by Arey’s Pond Boat Yard advertising a job opening as a seasonal service technician.

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Submit Like A Skilled

Now that we’ve were given lengthy long past over some tips to get your creativity flowing, it’s time to create a submit of your own. Use the ones content material subject matter ideas for Instagram to increase brand awareness and attach in conjunction with your community in new tactics.

Editor’s realize: This newsletter used to be as soon as at first printed in October 2019 and has been up-to-the-minute for comprehensiveness.

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